Posts Tagged ‘No Strings Attached’
Sunday, March 6th, 2011
Gold Star … Silver Star
The lizards of Rango slithered easily into audience hearts with an estimated $38.7 million that topped weekend viewing charts. Three other new wide releases entered the marketplace with the “what if” antics of The Adjustment Bureau ranking second with $20.9 million and the modern fairy tale Beastly following with $9.7 million. The romantic Take Me Home Tonight captured few hearts with a $3.4 million gross.
Limited and exclusive debuts were largely uninspired with the coming of age HappyThankYouMorePlease generating $29,700 on two screens and Thai award winner Uncle Bonmee grossing $25,400 from four venues. Box office for the 3D presentation of opera favorite Carmen from England’s Royal Opera weren’t reported.
The infusion of new titles expanded sales by 24% from the prior weekend but couldn’t compete with last years $116.1 million bow for Alice in Wonderland. Revenues slumped by 34% from 2010 and the year to date is lagging behind the prior year’s pace by 16%.
The enthusiastic reviews for the 3D animated gunslinger yarn Rango did little to bolster interest for the film’s non-family audience and the film bowed on the low end of industry estimates. Generally positive reviews for the sci-fi romance The Adjustment Bureau place that film on the high side of tacking predictions.
Conversely tracking for both Beastly and Take Me Home Tonight veered radically from expectations with the latter expected to out perform in its debut. With the former predicted to do no better than $6 million, you can guess the rest.
With the exhibition sector’s convention just three weeks away (now re-named CinemaCon) one can expect some hard questions being bruited. It’s decidedly not a period of warmth between theater owners and the studios and waning audiences; particular among the key under 25s will certainly heat up the issue of making new releases available on other platforms including home screens.
Oscar sheen (a distant relative of Charlie) appeared to dim rapidly for all save The King’s Speech. Though it’s hardly a new phenomenon, the shorter award season (and threat of an even shorter one in the near future) is likely to create the employ of new strategies to exploit films reliant on statuettes and the like this year.
Weekend (estimates) March 4 – 6, 2011 |
|
|
|
|
|
Title |
Distributor |
Gross (average) |
% change |
Theaters |
Cume |
Rango |
Par |
37.8 (9,660) |
NEW |
3917 |
37.8 |
The Adjustment Bureau |
Uni |
20.9 (7,350) |
NEW |
2840 |
20.9 |
Beastly |
CBS |
9.7 (4,980) |
NEW |
1952 |
9.7 |
Hall Pass |
WB |
8.8 (2,990) |
-35% |
2950 |
26.8 |
Gnomeo and Juliet |
BV/eOne |
7.0 (2,350) |
-48% |
2984 |
83.8 |
The King’s Speech |
TWC |
6.5 (2,890) |
-12% |
2240 |
123.8 |
Just Go With It |
Sony |
6.4 (2,200) |
-39% |
2920 |
88.1 |
Unknown |
WB |
6.4 (2,210) |
-49% |
2913 |
52.9 |
I Am Number 4 |
BV |
5.7 (1,970) |
-48% |
2903 |
46.5 |
Justin Bieber: Never Say Never |
Par |
4.2 (1,880) |
-55% |
2254 |
68.8 |
Take Me Home Tonight |
Relativity |
3.4 (1,710) |
NEW |
2003 |
3.4 |
Big Mommas: Like Father, Like Son |
Fox |
3.2 (1,950) |
-58% |
1642 |
33.2 |
Drive Angry |
Summit |
2.1 (930) |
-59% |
2290 |
9 |
The Fighter |
Par/Alliance |
1.1 (1,840) |
-33% |
575 |
92 |
Black Swan |
FxSrch |
1.0 (1,440) |
-26% |
681 |
105.1 |
True Grit |
Par |
.94 (1,300) |
-52% |
725 |
168.6 |
Cedar Rapids |
FxSrch |
.77 (3,280) |
16% |
235 |
3.3 |
Tangled |
BV |
.74 (1,760) |
76% |
421 |
195.7 |
The Roommate |
Sony |
.59 (970) |
-70% |
606 |
36.8 |
The Grace Card |
IDP |
.51 (1,450) |
-50% |
352 |
1.7 |
Barney’s Version |
eOne/SPC |
.40 (1,900) |
-27% |
211 |
5.7 |
No Strings Attached |
Par |
.36 (850) |
-75% |
425 |
69.6 |
|
|
|
|
|
|
Weekend Total ($500,000+ Films) |
|
$127.75 |
|
|
|
% Change (Last Year) |
|
-33% |
|
|
|
% Change (Last Week) |
|
24% |
|
|
|
|
|
|
|
|
|
Also debuting/expanding |
|
|
|
|
|
Of Gods and Men |
SPC |
.26 (7,420) |
-16% |
42 |
0.73 |
The Illusionist |
SPC |
77,500 (1,020) |
-48% |
76 |
1.9 |
HappyThankYouMorePlease |
Anchor Bay |
29,700 (14,850) |
|
2 |
0.03 |
Uncle Bonmee |
Strand |
25,400 (6,350) |
|
4 |
0.03 |
Bereavement |
Paradigm |
22,300 (1,120) |
|
20 |
0.02 |
Detective K |
CJ Ent |
13,500 (13,500) |
|
1 |
0.01 |
I Saw the Devil |
Magnolia |
12,100 (6,050) |
|
2 |
0.01 |
The Year Dolly Parton Was My Mom |
Mongrel |
9,400 (1,880) |
|
5 |
0.01 |
The Human Resources Manager |
FilmMove |
8,300 (2,770) |
|
3 |
0.01 |
|
|
|
|
|
|
Domestic Market Share (Jan. 1 – March 3, 2011) |
|
|
|
|
Distributor (releases) |
Gross |
Market Share |
|
|
|
Paramount (8) |
283.2 |
19.60% |
|
|
|
Sony (9) |
267.7 |
18.50% |
|
|
|
Buena Vista (5) |
198.7 |
13.70% |
|
|
|
Warner Bros. (12) |
157.7 |
10.90% |
|
|
|
Universal (5) |
135.8 |
9.40% |
|
|
|
Weinstein Co. (3) |
112.8 |
7.80% |
|
|
|
Fox (5) |
78.8 |
5.50% |
|
|
|
Fox Searchlight (3) |
73.6 |
5.10% |
|
|
|
CBS (2) |
29.3 |
2.00% |
|
|
|
Relativity (2) |
24.8 |
1.70% |
|
|
|
Focus (2) |
20.3 |
1.40% |
|
|
|
eOne/Seville (7) |
10.9 |
0.80% |
|
|
|
Sony Classics (5) |
8.7 |
0.60% |
|
|
|
Summit (3) |
8.5 |
0.60% |
|
|
|
Other * (68) |
35.2 |
2.40% |
|
|
|
|
|
|
|
|
|
* none greater than 0.4% |
|
|
|
|
|
|
|
|
|
|
