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David Poland

By David Poland poland@moviecitynews.com

Super Bowl Spots

The first really good commercials are running on the Super Bowl pregame. DirecTV spots will divide some people. The man walking through his life, which seems to be a bit inspired by Barry Levinson’s Avalon, and is a little bit too clever or something. I really found myself liking it, but somehow I felt distanced in the end.

But there was something of genius about the TVs themselves finding themselves drawn to the satellite. And it features a great reverse view of L.A.’s Orpheum Theater that I have always loved. But there is an odd subtlety that I really appreciate.

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15 Responses to “Super Bowl Spots”

  1. Joe Fitz says:

    Hoping for some good commercials and an Eagles win.

  2. Geoff says:

    I was damn impressed by the trailers for War of the Worlds and Batman Begins. Is it me or were the marketing Dakota Fanning a lot more than Tom Cruise in the latter? Hell, she’s probably been in more recent hits than he has. But it certainly had an eerie look and could be intense.
    Batman Begins delivered everything you would want from such a spot, with most of the key players glanced, action that did not look CGI AT ALL, and a nice last line hook.
    The spots for The Pacifier and The Longest Yard probably did the job they needed to, but I still don’t have much desire in seeing either.
    I was rather suprised that Sony did not use this as an opportunity to launch their ad campaign for this summer’s Stealth in a big way. Sony can usually be relied upon to spend some money during the Super Bowl and we are now at the peak of Jamie Foxx-mania, right now, that I figured they would capitalize.

  3. Joe Leydon says:

    Clever touch in the “Batman Begins” ad: Michael Caine (as Alfred) saying, “It’s been a while, sir.” Playing on the fact that, yes, it’s been a while since the last “Batman” movie. Much like the ad for “XXX: State of the Union,” in which they acknowledge, twice, that a new dude is doing the derring-do.

  4. Joe Leydon says:

    Hey, and how ’bout Burt Reynolds in the FedEx ad? Now THAT was funny!

  5. bicycle bob says:

    burt needs another comeback. only he could waste all the goodwill from a role like boogie nights. but we still want him back

  6. Chester69 says:

    I thought the Batman ad was kind of lame, it didnt look that exciting and was it just me, or was the line about the car really gay? like batman and robin gay? Didnt strike me as a hit ad, but who knows. I thought Longest Yard trailer looked like a hit.

  7. bicycle bob says:

    thought batman looked real good. and longest yard was even better.

  8. Stella's Boy says:

    I found the movie clips to be pretty uninspiring overall. Longest Yard looks lame. Pacifier looks like the worst movie ever made. Batman was OK but didn’t really grab me or make me saw wow.

  9. Chester69 says:

    Id have to say there certainly wasnt a matrix or even a hulk this year, dont really hear anyone talking about the movie ads as much as the regular ones (brad pitt one, etc.) Saw an ad for Hitch in there, that movies gonna make a ton.

  10. Stella's Boy says:

    What’d people think of the War of the Worlds spot? Anyone excited by it?

  11. Geoff says:

    As I stated earlier, I found the War of the Worlds spot to be pretty damn effective. Especially the way it was lit. Pretty eerie stuff. He almost did it with Minority Report, but I hope Spielberg truly pulls off the tense, dark thriller that we know he has in him.

  12. Mark says:

    Hard not to get excited by Cruise and Spielberg in War of the Worlds.

  13. Clay says:

    Also hard not to get excited by the woman in the tabasco ad.

  14. Geoff says:

    Shocker of all shockers! Fox blinked and moved Fantastic Four off the July 4th weekend to avoid conflict with War of the Worlds. Is there any one who didn’t see this coming six months ago?
    That teaser for War of the Worlds during the Super Bowl seemed to do the trick.
    In other release date news, Sony seems to have done the wise thing and moved Jim Carrey’s Dick and Jane away from June 24 to avoid the looming Jessica Simpson/Lindsay Lohan catfight. Any thoughts on who will win it? Herbie or Dukes of Hazzard? Man, can you imagine either of those films being any good?

  15. Mark says:

    Since Lohan is now hooking up with Johnny Knoxville, that date could get even more interesting.

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

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I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

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