By Leonard Klady Klady@moviecitynews.com
The Weekend Report
Guardians of the Galaxy rocketed back to the top of the movie going hart with an estimated $17.7 million, fending off a trio of foes. Of the freshmen, only the YA adaptation of If I Stay demonstrated any real commercial strength with a third place entry of $16.4 million. The combo of football and “inspiration” tallied $8.8 million for When the Game Stands Tall and mostly firing blanks, Sin City: A Dame to Kill For, plugged $6.3 million.
Of the frame’s exclusive debs only same-sex warmedy Love is Strange registered with a $124,000 tally from five screens. Apart from Calvary, there were no significant expansions on the alternative side. This week’s Indian import was the more sober than tuneful Mardaani that grossed a fair $189,000 from 76 engagements.
Weekend revenues for the session climbed to roughly $120 million, marking a 20% decline from the immediate prior weekend. However it was nonetheless 9% improved from 2013 when the second weekend of The Butler staved off the rest of the field with $16.5 million and the top newcomer was Mortal Instruments: City of Bones with $9.3 million.
If I Stay had an edge thanks to the popularity of its source material and perhaps owing someting to the success of The Fault in Our Stars. Tracking reports predicted an opening as high as $20 million but ultimately it bowed on the low end of expectations. It also played almost entirely to its target audience with studio exit polls revealing demos with a decidedly female tilt of 77% and 61% of viewers aged 25-years and younger.
The latest addition to the roster of high school football saga When the Game Stands Tall performed to expectations. It’s been heavily promoted to churches, so the team could see a Sunday uptick when actual are reported. Exit polls registered a slight male tilt of 52% and an older crowd that was 70% aged 25-years and older.
The weekend shocker was clearly the Sin City sequel that pundits were anticipating opening strength of $14-16 million. Its misfire has provoked serious headscratching in light of the original’s ongoing popularity in ancillaries and the appeal of visual stylization among a younger demographic. Its strongest pull was among 25-to-35 year olds that were largely teens when the first picture opened. The film unsurprisingly was 65% male with 75% of the audience aged 25-years old and older.
Weekend (estimates) August 22 – 24, 2014 | |||||
Title | Distributor | Gross (avg) | % chng | Thtrs | Cume |
Guardians of the Galaxy | BV | 17.7 (5,250) | -30% | 3371 | 252 |
Teenage Mutant Ninja Turtles | Par | 16.7 (4,320) | -42% | 3864 | 145.5 |
If I Stay | WB | 16.4 (5,640) | NEW | 2907 | 16.4 |
Let’s Be Cops | Fox | 10.9 (3,460) | -39% | 3140 | 45.1 |
When the Game Stands Tall | Sony | 8.8 (3,300) | NEW | 2673 | 8.8 |
The Giver | Weinstein Co. | 6.7 (2,260) | -45% | 3003 | 24.2 |
The Expendables 3 | Lionsgate | 6.6 (2,050) | -58% | 3221 | 27.5 |
Sin City: A Dame to Kill For | Weinstein Co. | 6.3 (2,170) | NEW | 2894 | 6.3 |
The Hundred-Foot Journey | BV | 5.5 (2,850) | -23% | 1944 | 32.7 |
Into the Storm | WB | 3.8 (1,610) | -52% | 2375 | 38.3 |
Lucy | Uni | 3.5 (2,000) | -36% | 1768 | 117.8 |
Boyhood | IFC/Mongrel | 1.8 (2,400) | -12% | 734 | 16.4 |
Magic in the Moonlight | Sony Classics | 1.3 (1,610) | -29% | 787 | 6.8 |
Dawn of the Planet of the Apes | Fox | 1.1 (1,530) | -44% | 733 | 204 |
Get On Up | Uni | .95 (1,640) | -51% | 579 | 28.7 |
A Most Wanted Man | Roadside | .89 (2,060) | -29% | 431 | 14.1 |
Hercules | Par | .82 (1,320) | -61% | 622 | 69.9 |
Step Up: All In | Lionsgate | .69 (730) | -74% | 948 | 13.6 |
What If | CBS | .64 (940) | -25% | 680 | 2.2 |
Maleficent | BV | .56 (1,630) | 52% | 344 | 237.4 |
Planes: Fire & Rescue | BV | .54 (920) | -47% | 589 | 56.9 |
Calvary | Searchlight | .54 (2,250) | 33% | 240 | 1.6 |
