Friday Box Office Estimates Archive for August, 2017

Friday Box Office Estimates

Feels just like the last week in August. But it’s even uglier than usual, as only three previously-opened August releases are still in the Top 10, and the highest-grossing won’t crack $10 million. No Suicide Squad or Straight Outta Compton playing strong through the month. Both newcomers feel like late August dumps. (Remember when Weinstein opened up late August with Inglourious Basterds?) Wind River continues a nice expansion. And Beach Rats finds a good-sized audience on three.

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Friday Box Office Estimates

Jackson! Reynolds! Decent number! The Hitman’s Bodyguard hits a number that can’t be called a disappointment (given the date), but yet hardly expresses box office dynamite. Soderbergh’s Logan Lucky is likewise a mixed blessing. The film should do more than double the best Bleecker Street opening ever… but will still be under $8 million on 3,031 screens. And Patti Cake$, an audience-friendly, female-led Searchlight Sundance pick-up, starts softly on 14 screens, hoping to gather steam on word-of-mouth.

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Friday Box Office Estimates

Annabelle 2/”Conjuring 4″ is right where it was expected to land, maybe slightly behind. But a happy day for creepy little-girls-in-peril films. Dunkirk keeps holding strong, slightly ahead of Interstellar, but without the generous Christmas holiday that Interstellar had ahead. (Expect them to be very close in the end.) The Nut Job 2 is about 40% off of the surprise hit of the original. Spidey hits $300m domestic. Detroit drops out of the Top 10 in its second weekend. And in exclusive runs, Good Time and Ingrid Goes West score.

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Friday Box Office Estimates

The Dark Weekend.

Question 1. Why did Tom Rothman do The Dark Tower cheaply? Because it can do $50m domestic and $100m international and not hurt Sony.

Question 2. Why did Kidnap get a theatrical? Because it can do $25 million in theaters and make itself more valuable in post-theatrical and in international theatrical.

Question 3. What happened to Detroit? Publicized tracking numbers set the bar too high and the film didn’t have a long enough runway to overcome the bombs that were thrown that, with a little more time, might have been defused.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4