|
Top Domestic Grossers (Jan. 1 – March 3, 2011) |
|
|
|
|
Title |
Distributor |
Gross* |
|
|
|
The King’s Speech * |
TWC |
99,641,843 |
|
|
|
True Grit * |
Par |
97,285,477 |
|
|
|
The Green Hornet |
Sony |
96,820,070 |
|
|
|
Just Go With It |
Sony |
81,700,070 |
|
|
|
Gnomeo and Juliet |
BV/eOne |
76,782,010 |
|
|
|
No Strings Attached |
Par |
69,289,473 |
|
|
|
Justin Bieber: Never Say Never |
Par |
64,551,441 |
|
|
|
Little Fockers * |
Uni |
63,484,205 |
|
|
|
Black Swan * |
FxSrch |
63,240,197 |
|
|
|
Tron: Legacy * |
BV |
53,579,845 |
|
|
|
The Fighter * |
Par/Alliance |
51,877,355 |
|
|
|
The Dilemma |
Uni |
48,475,290 |
|
|
|
Unknown |
WB |
46,509,264 |
|
|
|
I Am Number 4 |
BV |
40,738,416 |
|
|
|
Yogi Bear * |
WB |
40,506,801 |
|
|
|
The Roommate |
Sony |
36,260,283 |
|
|
|
Tangled * |
BV |
33,709,950 |
|
|
|
The Rite |
WB |
32,464,547 |
|
|
|
Big Mommas: Like Father, Like Son |
Fox |
29,969,678 |
|
|
|
The Mechanic |
CBS |
28,812,145 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
* does not include 2010 box office |
|
|
|
|
|
Tags: Barney's Version, Beastly, Big Mommas: Like Father, Black Swan, Cedar Rapids, Drive Angry, Gnomeo and Juliet, Hall Pass, I Am Number 4, just go with it, justin bieber: never say never, Like Son, No Strings Attached, Rango, Take Me Home Tonight, Tangled, The Adjustment Bureau, The Fighter, The Grace Card, The King's Speech, the roommate, True Grit, Unknown
Posted in MCN Originals, MCN Weekend, Movie City News, The Weekend Report | 1 Comment »
Thursday, February 24th, 2011
Ivan Reitman was once one of the three biggest directors on the planet. Natalie Portman is on her way to her first Academy Award. Ashton Kutcher…well, he entered the word “Punked” into the lexicon. You team up the three of them for an R-rated romantic comedy about two people who enter into a “fuck buddy” agreement and it sounds like a recipe for success, right?
Okay, maybe it doesn’t at all, considering that Ivan Reitman hasn’t been “Ivan Reitman” since the 80s, Natalie Portman has often slummed in movies that aren’t worthy of her talents, and Ashton Kutcher is…well, Ashton Kutcher. Still, for some reason, I decided that I would walk into the movie theater a month after its release and check out No Strings Attached.
This is actually a fascinating movie to dissect because it does so many things right while simultaneously doing just as many things wrong. Every time it takes a step forward or does something interesting, it will take a step backwards into convention. For example, the film gets off to an inauspicious start by blatantly aping When Harry Met Sally and showing our two main characters as they meet several times over the years before finally settling into a “friendship” that revolves mostly around sex. However, the way in which they fall in bed together is kind of clever and out of the ordinary.
Another example: Kutcher’s friends in the film are stock characters that are given one note to play and they play that one note loudly. Ludacris plays the “urban” friend and that’s his role from beginning to end, while Jake Johnson plays the token “loud” friend who is brash and “wacky” and has two gay dads, so that explains…absolutely nothing about his character. However, on the flip side, we get the interesting perspectives of Portman’s friends who are all doctors like she is. Her friends, played by Greta Gerwig and Mindy Kaling, seem more fully developed and interesting than the two leads of the film. I desperately wanted the film to turn into a Grey’s Anatomy kind of show, but based around Gerwig and Kaling. Alas.
One more example: Portman is given a typical asshole guy as her “other option.” He has no depth whatsoever and says a couple of rude comments to Kutcher about how Kutcher is just a boytoy while he will be the one that Portman marries. On the flip side, Kutcher is given Lake Bell as his “other option” and she is such a delight that I actually wanted him to wind up with her. She is supportive and engaging and cares about him. Which is more than can be said for Portman’s character…
Which leads me to my biggest problem with the film: I don’t want the two leads to end up together. Despite the fact that the film desperately wants me to be engaged in their romance, I was consistently put off by the fact that Portman’s character is cold, moody, and anti-relationship for no good reason. She’s stressed, she doesn’t have time, blah blah blah. The conceit of her character is that she is against being in a relationship, forever and for always, but why the hell is this so? We are never given a concrete reason why she wouldn’t want to be with a guy who she consistently calls wonderful in every aspect of his being. What is holding her back from entering into this relationship besides the constraints of the premise? The only reason this movie isn’t 30 minutes long is because the script demands that there should be obstacles in the way. Except, the movie never comes up with a convincing obstacle outside of Portman’s reluctance to be in this relationship for no goddamned reason whatsoever. I was sitting there, thinking, “Shit, I really hope Kutcher ends up with Lake Bell since she actually seems to care for him.”
