Friday Box Office Estimates Archive for March, 2017
Friday Box Office Estimates

The second weekend of a tale as old as time not only beating out two space-y films, but beating the two combined. The Beauty is looking at the #4 all-time slot for best second weekend to boot. Power Rangers, which spent a ton on advertising, is not a bust. But box office prognosticators are flying blind on where this one is going. Will it play on Saturday and across the globe? Life is a brutal opening, given its ambition. And CHiPs is another waste of Dax Shepard and Michael Pena and of WB’s time.
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Tale as old as 1991… loved to say the least… throngs come out for Belle, critics ring death knell, Beauty and the Beast…
It’s the fourth biggest opening day outside of the summer/holiday windows. $155 million seems like the floor for the weekend. This kind of huge success seemed inevitable when incisive critics started reviewing Disney’s business model instead of the movie. Canaries in the coal mine.
In exclusives, Boyle & Malick will each go over $10k per screen in throwaway releases.
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Fox had its second very successful hard-R Marvel opening in 13 months, defining a unique place for itself in the Marvel eco-system unlikely to be explored by Disney. Logan opened to X-Men: Days of Future Past numbers, which did $90m for the opening weekend, $234 domestic and $748m worldwide. So, well behind Deadpool domestically, but catching up in international.
Also opening to modest but not-too-exciting numbers, Sony’s The Shack and Open Road’s Before I Fall.
And Moonlight gets an Oscar bump that should amount to a couple million this weekend, while Hidden Figures and La La Land continue normal drops, still topping the Best Picture winner.
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