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Weekend Box Office Report — December 19

Sunday, December 19th, 2010

Da Doo Tron Tron

TRON: Legacy commanded the multiplex with an opening salvo estimated at $43.4 million. The movie stocking was stuffed with two other new releases plus a couple of platform films that went wide to significant response.

Yogi Bear filched $16.6 million to rank second in the marketplace while the star-laden romantic comedy How Do You Know struggled to position eight with $7.5 million.

The Fighter proved itself a contender with a $12.1 gross and Black Swan spread its wings with an impressive $7.9 million. Meanwhile there were two freshmen titles tossing their hat into the ring for award season. The starkly dramatic Rabbit Hole had an encouraging $51,700 from five venues while Casino Jack failed to beat bank with $32,100 at seven tables. In Quebec, local action comedy L’Appat had a soft debut of close to $170,000.

Overall weekend revenues saw a significant boost from the early December doldrums, but couldn’t quite overtake 2009 box office when Avatar arrived at the multiplex. Friday domestic box office inched past $10 billion (4 days faster than last year) and through the weekend it stands just 1% better than at this point last year.

The current session promised an even better result than transpired with new entries appealing to different demographics. Only TRON: Legacy conformed to tracking that predicted a result between $40 million and $45 million. The 28-year hiatus from the original has allowed the 1982 movie to accrue a cult status and brought out an avid young male audience. Stereoscopic engagements accounted for an unusually strong 80% plus, though their numbers accounted for 55% of its screen count. Its ultimate potency will be determined by building a wider audience.

The animated-live action Yogi Bear was expected to gross in the low $20 million but came up short several pic-a-nic baskets. It won’t expand beyond the family market and should limp through the holiday season. How Do You Know is already hobbled and while there were low expectations of $10 million to $12 million it failed to meet an already low bar.

The session generated roughly $135 million for a 47% bump from the prior weekend but dipped 4% from 2009. Last year’s Avatar bow of $77 million led the frame with The Princess and the Frog trailing behind with $12.2 million and Did You Hear About the Morgans? limping into theaters with $6.6 million.

Black Swan shows early signs of becoming the season’s adult hit. Though the film has divided critics and the public, it has generated fierce debate that’s translated into sales … an asset in short supply for the likes of such films as 127 Hours and Fair Game. The Fighter, while not a knockout, looks likely to get traction from awards season recognition in a race that seems — despite already announced critics awards and the Golden Globe announcement — a bit amorphous.

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Weekend Estimates – December 17-19, 2010

Title Distributor Gross (average) % change * Theaters Cume
Tron: Legacy BV 43.4 (12,580) NEW 3451 43.4
Yogi Bear WB 16.6 (4,710) NEW 3515 16.6
The Chronicles of Narnia: Voyage of the Dawn Treader Fox 12.5 (3,530) -48% 3555 42.9
The Fighter Par 12.1 (4,850) 2503 12.6
Tangled BV 8.7 (2,720) -39% 3201 127.9
The Tourist Sony 8.4 (3,040) -49% 2756 30.5
Black Swan Fox Searchlight 7.9 (8,260) 140% 959 15.3
How Do You Know Sony 7.5 (3,030) NEW 2483 7.5
Harry Potter & the Deathly Hallows, Part 1* WB 4.8 (1,690) -43% 2860 265.5
Unstoppable Fox 1.8 (980) -51% 1874 77.4
Burlesque Sony 1.3 (880) -58% 1510 35.4
Due Date WB 1.2 (1,060) -52% 1157 97.3
Love and Other Drugs Fox 1.1 (970) -64% 1093 30.2
The King’s Speech Weinstein Co. 1.1 (24,880) 81% 43 2.9
Megamind Par .69 (680) -73% 1025 141.6
127 Hours Fox Searchlight .51 (1,660) -49% 307 9.3
Faster CBS .41 (620) -76% 660 22.5
Red Summit .31 (710) -28% 439 88.4
The Social Network Sony .29 (1,270) 2% 228 91.9
Fair Game Summit .23 (860) -59% 268 8.7
Weekend Total ($500,000+ Films) $129.60
% Change (Last Year) -4%
% Change (Last Week) 47%
Also debuting/expanding
L’Appat Alliance .17 (2,350) 72 0.17
I Love You Phillip Morris Roadside .14 (2,830) -10% 49 0.51
The Tempest Miramax/Maple 52,400 (2,490) 22% 21 0.12
Rabbit Hole Lionsgate 51,700 (10,320) 5 0.05
Casino Jack IDP 32,100 (4,440) 7 0.03
La Rafle Seville 28,200 (2,170) 13 0.03