The other massive problem with the film is that it has too many characters and too many subplots. Jake Johnson is dating Greta Gerwig in the background and it doesn’t mean anything to us because we don’t know their relationship at all. Also, Kevin Kline plays Kutcher’s lothario father who is sleeping with Kutcher’s ex. Snooze. We also have Cary Elwes inexplicably showing up once in a while as a doctor that Portman hits on and it goes…nowhere. Or Olivia Thirlby as Portman’s little sister who is getting married and shows us that…marriage is possible? Or how about Portman’s mother who is sleeping with a man named Bones…nowhere. The wonderful Abby Elliott shows up as a waitress for a few scenes…wasted.
All of these characters, all of these subplots, what are they adding to this world that has been created? What are we, the audience, gaining from their inclusion? The answer is, now and for always, nothing. It’s like the film doesn’t trust its central premise and the charisma of its two leads enough to actually run with them. I mean, we have a premise that is potentially interesting and ripe for a good romantic comedy: friends who have sex. But instead of focusing on how that works, what the slow emotional boil of that kind of relationship is really like, we are instead given a short montage of scenes of them having sex and a few big set-pieces and then a lot of bullshit that really doesn’t have anything to do with the premise. Instead, the film fans out to multiple characters and different subplots (did I mention that Kutcher is an aspiring writer for a Gleeish TV show?) that paper over the initial conceit. What that does is make me less invested in the relationship I should be invested in and more invested on when the hell the movie is going to be over.
What really kills me are that some of the supporting characters are funny and some of the inter-personal complexities of love in this modern era are spot-on and strike a chord. But, it always reverts back to these conventional moments and you can really feel the McKeeish way the script was structured. You can time your watch to it: “Oh, time for the inciting incident!” “We’re about 65 minutes in, time for the big fight!”
Look, this is mediocre cinema anyway you slice it, so nobody comes out of the film covered in muck and nobody walks out smelling like a daisy either. Portman gets to have a filthy mouth (and keep her bra on during sex, something that always pulls me out of every goddamned sex scene) and Kutcher gets to be starry-eyed and show his ass, but neither are really getting anything out of this movie except a paycheck. Reitman, the man who brought us Stripes and Ghostbuster, has now directed his best film since Dave…which isn’t really saying much when you look at the film he’s directed since then (we’re talking Father’s Day, 6 Days 7 Nights, Evolution, My Super Ex-Girlfriend) and has also clearly checked out as a filmmaker worth paying attention to.
This is the kind of picture that will horrify no one and will please very few. It’s an airplane movie, and a shrug-inducing one at that. Oddly, I’m really looking forward to Will Gluck’s Friends with Benefits, to see how Justin Timberlake and Mila Kunis do with similar subject matter.
Tags: Ashton Kutcher, Greta Gerwig, Ivan Reitman, Mindy Kaling, Natalie Portman, No Strings Attached
Posted in Frenzy On Blog, MCN Blogs | 1 Comment »
Sunday, February 20th, 2011
I Am Number?
There was little to salute as the weekend portion of the President’s holiday frame saw movie going once again register box office and admission declines. A trio of new films opened to modest response including the action-thriller Unknown, which led the field (though it could slip to second for the four-day period) with an estimated $21.9 million. Also new were the teen-oriented chiller I Am Number 4 , with $19.4 million to slot third, and the comedy sequel Big Mommas: Like Father, Like Son in position five with $16.4 million.
There were also a tsunami of niche and exclusive bows including new Hindi and Telegu movies from India. But neither 7 Khoon Maaf nor Katha Screenplay Darsakakatvam provided more than a ripple of interest. Best of the limited releases was the non-fiction The Last Lions with $49,400 at four venues and Spanish Oscar submission Even the Rain, which grossed $52,600 from eight screens. And the fistful of exclusive bows was largely non-vigorous, though the doc I Am generated an encouraging $10,100 in its solo flight.
The absence of an 11th hour Oscar surge didn’t help the situation, though two contenders — The King’s Speech and Black Swan — managed to pass the $100 million threshold. Still, the failure of most late calendar releases to find Academy favor and the wave of new releases pushing out front-runners trends toward a serious re-thinking in theatrical exploitation for award season movies.
The four-day weekend should generate roughly $175 million and that translates into a 28% drop from President’s weekend 2010. It’s a more modest 4% erosion from the prior weekend. A year ago the trio of freshmen comprised of Valentine’s Day, Percy Jackson and The Wolfman debuted to respective grosses of $63.1 million, $38.7 million and $35.6 million.
Unknown skewed dramatically older with exits indicating 89% of its ticket buyers older than 25-years old. Surprisingly, I Am Number 4 also went slightly older with 53% plus 25s and Big Mommas had a 50/50 split. Also unexpected was Number 4’s 57/43 split that favored men and only 26% of its audience identified as teens.
The past six months has certainly seen a listing toward what the industry views as an older audience. The combination of the majors’ historic slowness at responding to change in the marketplace and decades of reliance on young males to propel special effects movies into the box office stratosphere is about to face a major challenge in May.
If you build it … will they come? Stay tuned.
