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David Poland

By David Poland poland@moviecitynews.com

Marketing Dollars

On Slate, Edward Jay Epstein writes:
“Consider the perverse logic of Hollywood: In 2003, the six major studios

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100 Responses to “Marketing Dollars”

  1. Tony Zbagelago says:

    no biggie, mr Poland. Just outlaw all non-US film.
    Btw, how much have you (or mr Wells, ms Finke, ms Dargis, mr Ebert) SPENT on film (theatre, DVD or auxilliary) the last year, mr Poland?
    I’m guessing not so much, really.
    Are you a consumer or a leeching pirate, mr Poland? Is media really a benefitor to the movie industry or its ultimate bane? What does E! do that The Piratebay doesnt in terms of buzz creation?
    Follow the money, mr Poland. If you dare.
    Or you can just outlaw all non-US film. It’s no biggie like I said.

  2. PastePotPete says:

    Did what Tony said make any sense to anyone?

  3. Tony Zbagelagos distant cousin says:

    remember those Island sneakers?
    Thats 110 bucks wasted. Times 2000 packages.
    You do the math.
    oh, and btw, the regionalizing the US movie industry has enforced through the MPAA throughout the world CAN be used to consumer advantage, but it does HURT the local cinema market. I dont have to wait two years for Miramax to get their ass out of their butts to see Hero. I can buy the import DVD.
    You do the math.
    and how much does the movie industry spend on lawyers, useless insurance policies and wringyourhands guarantees? really.

  4. Movies For Pleasure says:

    Mr. Poland,
    You make a very good point about “opening weekend” in your posting.
    The issue is not just marketing costs but rather overall costs, which have not kept pace with revenues.

  5. bicycle bob says:

    don’t these “reporters” do any research?

  6. Terence D says:

    Dave, you first problem was going to Slate. Second problem was reading an article there and thinking facts are relevant.

  7. Erik Jay says:

    I believe Epstein was referring to profits, not grosses …

  8. SpamDooley says:

    Retard
    The sneakers cost NOTHING to Dreamworks.
    David- it was great toasting you Monday at the bar at Arclight- that blue shirt looked good on yas.
    I am SPAM DOOLEY and I feed my people!

  9. Terence D says:

    Why doesn’t Spam’s mother force him to take his meds?

  10. Blau says:

    Why don’t Terence D’s wife and kids report him to the authorities?

  11. joefitz84 says:

    Why doesn’t Blau leave her basement?

  12. bicycle bob says:

    hey terry, blau is obsessed with ur family. ur kids better watch out

  13. Blau says:

    Why doesn’t joefitz84 take his head out of his ass?

  14. Terence D says:

    So this is what child molestors sound like? A guy or girl obsessed with my family? Interesting and pretty sad. But I don’t really care for the opinions of the uninformed and of people who only try to bring down people with no thoughts or ideas. Like Blau for example. He has some unhealthy obsessions with me and my family because he doesn’t have one and can’t stand it when people do. I feel for him or her.

  15. bicycle bob says:

    did someone call megans law about blau?

  16. Terence D says:

    Movies cost too much to market? Everything costs too much to market and advertise but thats the only way to get your product out there and known by the public. It has to be done. Especially in film where one bad week can kill the product.

  17. Blau says:

    Terence D: I’m not the one who brought your family into this blog. You are. You have a long history of talking about them repeatedly and pointlessly — then personally attacking innocent people like Stella’s Boy in the next breath. Your family gives you no credibility or righteousness — not here or anywhere else. Any hillbilly from the Ozarks can knock up a woman and spawn a clan of Hell’s Angels. Someone had to expose you for the delusional bastard you are.

  18. Joe Leydon says:

    Blau: Why is it that, whenever I read one of your postings, I flash to Emma Peel kicking ass and taking names? (And, mind you, I mean that as a compliment.)

  19. bicycle bob says:

    emma peel? only in her extensive dreams. i picture more of a charlies angels 2 thing.

  20. joefitz84 says:

    I got a douche telling me to take my head out of my ass? Talk about the pot calling the kettle black.

  21. bigboy says:

    Hey Terence, you’re defending marketing? The only reason movies can sink in one week is BECAUSE of the marketing/hype machine that’s been created surrounding movies. In the old days movies weren’t dependent on a single weekend to sink or swim. They could roll out and find their audience. Nowadays whoever has the most flash can have a $100 million dollar hit even if it’s a terrible movie.

  22. bigboy says:

    Joe Fitz, you are a dickwad.

