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David Poland

By David Poland


David Thomson writes

"After the dark and the size of the screen, nothing is more important to an audience than not knowing anything about the story they are about to see. And all too often these days, the critics and the public have a bored way of knowing in advance."

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14 Responses to “Agreed.”

  1. bicycle bob says:

    marketing departments have to sell the film. maybe one film the past 5 yrs has been sold without revealing anything about it. the sixth sense. every other movie is overloaded with characters, spoilers, 3 min trailers, etc. forget walking into a theatre knowing nothing. don’t u wanna walk in with a chance to see a good film? if i walked into a dark theatre and without a paddle came in, id be bummed.

  2. Stella's Boy says:

    Trailers have gotten ridiculous in terms of how much they give away. I think they can sell a movie without giving it all away. Most trailers give away all three acts these days. It’s so refreshing to see a movie you don’t know anything about, even if the movie turns out to be less than great. I saw Red Lights, Code 46 and Birth knowing little to nothing about them. I liked all three just for that reason.

  3. bicycle bob says:

    sometimes i’d rather see the trailer. with bad movies. cause then i feel i saw the whole thing in 2 minutes and didn’t waste my time

  4. Stella's Boy says:

    Very true bob. Like with The Pacifier or XXX: State of the Union. Not that I had planned on seeing either one anyway, but seeing the trailer was the nail in the coffin.

  5. Mark says:

    I have now seen The Pacifier six times. For free. Take that Vin Diesel.

  6. Josh Massey says:

    Actually, take that you. What the hell are you doing seeing “The Pacifier” six times? Geez, I hope you’re only talking about the trailer.

  7. Dan R% says:

    I hope someone pays me to see The Pacifier…

  8. L&DB says:

    Trailers have ALWAYS GIVEN TOO MUCH AWAY! Go back
    and watch any trailer from the 90’s on back. This
    has been going on forever. Anyone who complains
    about trailers obviously knows little about the
    marketing of film for decades.
    It’s A Wonderful Life trailer gives it all away.
    As does the Citizen Kane trailer. It has always
    happened. It always will.

  9. Stella's Boy says:

    You may be able to find certain examples from the past, but has it really ever been as bad as it is now? I doubt it. 30 years ago did a majority of movies have three-minute trailers that gave away the entire movie?

  10. says:

    L&DB is right — if you compare today’s trailers with just about any trailer from the 60’s or 70’s, you might be surprised at how much those older ones give away. Oftentimes the narration is practically just a synopsis of the movie. If anything, they’ve become less revealing over the decades, as marketing departments develop more sophisticated ways to massage and distort films to the point where the trailer has very little to do with the movie itself.

  11. Stella's Boy says:

    Teasers might do a good job of not revealing much about the movie, but the actual trailer is a totally different story.

  12. bicycle bob says:

    u shouldn’t need much more than a teaser. if its well made

  13. JKP says:

    Mr. Thomson of all people should realize that at least historically this is not true. Trailers, and previews have always given too much information. And infact people like knowing a lot about the the movie that they are going to see. That’s why people read the book before they see the movie, or complain when trailers are too short, and don’t explain what the movie is about. I don’t know how many times I have been sitting in a theater and some one behind me complains about a trailer being obtuse, or “What was that?” People don’t gravitate to what they don’t understand, instead they like what they know, and so we have genre’s, and the same cliched stories told over and over.

  14. KamikazeCamel says:

    JKP is right, if anything, trailers tell us LESS nowadays than they used to. Watch old trailers on DVDs and they literally show you the final scene from the movie sometimes!
    It’s just nowadays they show alot because there are so many movies released every Friday that they want people to see there’s and they want to show people as much as they can.
    And you have to remember that trailers are, predominantly, for the majority of movie goers who don’t spend their time reading up on the movies on the internet. They want to know if they should be spending anywhere up to $20 on 1 movie.

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