___________________________________
Weekend Estimates – February 18-20, 2011
Title |
Distributor |
Gross (average) |
% change * |
Theaters |
Cume |
Unknown |
WB |
21.9 (7,190) |
NEW |
3043 |
21.9 |
Gnomeo and Juliet |
BV/eOne |
19.6 (6,490) |
-23% |
3014 |
50.6 |
I Am Number 4 |
BV |
19.4 (6,160) |
NEW |
3154 |
19.4 |
Just Go With It |
Sony |
18.3 (5,150) |
-40% |
3548 |
60.8 |
Big Mommas: Like Father, Like Son |
Fox |
16.4 (5,810) |
NEW |
2821 |
16.4 |
Justin Bieber: Never Say Never |
Par |
13.6 (4,370) |
-54% |
3118 |
48.5 |
The King’s Speech |
Weinstein Co. |
6.5 (3,100) |
-11% |
2086 |
103.2 |
The Roommate |
Sony |
4.0 (1,870) |
-50% |
2160 |
32.6 |
The Eagle |
Focus |
3.4 (1,490) |
-61% |
2296 |
14.9 |
No Strings Attached |
Par |
3.1 (1,570) |
-47% |
1966 |
66 |
True Grit |
Par |
2.4 (1,660) |
-36% |
1465 |
164.2 |
Sanctum |
Uni |
1.5 (1,110) |
-73% |
1377 |
21.8 |
The Fighter |
Par/Alliance |
1.5 (1,990) |
-30% |
759 |
87.9 |
The Green Hornet |
Sony |
1.5 (1,170) |
-60% |
1265 |
95.1 |
Black Swan |
Fox Searchlight |
1.3 (1,970) |
-39% |
656 |
101.5 |
The Rite |
WB |
1.1 (1,030) |
-67% |
1048 |
31.3 |
The Mechanic |
CBS |
1.0 (1,090) |
-68% |
952 |
27.9 |
Cedar Rapids |
Fox Searchlight |
.93 (9,120) |
207% |
102 |
1.3 |
Barney’s Version |
eOne/Sony Classics |
.80 (2,850) |
90% |
323 |
4.3 |
Tangled |
BV |
.55 (1,410) |
-32% |
389 |
194.1 |
Biutiful |
Roadside |
.52 (3,640) |
-10% |
143 |
3 |
Tron: Legacy |
BV |
.43 (1,380) |
-22% |
312 |
170.4 |
Yogi Bear |
WB |
.41 (570) |
-47% |
725 |
97.2 |
|
|
|
|
|
|
|
|
|
|
|
|
Weekend Total ($500,000+ Films) |
|
$139.30 |
|
|
|
% Change (Last Year) |
|
-28% |
|
|
|
% Change (Last Week) |
|
-4% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Also debuting/expanding |
|
|
|
|
|
Blue Valentine |
Weinstein Co. |
.32 (1,370) |
-45% |
235 |
8.8 |
The Company Men |
Weinstein Co. |
.29 (1,210) |
-44% |
242 |
3.5 |
Another Year |
Sony Classics |
.22 (1,820) |
-33% |
121 |
2.5 |
7 Khoon Maaf |
UTV |
.19 (2,470) |
|
76 |
0.19 |
The Illusionist |
Sony Classics |
.19 (1,790) |
-37% |
106 |
1.5 |
Even the Rain |
Vitagraph |
52,600 (6,570) |
|
8 |
0.05 |
The Last Lions |
National Geo |
49,400 (12,350) |
|
4 |
0.05 |
Katha Screenplay Darsakatvam |
Supreme |
36,700 (1,930) |
|
19 |
0.04 |
Immigration Tango |
Roadside |
14,400 (380) |
|
30 |
0.01 |
En terrains connus |
eOne |
12,600 (1,050) |
|
12 |
0.01 |
I Am |
Paladin |
10,100 (10,100) |
|
1 |
0.01 |
Brotherhood |
Phase 4 |
8,800 (8,800) |
|
1 |
0.01 |
The Chaperone |
IFC |
6,900 (690) |
|
10 |
0.01 |
Putty Hill |
Cinema Guild |
4,500 (4,500) |
|
1 |
0.01 |
Vanishing on 7th Street |
Magnolia |
3,200 (3,200) |
|
1 |
0.01 |
Domestic Market Share – 2010
Distributor |
Gross |
Market Share |
Paramount (8) |
236.4 |
21.60% |
Sony (9) |
216.8 |
19.80% |
Universal (5) |
131.8 |
12.00% |
Buena Vista (4) |
114.3 |
10.40% |
Weinstein Co. (3) |
90.6 |
8.30% |
Warner Bros. (10) |
87.9 |
8.00% |
Fox Searchlight (3) |
66.6 |
6.10% |
Fox (4) |
47.4 |
4.30% |
CBS (2) |
27.4 |
2.50% |
Relativity (2) |
24.6 |
2.20% |
Focus (2) |
12.9 |
1.20% |
Sony Classics (5) |
5.9 |
0.50% |
Other * (49) |
33.5 |
3.10% |
1096.1` |
100.00% |
* none greater than 0.45% |
Tags: 7 Khoon Maaf, Another Year, Barney's Version, Big Mommas: Like Father, Biutiful, Black Swan, Blue Valentine, Brotherhood, Cedar Rapids, En terrains connus, Even The Rain, Gnomeo and Juliet, I Am, I Am Number 4, Immigration Tango, just go with it, justin bieber: never say never, Katha Screenplay Darsakatvam, Like Son, No Strings Attached, Putty Hill, Sanctum, Tangled, The Chaperone, The Company Men, The Eagle, The Fighter, The Green Hornet, The Illusionist, The King's Speech, The Last Lions, The Mechanic, The Rite, the roommate, Tron - Legacy, True Grit, Unknown, Vanishing on 7th Street, Yogi Bear
Posted in MCN Originals, MCN Weekend, Movie City News, The Weekend Report | 1 Comment »
Sunday, February 20th, 2011
Unknown|21.9|NEW|21.9
Gnomeo and Juliet|19.6|-23%|50.6
I Am Number 4|19.4|NEW|19.4
Just Go With It|18.3|-40%|60.8
Big Mommas: Like Father, Like Son|16.4|NEW|16.4
Justin Bieber: Never Say Never|13.6|-54%|48.5
The King’s Speech|6.5|-11%|103.2
The Roommate|4.0|-50%|32.6
The Eagle|3.4|-61%|14.9
No Strings Attached|3.1|-47%|66
Tags: Big Mommas: Like Father, Gnomeo and Juliet, I Am Number 4, just go with it, justin bieber: never say never, Like Son, No Strings Attached, The Eagle, The King's Speech, the roommate, Unknown
Posted in Estimates, MCN Weekend | Comments Off on Weekend Estimates — February 20
Saturday, February 19th, 2011
Unknown|6.7|3043|NEW|6.7
I Am Number 4|6.1|3154|NEW|6.1
Just Go With It|5.2|3548|-45%|47.7
Big Mommas: Like Father, Like Son|4.7|2821|NEW|4.7
Gnomeo and Juliet|4.2|3014|-32%|35.2
Justin Bieber: Never Say Never|3.8|3788|-70%|38.6
The King’s Speech|1.5|2086|-20%|98.2
The Roommate|1.2|2160|-53%|29.8
The Eagle|1|2296|-65%|12.5
No Strings Attached|0.9|1966|-47%|63.8
Also Debuting
7 Khoon Maaf|55,800|76|
Immigration Tango|3,800|30|
Tags: 7 Khoon Maaf, Big Mommas: Like Father, Gnomeo and Juliet, I Am Number 4, Immigration Tango, just go with it, justin bieber: never say never, Like Son, No Strings Attached, The Eagle, The King's Speech, the roommate, Unknown
Posted in Friday Box Office Estimates, MCN Originals, MCN Weekend, Movie City News | Comments Off on Friday Estimates – February 18, 2011
Sunday, February 13th, 2011
Bieber Pitch
By Leonard Klady
It was Sandler by a nose over the teen sensation. The rom-com Just Go With It emerged with an estimated $30.8 million while the 3D concert film Justin Bieber: Never Say Never was right behind with $30.4 million. In a session energized by new releases the animated Gnomeo and Juliet charted third with $25.3 million and the Gladiator-lite The Eagle slotted in position five with a drab $8.3 million.
