By Leonard Klady Klady@moviecitynews.com
17 Again … and Again … and Again
The body switch comedy 17 Again trumped the competition with an estimated $24.2 million to lead weekend movie-going options. Another freshman, the political-thriller State of Play, ranked second with a $14 million debut and the high energy sequel Crank: High Voltage slotted sixth on a gross of $6.7 million.
Year-to-year box office was once again on the plus side with activity in the niches also improved. The latest live moviecast from the Met of opera classic Madama Butterfly generated $270,000 at 65 venues while the fact-based race relations drama American Violet bloomed a comparable $270,000 at 61 sites. Other encouraging limited bows included the behind-the-scenes Broadway doc Every Little Step with $65,100 from eight screens and Brit import Is Anybody There?generating $42,700 at six locations. However, the low tech sci-fi Sleep Dealer was somnambulant with $31,300 from 18 exposures.
The tenacity of wish-fulfillment was evident in 17 Again, bolstered by the current popularity of its star Zac Efron. Industry trackers expected the old war horse to score in the low 20s and estimates were about 10% better than those projections. It not surprisingly played best with young fans rather than anyone old enough to muse on a second chance.
The plus-25ers gravitated toward the anxiety-raising State of Play. Expectations were low; with some anticipating an initial weekend tally barely touching $10 million. In fact, the Crank redux was expected to out-perform the Russell Crowe vehicle with a salvo of about $12 million. Charitably speaking the market research firms were close on one of this weekend’s trio of freshmen and as one studio distribution exec bemoaned none of the vendors has demonstrated greater predictive skills than their competitors.
Weekend box office approached $108 million for a 20% rollback from the immediate prior frame. However, it was 17% better than the 2008 session when openings of Forbidden Kingdom and Forgetting Sarah Marshall scored respective debuts of $21.4 million and $17.7 million.
There’s no question that the under appreciated niche movie programming success story is the recent ramped up Live from the Metropolitan Opera feeds to cinemas. The early days of digital cinema at the multiplex predicted a flood of alternative viewing options that this sort of offering embraces. But apart from the Met experiment and a brief mania for live wrestling feeds in Canada we’ve yet to see the elasticity and more than a glimmer of potential for a broad spectrum of alternative fare.
While box office analysis tends to jump on the most obvious and immediate trends, there’s increasing evidence that fewer pictures in the marketplace doesn’t appreciably alter the number of people buying tickets. In fact, first quarter revenues would bolster the argument that it encourages more people into the multiplex. However, that conclusion sits on the precarious notion that all films are equal in audience appeal and if that were the case both Paul Blart and Observe and Report would have the same box office gross.
Weekend Finals
Title | Distrib | Weekend | % Change | Theaters | Cume | Wks | ||
1 | New | 17 Again | WB | 23,722,310 | – | 3255 | 23,722,310 | 1 |
2 | New | State of Play | Uni | 14,071,280 | – | 2803 | 14,071,280 | 1 |
3 | 1 | Hannah Montana: The Movie | BV | 13,406,217 | -58% | 3118 | 56,874,039 | 2 |
4 | 3 | Monsters vs. Aliens | Par | 13,240,233 | -39% | 3662 | 163,063,465 | 4 |
5 | 2 | Fast & Furious | Uni | 11,774,715 | -57% | 3674 | 136,205,795 | 3 |
6 | New | Crank: High Voltage | Lions Gate | 6,963,565 | – | 2223 | 6,963,565 | 1 |
