Friday Box Office Estimates Archive for April, 2016
Friday Box Office Estimates
In the dead weekend before the “official” start of summer, there are no challenges to the king of the April jungle. Three new movies, but only one from a major and all three chasing alternative audiences. Keanu chases the Key & Peele audience with a kitty cat… one scaring away guys and the other scaring away kids who love kitties. Mother’s Day is warmed over Garry Marshall hash… Four big heads on the poster is all they could do. And Ratchet & Clank is a cartoon from a popular video game… which we are still waiting to work as a movie for the first time.
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The Huntsman: Winter’s War, a movie for which the title character wasn’t sold and the studio tried to bend the film’s premise into a 30something, CGfied version of Frozen, opened to a little better than 1/3 of its predecessor. Universal has another month before what should be their first breakout hit of 2016, Neighbors 2. The only indie with a shot at $10k per screen is The Meddler, the Susan Sarandon comedy, on just four screens this weekend.
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A solid opening for The Jungle Book. There is likely $30 million or more in what was the opening weekend pot waiting on word-of-mouth from non-critics to determine whether the under-8 set should see or avoid the movie, which is an action sell. This opening isn’t a game changer, especially given the cost of the film. But it is plenty good enough, especially with a good international start as well. Universal will be aiming to beat whatever this 3-day ends up being with its second Huntsman film to focus on the women, not the Huntsman. Barbershop: The Next Cut opening day-ed right between the original and the sequel. BvS drops 60% again.
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The solid opening of The Boss seems less like news than a 2nd-3rd Friday drop for Batman v Superman of 60%… which is ugly. Hardcore Henry, which STX tried very hard to launch, didn’t get far off the pad, hoping to get just over $5m for the weekend. A lot of indie firepower this weekend has led nowhere much. Quality, high indie profile films Demolition, The Invitation, and Louder Than Bombs will all miss the $10k per screen standard for a big indie launch (though to be fair, the Jake Gyllenhaal starrer will come in close to $1m for the weekend).
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Batman v Superman v word-of-mouth: BvS falls from yet another high place with a record 72% drop.
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