  23. joefitz84 says:

    Blau, big boy, Girlie Man, whatever you want me to call you. Thanks. That comes from the heart.

  24. Terence D says:

    Blau, what do I say? You basically agreed with all my points there. Studios spend the money because after week 1 they’re dead in the water. They have to make it week 1 or they’re out. I like that you’re agreeing with me but being a little nicer wouldn’t hurt, right?

  25. Blau says:

    Terence: What points did I agree with? I think you continue to walk around confused, and have me confused with bigboy. Speaking of whom, joeputz84: I swear on another stack of bibles that I am not bigboy.

  26. Mark says:

    I really hope Stella isn’t Blau/bigboy. I always thought Stella was classier than this. Even me who disagrees with Stella on just about everything.

  27. Stella's Boy says:

    Um, thanks Mark. No, I am not Blau or bigboy.

  28. Joe Leydon says:

    Actually, it would be REALLY spooky if Blau and Bicycle Bob were the same person. Sort of like… whoops! Don’t want to post a spoiler in case anyone here hasn’t seen the movie.

  29. Lota says:

    Joe they already made that movie.
    “Sybil” 1976 by Daniel Petrie. I wasn’t allowed to see it when it came out, too young.
    Just count up the personalities on this Blog. They all add up. Except who’s the Mother (Hattie) of the Blog?
    Chilling.

  30. Blau says:

    Joe Leydon and Lota: LOL. I appreciate where you’re coming from. I agree that it would be the coolest thing if bicycle bob had an alter ego who could actually spell.

  31. Joe Leydon says:

    Lota: Well, actually, I was thinking more along the lines of a movie about a very exclusive underground brotherhood….

  32. Lota says:

    uhhh…a remake of Deliverance?!

  33. Joe Leydon says:

    Lota: No a movie about… fisticuffs.

  34. Lota says:

    Or maybe the Blog is the “casting couch” for the remake (yes it’s in progress) of the scariest movie I had ever seen (accidentally) as a tiny tot…DON’T BE AFRAID OF THE DARK. I can think of a few posters who’d be really good cocanut-head ghouls.
    Now I am going to have nightmares about those cocanut-headed dudes. “Lota….Loooootaaaa we want your DNA…..”. Good think I don’;t have a bricked up fireplace.
    i have an active imagination.

  35. Lota says:

    You will not talk about the FIGHT BLOG
    Fight Club is being a wee bit dramatic Joe L, and I thought I had an overactive imagination. Nobody on here is St. Ed or Lord Brad. CHill.

  36. Joe Leydon says:

    OK, all you guys who whine about Spoilers — Lota revealed the title, I didn’t.
    “Don’t Be Afraid of the Dark”? Geez, I thought I was the only one here old enough to remember semi-obscure ’70s TV movies. Next you’ll be telling me how cool you thought Robert Culp was in “A Cry for Help.” (Actually, he was pretty damn good in that.)

  37. Lota says:

    I’m a generation Y/Xer so I’m not that old. I still get carded pal. I saw most of that stuff on rerun TV.
    hey it’s not a Spoiler is it? I thought it was a board game and I won. Now I’ll go sulk (actually now I better get some work done).
    Uhh…wasn’t Culp in A cry for Justice?
    He defintiely was in “Houston we have a problem”.
    Them there 70s had great TV movies.

  38. Joe Leydon says:

    Let grandpa tell ya about the ’70s, honey chile. At one point back then, ABC aired 90-minute TV-movies TWICE a week. That’s when you got classics like “Brian’s Song,” “The Night Stalker,” “Duel,” “That Certain Summer,” “Satan’s School for Girls” and, oh, I dunno, about 150 movies starring Doug McClure.

  39. Lota says:

    Yeah I know how good (and scary) Tv programming was way back in my infancy since I will have nightmares FOR LIFE from Rod Serling and all those TV movies I wasn’t supposed to see and did.
    and there was that great stud, oops I mean manly show SWAT which they foolishly made into a film recently. SOme people can’t leave well enough alone.
    One of my favorite movies from that era is a young Tommy lee Jones and Yvette Mimieux in Jackson COunty Jail. I don’t know why I love that movie. ALso, the great Michael Mann’s Jericho Mile. and the sitcoms which were fantastic.
    The under 30s don’t know what their missing (unless they watch cable 24/7).
    I think it would be a good TV marketing ploy to save money. Just rerun the 1970s while Chapelle is thinking up his new show becasue there aint much else going on except explosions, CSI and Sopranos.

