Friday Box Office Estimates Archive for February, 2016
Friday Box Office Estimates

To the surprise of no one, Deadpool kills it for a third weekend. Newcomer Gods of Egypt won’t get close to $15m, while Triple 9 would be happy to get to triple 6 with 4 zeros. And feel-good movie Eddie the Eagle is going to need to spread its wings over time if it isn’t going to be grounded.
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Deadpool becomes the first $200 million domestic hit of 2016 today. The Witch, the widest release ever by A24 and the first wide opening they have done, pays off with the distributor’s best weekend, passing Ex Machina‘s $5.4m expansion weekend last year. And Kevin Reynolds’ Resurrection tale, Risen, has a launch comparable to last summer’s War Room, which got all the way to $68 million domestic. Race… doesn’t. And Stephen Chow’s Chinese hit The Mermaid will deliver a $25k+ per-screen 3-day weekend despite barely any push by Sony… hardly letting people know where it’s opening, really.
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The first Hunger Games and the first Avengers are the only non-sequels to have opening days better than the one Deadpool just delivered. Remarkable. Almost $10m more than Guardians of the Galaxy, which was a summer release. Also the biggest opening day ever in the first 80 days of the year. How To Be Single probably was unaffected, but Zoolander 2 likely took a hit – not one that would make the opening great – as some of its demo surely overlaps with Deadpool audiences.
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