Domestic Market Share (Jan. 1 – Dec. 16, 2010)

Distributor (releases) Gross Market Share
Warner Bros. (29) 1837.8 18.40%
Paramount (19) 1622.6 16.20%
Fox (19) 1427.1 14.30%
Buena Vista (16) 1296.2 13.00%
Sony (25) 1221.2 12.20%
Universal (18) 798.5 8.00%
Summit (11) 521.7 5.20%
Lionsgate (15) 518.9 5.20%
Fox Searchlight (8) 96.1 1.00%
Overture (8) 87.3 0.90%
Focus (7) 75.2 0.70%
CBS (3) 72.1 0.70%
Weinstein Co. (9) 64.5 0.60%
Sony Classics (22) 59.4 0.60%
MGM (1) 50.4 0.50%
Other * (315) 251.4 2.50%
10000.4 100.00%
* none greater than .04%

Top Domestic Grossers * (Jan. 1 – Dec. 16, 2010)

Title Distributor Gross
Avatar * Fox 476,899,300
Toy Story 3 BV 415,071,937
Alice in Wonderland BV 334,191,110
Iron Man 2 Par 312,445,596
Twilight: Eclipse Summit 300,551,386
Inception WB 292,485,544
Harry Potter & the Deathly Hallows, Part 1 WB 260,701,257
Despicable Me Uni 250,322,315
Shrek Forever After Par 238,667,087
How to Train Your Dragon Par 218,685,707
The Karate Kid Sony 176,797,997
Clash of the Titans WB 163,214,888
Grown Ups Sony 162,171,789
Megamind Par 140,950,962
The Last Airbender Par 131,733,601
Shutter Island Par 128,051,522
The Other Guy Sony 119,534,389
Tangled BV 119,142,932
Salt Sony 118,485,665
Jackass 3D Par 116,857,736
* does not include 2009 box office

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Weekend Box Office Report — November 21

Sunday, November 21st, 2010

Harry and the Deathly Swallows … Gulp!

Harry Potter and the Deathly Hallows, Part 1 ascended to an estimated $126.2 million and corralled more than 60% of weekend ticket sales. Comparatively speaking the remaining films in the multiplex had to settle for chump change, including the bow of the thriller The Next Three Days which slotted fifth with $6.7 million.

The session also included the new Bollywood release Guzaarish, which garnered a better than respectable $423,000 at 108 venues. Among the few exclusive bows both the British import Made in Dagenham and France’s White Material were just OK with respective openings of $39,300 and $35,800, each playing on three screens.

It was the biggest opening yet for a Harry Potter film but while the juggernaut provided a big box office boost from last weekend it was insufficient to stave off a decline from 2009.

Expectations were high for the first installment of the last chapter of the Potter franchise. Advance sales and online tracking anticipated a $100 million debut and that number expanded following word of advance Thursday midnight screenings estimated at $24 million. Large format engagements were estimated at $12.4 million and if that number holds up it will be a record.

Internationally the early estimates are roughly $205 million from 54 markets. It includes all-time records in the U.K. and Russia and otherwise just sensational debuts elsewhere. The final, final Potter putter is schedule for July 2011.