  40. Blau says:

    All kidding aside (at least for a second), anybody else notice that the whole Mark/bicycle bob/TerenceD/joefitz84/BluStealer/LesterFreed contingent all showed up together, then left together today? I’m tellin’ ya, you better believe it’s just one sick guy wrecking this blog!

  41. Joe Leydon says:

    Well, there’s that possibility. Or maybe they all just like to — wink-wink, nudge-nudge, know what I mean? — like to hang out together elsewhere? Like, maybe, public baths? (Not that there’s anything wrong with that.)

  42. Joe Leydon says:

    Lota: I thank God for the American Life cable network. I gorge myself on reruns on “Harry O.”

  43. Blau says:

    Joe Leydon: I must object to that last comment. Those guys never bathe.

  44. Joe Leydon says:

    Blau, you’re so…. snarky.

  45. joefitz84 says:

    Blau i didn’t think you could steep lower than calling out someones kids and family but to disrespect homosexuals? Now whos the self loather here????

  46. Blau says:

    joeilliteritz84: Please show where I ever disrespected homosexuals. I believe your bullshit complaint is with Joe Leydon’s comment about you and your crew hanging out in bath houses, but of course you don’t have the balls to call him out. Besides, someone like you who has insulted women on this website shouldn’t be throwing stones in his glass house anyway.

  47. Mark says:

    Blau, bigboy, hatemonger, whatever you want me to call you, can you at least have some semblance of a clue and a thought when you post. Reading snarky, hate inspired comments isn’t why we come here. If we wanted that we would go to Move On.org or any Liberal blog. Post yours so we can enjoy it. But leave this to the film and industry lovers.

  48. Blau says:

    Mark: You and your boys aren’t really here to talk about movies. You are here to dominate. That’s why every time somewhat like Stella’s Boy opens his mouth, you immediately bash him, no matter what he says. All of this is just a dose of your own medicine and you know it. Meanwhile there’s a special place in hell for scummy swine like you.

  49. LesterFreed says:

    This is what an ignorant racist bumpkin sounds like. Haven’t experienced one of these in a while. I didnt miss it.

  50. BluStealer says:

    Mark can I be one of your boys? Even though I don’t have any balls I think I would make a good edition to any team. I bring spunk.

  51. Mark says:

    Blu Stealer you are more than welcome to join on up. As long as Blau tries to make fun of you, you’re good in my book. This gang will take your downtrodden, your poor, your hungry, your meek. It’s called America.

  52. L&DB says:

    To sum up: Blau is an asshole. Joefitz has his head stuck up his own ass. There apparently is some sort of posse of people out to be conservative, republican, and up to no good. They started making trouble in David Poland’s neigbourhood. One little comment and my mamma got scared and said; “Your moving to Jeffery Wells Message Boards!”…sorry. Fresh Prince moment there. Wow. More carrying on and shit talking has occured today then ever before. At least I wasnt involved (makes old school Daffy Duck noises and leaves)….

  53. joefitz84 says:

    I took my head out of my rear. It felt good to breath again. Thanks again, Blau the Jew Hater.

  54. Blau says:

    joe antiSemitz84: For your information, Blau is a Jewish name. I am a Jew and, unlike Mark, a real one. Please find and quote one anti-Jewish comment I made here, you self-loathing, misogynistic, homophobic piece of shit (and I can post quotes to prove all of that). This is exactly what these right-wing scum have done regularly on this blog: lie, lie, lie to cover their inability to deal with truth or facts. It’s typical Republican dirty tricks all over again.

  55. joefitz84 says:

    Do you have anything positive to contribute? Many have pointed out that you really haven’t. You’re a liar and racist and Jew hater. Why would I listen to you? Seriously.

  56. L&DB says:

    Damn dirty Republican dirty tricks! SHAME ON THEM! SHAME!

  57. G-Man says:

    “To sum up: Blau is an asshole. Joefitz has his head stuck up his own ass. There apparently is some sort of posse of people out to be conservative, republican, and up to no good. They started making trouble in David Poland’s neigbourhood. One little comment and my mamma got scared and said; “Your moving to Jeffery Wells Message Boards!”…sorry. Fresh Prince moment there. Wow. More carrying on and shit talking has occured today then ever before. At least I wasnt involved (makes old school Daffy Duck noises and leaves)….”
    ROFLMAO…L&DB I completely agree

  58. G-Man says:

    But I don’t know enough about Blau and Joefitz to characterize either as an asshole or whatever.

  59. G-Man says:

    And this “carrying on” has nothing on the political war I inadvertantly started a while back.

  60. G-Man says:

    And the “Stella is a snob” war.