The frame also featured a clutch of incoming niche and exclusive debuts. Bollywood entry Patiala House was the best of the newbies with $352,000 at 80 venues and on the Pinoy circuit Bulong had an OK $25,300 at six locales. Testing the waters with 15 screens, the comic Cedar Rapids found the temp conducive with a $302,000 tally.
There was also good response to the Oscar shorts tour with a first stop of $237,000 and the pacifist doc Mooz-lum had an impressive $12,000 per location average of $12,000, The single screen bow of another doc, Vidal Sassoon, looked and dressed good with $13,800.
Following a month of box office declines revenues experienced dramatic upturns that have finally put smiles on the folks in the distribution and exhibition sector.
Pundits were confident that the Sandler – Aniston pairing in Just Go With It would generate a $30 million plus opening salvo that would easily outdistance any threat from Justin Bieber’s concert foray. The latter movie was pegged at $25 million to $28 million and was the clear winner on opening day Friday with close to a $3 million edge of $12.4 million.
However, whereas the pubescent fan base proved to be first day fanatics, the older Valentine romantics were dominant for Saturday date night. The Bieber group declined by 13% while the Gos expanded by 42%. Both films skewed female with the concert crowd comprised of a whopping 84% and 67% under 25 according to exit polls. The comedy crowd was 58% distaff and 60% comprised of plus 25%. Never Say Never also registered a very potent 84% attendance for its stereoscopic playdates.
That still left plenty of room for the family audience that embraced Gnomeo and Juliet. Largely underserved in recent weeks, trackers underestimated its appeal with predictions in the range of $16 million to $20 million. The Eagle was the poor cousin in the mix and largely negative reviews didn’t help improve a lackluster response.
Overall revenues pushed to roughly $150 million for an eye-popping 73% boost from the prior weekend. It was also an impressive 32% improvement from 2010. Last year’s freshmen thrust was provided by first and third ranked Dear John and From Paris with Love with respective opening salvos of $30.5 million and $8.2 million.
Obviously with so much incoming fare the crowd of Oscar contenders – even the most resilient – lost a significant number of screens. And if on-going appeal is any kind of indicator, The King’s Speech contingent would be well advised to brush up on their elocution. It sputtered an insignificant 5% erosion despite the loss of 321 theaters.
Weekend (estimates) February 11 – 13, 2011 |
|
|
|
|
Title |
Distributor |
Gross (avg) |
% chng |
Thtrs |
Cume |
Just Go With It |
Sony |
30.8 (8,680) |
NEW |
3548 |
30.8 |
Justin Bieber: Never Say Never |
Par |
30.4 (9,790) |
NEW |
3105 |
30.4 |
Gnomeo and Juliet |
BV |
25.3 (8,450) |
NEW |
2994 |
25.3 |
The Roommate |
Sony |
8.3 (3,290) |
-44% |
2534 |
26 |
The Eagle |
Focus |
8.3 (3,630) |
NEW |
2296 |
8.3 |
The King’s Speech |
TWC |
7.3 (3,230) |
-5% |
2263 |
93.8 |
No Strings Attached |
Par |
5.6 (2,030) |
-30% |
2756 |
59.8 |
Sanctum |
Uni |
5.1 (1,830) |
-46% |
2789 |
17.5 |
True Grit |
Par |
3.8 (1,820) |
-19% |
2072 |
160.3 |
The Green Hornet |
Sony |
3.6 (1,730) |
-39% |
2090 |
92.3 |
The Rite |
WB |
3.1 (1,410) |
-44% |
2207 |
28.7 |
The Mechanic |
CBS |
3.1 (1,630) |
-42% |
1886 |
25.3 |
The Fighter |
Par/Alliance |
2.1 (2,030) |
-25% |
1049 |
85.6 |
Black Swan |
FoxSrchlght |
2.1 (1,980) |
-37% |
1069 |
99.3 |
Dilemma |
Uni |
1.0 (800) |
-70% |
1242 |
47.6 |
Tangled |
BV |
.77 (980) |
-58% |
784 |
193.3 |
Yogi Bear |
WB |
.74 (670) |
-67% |
1111 |
96.6 |
Blue Valentine |
TWC |
.57 (1,450) |
-28% |
393 |
8.2 |
Tron: Legacy |
BV |
.55 (1,510) |
-60% |
364 |
169.7 |
127 Hours |
FoxSrchlght |
.54 (1,500) |
-50% |
359 |
16.8 |
Biutiful |
Roadside |
.52 (2,740) |
-19% |
190 |
2.2 |
The Company Men |
TWC |
.51 (1,840) |
-7% |
277 |
3 |
Barney’s Version |
