By Ray Pride Pride@moviecitynews.com

VILLAGE AT THE LIFT RETURNS TO PARK CITY

Posted Monday, January 14th, 2013 - Comments Off on VILLAGE AT THE LIFT RETURNS TO PARK CITY
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Main Street’s Annual Town Lift is Transformed for its 11th Year During the Film Festival
Friday, January 18 – Monday, January 21 

Los Angeles, CA – January 14, 2013 – Best Events in partnership with PMK•BNC (www.pmkbnc.com) and Strategic Group, join forces to bring back Village at the Lift to Park City, Utah. In its 11th year, Main Street’s landmark Town Lift will be transformed from January 18 through January 21 to provide the ultimate VIP destination during the film festival. Village at the Lift is excited to announce new sponsors that will be providing elevated experiences during the film festival at the highly anticipated, private getaway.

“Moving into its 11th year, Village at the Lift continues to provide an escape to the entertainment industry’s most notable clientele,” said Jeffrey Best, owner and founder of Best Events. “During the film festival, celebrities, Hollywood influencers and movie-goers alike will have the chance to engage in one-of-a-kind experiences and products.”

Located at the foot of Main Street in Park City, the three-story, 30,000 square foot venue will celebrate its 11th Anniversary and continue to be a prime asset to the film festival community. Equipped with a café, nightclub, restaurant, portrait studio, state-of-the-art audio and visual capabilities, as well as boasting an occupant capacity of more than 1,000, Village at the Lift will also satisfy two important film festival needs as a full service special event venue (pre/post film premieres, casting opportunities) and press conference/junket facility.

“Village at the Lift was created to provide filmmakers, enthusiasts and brands with an ideal platform to collaborate and to be able to highlight their creative activations among a very influential audience,” said Chris Robichaud, CEO of PMK•BNC.  “Just as in the past, this year’s partners will create experiences that will help the filmmaking community draw exposure to their fine work.”

Village at the Lift will be a showcase for a number of partners, brands and their original concepts including:

STELLA ARTOIS

Stella Artois, the best-selling Belgian beer in the world, returns as official beer sponsor of the Sundance Film Festival. The Stella Artois Café will once again open daily, hosting happy hours and events featuring limited Belgian foods, and the Stella Artois Cutting Room is returning as a premier venue to host press conferences and media interviews with filmmakers and casts.

Stella Artois kicks off their participation at Sundance with a launch party on January 18 hosted by a celebrity guest featuring the brand’s all new advertising campaign shot by a famed photographer. The party will take place at Studio Stella Artois at the Village at the Lift. Also new to the Stella Artois Sundance experience, reservations can be made to enjoy the cuisine of one of Los Angeles’ most highly regarded and nationally recognized restaurants, Animal.

  • ABOUT STELLA ARTOIS:

Stella Artois traces its origins back to 1366 to the Den Hoorn brewery in Leuven, Belgium, just outside of Brussels. The beer was originally brewed to celebrate the holidays, and it was named Stella (Latin for “star”) for its exceptional clarity. Stella Artois has a pleasantly bitter flavor and refreshing finish that distinguishes it from other European lagers. Stella Artois should only be served in its signature Chalice to fully experience the golden lager’s crisp, refreshing flavor and spicy hop character.  Visit www.stellaartois.com for more information.

UGG® AUSTRALIA

UGG Australia will reclaim its Sundance presence by creating an exclusive UGG Lounge at Village at the Lift. The UGG Lounge at Village at the Lift is the ultimate destination for celebrities, influencers, press and filmmakers during the film festival.  Invited guests are welcomed to relax, recharge and enjoy refreshments at the lounge while prepping for portrait appointments at the adjoining Wire Image Studio. UGG will also provide an interactive winter gaming area to complement the recently launched cold weather performance line, ULTRA Collection with Hoka Technology.

  • ABOUT UGG® AUSTRALIA

UGG® Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots.  UGG Australia is recognized as a premium lifestyle brand that houses footwear, apparel, outerwear, accessories and handbags. UGG Australia now offers the ultimate brand experience to all with over 30 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow.

TAO NIGHTCLUB

The country’s leading dining and nightlife company TAO Group join forces with Stella Artois and Marquee to present a pop-up nightlife experience at the Village at the Lift to Park City, Utah. TAO Nightclub will return to recreate an underground club at Village at the Lift, hosting nightly VIP events. TAO will allow the in-crowd at Sundance to step out from the cold and warm up on the dance floor of this exclusive and popular nightclub with live sets from Nas, Samantha Ronson, DJ Vice, DJ Politik, Jonny Lennon, DJ’s Jesse Marco, DJ Sinatra, DJ Theory, and Julian Cavin.