  61. G-Man says:

    And Political War #2.

  62. KamikazeCamel says:

    MOVIES COST TOO MUCH TO MARKET!!!!!!!
    Oh, I’m sorry – that just slipped out.
    Whoever talked about in the olden days about how movies used to travel around the country needs to go back to 1950 and then realise “Holy shit, Charlie Brown – the times, they are a changing” and then make some cookies and where a cardigan sweater!

  63. MyNameIsNotMichaelVaughn says:

    Yeah. Movies cost too much to market because marketing has a bunch of overpaid people probably. If not that, there are easily too many do-nothings getting paid well to do a job they are not that good at. Im sure no one likes cutting jobs or what not. Yet, bitching about marketing has to come down to some point to the countless people responsible to do something a marginal workforce could do. If not that, then no one should bitch. You have to spend money to make money. Axioms have been around for a reason. And seriously; let us stop with this political shit right now. Im not trying to be anyone’s mom or anything. Yet, if Repubs and Demos can be married to one another. We should be able to be function on a remedial level of gratiousnes towards one another even if we have differing political opinions.

  64. bicycle bob says:

    the stella is a snob isn’t a war. its just fact.

  65. BluStealer says:

    Who cares how much they cost to market. Are you paying for it? If you have a problem with 10$ tickets than its really easy. Don’t go. But I enjoy the marketing. I love all the magazines and gossip and the industry chatter and MCN. Without marketing dollars, Dave would be out of a jobby job.

  66. Stella's Boy says:

    What, exactly, makes me a snob in your eyes bob?

  67. bicycle bob says:

    ur a liberal elitist snob. politics,movies, god knows what else. theres nothign wrong with it. its who u are. case in point. ur refusal to see star wars. and u claim to want to review movies? so what movies move u if u want to be a journalist? especially a movie journo? i think we’d get a list from u consisting of ingmar bergman, woody allen, any sundance movie, dogville, any box office dud which got good reviews, etc. that is an elitist, my friend

  68. Stella's Boy says:

    bob, you are clueless about me. You don’t know me at all. Why are you acting like you do? I already posted a list of some of my favorite movies. I thought you knew that? And guess what? No Dogville. No Woody Allen. No Bergman. Sure, there are some Sundance titles, but does that really make one a snob? Wouldn’t most people have some Sundance titles on their list? And I don’t want to review movies bob. I do review movies. I have been for a very long time. I do not meet your definition bob. Nice try though.

  69. LesterFreed says:

    I would hope Woody Allen fell off any list in the mid 80’s. That clown can’t direct a tv show nowadays.

  70. bicycle bob says:

    it just strikes me as funny that a guy who wants to write about movies for a living took a month to compile a list of his fav movies. on a movie blog site for christsakes. u should have been screaming from the rafters and actually enjoying writing about what ur passionate about. yet u refused saying it wasn’t anyones business? u don’t do that unless ur ashamed or embarrassed or both. and any guy that says he reviews movies and doesn’t see and review star wars isn’t a real reviewer.

  71. Stella's Boy says:

    bob, once again, you demonstrate that you have no clue what you are talking about. I didn’t review Star Wars because I wasn’t assigned it. That’s how it works. I don’t get to choose what I review. I receive assignments from my editor. And not seeing Star Wars has absolutely nothing to do with whether or not someone is a “real reviewer.” I get paid to review movies. You don’t get to decide who is or isn’t a real reviewer. OK? And I don’t recall seeing you rushing out with a list of your favorite movies. I didn’t realize that it was a requirement around here. I am not ashamed or embarrassed about anything. No reason to be.

  72. swedishchef says:

    Ummmm…so does anyone have any real insight on what Dave posted about? I read the slate article the other day and I was most curious about what simultaneous theatrical/DVD/pay-tv releases would mean for the future of theatres? Seems like with the increasing prevalence of home theatres even the few good films that get released would get hurt at the box office if people could just rent the DVD.

  73. Terence D says:

    I think we are far away from home theatres taking over from chains. It probably will happen eventually when they technology catches up and the prices go down. But I still think there is a place for theatres but maybe they’ll have to reevaluate their business models.

  74. bicycle bob says:

    stella ur much too angry and sensitive to be a critic. actually i take that back. u will fit right in. what paper u writing for? i’d like to check out ur reviews and see how u stack up

  75. joefitz84 says:

    I don’t see how you can call yourself a critic and not a snob if you’re thumbing your nose at pop entertainment and a cultural phenomenon like Star Wars. It just blows my mind. Is Stella’s Boy a Jeff Wells clone?