eOne/SPC |
.44 (4,400) |
-11% |
119 |
3.3 |
|
|
|
|
|
|
|
|
|
|
|
|
Weekend Total ($500,000+ Films) |
$144.10 |
|
|
|
|
% Change (Last Year) |
32% |
|
|
|
|
% Change (Last Week) |
73% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Also debuting/expanding |
|
|
|
|
|
Patiala House |
Hari |
.35 (4,400) |
|
80 |
0.35 |
Another Year |
Sony Classics |
.34 (1,970) |
-23% |
236 |
2.2 |
The Illusionist |
Sony Classics |
.32 (1,540) |
70% |
205 |
1.15 |
Cedar Rapids |
FoxSrchlght |
.30 (20,150) |
|
15 |
0.3 |
2011 Oscar Shorts |
Magnolia |
.24 (3,880) |
|
61 |
0.24 |
Mooz-lum |
Peace-Films |
.13 (12,000) |
|
11 |
0.13 |
Gaganam |
Big Pictures |
96,700 (6,400) |
|
16 |
0.1 |
Bulong |
ABS |
25,300 (4,210) |
|
6 |
0.03 |
Poetry |
Kino |
18,300 (6,100) |
|
3 |
0.02 |
Payanam |
Big Pictures |
15,400 (1,490) |
|
9 |
0.02 |
Vidal Sassoon: The Movie |
Phase 4 |
13,800 (13,800) |
|
1 |
0.01 |
Carancho |
Strand |
12,900 (4,300) |
|
3 |
0.01 |
|
|
|
|
|
|
|
|
|
|
|
|
Domestic Market Share (Jan. 1 – Feb. 10, 2011) |
|
|
|
|
Distributor (releases) |
Gross |
Market Share |
|
|
|
Paramount (7) |
184.7 |
20.60% |
|
|
|
Sony (8) |
157.6 |
17.50% |
|
|
|
Universal (5) |
121.9 |
13.60% |
|
|
|
Buena Vista (3) |
83.9 |
9.40% |
|
|
|
Warner Bros. (10) |
81.3 |
9.10% |
|
|
|
Weinstein Co. (3) |
78.8 |
8.80% |
|
|
|
Fox Searchlight (2) |
62.4 |
6.90% |
|
|
|
Fox (4) |
46.6 |
5.20% |
|
|
|
Relativity (2) |
24.5 |
2.70% |
|
|
|
CBS (2) |
22.6 |
2.50% |
|
|
|
Alliance (5) |
5.3 |
0.60% |
|
|
|
Other * (49) |
27.7 |
3.10% |
|
|
|
|
897.3 |
100.00% |
|
|
|
Tags: 127 Hours, Barney's Version, Biutiful, Black Swan, Blue Valentine, Dilemma, Gnomeo and Juliet, just go with it, justin bieber: never say never, No Strings Attached, Sanctum, Tangled, The Company Men, The Eagle, The Fighter, The Green Hornet, The King's Speech, The Mechanic, The Rite, the roommate, Tron - Legacy, True Grit, Yogi Bear
Posted in MCN Originals, MCN Weekend, Movie City News, The Weekend Report | 1 Comment »
Saturday, February 12th, 2011
Justin Bieber: Never Say Never|12.2|3965|NEW|12.2
Just Go With It|9.3|3548|NEW|9.3
Gnomeo and Juliet|6|2994|NEW|6
The Eagle|2.7|2296|NEW|2.7
The Roommate|2.8|2534|-60%|20.2
The King’s Speech|1.8|2263|-22%|88.3
No Strings Attached|1.7|2756|-43%|55.9
Sanctum|1.4|2789|-62%|13.7
True Grit|.95|2072|-38%|158
The Green Hornet|.85|2090-51%|89.6
Also Debuting
Cedar Rapids|77,700|80
2011 Oscar Shorts|53,200|15
Mooz-lum|43,600|11
Gaganam|22,500|14
Bulong|7350|6
Vidal Sassoon: The Movie|5250|1
Poetry|4300|3
Payanam|3600|9
Carancho|3200|3
Tags: 2011 Oscar Shorts, Bulong, Carancho, Cedar Rapids, Gaganam, Gnomeo and Juliet, just go with it, justin bieber: never say never, Mooz-lum, No Strings Attached, Payanam, poetry, Sanctum, The Eagle, The Green Hornet, The King's Speech, the roommate, True Grit, Vidal Sassoon: The Movie
Posted in Friday Box Office Estimates, MCN Originals, MCN Weekend, Movie City News | Comments Off on Friday Estimates – February 11, 2011
Sunday, February 6th, 2011
Where Have All the Avids Gone …
Long Time Passing
The debut of The Roommate led an anemic field at the weekend box office with an estimated $15.5 million. Second ranked was another newcomer – the 3D adventure Sanctum – with a disappointing $9.2 million.
Anticipating steep Sunday admission drops from the Super Bowl both national and niche debuts were generally directed to strong single quadrant audiences. Opening day-and-date with Mainland China, the Sino version of What Women Want generated a dull $58,900 at 29 venues; the family oriented The Adventures of Adele Blanc-Sec struggled to $51,300 at 27 screens in Quebec; and the inspirational Midway to Heaven was stuck in the middle with $42,400 at 10 playdates. Best of the new exclusives was American indie Cold Weather with a $14,800 tally on a single screen.
Continuing the first quarter cold spell ticket sales experienced double digit declines that have left both the exhibition and distribution sectors in a very blue funk.
