By Leonard Klady Klady@moviecitynews.com
Be … Calm
The leading films in the marketplace expressed soothing sentiments but the anticipation was for a heated competition between two debuting titles. And while both films opened well, it was unquestionably the family friendly The Pacifier that prevailed over the return of Chili Palmer in Be Cool. The Pacifier’s first weekend was estimated at $29.6 million while Be Cool took the second slot with $23.3 million.
The frame also saw a post-Oscar bump for Million Dollar Baby, a disappointing premiere for The Jacket and a handful of promising launches in limited and exclusive engagements.
Spoofing his muscular image, Vin Diesel provided excellent mileage for The Pacifier. Buoyed by a clever ad campaign the film established its dominance Friday with an $8.5 million gross that was close to $1 million ahead of its closest competition. Pundits had pegged its opening strength no better than $25 million but insiders at Disney said its tracking was closer to the final number.
Be Cool had been favored to lead the weekend by a slim margin though its final tally was close to tracking estimates. Critical response had been middling for the follow up to Get Shorty. However, the cast – including The Rock playing against type – received thumbs up.
The momentum of the debuts propelled the span to about $123 million for a slim 1% bump from the prior weekend. However, a year ago The Passion of the Christ was still commercially on fire with a $53.2 million second weekend and that resulted into a 14% better frame.
The third national premiere, the psychological thriller The Jacket, nipped into the 10th slot with about $2.7 million and a theater average of roughly $2,000. It was more bad news for Warner Independent that’s been looking for a hit since it opened for business a year ago.
Heading into the weekend, the consensus was that only Million Dollar Baby and documentary award winner Born into Brothels would experience a noticeable bump from Oscar and that was clearly the case. Baby added 225 theaters and experienced a 16% boost to $8.6 million while Brothels expanded 11 screens and ballooned 54% with a $200,000 weekend. The rest of the field experienced 30% to 40% hits with Hotel Rwanda the most resilient of the runners up.
The hot button doc Gunner Palace on American soldiers in Iraq arrived on seven screens to a very good response of $50,000. The Israeli drama Walk on Water opened to a comparable gross but in 10 locations and Dear Frankie, the winning Scottish social comedy, fared well with $38,000 in five venues.
The Italian family epic The Best of Youth bowed on a single screen in New York to roughly $8,000. Youth had its first international exposure at Cannes in 2003 and has trickled out throughout Europe to solid niche response. Its two-part and six-hour running time have been difficult to overcome audience resistance despite 4-star reviews and its U.S. launch has been rescheduled several times for more than a year. The films played last year in Quebec and grossed about $350,000.