Friday Box Office Estimates Archive for August, 2017
Friday Box Office Estimates
Feels just like the last week in August. But it’s even uglier than usual, as only three previously-opened August releases are still in the Top 10, and the highest-grossing won’t crack $10 million. No Suicide Squad or Straight Outta Compton playing strong through the month. Both newcomers feel like late August dumps. (Remember when Weinstein opened up late August with Inglourious Basterds?) Wind River continues a nice expansion. And Beach Rats finds a good-sized audience on three.
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Jackson! Reynolds! Decent number! The Hitman’s Bodyguard hits a number that can’t be called a disappointment (given the date), but yet hardly expresses box office dynamite. Soderbergh’s Logan Lucky is likewise a mixed blessing. The film should do more than double the best Bleecker Street opening ever… but will still be under $8 million on 3,031 screens. And Patti Cake$, an audience-friendly, female-led Searchlight Sundance pick-up, starts softly on 14 screens, hoping to gather steam on word-of-mouth.
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Annabelle 2/”Conjuring 4″ is right where it was expected to land, maybe slightly behind. But a happy day for creepy little-girls-in-peril films. Dunkirk keeps holding strong, slightly ahead of Interstellar, but without the generous Christmas holiday that Interstellar had ahead. (Expect them to be very close in the end.) The Nut Job 2 is about 40% off of the surprise hit of the original. Spidey hits $300m domestic. Detroit drops out of the Top 10 in its second weekend. And in exclusive runs, Good Time and Ingrid Goes West score.
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The Dark Weekend.
Question 1. Why did Tom Rothman do The Dark Tower cheaply? Because it can do $50m domestic and $100m international and not hurt Sony.
Question 2. Why did Kidnap get a theatrical? Because it can do $25 million in theaters and make itself more valuable in post-theatrical and in international theatrical.
Question 3. What happened to Detroit? Publicized tracking numbers set the bar too high and the film didn’t have a long enough runway to overcome the bombs that were thrown that, with a little more time, might have been defused.
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