The Roommate, a remake in all but name and credit of Single White Female, bucked recent viewing trend with exit polls showing strong younger appeal. Its 65% female crowd was not unexpected and its 61% under 21 makeup was encouraging … at least for an opening weekend gross that was largely predicted by tracking pundits.
Sanctum wasn’t as lucky with, again, a distaff skewing set of viewers, albeit largely plus 25s. The sizzle was all about its stereoscopic qualities and reviewers skewered its artistic elements. Still tracking indicated a bow of $10 million to $12 million that audiences weren’t willing to make come true.
Overall business fell short of $90 million for a 20% decline from the prior weekend. It was a slightly steeper 22% drop from 2010 when the $30.5 million opening of Dear John toppled Avatar’s reign with that film taking the bridesmaid spot with $22.8 million.
The industry is now inured to Super Bowl’s clobber but the more serious concern is the sudden disappearance of the avid audience that falls between ages 17 and 25. Recent movie releases are largely being blamed with no relief in sight for the first quarter of 2011 and certainly no possibility of Oscar fare bringing up the slack.
The official line is that the avids will return but somewhere in the dark recesses are concerns that a significant portion of that audience has opted out of the theatrical experience in favor of new technologies and platforms. Theater owners are buckling down for additional experimentation in “windows” that will cut into their bottom line.
Historically the majors have been slow to respond to change and if logically an aging population would suggest adopting more mature content, don’t expect that penny to drop for three to five years. Independents could move in to fill the gap though one can be certain their deep pocket brethren will out spend them to ensure market share dominance rather than address real business issues.
___________________________________
Weekend Estimates – February 4-6, 2011
Title |
Distributor |
Gross (average) |
% change * |
Theaters |
Cume |
The Roommate |
Sony |
15.5 (6,130) |
NEW |
2534 |
15.5 |
Sanctum |
Uni |
9.2 (3,300) |
NEW |
2787 |
9.2 |
No Strings Attached |
Par |
8.3 (2,730) |
-38% |
3050 |
51.7 |
The King’s Speech |
Weinstein Co. |
8.1 (3,150) |
-27% |
2584 |
83.9 |
The Green Hornet |
Sony |
6.3 (2,070) |
-44% |
3033 |
87.4 |
The Rite |
WB |
5.6 (1,880) |
-62% |
2985 |
23.7 |
The Mechanic |
CBS |
5.3 (1,970) |
-53% |
2704 |
20 |
True Grit |
Par |
4.8 (1,650) |
-36% |
2902 |
155 |
Dilemma |
Uni |
3.4 (1,340) |
-40% |
2545 |
45.7 |
Black Swan |
Fox Searchlight |
3.4 (1,710) |
-34% |
1977 |
95.9 |
The Fighter |
Par/Alliance |
2.9 (1,730) |
-27% |
1662 |
82.4 |
Yogi Bear |
WB |
2.3 (1,260) |
-28% |
1807 |
95.4 |
Tangled |
BV |
1.8 (1,330) |
-28% |
1369 |
192 |
127 Hours |
Fox Searchlight |
1.4 (1,510) |
-36% |
899 |
15.7 |
Tron: Legacy |
BV |
1.4 (1,320) |
-46% |
1040 |
168.8 |
Little Fockers |
Uni |
1.2 (910) |
-52% |
1355 |
146.5 |
Blue Valentine |
Weinstein Co. |
.79 (1,760) |
-33% |
450 |
7.3 |
From Prada to Nada |
Lionsgate |
.69 (2,640) |
-38% |
261 |
2 |
Biutiful |
Roadside |
.63 (3,560) |
38% |
177 |
1.4 |
Country Strong |
Sony |
.61 (640) |
-52% |
948 |
19.8 |
The Company Men |
Weinstein Co. |
.55 (2,380) |
-17% |
231 |
2.3 |
Chronicles of Narnia: Dawn Treader |
Fox |
.53 (1,030) |
-40% |
514 |
102.6 |
Gulliver’s Travels |
Fox |
.67 (1,030) |
-42% |
495 |
41.14 |
Another Year |
Sony Classics |
.48 (2,030) |
55% |
236 |
1.7 |
Barney’s Version |
eOne/Sony Classics |
.43 (3,570) |
-13% |
119 |
2.7 |
|
|
|
|
|
|
|
|
|
|
|
|
Weekend Total ($500,000+ Films) |
|
$84.70 |
|
|
|
% Change (Last Year) |
|
-22% |
|
|
|
% Change (Last Week) |
|
-20% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Also debuting/expanding |
|
|
|
|
|
The Illusionist |
Sony Classics |
.19 (2,850) |
46% |
68 |
0.77 |
Incendies |
eOne/Seville |
.14 (3,050) |
30% |
47 |
2.8 |
Rabbit Hole |
Lionsgate |
.12 (890) |
-32% |
131 |
1.7 |
What Women Want |
China Lion |
58,900 (2,030) |
|
29 |
0.06 |
Adele Blanc-Sec |
Seville |
51,300 (1,900) |
|
27 |
0.05 |
Midway to Heaven |
Excel |
42,400 (4,240) |
|
10 |
0.04 |
Cold Weather |
IFC |
14,800 (14,800) |
|
1 |
0.01 |
Troubadours |
PBS |
13,200 (4,400) |
|
3 |
0.01 |
Waiting Forever |
FreeStyle |
8,700 (2,900) |
|
3 |
0.01 |
The Other Woman |
IFC |
5,800 (2,900) |
|
2 |
0.01 |
Top Domestic Grossers – 2010
Distributor |
Gross |
Market Share |
Paramount (7) |
163.5 |