7 | 4 | Observe and Report | WB | 4,174,939 | -62% | 2727 | 18,812,239 | 2 |
8 | 5 | Knowing | Summit | 3,574,727 | -44% | 2405 | 73,795,283 | 5 |
9 | 6 | I Love You, Man | Par | 3,327,668 | -47% | 2202 | 64,614,979 | 5 |
10 | 7 | The Haunting in Connecticut | Lions Gate | 3,114,892 | -47% | 2255 | 51,883,389 | 4 |
11 | 8 | Dragonball Evolution | Fox | 1,684,942 | -65% | 2181 | 7,934,562 | 2 |
12 | 9 | Adventureland | Miramax | 1,331,696 | -60% | 1412 | 14,064,483 | 3 |
13 | 10 | Duplicity | Uni | 1,113,795 | -63% | 1252 | 39,052,330 | 5 |
14 | 12 | Sunshine Cleaning | Overture | 980,560 | -43% | 642 | 8,795,970 | 6 |
15 | 11 | Race to Witch Mountain | BV | 744,406 | -61% | 1116 | 63,749,283 | 6 |
16 | 13 | Taken | Fox | 584,153 | -46% | 609 | 142,088,804 | 12 |
17 | 15 | Paul Blart: Mall Cop | Sony | 473,756 | -20% | 403 | 144,689,133 | 14 |
18 | 16 | The Last House on the Left | Uni | 288,965 | -51% | 338 | 32,236,155 | 6 |
19 | New | Madama Butterfly Live | Fathom | 278,742 | – | 64 | 278,742 | 1 |
20 | 14 | 12 Rounds | Fox | 263,198 | -67% | 409 | 11,329,749 | 4 |
21 | 18 | Sin Nombre | Focus | 258,484 | -22% | 80 | 1,185,249 | 5 |
22 | 21 | Hotel for Dogs | Par | 251,186 | 7% | 335 | 72,354,570 | 14 |
23 | New | American Violet | IDP | 243,162 | – | 61 | 243,162 | 1 |
24 | 19 | Under the Sea 3D | WB | 241,457 | -19% | 43 | 5,875,202 | 10 |
25 | 26 | He’s Just Not That Into You | WB | 207,567 | 47% | 308 | 93,409,454 | 11 |
26 | 17 | Watchmen | WB | 199,114 | -64% | 236 | 106,848,750 | 7 |
27 | 24 | Coraline | Focus | 157,066 | -11% | 197 | 74,800,029 | 11 |
28 | 20 | Slumdog Millionaire | Fox Searchlight | 142,771 | -49% | 212 | 141,017,353 | 23 |
29 | 22 | Gran Torino | WB | 123,957 | -43% | 185 | 146,775,920 | 19 |
30 | 34 | Sugar | Sony Classics | 102,925 | 3% | 48 | 320,690 | 3 |
31 | 23 | Medea Goes to Jail | Lions Gate | 97,550 | -52% | 169 | 90,485,233 | 9 |
32 | 32 | Push | Summit | 87,985 | -14% | 141 | 31,640,193 | 11 |
33 | 35 | Valentino: The Last Emperor | Truly Indie | 83,058 | -9% | 21 | 444,986 | 5 |
34 | 25 | Two Lovers | Magnolia | 78,433 | -49% | 82 | 2,857,577 | 10 |
35 | New | Every Little Step | Sony Classics | 68,504 | – | 8 | 68,504 | 1 |
36 | 29 | Entre les murs (The Class) | Sony Classics | 66,265 | -42% | 100 | 3,574,412 | 14 |
37 | 31 | Gomorrah | IFC/E1 | 65,626 | -36% | 55 | 1,537,828 | 10 |
38 | 28 | Bedtime Stories | BV | 65,109 | -44% | 156 | 11,982,041 | 16 |
39 | 70 | The International | Sony | 61,314 | 177% | 160 | 25,751,216 | 10 |
40 | 37 | Curious Case of Benjamin Button | Par | 58,881 | -29% | 111 | 127,490,802 | 17 |
41 | 27 | Tera Mera Ki Rishta | Eros | 58,146 | -55% | 17 | 208,214 | 2 |
42 | 30 | The Reader | Weinstein Co. | 55,229 | -47% | 105 | 34,111,418 | 19 |
43 | 42 | Confessions of a Shopaholic | BV | 50,476 | -21% | 73 | 43,879,066 | 10 |
44 | 36 | Shall We Kiss? | Music Box | 49,664 | -58% | 32 | 266,522 | 4 |
45 | New | Is Anybody There? | Story Island | 46,209 | – | 6 | 46,209 | 1 |
46 | 40 | Paris 36 | Sony Classics | 45,815 | -31% | 36 | 199,200 | 3 |
47 | 39 | Goodbye Solo | Roadside Attract. | 42,947 | -35% | 13 | 225,399 | 4 |
48 | 33 | The Great Buck Howard | Magnolia | 42,114 | -58% | 62 | 606,264 | 5 |
49 | 62 | Lymelife | Screen Media | 42,014 | 51% | 13 | 83,906 | 2 |
50 | 50 | Space Station 3D | Imax | 40,444 | 10% | 8 | 78,463,667 | 366 |
51 | 43 | Magnificent Desolation | Imax | 39,053 | -38% | 5 | 28,394,872 | 187 |
52 | 49 | Anvil! The Story of Anvil | Abramarama/FWL | 35,479 | -9% | 8 | 104,284 | 3 |
53 | New | Sleep Dealer | Maya | 35,050 | – | 18 | 35,050 | 1 |
54 | 45 | Everlasting Moments | IFC | 30,740 | -42% | 29 | 419,390 | 7 |
55 | 38 | Dede a travers les brumes | TVA | 28,532 | -61% | 29 | 1,426,118 | 6 |
