Friday Box Office Estimates Archive for July, 2018
Friday Box Office Estimates
Mission: Impossible – Fallout lands with its best opening of the franchise, though M:I2 opened on a Wednesday and if you count Thursday and Friday together, the number is slightly better. But M:IF only had Thursday from 7p on to accrue $s in our new Friday box office count methodology. Teen Titans Go To The Movies wilts on opening, though Saturday should improve the weekend to the mid-high teens. MM2 and TE2 both have soft holds, though those too should improve to the high 50s by the end of the weekend.
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Mamma Mia!: Here We Go Again will out-open the original by a good amount while The Equalizer: Here We Kill Agian will come up a smidgen short of the launch of the first film. McQueen and Blindspotting will both top $10k per screen in exclusive launches.
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Dracula bites The Rock as the third animated take on classic monsters by Genndy Tartakovsky continues to build on the previous films, opening $3.2 million better on opening day than Hotel Transylvania 2. Skyscraper opens behind what was considered a soft launch for Dwayne Johnson’s Rampage last April. And the rest of the returning Top 10 titles (save a solid expansion for Sorry To Bother You) had a tough Friday, with 50%+ drops across the board. In limited, a strong launch for Eighth Grade and a reasonable start for Don’t Worry He Won’t Get Far On Foot.
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