Friday Box Office Estimates Archive for July, 2017
Friday Box Office Estimates
S–t, yeah! The Emoji Movie, aka the worst-reviewed movie of the summer, will not only win the weekend, but it will likely win the weekend by a good amount. But the hold for Dunkirk isn’t poop at all. Newcomer Atomic Blonde is pushing the, “yes, you will see Charlize naked and kicking ass a lot” emoji, but is going to straddle the $20 million mark for the weekend anyway. And Girls Trip is also holding strong with a double-grapefruit emoji. Detroit arrives on 20 screens, looking at a per-screen near $20k, which suggests that the word-of-mouth release might be the right strategy.
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Dunkirk storms the beaches, overperforming with a sure IMAX $ push. Girls Trip, the fifth comedy released this summer, has a better opening day than the first two days of any other summer comedy. And Valerian opens softly, with almost the exact opening as The Fifth Element (1997). And opening over $10k per screen on four, Landline.
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A bit better than the first of this series… a little worse than the second… this Friday ape-ening is a box-office non-story. As we humble Americans are getting sick of writing every week, the story is international, where Rise of the Planet of the Apes did $200 million more than Dawn ($502m international). $175m – $225 million is what domestic will look like. Spider-Home has a normal drop off a $100m+ open, so far. The Big Sick goes wide and with a $3.000-ish per-screen for the weekend, is doing solid business to scale. Baby & Woman hold fast. Wish Upon continues the meh-diocre opening streak for Broad Green.
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Spider-Man returns… but how much better are the numbers? At the end of its first weekend, The Amazing Spider-Man had brought in $137 million. With a $51m Friday, Spider-Man: Homecoming is on pace to have about the same amount as ASM. The Big Question remains… can the latest reboot do more than $500 million worldwide to top the previous incarnation? Also opening wide… nothing. A24’s A Ghost Story will do about $25k per screen on four for the weekend.
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Hard to say what this Despicable weekend will turn into when compared to other Despicable weekends. There still seems a strong chance of a $100 million 3-day, given normal patterns… but it could be short… or it could challenge Minions‘ $115m launch. And how will a Tuesday July 4 play? Baby Driver isn’t blowing the roof off, but it is getting the word of mouth to fuel it forward. Edgar Wright’s biggest domestic open by a long shot. And WB threw The House out like trash and it’s performing as such.
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