By MCN Editor editor@moviecitynews.com
SUNDANCE: BERTOLLI® MEAL SOUP CHALET HOSTED BY GEN ART January 20 – 22 In Park City, Utah during Sundance Film Festival
FOR IMMEDIATE RELEASE
LOS ANGELES, Calif., January 11, 2012 – Gen Art, the premier arts and entertainment company that showcases emerging fashion designers, filmmakers, musicians and artists, returns to Park City during the 2012 Sundance Film Festival where it will provide a haven to industry movers and shakers and some of the best new talent in film. This year, Gen Art will host the first ever Bertolli® Meal Soup Chalet. Taking place January 20 – 22 at The Sky Lodge (located at 201 Heber Street @ Main), the Bertolli® Meal Soup Chalet will offer a warm and cozy private lounge for the festival’s most notable attendees.
By day, Gen Art and Bertolli, a sustaining sponsor of the 2012 Sundance Film Festival, will greet guests at the Bertolli® Meal Soup Chalet with heated chairs, throw blankets and hot bowls of hearty soup. In addition, guests will have the opportunity to indulge in luxury skincare treatments courtesy of Lumene, participate in interactive fun provided by Tic Tac® Mints and view this season’s most fashionable sunglasses furnished by SOLSTICE Sunglass Boutique. Complimentary beverages will be served throughout the day including Ultimat Vodka and Patron Tequila. The Hollywood Reporter is serving as the official media partner for the Bertolli® Meal Soup Chalet and for the third year Cashman & Associates is partnering with the Greater Philadelphia Film Office to produce the Philadelphia Industry Lounge inside the venue.
Bertolli® Meal Soup Chalet guests will also be treated to daily “Inside Soup” sessions taking place throughout the day featuring directors and talent with films in the Festival. These half hour discussions, moderated by Gen Art, will provide talent with a platform to spotlight what inspires them both as artists and creative leaders. Guests include Mark Webber, Mike Birbiglia and Katie Aselton. Visit www.genart.org/bertollimealsoupchalet for session updates.
By night, Gen Art and the Bertolli® Meal Soup Chalet will host several special events including the Fifth Annual Gen Art & 7 For All Mankind’s – “7 Fresh Faces in Film” celebration taking place Friday January 20 from 10pm-1am. The event will honor seven break-out performances by talented up and coming actors with films premiering at the Sundance Film Festival. Past honorees include 2011 Oscar-nominated Jennifer Lawrence, 2011 Gotham Award winner Felicity Jones, 2012 Spirit nominated Adepero Oduye, Olivia Thirlby, Jason Ritter and Juno Temple. This year’s honorees will be announced later this week.
On Saturday, January 21 from 10pm to Midnight, the Bertolli® Meal Soup Chalet will be the home to the Gen Art hosted premiere party for Jon Kasdan’s “The First Time” starring Christine Taylor, Victoria Justice, Brittany Robertson and Dylan O’Brien. Earlier in the evening, from 6pm to 8pm, the venue will host a special event for the IT GETS BETTER PROJECT (http:www.itgetsbetter.org/) celebrating the festival competition documentary “Me at the Zoo” which chronicles the fascinating tale of YouTube sensation Chris Crocker.
“If there is anything I’ve learned in my 19 years of attending the festival is that having a warm and inviting place to sit down and enjoy a hearty meal over moments of reflection, career-making meetings or between marathon movie watching is essential to every VIP festival attendee’s day,” says Gen Art Co-President Jeffrey Abramson.
“Bertolli Meal Soup and our other partners had the foresight to create a refuge from the hustle and bustle of Main Street – and provide select festival goers with a comfortable and creative environment where they can recharge and refresh in a meaningful way,” Says Gen Art Co-President Elizabeth Shaffer.
As part of its lounge activities, Bertolli® Frozen Meal Soup is celebrating National Soup Month with the “Ladles of Love” program, benefiting Feeding America® and helping to provide 400,000 meals* to those who need it most. At the Bertolli® Meal Soup Chalet, talent will stop by and show their support for the program by ladling a bowl of soup and posting their ladle on the “Ladles of Love” wall – all to show support for the Bertolli® Frozen Meal Soup donation to Feeding America®. On Friday, January 20, Vicki Escarra, Feeding America® CEO, will visit the lounge from 2-3 p.m. and show her support for the “Ladles of Love” program.