  • ABOUT TAO GROUP

The Tao Group is considered to be a leading restaurant and nightlife company that develops, owns and operates many of the most successful food and beverage facilities in the United States. The Tao Group partners include: Marc Packer, Richard Wolf, Noah Tepperberg, Jason Strauss and Louis Abin. Collectively the 5 native New Yorkers are the creators of both TAO Asian Bistro, Nightclub & Beach and LAVO Italian Restaurant& Nightclub.  Both TAO & LAVO have locations in Las Vegas (Venetian & Palazzo Resorts) and in New York City (58th Street between Park & Madison Avenues).  The group opened Marquee Nightclub & Dayclub, an indoor/outdoor club, in the Cosmopolitan of Las Vegas Hotel on New Year’s Eve of 2011 and in January of 2013, reopened the Original Marquee Nightclub in New York City. In June of 2011 they launched the Dream Downtown hotel where the team operates all of the hotel’s food and beverage outlets including room service, Ph-D Rooftop, Electric Room lounge and Marble Lane Steak Joint.  Most recently they have opened Marquee – The Star, Sydney, in Australia, which is a joint venture with The Star’s parent company, Echo Entertainment, and is the group’s first venture outside the United States and Arlington Club, a trendy steak house on New York’s Upper East Side.

SAMSUNG MOBILE

Samsung Mobile, the exclusive tech partner at Village at the Lift, will host The Galaxy Lounge, a dedicated, invitation-only VIP space at Village at the Lift showcasing a variety of the hottest new Samsung Galaxy devices such as the Samsung Galaxy Note™ II and Galaxy Note® 10.1 and the Galaxy Camera™. At night, Samsung’s Galaxy Lounge will host exclusive events including premiere after-parties and celebrity cast dinners with music provided by DJ Zen Freeman. Dining menus will be created and prepared by prestigious celebrity Chef Ludo Lefebvre. During the day, Samsung will invite celebrities and influencers to visit the space to relax, interact with devices and enroll in Samsung’s White Glove VIP program. Samsung, Galaxy, Galaxy S, Galaxy Tab, Galaxy Note, Music Hub, and S Pen are trademarks of Samsung Electronics Co., Ltd.

  • About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America. For more information, please visit www.samsung.com.

  • About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

GETTY IMAGES/WIREIMAGE PORTRAITSTUDIO

·         ABOUT GETTY IMAGES/WIREIMAGE PORTRAITSTUDIO:

Getty Images is the world’s leading creator and distributor of visual content and the first place creative professionals turn to discover, purchase and manage imagery. The company’s award-winning photographers and imagery help customers create inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Headquartered in Seattle, WA and serving customers in more than 100 countries, Getty Images believes in the power of imagery to drive positive change, educate, inform, and entertain. Visit Getty Images at http://www.gettyimages.com/.

THE HOLLYWOOD REPORTER

The Hollywood Reporter will have the Sundance Film Festival covered with exclusive on-camera interviews and live streaming, interactive interviews featuring the biggest names in film, all from THR’s dedicated video suite at Village at the Lift. Interviews will be posted daily on THR.com beginning January 19 through January 27.

  • ABOUT THE HOLLYWOOD REPORTER

The Hollywood Reporter is the entertainment industry’s flagship news media brand. Named Entertainment Publication of the Year and Best Website by the LA Press Club in 2012, THR leads the category in providing breaking news, feature stories and industry analysis to readers of its glossy print edition as well as to 8.5 million unique monthly visitors online. The entertainment industry’s paper of record, THR is widely read among Hollywood’s top insiders and influencers, making its print edition cover “prized real estate,” according to the New York Times, and driving 55 billion media impressions last year. The Hollywood Reporter is available online at www.thr.com

NEW ERA

VIP guests attending the Sundance Film Festival are invited to visit the exclusive New Era Chalet at the Lift for private gifting where they’ll choose the perfect accessory from this season’s hottest Headwear Collections including winter knits, MLB, NFL, NBA caps & more.   Located at the Village at the Lift, The NEW ERA CHALET also offers an intimate and fun setting to conduct celebrity interviews and location shoots.

  • ABOUT NEW ERA:

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” – to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.

