Friday Box Office Estimates Archive for May, 2018
Friday Box Office Estimates
Avengers gets the third weekend with an easy win, as Disney plotted when moving the film back into April to launch the summer a week early. And next week, they will have a Star Wars at #1 and Avengers at #2. It’s good to be the Mouse. Double counterprogramming keep two films from launching to $20m+, but solid sturdy launches that could lead to decent totals if word of mouth is solid for both or either of the films. On the indie side, $10k+ weekend launches for Sony Classics’ The Seagull, Roadside’s Beast, and Magnolia’s Boom For Real.
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When Disney gave themselves an extra week of space at the box office by pushing into an April release for Avengers: Infinity War, no one else moved a muscle. As a result, there are just three counterprogrammers opening wide this weekend, the best performing of which is Pantelion and Lionsgate’s Overboard remake, aimed at the Spanish-speaking market. This will be Eugenio Derbez’s strongest U.S. launch as a brand so far, even if the number looks small. Focus is opening Tully on more than double the screens that Young Adult launched, with about the same result. Electric’s Bad Samaritan is looking like an overreach on 2,007 screens. And the doc RBG will crack $10k per screen on 34 for Magnolia, while it could have probably been stronger at another moment… but hard to say when… hard to plan in the fury of the political climate.
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