How to Train Your Dragon 2 | Fox | .51 (1,440) | -12% | 353 | 172.1 |
The Admiral: Roaring Currents | CJ | .44 (10,570) | -21% | 42 | 1.5 |
Transformers: Age of Extinction | Par | .38 (1,340) | 85% | 283 | 243.8 |
Weekend Total ($500,000+ Films) | $113.35 | ||||
% Change (Last Year) | 9% | ||||
% Change (Last Week) | -18% | ||||
Also debuting/expanding | |||||
Mardaani | Yash Raj | .19 (2,490) | 76 | 0.19 | |
The Trip to Italy | IFC/eOne | .18 (9,280) | 43% | 19 | 0.36 |
Love is Strange | Sony Classics | .12 (24,840) | 5 | 0.12 | |
Land Ho! | Sony Classics | 83,700 (1,640) | 79% | 51 | 0.36 |
Qu’est ce qu’on a fait au bon dieu? | A-Z Films | 61,400 (3,610) | -46% | 17 | 0.66 |
Frank | Magnolia | 57,200 (5,720) | 256% | 10 | 0.08 |
The One I Love | Weinstein Co, | 49,300 (4,930) | 10 | 0.05 | |
To Be Takei | Starz | 20,100 (1,340) | 15 | 0.02 | |
Tu dors Nicole | Seville | 16,800 (5,600) | 3 | 0.02 | |
Are You Here | Millennium | 9,900 (710) | 14 | 0.01 | |
Keyed: A Deadly Game of Sex Lies Betrayal | Habakkuk | 7,600 (7,600) | 1 | 0.01 | |
Expedition to the End of the World | Argot | 6,300 (6,300) | 1 | 0.01 | |
The Possession of Michael King | FreeStyle | 6,200 (1,240) | 5 | 0.01 | |
The Prince | Film Arcade | 5,800 (580) | 10 | 0.01 | |
Salvo | Film Movement | 4,600 (2,300) | 2 | 0.01 | |
International Market Share (Jan. 1 – July 31, 2014) | |||||
Distributor | Box Office | Market Share | |||
20th Century Fox | 2169.5 | 16.20% | |||
Buena Vista International | 1795.9 | 13.40% | |||
Warner Bros. | 1438.6 | 10.70% | |||
Paramount International | 1267.3 | 9.50% | |||
Sony | 846.2 | 6.30% | |||
Universal Pictures International | 710.1 | 5.30% | |||
Lionsgate | 435.3 | 3.20% | |||
Toho | 383.5 | 2.90% | |||
Enlight | 289.5 | 2.20% | |||
China Film Distribution | 245.3 | 1.80% | |||
Studio Canal | 223.7 | 1.70% | |||
Bona International | 206.8 | 1.50% | |||
Wanda Films | 194.6 | 1.40% | |||
Pathe | 154.9 | 1.20% | |||
Le Vision Films | 148.3 | 1.10% | |||
Panorama | 117.1 | 0.90% | |||
CJ | 112.9 | 0.80% | |||
Misc. American Independents | 598.1 | 4.50% | |||
Misc. Indian | 395.8 | 3.00% | |||
Misc. French | 358.1 | 2.70% | |||
Misc. Chinese | 321.4 | 2.40% | |||
Misc. Other European | 260.3 | 1.90% | |||
Misc. Other Japanese | 156.8 | 1.15% | |||
Misc. British | 127.4 | 0.95% | |||
Misc. Eastern European | 127.2 | 0.95% | |||
Misc. Other Korean | 126.8 | 0.95% | |||
Misc. Other Asian | 118.7 | 0.90% | |||
Misc. Latin American | 64.5 | 0.50% | |||
13394.6 | 100% | ||||
* in millions | |||||
Top Global Grossers (Jan. 1 – Aug. 21, 2014) | |||||
Title | Distributor | Box Office | |||
Transformers: Age of Extinction | Par | 1,056,216,536 | |||
Maleficent | BV | 744,908,905 | |||
X-Men: Days of Future Past | Fox | 744,704,729 | |||
Frozen | BV | 724,091,395 | |||
Captain America: The Winter Soldier | BV | 713,778,940 | |||
The Amazing Spider-Man 2 | Sony | 708,311,071 | |||
Dawn of the Planet of the Apes | Fox | 545,983,344 | |||
Godzilla | WB | 518,842,077 | |||
How to Train Your Dragon 2 | Fox | 497,487,430 | |||
Rio 2 | Fox | 495,777,172 | |||
The Lego Movie | WB | 471,956,435 | |||
Guardians of the Galaxy | BV | 443,860,186 | |||
Edge of Tomorrow | WB | 368,147,859 | |||
Noah | Par | 362,164,780 | |||
The Wolf of Wall Street * | Par; Red Granite | 350,418,304 | |||
300: Rise of an Empire | WB | 331,624,640 | |||
22 Jump Street | Sony | 305,098,070 | |||
The Hobbit: The Desolation of Smaug * | WB | 277,256,540 | |||
Divergent | Lionsgate | 276,445,658 | |||
The Fault in Our Stars | Fox | 275,673,613 | |||
Neighbors | Uni | 265,523,714 | |||
Mr. Peabody & Sherman | Fox: Dmwks | 253,379,783 | |||
RoboCop | Sony | 243,433,366 | |||
Non-Stop | Uni; Studio Canal | 211,077,704 | |||
Need for Speed | BV; Mister Smith | 205,882,387 | |||
* does not include 2013 box office |