*$1=8 meals secured by Feeding America® on behalf of local food banks. The monetary equivalent of up to 400,000 meals will be provided.
Available nationwide, Bertolli® Frozen Meal Soup features high quality meats, vegetables and pasta for a hearty, fresh-tasting restaurant-quality soup, ready at home in minutes.
Tic Tac® mints will be kicking off its new Shake It Up™ campaign, debuting a comedic short by up and comer Jareb Dauplaise who was chosen by Gen Art to launch the campaign at the Chalet and in social media. A special event will take place at 3:30pm on Sunday, January 22nd to premiere the short. Chalet guests will also get to shake things up and experience the campaign by creating their own fun and unique videos throughout the weekend.
Lumene, the Arctic-inspired skincare line from Finland, will be offering complimentary treatments in the Lumene Rejuvenation Lounge so guests can walk out looking luminous. Celebrities and media can schedule treatment appointments and other guests can visit the lounge for skincare consultations from celebrity make-up artist Riku Campo. In addition, actress/model Byrdie Bell, Lumene’s new Brand Ambassador, will be hosting a special media get-together at the Rejuvenation Lounge on Saturday January 21st from 10am – 11am. Contact Jen Conlon at jconlon@tractenberg.com for more information.
SOLSTICE Sunglass Boutique and Safilo USA are offering guests a daily chance to win one of this season’s most fashionable sunglasses from the retailer’s new Spring 2012 collection. At the Chalet, SOLSTICE Sunglass Boutique will showcase its newest sunglass offerings from its most popular brands including Boss Black, Boss Orange, Carrera, Juicy Couture, kate spade new york, Marc Jacobs, Marc by Marc Jacobs and Tommy Hilfiger, among others, as well as conduct expert sunglass fittings for select VIPs during the festival.
Copies of The Hollywood Reporter’s Sundance issue will be distributed to guests on arrival. The Hollywood Reporter has the Sundance Film Festival covered with breaking news, reviews, event coverage and exclusive on camera interviews featuring the biggest names in film. Sundance coverage will be posted daily on THR.com/sundance beginning January 19th.
The goal of the Philadelphia Industry Lounge (PIL) is to educate filmmakers and industry professionals about the incentives offered by the Commonwealth of Pennsylvania and to promote the Philadelphia region as the hottest movie making destination in the country. Information regarding the benefits offered and services available in the region will be provided within the lounge. The PIL will provide an exclusive and organized opportunity for sponsors to network directly with leading filmmakers and others in the entertainment industry.
Its presence in Park City during the Sundance Film Festival is part of Gen Art’s year-long film program supporting emerging talent which includes the 17th Annual Gen Art Film Festival taking place June 6- 12 in New York City which is currently accepting submissions at www.genart.org/film.
For more information on Gen Art please visit www.genart.org. To connect socially, find us on Facebook (facebook.com/genartnational), Twitter (@Gen_Art) & Tumblr (genart.tumblr.com).
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ABOUT BERTOLLI
In 1865, in the town of Lucca, in the Tuscan heart of Italy’s olive growing region, Francesco Bertolli opened a small storefront business selling regional foods such as olive oil, wine, cheese and olives. In the late 1800s, the Bertolli business grew from its Italian roots when Italian emigrants to America, unable to find the products to which they were accustomed, wrote to Bertolli asking for crates of olive oil. In reply, Bertolli sent orders to America and thus became the first exporter of olive oil. By the 1890s, Bertolli was sold in New York, Philadelphia and Chicago. From there, business gradually expanded west and eventually found export markets beyond the United States.
From its beginnings in olive oil, Bertolli today has grown to include a broad range of restaurant-quality pasta sauces and frozen meals. While the Bertolli portfolio of products is constantly evolving to meet changing consumer needs, it continues to stay true to its Italian origins of culinary craftsmanship and trademark values of guaranteed quality, consistency and authenticity. Today, more than 140 years since Francesco Bertolli began selling his olive oil in Lucca, Italy, the original “Villa Bertolli” at piazza S. Donato still stands, just as Bertolli remains at the heart of the authentic Italian cuisine enjoyed at home by millions of families around the world. For more information visit www.villabertolli.com.