ANIMAL

Jon Shook and Vinny Dotolo, chef/owners of Animal and Son of a Gun in Los Angeles, are taking over The Village at the Lift this year for breakfast and lunch. The menu is inspired by ski mountain classics, fan favorites from the restaurants, and of course some new dishes just for The Village at the Lift. Come by and enjoy delicious farmers market driven food slope side!

TEA OF A KIND

Tea of a Kind is the innovative new iced tea beverage that uses a nitrogen pressurized cap called “the Gizmo” to infuse fresh ingredients upon opening. It will be available throughout various areas of Village at the Lift. Guests can twist the cap and see the magic themselves during press junkets, while hanging out at the UGG Australia Tent bar, or while dancing the night away at Tao. They can also order any of the three delicious flavors (Peach Ginger, Citrus Mint, and Pomegranate Acai) from the menu while dining at the Stella Artois café or Flying Sumo Sushi.

  • ABOUT TEA OF A KIND:

Tea of Kind marks the first application of the Gizmo technology by Gizmo Beverages, run by the duo of Founder & CEO, Don Park, and Co-Founder & President, Walter Apodaca. The “Gizmo Closure and Delivery System” is an innovative, pressurized bottle cap design that infuses a drink with fresh, preservative-free ingredients upon opening. Available in Peach Ginger Black Tea, Citrus Mint Green Tea, and Pomegranate Acai White Tea, Tea of a Kind is 100% natural, loaded with antioxidants, and contains only 20 calories per 16 ounce bottle.

ICELANDIC GLACIAL NATURAL SPRING WATER™

As the exclusive bottled water of the Village at the Lift, Icelandic Glacial is proud to hydrate all who attend the venue by providing our environmentally kind super premium natural spring water from epic and majestic Iceland.

  • ABOUT ICELANDIC GLACIAL NATURAL SPRING WATER™:

Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.  An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint. As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method, which is used in their Diorsnow line of skin-lightening beauty products. Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007. For more information about Icelandic Glacial™, visit www.icelandicglacial.com.  Follow us on Twitter@IcelandicWater and Facebook.com/IcelandicGlacial.

SHEILA G’s

Brownie Brittle founder, Sheila G Mains, will be creating her Mocha Toffee Crunch Brownie exclusively for Village at the Lift. Brownie Brittle, which is all natural, kosher, and peanut-free, has taken America by storm and is available at most major retailers across the nation. Since 1994, Sheila G’s Signatures have been featured at Disney’s theme park, bakeries, and special catered events.

  • ABOUT BROWNIE BRITTLE:

Sheila G Brands, LLC, a woman-owned company in West Palm Beach, FL, has been baking and selling innovative brownie products to restaurants, club stores and world-class theme parks since 1992. Brownie Brittle, the company’s flagship product, is a 12-month shelf-stable retail snack made in America and available in Chocolate Chip, Toffee Crunch and Traditional Walnut flavors.  Sheila G’s Brownie Brittle launched on store shelves in April of 2011 and is now available in tens of thousands of stores in the US, Canada, Mexico and Caribbean. More information is available online at www.browniebrittle.com.

Be sure to check out Village at the Lift on Facebook: www.facebook.com/villageatthelift or on Twitter: @VillageAtLift

ABOUT BEST EVENTS

Best Events is a full-service event production company created by Jeffrey Best to design, produce and create unique event environments that are at the intersection of commerce and art. For over 20 years, Best Events has been known to produce some of the most high profile events in the entertainment, corporate and fashion arenas.

ABOUT PMK•BNC

PMK•BNC is a premier entertainment public relations and marketing agency that addresses the changing needs of the entertainment industry. The company provides unmatched expertise and insight for clients and corporations seeking to use entertainment and pop culture to connect with media, consumers, fans and communities. With a staff of more than 170 in Los Angeles, New York and London, the agency represents a who’s who of personalities from film, music, television, sports and content creators, as well as corporations, networks and established brands. PMK•BNC delivers comprehensive solutions that include public relations, entertainment marketing and outreach, sponsorship, event marketing, product placement and integration.  PMK•BNC is part of the Interpublic Group (NYSE: IPG).  For more information, visit www.pmkbnc.com, @pmk_bnc on Twitter or PMK•BNC on Facebook.

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

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There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

But then I did, and then I realized who it was, and I thought, “Wait, he’s in that realm, maybe he knows Philip K. Dick.” I said, “You know a guy named—” “Yeah, sure — you want his phone number?”

My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
~ Hampton Fancher

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