56 | 68 | Fired Up | Sony | 27,835 | 18% | 22 | 17,314,265 | 9 |
57 | 46 | The Wrestler | Fox Searchlight | 27,681 | -38% | 56 | 26,187,724 | 18 |
58 | 60 | Sea Monsters: A Prehistoric Adventure | NatGeo | 26,305 | -14% | 11 | 21,325,565 | 81 |
59 | 52 | Tokyo! | Liberation | 26,071 | -28% | 18 | 265,502 | 7 |
60 | 66 | Fly Me to the Moon | Summit | 24,079 | -8% | 9 | 13,517,980 | 36 |
61 | 51 | Bride Wars | Fox | 23,681 | -35% | 42 | 58,682,237 | 15 |
62 | 44 | The Cross | Gener8Xion | 23,618 | -67% | 49 | 648,422 | 4 |
63 | 53 | Che | IFC/E1 | 22,248 | -37% | 28 | 2,104,794 | 18 |
64 | 71 | Hunger | IFC/Maple | 21,494 | -2% | 13 | 131,885 | 11 |
65 | 41 | The Pink Panther 2 | Sony | 20,970 | -68% | 61 | 36,266,545 | 11 |
66 | 54 | Last Chance Harvey | Overture | 20,131 | -42% | 31 | 14,879,423 | 17 |
67 | 73 | Wendy and Lucy | Oscilloscope | 18,525 | -9% | 25 | 841,171 | 19 |
68 | RE | The Golden Boys | Roadside Attract. | 18,366 | – | 20 | 158,934 | 20 |
69 | 47 | Friday the 13th | WB | 17,863 | -59% | 52 | 64,997,188 | 10 |
Source: EDI/MCN |
Estimates – April 17-19, 2009
Title | Distributor | Gross (average | % change | Theaters | Cume |
17 Again | WB | 24.2 (7,440) | – | 3255 | 24.2 |
State of Play | Uni | 14.0 (4,990) | – | 2803 | 14 |
Monsters vs. Aliens | Par | 13.0 (3,560) | -40% | 3662 | 162.9 |
Hannah Montana: The Movie | BV | 12.9 (4,150) | -60% | 3118 | 56.4 |
Fast & Furious | Uni | 12.2 (3,330) | -55% | 3674 | 136.6 |
Crank: High Voltage | Lionsgate | 6.7 (3,000) | – | 2223 | 6.7 |
Observe and Report | WB | 4.0 (1,480) | -63% | 2727 | 18.7 |
Knowing | Summit | 3.5 (1,440) | -46% | 2405 | 73.7 |
I Love You Man | Par | 3.3 (1,520) | -47% | 2202 | 64.6 |
The Haunting in Connecticut | Lionsgate | 3.2 (1,400) | -46% | 2255 | 51.9 |
Dragonball Evolution | Fox | 1.5 (700) | -68% | 2181 | 7.8 |
Adventureland | Miramax | 1.3 (930) | -61% | 1412 | 14 |
Duplicity | Uni | 1.1(870) | -64% | 1252 | 39 |
Sunshine Cleaning | Overture | 1.0 (1,510) | -44% | 642 | 8.8 |
Race to Witch Mountain | BV | .68 (610) | -64% | 1116 | 63.7 |
Taken | Fox | .62 (1,020) | -43% | 609 | 142.1 |
Paul Blart: Mall Cop | Sony | .31 (930) | -48% | 334 | 144.5 |
Last House on the Left | Uni | .28 (830) | -53% | 338 | 32.2 |
American Violet | IDP | .27 (4,490) | – | 61 | 0.27 |
Madama Butterfly Live | Fathom | .27 (4,200) | – | 65 | 0.27 |
Weekend Total ($500,000+ Films) | – | $103.20 | – | – | – |
% Change (Last Year) | – | 17% | – | – | – |
% Change (Last Week) | – | -20% | – | – | – |
Also debuting/expanding | |||||
Sin Nombre | Focus | .26 (3,260) | -22% | 80 | 1.2 |
Under the Sea 3D | WB | .24 (5,600) | -20% | 43 | 5.9 |
Every Little Step | Sony Classics | 65,100 (8,140) | – | 8 | 0.07 |
Is Anybody There? | Story Island | 42,700 (7,120) | – | 6 | 0.04 |
Sleep Dealer | Maya | 31,300 (1,740) | – | 18 | 0.03 |
The Golden Boys | Roadside At. | 16,600 (830) | – | 20 | 0.02 |
Lemon Tree | IFC | 14,400 (7,200) | – | 2 | 0.01 |
Leon Morin, Prete (reissue) | Rialto | 8,500 (8,500) | 1 | 0.01 |
Domestic Market Share – January 1 – April 16, 2009
Distributor (releases) | Gross (millions) | Mrkt Share |
Warner Bros. (16) | 491.2 | 17.20% |
Paramount (7) | 391.5 | 13.70% |
Fox (8) | 313.4 | 11.00% |
Sony (9) | 310.1 | 10.80% |
Universal (8) | 270.2 | 9.50% |
Buena Vista (9) | 237.2 | 8.30% |
Lionsgate (6) | 215.1 | 7.50% |
Fox Searchlight (5) | 185.3 | 6.50% |
Summit (4) | 123.6 | 4.30% |
Focus (3) | 92.8 | 3.20% |
Paramount Vantage (2) | 51.2 | 1.80% |
MGM (3) | 42.3 | 1.50% |
Miramax (4) | 35.3 | 1.20% |
Weinstein Co. (6) | 34.4 | 1.20% |
Overture (3) | 22.8 | 0.80% |
Other * (95) | 43.7 | 1.50% |
* none greater than 0.4% | 2860.1 | 100.00% |