On a decidedly downbeat note, The Next Three Days came in well below tracking that suggested a $10 million launch. The film also received a drubbing from critics.

Weekend revenues lurched toward $200 million, which translated into a 64% hike from seven days back. It was however 25% behind the 2009 slate led by the second installment of Twilight (New Moon), which bowed bitingly to $142.8 million with the unexpectedly $34.1 million potency of The Blind Side right behind it.

The contender’s roster failed to see any additional dynamos this weekend and the titles already in the marketplace were finding the Darwinian aspect of the exercise unrelenting. Both Fair Game and 127 Hours added a significant number of playdates with the latter continuing to maintain a hefty $8,330 engagement average. The other surprise in the mix is the continuing stamina of the non-fiction Inside Job that’s racked up $2.2 million to date.

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Weekend Estimates – November 19-21, 2010

Title Distributor Gross (average) % change * Theaters Cume
Harry Potter & the Deathly Hallows, Part 1* WB 126.2 (30,600) NEW 4125 126.2
Megamind Par 16.2 (4,280) -45% 3779 109.5
Unstoppable Fox 13.0 (4,060) -43% 3207 41.9
Due Date WB 8.9 (2,760) -42% 3229 72.4
The Next Three Days Lionsgate 6.7 (2,590) NEW 2564 6.7
Morning Glory Par 5.2 (2,050) -43% 2544 19.8
Skyline Uni/Alliance 3.4 (1,170) -71% 2883 17.6
Summit 2.4 (1,190) -51% 2034 83.5
For Colored Girls … Lionsgate 2.3 (1,920) -64% 1216 34.5
Fair Game Summit 1.4 (3,730) 41% 386 3.7
Secretariat BV 1.0 (970) -56% 1010 56.4
Paranormal Activity 2 Par .93 (840) -69% 1101 83.6
The Social Network Sony .91 (1,590) -49% 571 89.2
127 Hours Searchlight .90 (8,330) 104% 108 1.9
Saw 3D Lionsgate .82 (1,020) -71% 806 45.3
Jackass 3D Par .72 (1,050) -68% 687 116.1
Life As We Know It WB .52 (930) -50% 558 51.6
Guzaarish UTV .42 (3,910) NEW 108 0.42
The Girl Who Kicked the Hornet’s Nest Music Box/Alliance .41 (2,180) -22% 188 3.5
Inside Job Sony Classics .37 (1,770) -22% 211 2.2
Weekend Total ($500,000+ Films) $191.50
% Change (Last Year) -25%
% Change (Last Week) 64%
Also debuting/expanding
Today’s Special Reliance 88,400 (1,670) 53 0.09
Made in Dagenham Sony Classics 39,300 (13,100) 3 0.04
White Material IFC 35,800 (11,930) 3 0.04
Queen of the Lot Rainbow 16,400 (2,730) 6 0.02
Copacabana Seville 14,100 (2,010) 7 0.01

Domestic Market Share (Jan. 1 – Nov. 18, 2010)

Distributor (releases) Gross Market Share
Paramount (18) 1555.1 16.80%
Warner Bros. (26) 1538.8 16.70%
Fox (17) 1320.7 14.30%
Buena Vista (15) 1173.4 12.70%
Sony (23) 1160.3 12.60%
Universal (18) 790.4 8.60%
Summit (11) 508.5 5.50%
Lionsgate (14) 490.6 5.30%
Overture (7) 81.7 0.90%
Fox Searchlight (7) 80.3 0.90%
Focus (7) 75.1 0.80%
Weinstein Co. (7) 62.5 0.70%
Sony Classics (21) 57.3 0.60%
MGM (1) 51.2 0.50%
CBS (2) 50 0.50%
Other * (288) 240.7 2.60%
9236.6 100.00%
* none greater than .04%

Top Domestic Grossers * (Jan. 1 – Nov. 18, 2010)

