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David Poland

By David Poland poland@moviecitynews.com

Monster In Ads

I have to say, the New Line spots for Monster-in-Law are the best spots I’ve seen in months. They are tight, funny, hit the right notes, and move with a slick assurance.
They take the Universal comedy advertising formula, which is to repeat the gags until America is dreaming them. (“My breasts seem bigger…”) Then they do more change-ups. Perhaps it is because they have more material to work with than some films have. But there are enough confrontation set pieces in the movie for three or four spots with pretty much the same theme. I prefer the Wanda Sykes tags, but the spots are really making it seem that we can look for a bigger opening than has been expected.
P.S. Universal is still Kicking & Screaming… “The meek shall inherit the turf.” Funny.
P.P.S. Just realized that there is a Monster-in-Law ad on this blog page… a little awkward… but you’ll have to trust my honorable intentions on this one.

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11 Responses to “Monster In Ads”

  1. Dan R% says:

    Haha…just admit it Dave, you’ve completely sold out for Lopez and Fonda. It’s okay. No man could hold out forever against those two.

  2. KamikazeCamel says:

    Or, it could just be that the movie is good.
    Rob Luketic is a good comedy director (see; Legally Blonde, and he even made Todd Hamilton decent) so I have faith that Monster-In-Law will be wonderfully FUN. Plus, Jane Fonda is great and Jennifer can be good when working with good material.
    (Australia isn’t getting Sin City till August now… what the fuck?)

  3. L&DB says:

    Good. Australia should avoid that suckage at all
    cost. Also, Lopez looks stunning in those ads. That
    sleevless number? Dear god.

  4. Stella's Boy says:

    Didn’t care for Legally Blonde, and Win a Date With Tad Hamilton is a terrible movie. Even by chick flick standards. This doesn’t appeal to me at all and I would have to be paid a serious amount of $ to see it.

  5. bicycle bob says:

    win a date with tad hamilton is one of the worst movies of the past few yrs. a total rip off. like any girl would give up on the rich, successful good guy for her lame best friend that she never had romantic eyes for until he got jealous? at least they could have made it an interesting choice. it was a movie that never took it up a notch and settled for below average

  6. Stella's Boy says:

    I like Will Ferrell a lot, but Kicking & Screaming just doesn’t look all that funny to me.

  7. TheBrotherhoodOfTheLostSkeletonOfCadavra says:

    Under normal circumstances, M-I-L should open huge, but don’t forget that there’s still a sizable amount of “Hanoi Jane” hatred out there, especially in the South, so that could depress the numbers somewhat.
    (Funny how the wingnuts keep telling us to “get over” the stolen elections, yet they can’t let go of a speech she made 34 frickin’ years ago.)

  8. Terence D says:

    J Lo has been on a really bad streak here.

  9. KamikazeCamel says:

    J.Lo actually had “Shall We Dance” make something around $60mil last year and no matter what way you spin it, that’s a good total for a ballroom dancing movie. It was huge overseas too, so…
    But, seriously, I don’t exactly think that Monster In Law was being aimed at Southern conservatives. So it probably won’t miss them…

  10. bicycle bob says:

    j lo was barely in that. they sold that as a richard gere movie and tried to hide her.

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

But then I did, and then I realized who it was, and I thought, “Wait, he’s in that realm, maybe he knows Philip K. Dick.” I said, “You know a guy named—” “Yeah, sure — you want his phone number?”

My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
~ Hampton Fancher

“That was the most disappointing thing to me in how this thing was played. Is that I’m on the phone with you now, after all that’s been said, and the fundamental distinction between what James is dealing with in these other cases is not actually brought to the fore. The fundamental difference is that James Franco didn’t seek to use his position to have sex with anyone. There’s not a case of that. He wasn’t using his position or status to try to solicit a sexual favor from anyone. If he had — if that were what the accusation involved — the show would not have gone on. We would have folded up shop and we would have not completed the show. Because then it would have been the same as Harvey Weinstein, or Les Moonves, or any of these cases that are fundamental to this new paradigm. Did you not notice that? Why did you not notice that? Is that not something notable to say, journalistically? Because nobody could find the voice to say it. I’m not just being rhetorical. Why is it that you and the other critics, none of you could find the voice to say, “You know, it’s not this, it’s that”? Because — let me go on and speak further to this. If you go back to the L.A. Times piece, that’s what it lacked. That’s what they were not able to deliver. The one example in the five that involved an issue of a sexual act was between James and a woman he was dating, who he was not working with. There was no professional dynamic in any capacity.

~ David Simon