By Leonard Klady Klady@moviecitynews.com
Hog Wild …
March 4, 2007
Weekend Estimates
Domestic Market Share
It was the snort of approval for Wild Hogs and – in the words of Borat – not so much for Zodiac. The two freshmen entries debuted in the top two slots for weekend moviegoers with respective estimated grosses of $38.1 million and $12.9 million. Overall business saw a noticeable boost from 2006 but through the first two months of the year box office was trailing last year by 3%.
Once again a low brow comedy proved to be just what the public craved. The yarn of aging hipsters hitting the road to recapture youthful ardor, Wild Hogs was expected to lead the frame. However, trackers projected no more than a $30 million bow with low enders off by close to 50% on their estimates.
It was a reverse prognosis for Zodiac, based on the true life serial killings that haunted the Bay area more than three decades ago. Upbeat reviews and pedigree credits suggested an opening between $16 million and $19 million despite its 160 minute running length. The studio is hoping word-of-mouth will translate into minimal erosion in the coming weeks.
Weekend revenues should clock in at close to $120 million for a 5% boost from Oscar weekend. Box office was 19% improved from 2006 when the $12.6 million second weekend of Medea’s Family Reunion edged out the $11.8 million launch of 16 Blocks.
The prior weekend debs The Number 23 and Reno 911!: Miami each saw 50% plus drops but most holdover titles experienced 33% to 40% erosion.
Once again there wasn’t much of an Oscar boost factor on the viewing landscape. Dreamgirls saw marginal improvement and Pan’s Labyrinth experienced a very slight decline. Both The Last King of Scotland and foreign-language winner The Lives of Others added theaters and had box office increases.
Activity in regard to new limited releases was largely unimpressive with the exception of the two and one-hour French documentary Into Great Silence that grossed $10,900 on a single screen. The profile of a religious monastery has been a niche success in Europe and has tallied close to $150,000 since its release in Canada in the late fall.
Other new openers including the coming-of-ager Full of It and the French animated import Azur et Asmar in Quebec generated theater averages of less than $1,000. The Sally Field warmity Two Weeks that had an Oscar qualifying run in December did marginally better with a $30,300 gross from 12 venues.
Weekend Estimates – March 2-4, 2007
Title |
Distributor
|
Gross (averag
|
% chang
|
Theaters
|
Cume
|
Wild Hogs |
BV
|
38.1 (11,600)
|
–
|
3287
|
38.1
|
Zodiac |
Par
|
12.9 (5,450)
|
–
|
2362
|
12.9
|
Ghost Rider |
Sony
|
11.4 (3,170)
|
-43%
|
3608
|
94.7
|
Bridge to Tarabithia |
BV
|
8.7 (2,740)
|
-39%
|
3159
|
58
|
The Number 23 |
New Line
|
6.4 (2,320)
|
-56%
|
2759
|
24
|
Norbit |
Par
|
6.4 (2,260)
|
-35%
|
2827
|
82.9
|
Music and Lyrics |
WB
|
4.9 (1,850)
|
-36%
|
2644
|
38.7
|
Black Snake Moan |
Par Vantage
|
4.0 (3,200)
|
–
|
1252
|
4
|
Reno 911!: Miami |
Fox
|
3.7 (1,380)
|
-64%
|
2702
|
16.4
|
Breach |
Uni
|
3.4 (2,290)
|
-43%
|
1498
|
25.4
|
Amazing Grace |
IDP
|
3.0 (3,830)
|
-25%
|
791
|
8.2
|
The Astronaut Farmer |
WB
|
2.2 (1,010)
|
-51%
|
2155
|
7.8
|
Daddy’s Little Girls |
Lions Gate
|
2.1 (1,850)
|
-56%
|
1146
|
28.3
|
Night at the Museum |
Fox
|
1.4 (1,540)
|
-34%
|
927
|
243.5
|
Because I Said So |
Uni/TVA
|
1.3 (1,160)
|
-53%
|
1131
|
40.4
|
Pan’s Labyrinth |
Picturehouse
|
1.2 (2,250)
|
-8%
|
525
|
34.2
|
The Last King of Scotland |
Fox Searchligh
|
.93 (1,800)
|
19%
|
517
|
15.3
|
The Queen |
Miramax
|
.89 (1,630)
|
-20%
|
545
|
54.3
|
The Lives of Others |
Sony Classics
|
.76 (6,490)
|
72%
|
117
|
2.3
|
The Messengers |
Sony
|
.72 (1,020)
|
-55%
|
706
|
34.5
|
Dreamgirls |
Par
|
.58 (1,280)
|
2%
|
454
|
102.1
|
Hannibal Rising |
MGM
|
.52 (700)
|
-70%
|
746
|
27
|
Weekend Total ($500,000+ Films) |
$115.50
|
–
|
–
|
–
|
|
% Change (Last Year) |
–
|
19%
|
–
|
–
|
–
|
% Change (Last Week) |
–
|
5%
|
–
|
–
|
–
|
Also debuting/expanding | |||||
Two Weeks |
MGM
|
30,300 (2,520)
|
–
|
12
|
0.03
|
Full of It |
New Line
|
13,500 (900)
|
–
|
15
|
0.01
|
Into Great Silence |
Zeitgeist
|
10,900 (10,900)
|
–
|
1
|
0.01
|
Azur et Asmar |
Seville
|
6,700 (610)
|
–
|
11
|
0.01
|
Nos jour heureux |
Alliance
|
5,500 (550)
|
–
|
10
|
0.05
|
Wild Tiger I Have Known |
IFC
|
4,400 (4,400)
|
–
|
1
|
0.01
|
Domestic Market Share: Jan 1 – March 1, 2007
Distributor (releases) |
Gross
|
Percentage |
Sony (10) |
286.8
|
20.80% |
Paramount (7) |
211.6
|
15.40% |
Fox (9) |
199.6
|
14.50% |
Universal (6) |
168.3
|
12.20% |
Warner Bros. (12) |
125.6
|
9.10% |
MGM (8) |
74.2
|
5.40% |
Buena Vista (9) |
72.9
|
5.30% |
Lions Gate (4) |
42.6
|
3.10% |
Picturehouse (2) |
32.5
|
2.40% |
New Line (4) |
30.1
|
2.20% |
Miramax (2) |
27.9
|
2.00% |
Fox Searchlight (4) |
27.7
|
2.00% |
Focus (1) |
16.4
|
1.20% |
Sony Classics (4) |
14.2
|
1.00% |
Par Vantage (1) |
14.1
|
1.00% |
Other * (45) |
32.2
|
2.30% |
* none greater than .05% |
1376.7
|
100.00% |