By Ray Pride Pride@moviecitynews.com

Participant Media Sets Social Action Campaign For The Square

Posted Tuesday, November 5th, 2013 - Comments Off on Participant Media Sets Social Action Campaign For The Square
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PARTICIPANT MEDIA ENTERS “THE SQUARE” TO MOUNT SOCIAL ACTION CAMPAIGN FOR JEHANE NOUJAIM’S GRIPPING, AWARD WINNING-DOCUMENTARY

FILM WILL BOW THEATRICALLY IN EIGHT NORTH AMERICAN CITIES ON JANUARY 17, 2014

 November 4, 2013 – Participant Media will join forces with director-producer Jehane Noujaim (Control Room; Startup.com; Rafea: Solar Mama) and producer Karim Amer (Rafea: Solar Mama) for the documentary THE SQUARE, a riveting, deeply human chronicle of the Egyptian protest movement. Participant Media will mount a comprehensive social action campaign targeting universities, cultural institutions and thought leaders across the country, with support from Participant’s digital network TakePart as well as “TakePart Live,” its live nightly talk show on Pivot, Participant’s new television network.

The first film to win the Audience Award at both the Sundance and Toronto film festivals, THE SQUARE will open theatrically in New York, Los Angeles, Chicago, San Francisco, Seattle, Washington DC, Boston and Toronto on January 17, 2014. The film is being released theatrically by Noujaim Films.

THE SQUARE is an epic documentary that tells the behind-the-headlines story of the Egyptian Revolution through the eyes of young activists who have sought for the last two years to build a better Egypt. The film captures the immediacy and intensity of the protests in Tahrir Square from the 2011 overthrow of military leader Hosni Mubarak through the ousting of Mohammed Morsi in 2013, providing a kaleidoscopic, visceral portrait of the events as they unfold before Magdy, a member of the Muslim Brotherhood, Khalid Abdalla, an Egyptian actor who played the lead in Participant’s The Kite Runnerand the charismatic Ahmed, whose poetic storytelling carries the narrative.  Armed with nothing more than cameras, social media, deep consciousness, and a resolute commitment to change, these young revolutionaries give us a front line perspective of the ongoing struggle fought with new weapons.

“Jehane has crafted a compelling, emotional and enlightening film that transports you to the center of Tahrir Square,” said Participant CEO Jim Berk.  “We look forward to deploying all our social action resources at Participant to bring THE SQUARE to the widest possible audience.”

Noujaim said, “We made THE SQUARE in order to inspire the hearts and minds of people worldwide, and we are thrilled that Participant Media, a company that was founded on the belief that film has the power to change the world, will create and implement a social action campaign for the film.”

The deal was negotiated by Participant’s COO Jeff Ivers, with Cinetic Media’s John Sloss on behalf of the filmmakers.

About Participant Media

Participant is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature film, television, publishing and digital content that inspires social change.  Participant’s more than 40 films include GOOD NIGHT, AND GOOD LUCK, SYRIANA, AN INCONVENIENT TRUTH, FOOD, INC., WAITING FOR ‘SUPERMAN’, THE HELP, CONTAGION and LINCOLN.  Through its films, social action campaigns, digital network TakePart.com and Pivot, its new television network for Millennials, Participant seeks to entertain, encourage and empower every individual to take action.

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

But then I did, and then I realized who it was, and I thought, “Wait, he’s in that realm, maybe he knows Philip K. Dick.” I said, “You know a guy named—” “Yeah, sure — you want his phone number?”

My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
~ Hampton Fancher

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~ David Simon