By David Poland poland@moviecitynews.com
Who Says Gossip Doesn't Pay?
When writers, particularly on the web, are accused of quid pro quo on ad sales, I don’t like it… unless there seems to be a clear correlation. After all, having an ad sales division is quite unusual for websites that aren’t under major corporate ownership and everyone needs to eat.
(CORRECTION, November 25 – The inaccuracy of the following paragraph Has been brought to my attention by Ms. Finke and a correction/retraction has been, to quote Ms Finke, “demanded”…
But when the first and only mention of Epix on your blog is unsubstantiated gossip claiming to know of fear in the heart of the direct competition of one of the sources that both constantly feeds you scoop and is one of the corporations partnered in Epix… and then the ads show up shortly thereafter… especially when most studios won’t buy ads on your site with a 10 foot pole… hmmm…
Unfortunately, when I did a search of Deadline Hollywood using its search engine, no Epix headlines came up. But there were, in fact, two. Therefore, I am happy to oblige Ms Finke’s demand. So the paragraph should read…)
But when the only mentions of Epix on your blog are in support of the company, things are suspect. First we got press release boiler plate in “Joint Cable Channel Epix Debuts October.” No big deal. Then there is the EXCLUSIVE press release preview, “Epix Inviting “More Than 1 Million People” To Experience Free Preview Weekends Starting Today Through Thanksgiving.”
And most recently… and suspiciously still hanging out in the “breaking news” links on top of the page even though the “news” is over a week old… is a bit of unsubstantiated gossip claiming to know of fear in the heart of the direct Viacom A/CBS competition of the Viacom B/Paramount leadership that feeds Nikki scoop. For instance, scoop credited to Nikki as important news broken, like John Lesher’s exit from Paramount. Of course, this access is used her to position the “news.” In that case, it was a vicious personal attack on Lesher while he was already humiliatingly being kicked out of the job after a very brief reign. And Nikki’s source/keeper blaming Lesher for being who he is even though Nikki’s source/keeper knew exactly what Lesher’s behavior was like when Lesher lost $150 million in under 2 years at Par Vantage before Nikki’s source promoted him to the job running the studio.
And when this source is a top exec in one of the corporations partnered in Epix… and then the Epix ads show up shortly after Nikki’s attack on CBS’s Showtime… especially when most studios won’t buy ads on your site with a 10 foot pole… hmmm…
(My apologies for my failure to find the two earlier stories on Epix through means other than the Deadline Hollywood search engine. End of Correction.)
Of course, we have ads on MCN for The Hurt Locker and we are promoting a Hurt Locker screening coming up Monday… but the ads have been up a lot longer than its been since we booked the film. Is that the same thing?
Truth is, we sell all of our awards ads in advance of content rolling out. And I don’t think we have ever had ads sold or withdrawn over editorial content over these last seven years. I don’t think anyone has even mentioned it as a threat or a joke.
But y’all can judge for yourselves.