  76. sky_capitan says:

    I hadn’t heard of “Open Season” yet, but I clicked the link on MCN to the apple.com/trailers site and watched the trailer. This movie looks hilarious and I want to see it. That’s inexpensive marketing I would think…
    What do I really want?
    Free ringtones!
    That can’t be expensive to do.
    I want a clip of Steve Martin as Inspector Clouseau telling me to answer my cell when it rings. Or maybe a clip from The Island or War Of The Worlds or The Wedding Crashers
    C’mon studios, give me free ringtones with audio from upcoming movies! Or at least very inexpensive ringtones.
    You can’t tell me that when your cellphone rings and the clip plays that everyone around you isn’t going to pay attention to it, and the movie the clip is from.

  77. BluStealer says:

    That Steve Martin movie looks like a grade A bomb.

  78. bicycle bob says:

    steve martin hasn’t interested me since bowfinger. an underrated gem

  79. LesterFreed says:

    He owed that movie and its success to Eddie. Eddie owned.

  80. Terence D says:

    I want to see Eddie Murphy in adult movies again. Not these Daddy day Care type of movies. But real good roles. For his real audience.

  81. bicycle bob says:

    a guy with as much talent as eddie murphy is never out of the game for long. just watch raw again to remind yourself

  82. BluStealer says:

    I’m in for a new Axel Foley movie. Can we bring back big bad Brigette Nielson?

  83. sky_capitan says:

    I saw the trailer for Pink Panther and yes it sucked, and now it’s being released next february(!?) I’d take an audio clip though.
    I agree, Beverly Hills Cop IV is a great idea.
    But give Eddie Murphy some help! Like a script, maybe? #III sucked the life out of everything.
    How about Eddie and his new young partner uhhhh… I dunno… Dave Chappelle (he was in Nutty Professor too).
    And the villain is… errrr… uhhh….
    I give up

  84. KamikazeCamel says:

    “I would hope Woody Allen fell off any list in the mid 80’s. That clown can’t direct a tv show nowadays.”
    Hey, Woody had some good 90s movies such as Husbands & Wives and Manhattan Murder Mystery.
    And apparently Match Point is his best since Crimes & Misdemeanors (which I unfortunately have not seen)
    I too am interested in finding out what publication Stella writes for. I remember when he posted his list I asked how old he was, not to be mock, but as a general observation because a lot of the titles were very recent.
    I don’t think I ever read a reply.

  85. bicycle bob says:

    if quentin is directing beverly hills cop 4 and its not just some fanboys dream than i have to expect it will have a quentin written script

  86. Stella's Boy says:

    Sorry Kamikaze. I don’t recall you asking for my age. I wasn’t ignoring you. I am 26. And I write for the Milwaukee Journal-Sentinel.

  87. LesterFreed says:

    Eddie just needs his comeback role. We’re all waiting patiently.

  88. Joe Leydon says:

    Setlla: Paul Doro? Doesn’t sound like a film critic. Sounds more like a promising right fielder for the Dodgers.

  89. Stella's Boy says:

    Well, there goes my cover. Yup, that’s me. Maybe I need to change my name. Any suggestions?

  90. Terence D says:

    You’re grandparents had some sense of humor on them.

  91. Joe Leydon says:

    How about Addison DeWitt?

  92. BluStealer says:

    I was thinking more Joe Artois but thats because I really need to go out for drinks.

  93. Stella's Boy says:

    I like Addison DeWitt. and Joe Artois. Both have a nice ring to them. My name is sort of dull. Terence, my understanding is that my last name was shortened from something much longer and harder to spell and pronounce. Doro is the first four letters of that.

  94. bicycle bob says:

    for some reason, in addition to wanting to gamble, i now feel like i need a beer and some bread

  95. joefitz84 says:

    I’m really curious to see Doro’s top ten list from last year. I’ll have to go to the papers site.

  96. Stella's Boy says:

    I didn’t compile a top ten list for the paper joefitz. But if you’d like to know it, all you have to do is ask me. And then share yours as well of course.

  97. bicycle bob says:

    whos that dudek guy? hes actually not a bad writer and seems to know his stuff

  98. Stella's Boy says:

    Duane Dudek. Film critic. Duane’s a good guy, and I agree, he is a pretty damn good writer. Definitely knows his stuff.

  99. Terence D says:

    He should have replaced Siskel. Would have been better than Roper. A chimp would be better than him.

  100. KamikazeCamel says:

    Surely Eddie’s come back role will be Dreamgirls. Right?

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

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