Title Distributor Gross
Avatar * Fox 476,883,415
Toy Story 3 BV 414,681,777
Alice in Wonderland BV 334,191,110
Iron Man 2 Par 312,445,596
Twilight: Eclipse Summit 300,551,386
Inception WB 291,914,445
Despicable Me Uni 248,900,040
Shrek Forever After Par 238,667,087
How to Train Your Dragon Par 218,685,707
The Karate Kid Sony 176,797,997
Clash of the Titans WB 163,214,888
Grown Ups Sony 162,147,232
The Last Airbender Par 131,733,601
Shutter Island Par 128,051,522
The Other Guy Sony 119,256,755
Salt Sony 118,485,665
Jackass 3D Par 115,357,091
Valentine’s Day WB 110,509,442
Sherlock Holmes * WB 106,967,985
Robin Hood Uni 105,425,146
* does not include 2009 box office

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Weekend Box Office Report – October 24

Sunday, October 24th, 2010

Back to Paranormal

Paranormal Activity 2 exceeded pundit expectation (though not necessarily fans) with an estimated $41.6 million to lead weekend movie ticket sales. The session’s only other national bow was Hereafter, which shot up to $11.9 million following last weekend’s limited opener.

Niche and regional bows included a solid $212,000 (in Hindi and Telegu versions) bow for the Indian crime saga Rakhtcharitra. Fans won’t have to wait long for its second part conclusion that’s scheduled for late November. Meanwhile up in Canada the Toronto fest curtain raiser Score: A Hockey Musical failed to live up to its name with a discordant $143,000 from 127 rinks.

Exclusives included good though unsensational debuts that included non-fiction Boxing Gym with a $6,100 TKO in its solo bout and Taqwacores — the tale of an Islamic rock band — grossing $5,500 also in a single outing.

Though there was a marginal dip from last weekend’s box office, the frame saw its first uptick from 2009 in a month with industry mavens already predicting expanded revenues through the end of the year.

Critical response to sleeper sensation Paranormal Activity 2 was at best tepid with the more negative reviews viewing it as a cynical rehash of its inspiration. Nonetheless avids were cueing up to provide Thursday midnight shows a record preview for an R-rated film. It lost traction as the weekend proceeded but the fast start was sufficient to speed past tracking that suggested an opening salvo of not much more than $30 million.

Exit polls for both Paranormal Activity 2 and Hereafter were disappointing. The latter film pretty much brought in the anticipated older crowd and filmmaker Clint Eastwood’s films have a history of hanging in for longer than typical runs and much higher multiples than is the industry norm. Still, this yarn could well stray from that trend.

Weekend revenues amassed roughly $130 million in torn ducats. It represented a slight 2% dip from seven days back but the unexpected Paranormal Activity 2 and overall strong holdovers translated into a 13% box office boost from 2009. A year ago the first Paranormal Activity (in its initial wide weekend) led with $21.1 million followed by Saw VI and Where the Wild Things Are with respective tallies of $14.1 million and $14 million.

With the exception of Waiting for “Superman” it’s been a brutal season for Oscar hopefuls trying to set an early footprint on the awards landscape. Granted, very few have received a wholehearted critical embrace, but even by niche standards the likes of Nowhere Boy, You Will Meet a Tall Dark Stranger and Jack Goes Boating among others have been comparative under-performers when measured against past films that have employed this tactic.

