Friday Box Office Estimates Archive for January, 2015
Friday Box Office Estimates

American Sniper showed traditional fatigue yesterday, dropping a more normal 45% from the previous Friday. Still, as the film’s weekends have gone so well so far, it will pass $250 million domestic Sunday. Three wide release newcomers (Project Almanac, Black or White, and The Loft) will fail to reach as much as $10 million. In limited release, the “Game of Thrones “special IMAX release drew about $3300 per screen and showings of Oscar-nominated shorts will extend to almost $200k this weekend.
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American Sniper dropped a little bit more than some projections expected, but will still have a remarkable second weekend and will be in range of $200 million by weekend’s end (a little under or over). The much-abused The Boy Next Door will do a little less than last weekend’s The Wedding Ringer, which is off 53% Friday-to-Friday. And in carwreck mode are both Johnny “Time For A New Schtick” Depp’s Mortdecai and George Lucas’ Lucasfilm swan song, Strange Magic.
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Clint’s bullseye: a $30 million opening day; Kevin Hart comes up relatively short at $6.9 million; Paddington‘s accepted by a new society at $4.6 million, while Liam Neeson’s Taken another $4.3 million for a cume of $53.1 million. Selma hits $20 million while Blackhat deciphers only $1.8 million at eighth.
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For all the negativity around Taken 3, it will still open better than the original in 2008, though not quite as well as the sequel (2012)… which could still be enough to become the biggest opening ever in January (though it will probably fall short by a few million). Selma opens nicely, though not overwhelmingly. There aren’t a lot of good comparable releases with an awards push, a hold on limited screens into January, and then the big expansion. Selma continues to be on its own path, approaching $11 million for the weekend.
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The final Hobbit film remains firmly ensconced in the top slot for another weekend. The Woman in Black 2 , following up on the Daniel Radcliffe surprise hit from CBS Films in 2012, opens just about 10% behind the first without Mr. Potter front and center. Into The Woods and Unbroken remain neck-and-neck as they have ever since Christmas Day. And A Most Violent Year ‘s first weekend appearance is chasing $50k per-screen on four.
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