The Warrior’s Weigh

The first weekend of December has the ignominious tradition of being one of the lowest moviegoing periods of the year. This year is no exception with but a single new wide release and holdover titles generally experiencing declines of more than 50%.

The newcomer arrived from the re-constituted Relativity Media with the martial arts actioner The Warrior’s Way. It barely squeaked into the top 10 with an estimated $3 million. Industry trackers hadn’t expected much for the picture but even their estimates were pegged significantly higher at roughly $5 million.

The frame leader was the animated Tangled with an estimated $21.5 million with Harry Potter and the Deathly Hallows, Part 1 taking the consolation prize with $16.9 million. The rest of the holdovers were indeed the deathly hallows.

However, there were a couple of spectacular exclusive debuts. The controversial and intense drama Black Swan bowed to $1.4 million, which translated into a jaw dropping per engagement average of $76,670. And the left-for-dead black comedy I Love You Phillip Morris hit the target with $109,000 from six locations and an $18,200 average. Also encouraging was the two-screen bow of the ironically titled All Good Things with $37,500.

The rest of the new niche crowd ranged from fair to poor including several new films on the Indian circuit, the independent Night Catches Us and the documentary Bhutto.

All added up, revenues amounted to about $86 million and a 54% drop from the weekend slice of Thanksgiving. It was also off 15% from the 2009 edition when the top new entry was third-ranked Brothers with $9.5 million. The 2009 leader with $20 million was The Blind Side.

Domestic box office should push past $10 billion next weekend and register a slight gain for the year when the dust settles in 26 days. It also unquestionably marks another year of theatrical admission declines; likely between 5% and 7%.

As to award’s contenders, it remains anyone’s game and last week’s announcement of honors from the National Board of Review provided scant indication of what’s to follow from major critical groups or the Hollywood Foreign Press. Apart from James L. Brooks’ How Do You Know, the anticipated upcoming releases have been seen and left prognosticators fumbling to identify leaders in any of the talent categories.

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Weekend Estimates – December 3-5, 2010

Domestic Market Share (Jan. 1 – Dec. 2, 2010)

Top Global Grossers * (Jan. 1 – Dec. 2, 2010)