ABOUT FEEDING AMERICA®
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.
ABOUT TIC TAC® MINT AND FERRERO
The Tic Tac® brand was launched in the U.S. in 1969 by the Italian confection manufacturer Ferrero and has been a leading mint brand for 40 years. Tic Tac® is sold worldwide. The Ferrero Company was established in 1946 in Alba, Italy. The company’s first product was made with hazelnuts and cocoa, resulting in the base ingredients for the world’s #1 selling sweet spread on the market today – Nutella® hazelnut spread. Since then the company has grown to become one of the world’s largest confectionery companies with a vast global portfolio that includes high-quality products such as Ferrero Rocher® chocolates, Ferrero Rondnoir® dark chocolates, Raffaello® confections and Tic Tac® mints. Ferrero products are distributed globally throughout Europe, North America, Australia, Asia and South America. For more information, visit www.facebook/tictacusa.com or www.tictacusa.com.
ABOUT LUMENE
Beauty inspired by the Power of Arctic Nature. Lumene’s vision is based on proprietary product development that utilizes innovative technologies combined with unique Arctic natural ingredients such as cloudberries, ligonberries, and blueberries. The concept of naturalness and genuineness are core to the Lumene business and are carried out through every product formulation. In 2001, Lumene was the first to introduce hand-picked, wild Arctic berries in beauty products. Inspired by Lake Lummene, the Finnish ‘lake of light,’ Lumene’s products are created by unlocking the potency of wild Arctic ingredients, and its skin care products are designed to illuminate one’s own natural beauty. Lumene is available in more than 13,000 major retail outlets in the U.S., including CVS, Walgreens, and Ulta.
ABOUT SOLSTICE
SOLSTICE Sunglass Boutique is an upscale sunglass specialty chain owned and operated by SOLSTICE Marketing Concepts (SMC), LLC, the New York City based subsidiary of the renowned Italian designer eyewear manufacturer Safilo Group. For general information, store locations and online purchases, visit www.SOLSTICEsunglasses.com or call SOLSTICE toll free 1-866-280-7620.
ABOUT ULTIMAT
Ultimat Vodka is one of the world’s most distinctive, balanced vodkas. Created in the birthplace of vodka—Poland—it is the only vodka distilled from both grains (wheat and rye) and potato, a break from the traditional process of using just one or the other. The result is a subtle taste, smooth texture, and rich complexity uncommon in most vodkas. Ultimat vodka is bottled in a striking cobalt blue crystal decanter. For more information about Ultimat vodka, visit www.ultimatvodka.com.
ABOUT THE HOLLYWOOD REPORTER
The Hollywood Reporter will have the Sundance Film Festival covered with breaking news, reviews, event coverage and exclusive on camera interviews featuring the biggest names in film. Sundance coverage will be posted daily on THR.com/sundance beginning January 19th.
A legendary publication that has serviced Hollywood for 81 years, The Hollywood Reporter underwent a radical makeover in November 2010, with a dramatically redesigned website that now attracts 5.6 million unique monthly visitors and a new glossy weekly magazine format. The Hollywood Reporter is the definitive interpretive voice of the entertainment industry. Smart, incisive stories and breaking news are delivered across a multimedia platform that also includes a daily news PDF and an iPad app. The Hollywood Reporter is read by the most powerful people in the entertainment industry and the most influential consumers who follow it–those who shape desire, set trends and ultimately drive culture–providing an unmatched level of access and influence.
ABOUT GEN ART
Gen Art is a national organization dedicated to showcasing and elevating emerging talent in film, fashion, music and visual arts. Gen Art hosts an array of signature events including the Gen Art Film Festival, Summer Screening Series, and Fresh Faces in Fashion. Gen Art has a 16 year history cultivating an extensive following of loyal consumers who view them as arbiters of emerging talent. With an expertise in experiential and event marketing that aligns brands with talent and entertainment industries, Gen Art creates dynamic integrations that ensure audience engagement is both immersive and organic while supporting and maintaining the integrity of the artist’s work. Gen Art has a long history of working with a variety of prominent brands.
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