Friday Box Office Estimates Archive for April, 2017
Friday Box Office Estimates
Here’s something you don’t see every week… a Telugu-Tamil-Hindi-Malayalam language film release coming in #2 on the charts. These narrow releases do solid business and are on the chart almost every weekend. But rarely are the major U.S. distributors pushing so softly that you see a title in the Top 3. The #3 for Friday was another crossover, as Lionsgate pushes out a film to their developing Spanish-language market starring popular Mexican actor Eugenio Derbez. The third newcomer is STX’s The Circle, which has Beauty & The Hanks, but marketing that spoke no one’s language.
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A big, but not unexpected Friday-to-Friday drop for The Fate of The Furious, as the domestic engine of this franchise fades while the rest of the world keeps revving. Newcomers barely register, as barely-marketed Unforgettable, Disney doc Born in China and political passion project The Promise will each open to under $5 million for the weekend. Only one exclusive release will even hit $10k per-screen.
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The Fate of the Furious opened well in North America by every standard but the last F&F movie, Furious 7. But the rest of the world, particularly China, is making up for that in a big way, where Fate is having a $200 million weekend, which, even with Universal only getting a quarter of that, amounts to a huge worldwide opening. The rest of the Top 10 is holding well in spite of the big new opener. A $100 million opening just doesn’t stretch the marketplace to anything close to its max anymore. The Lost City of Z, Maudie and Chasing Trane all opened well in limited.
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It will be a close race for the Meaningless Box Office Title, as Boss Baby and Beauty & The Beast start the weekend neck & neck. Saturday will tell the tale, but Sunday estimates of the weekend for the two films will be as political as they are mathematical. Newcomers Going in Style and poorly-timed Smurfs: The Lost Village will also battle for position, though only for a soft third. Ghost in the Shell falls into the abyss (domestically). Three new limited releases with high profiles land, with the strongest looking like the Anne Hathaway “monster movie,” Colossal.
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Trump looks like he may win again, as his first-act incarnation, The Boss Baby, should trend as a family movie to take the weekend in a close contest with Beauty Weekend 3. Pulling into third place among newcomers, body suit Scarlett Johansson, built to kill the beast, but unable to do so. And The Zookeeper’s Wife looks to be doing exceptional business in a very unusual screen-count launch.
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