Friday Box Office Estimates Archive for September, 2017
Friday Estimates
American Made is a fine measure of where Tom Cruise is right now. He can still open movies, even though people love to talk about no one being able to open movies. But he can only do so much on his own. The weekend probably ends up around $17 million, which, given how soft the sell on the film was, shouldn’t disappoint. It will be headlined as though it is. Flatliners is a head-scratcher. The cast is good… but nostalgia for that movie has a lot to do with the stars of the original who were all on the cusp of exploding. Magnolia finds a nice audience for Harry Dean Stanton in Lucky on one screen while Searchlight can’t get the ball over the net with any velocity with Battle of the Sexes now that warm-ups are over.
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Kingsman 2 lands, delivering another strong opener in, most likely, the best September ever. Content, content, content. Also arriving, The Lego Ninjago Movie, a rare miss for WB these last few months, a signal that the Lego Movie Universe has a more narrow scope than the studio had hoped. Tough drops for American Assassin and mother!. Byron Allen’s Entertainment Studios has its first wide-release flop with Friend Request. And Stronger has a soft start on an odd screen count of 574 screens.
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It remains the story. It’s starring Michael Keaton? No, that’s on second. Does it star Jennifer Lawrence? No, that’s on third. It is on third? No, that’s on first. Let me get this clear. Reese Witherspoon is up for an Emmy… Yes. And she’s home? She’s going to The Shrine. Not home? Right. It’s not home. It’s on first. You muther… Second base!
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How ’bout It?
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The lame remains the same: Hitman’s Bodyguard and Annabelle top the charts for a second Friday.
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