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Weekend Estimates – October 22-24, 2010

Title Distributor Gross (average) % change * Theaters Cume
Paranormal Activity 2 Par 41.6 (12,930) New 3216 41.6
Jackass 3D Par 21.5 (6,920) -57% 3111 87.1
Red Summit 15.1 (4,620) -31% 3273 43.6
Hereafter WB 11.9 (5,450) 2175 12.2
The Social Network Sony 7.2 (2,450) -31% 2921 72.8
Secretariat BV 6.9 (2,210) -26% 3108 37.3
Life As We Know It WB 6.1 (2,010) -32% 3019 37.5
Legend of the Guardians WB 3.1 (1,390) -26% 2236 50.1
The Town WB 2.7 (1,390) -33% 1918 84.6
Easy A Sony 1.7 (1,050) -35% 1632 54.7
Wal Street: Money Never Sleeps Fox 1.2 (960) -49% 1255 50
My Soul to Take Uni/Alliance 1.0 (600) -68% 1689 13.9
Waiting for “Superman” Par Vantage .76 (2,620) 2% 290 3.7
Alpha and Omega Lionsgate .71 (980) -14% 727 23.5
It’s Kind of a Funny Story Focus .66 (1,180) -46% 560 5.1
Devil Uni .63 (980) -35% 642 32.4
You Again BV .61 (680) -50% 901 24
N Secure FreeStyle .53 (1,190) -55% 445 1.9
Toy Story 3 BV .42 (1,211) -21% 350 413.4
You Will Meet a Tall Dark Stranger Sony Classics .40 (1,060) 46% 381 1.8
Case 39 Par Vantage .38 (530) -69% 721 12.7
Weekend Total ($500,000+ Films) $123.90
% Change (Last Year) 13%
% Change (Last Week) -2%
Also debuting/expanding
Stone Overture .34 (3,030) 49% 113 0.76
Conviction Fox Searchlight .30 (5,420) 192% 55 0.34
Rakhtcharitra Viva/Happy .21 (6,230) 34 0.21
Nowhere Boy Weinstein Co. .21 (870) -39% 215 0.76
Score: A Hockey Musical Mongrel .14 (1,130) 127 0.14
Jhootha Hi Sahi Viva 64,700 (1,350) 48 0.06
My Girlfriend’s Boyfriend Fiftyfilms 10,300 (5,150) 2 0.01
Boxing Gym Zipporah 6,100 (6,100) 1 0.01
Taqwacores Rumanni 5,500 (5,500) 1 0.01
Inhale IFC 5,600 (2,800) 2 0.01

Domestic Market Share (Jan. 1 – Oct. 21, 2010)

Distributor (releases) Gross Market Share
Warner Bros. (25) 1403.9 16.30%
Paramount (15) 1310.6 15.30%
Fox (16) 1287.9 15.00%
Buena Vista (15) 1144.7 13.30%
Sony (23) 1129.9 13.20%
Universal (17) 771.4 9.00%
Summit (10) 453.6 5.30%
Lionsgate (12) 411.5 4.80%
Overture (7) 79.7 0.90%
Focus (7) 73.2 0.90%
Fox Searchlight (6) 72.7 0.80%
Weinstein Co. (7) 61.6 0.70%
Sony Classics (21) 53.7 0.60%
MGM (1) 50.4 0.60%
CBS (2) 50 0.60%
Other * (271) 226.9 2.70%
8581.7 100.00%
* none greater than .04%

Top Domestic Grossers * (Jan. 1 – Oct. 21, 2010)

Title Distributor Gross
Avatar * Fox 476,726,209
Toy Story 3 BV 413,013,123
Alice in Wonderland BV 334,191,110
Iron Man 2 Par 312,445,596
Twilight: Eclipse Summit 300,531,751
Inception WB 289,881,124
Despicable Me Uni 247,148,995
Shrek Forever After Par 238,667,087
How to Train Your Dragon Par 218,685,707
The Karate Kid Sony 176,797,997
Clash of the Titans WB 163,214,888
Grown Ups Sony 161,942,598
The Last Airbender Par 131,733,601
Shutter Island Par 128,051,522
The Other Guy Sony 118,236,912
Salt Sony 118,229,865
Valentine’s Day WB 110,509,442
Sherlock Holmes * WB 106,967,985
Robin Hood Uni 105,425,146
The Expendables Lions Gate 103,068,524
* does not include 2009 box office

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