20.90% |
Sony (7) |
130.7 |
16.70% |
Universal (4) |
103.7 |
13.30% |
Buena Vista (3) |
79.6 |
10.20% |
Warner Bros. (10) |
70.1 |
9.00% |
Weinstein Co. (3) |
66.2 |
8.50% |
Fox Searchlight (2) |
55.7 |
7.10% |
Fox (4) |
45.1 |
5.80% |
Relativity (2) |
24.1 |
3.10% |
CBS (2) |
15.1 |
1.90% |
Alliance (5) |
4.9 |
0.60% |
Other * (46) |
22.3 |
2.90% |
781 |
100.00% |
* none greater than 0.4% |
Tags: 127 Hours, Adele Blanc-Sec, Another Year, Barney's Version, Biutiful, Black Swan, Blue Valentine, Chronicles of Narnia: Dawn Treader, Cold Weather, Country Strong, Dilemma, From Prada to Nada, Gulliver's Travels, incendies, Little Fockers, Midway to Heaven, No Strings Attached, Rabbit Hole, Sanctum, Tangled, The Company Men, The Fighter, The Green Hornet, The Illusionist, The King's Speech, The Mechanic, The Other Woman, The Rite, the roommate, Tron - Legacy, Troubadours, True Grit, Waiting Forever, What Women Want, Yogi Bear
Posted in MCN Originals, MCN Weekend, Movie City News, The Weekend Report | Comments Off on The Weekend Report – February 6
Sunday, February 6th, 2011
The Roommate|15.5|NEW|15.5
Sanctum|9.2|NEW|9.2
No Strings Attached|8.3|-38%|8.3
The King’s Speech|8.1|-27%|83.9
The Green Hornet|6.3|-44%|87.4
The Rite|5.6|-62%|23.7
The Mechanic|5.3|-53%|20
True Grit|4.8|-36%|155
The Dilemma|3.4|-40%|45.7
Black Swan|3.4|-34%|95.9
Tags: Black Swan, Dilemma, No Strings Attached, Sanctum, The Green Hornet, The King's Speech, The Mechanic, The Rite, the roommate, True Grit
Posted in Estimates, MCN Weekend | Comments Off on Weekend Estimates — February 6
Saturday, February 5th, 2011
The Roommate |6.3|2534|NEW|6.3
Sanctum |3.5|2787|NEW|3.5
No Strings Attached|2.9|3050|-34%|46.3
The King’s Speech|2.3|2584|-20%|78.1
The Rite |1.9|2985|-64%|20
The Mechanic|1.8|2704|-51%|16.5
The Green Hornet|1.7|3033|-40%|82.8
True Grit|1.4|2902|-28%|151.7
Dilemma |1.1|2545|-35%|43.4
Black Swan|1|1977|-26%|93.5
Also Debuting
What Women Want|25,200|29||25,200
Midway to Heaven|17,900|10||17,900
Adele Blanc-Sec|14,300|27||14,300
Cold Weather|5,100|1||5,100
Troubadours|4,100|3||4,100
Waiting Forever|2,800|3||2,800
The Other Woman|1,800|2||1,800
* in millions
Tags: Adele Blanc-Sec, Black Swan, Cold Weather, Dilemma, Midway to Heaven, No Strings Attached, Sanctum, The Green Hornet, The King's Speech, The Mechanic, The Other Woman, The Rite, the roommate, Troubadours, True Grit, Waiting Forever, What Women Want
Posted in Friday Box Office Estimates, MCN Originals, MCN Weekend, Movie City News | Comments Off on Friday Estimates — February 5
Saturday, January 29th, 2011
The Rite|5.2|2985|NEW|7.2
No Strings Attached |4.3|3022|-41%|30.4
The Mechanic|3.4|2703|NEW|3.4
The Green Hornet|2.9|3524|-42%|70.3
The King’s Speech |2.8|2557|29%|63.9
True Grit|1.9|3120|-9%|36.8
The Dilemma|1.7|2905|-45%|26.6
Black Swan|1.4|2315|-23%|86.9
The Fighter |0.95|1914|-22%|75.3
Little Fockers|0.65|2051|-47%|142.8
Also Debuting
From Prada to Nada|0.31|256||0.31
Biutiful|0.11|57||0.11
Funkytown|91,400|79||91,400
Dil Toh Baccha Hai Ji|26,700|42||26,700
Ip Man 2|18,800|20||18,800
Kaboom|4,200|1||4,200
Rage|1,300|1||1,300
* in millions
Tags: Biutiful, Black Swan, Dil Toh Baccha Hai Ji, From Prada to Nada, Funkytown, Ip Man 2, Kaboom, Little Fockers, No Strings Attached, Rage, The Dilemma, The Fighter, The Green Hornet, The King's Speech, The Mechanic, The Rite, True Grit
Posted in Friday Box Office Estimates, MCN Originals, MCN Weekend, Movie City News | Comments Off on Friday Estimates — January 29
Saturday, January 22nd, 2011
No Strings Attached|7.2|3018|NEW|7.2
The Green Hornet|5|3584|-55%|50.4
The Dilemma|3|2943|-52%|26.6
The King’s Speech |2.1|1680|-43%|51.6
True Grit|2.1|3464|-37%|132.7
Black Swan|1.7|2407|-28%|79.1
Little Fockers|1.2|2979|-41%|138
The Fighter |1.2|2275|-20%|69.7
Tron: Legacy|0.9|2018|-35%|160.5
Yogi Bear |0.75|2510|-29%|85.6
Also Debuting
The Way Back|0.39|659||0.39
The Company Men|0.17|106||0.17
Dhobi Ghat|0.13|79||0.13
Evangelion: 2.0|7,950|15||7,950
Un Vie Qui Commence|4,700|13||4,700
L’Autre Dumas|3,800|8||3,800
The Woodmans|1,800|1||1,800
* in millions
Tags: Black Swan, Dhobi Ghat, Dilemma, Evangelion: 2.0, L'Autre Dumas, Little Fockers, No Strings Attached, The Company Men, The Fighter, The Green Hornet, The King's Speech, the way back, The Woodmans, Tron - Legacy, True Grit, Un Vie Qui Commence, Yogi Bear
Posted in Friday Box Office Estimates, MCN Originals, MCN Weekend, Movie City News | Comments Off on Friday Estimates — January 22