Friday Box Office Estimates Archive for April, 2018
Friday Box Office Estimates
Avengers lands. Disney slots it just ahead of Star Wars: The Last Jedi, well off of the opening of The Force Awakens. But why split ten-million-dollar hairs? And Disney gets a further burst out of Black Panther. A Quiet Place holds against the storm, closing in on $150 million domestic. On the exclusive front, Orthodox drama Disobedience draws a strong $40,000-plus per screen on five. Also likely cracking $10k is Claire Denis’ Let The Sunshine In.
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Super Troopers 2 did what every sequel wants to do, opening higher than the original (albeit sixteen years later). It was also an unexpected slow-roll kind of modern sequel… it’s not on Netflix. Meanwhile, A Quiet Place continues to hold like a champ. I Feel Pretty isn’t… frustrating in many ways, but its pitch was as unsophisticated as Trainwreck‘s was surprising. And Bharat Ane Nenu cracks the Top 10 in a great weekend for the independent sector, a week ahead of the Avengers 3 tsunami.
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A perfectly solid Dwayne “The Rock” Johnson opening with Rampage… which apparently isn’t a good movie. But the story of the weekend is the hold for A Quiet Place under 30% for Opening Friday vs second Friday. Historically, there are more than 1,000 second weekend holds of 30% or less, but only 40 that don’t involve a holiday weekend on that second weekend and only 30 that aren’t animated. Truth or Dare is looking like the fifth biggest first film (not a sequel) of a Blumhouse movie. It’s not Split or Get Out, but a strong launch. Grace Jones and The Rider both look to be over $210k per-screen in exclusives.
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A Quiet Place (greenlit under the previous studio administration) makes more noise than tracking suggested… and don’t be surprised if it beats expectations this Friday opening, playing especially well with women while still playing great for men. It will be Paramount’s biggest opening since 2016’s Star Trek Beyond and the biggest non-franchise opening (though this story may well continue) since 2014’s Interstellar. A solid if unremarkable opening for Blockers, which could be leggy once word-of-mouth clarifies the film’s tone for a wider audience. Lean on Pete should have an over-$10k per-screen while You Were Never Really Here delivers a ball peen hammer to the exclusive competition on three screens that will do nearly $60k per.
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