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David Poland

By David Poland poland@moviecitynews.com

Cupcakes Are The New Cocaine

How many people will stand on line to pay $35 for a dozen cupcakes?
So far, lots.
The new hip thing in L.A. – much more fun than the pool at the Roosevelt Hotel – are cupcakes from Sprinkles Cupcakes in Beverly Hills.
Not only are the cupcakes excellent and, of course, made from natural stuff, but They make about 20 different combos of cake an frosting, from basic Vanilla to Ginger to Red Velvet.
The virtually unmarked store, open for 4 months now, is the size of a Beverly Hills broom closet and can easily be missed… except for the telltale line out the door.
So, the hipness clock is running… by Christmas, you can be sure that the cupcakes will be flying, competitors will be open, and cupcakes will be well on the way to being next year’s Winchell’s Donuts.
But for now, what better way is there to say, “I went out of my way to amuse you… and I don’t care if your ass/gut is just a little bit bigger… indulge!”

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21 Responses to “Cupcakes Are The New Cocaine”

  1. Arc says:

    What? Does the place have a Cupcake Nazi or something?
    Christopher Walken did it best. He would fool people into thinking it was his birthday just so he could get free cake.

  2. Chester says:

    … and, as usual for this sort of faddish thing, the product isn’t even supposed to be that good. I personally haven’t had the Sprinkles experience yet, but if you run a search on chowhound.com you’ll find quite a few reviews from nonplussed customers.

  3. Josh Massey says:

    And if you go in carrying a little dog in your purse, you get 25% off. Fuck, Californians are stupid.

  4. grandcosmo says:

    I’ve had them. They are pretty good but not worth going out of the way to get and definitely not worth the $$$.

  5. EDouglas says:

    Ha! L.A. is so behind the times…New York has had a number of popular cupcakeries (that’s the proper term) for *years*!

  6. joefitz84 says:

    The Roosevelt is a really good time. It is all its cracked up to be. Too bad its going to be ruined by all the publicity.

  7. Sandy says:

    As a transplanted New Yorker who loves L.A. for other things, this strikes me as so typical of the stupidity and desire to be “hip”. So just because the cupcakes are expensive and have rainbow colors and flavors it’s supposed to be great.

  8. jeffmcm says:

    Sort of like Pink’s, the hot dog place on La Brea…huge line around the block every day and night, went there once, decent hot dog, didn’t need to go back. Herd mentality.

  9. Kris says:

    Me and my girlfriend were thinking of grabbing an eight ball. You just convinced us to try this place out — haven’t been made privvy to it yet.
    Sweet!

  10. Rory says:

    Cupcakes? Pardon the following but, are you fucking kidding? They do call the place LaLaLand for a reason. This falls smack dab into sheer lunacy. Perfect for LA. Absolutely perfect.

  11. randall says:

    Ha! L.A. is so behind the times… the midwest has had cupcakes going on *150 years* now.

  12. bicycle bob says:

    lets be honest. no one in la eats sweets.

  13. Krazy Eyes says:

    I thought Amy Sedaris was the cupcake queen? Are we going to have bi-coastal cupcake wars?

  14. scooba steve says:

    Pinks Hotdogs is very overrated. But I’ll be damned if the place isn’t Space Mountain every damn day. Never heard of this Cupcake business and proud of it.
    As Kevin Smith once said: “LA is a great place to live… so long as you stay in your house all day.”

  15. Lota says:

    I had to look up who Amy Sedaris was even though I’ve heard the name before.
    $36 for a dozen cupcakes at Sprinkles? I think not. I make my own Cointreau dark chocolate cupcakes in the Hostess Snack Oven (original Capital Outlay $19.95).
    Interstate bakeries corporation bought my soul many years ago, and a profitable alliance it has been.

  16. cullen says:

    how pretentious…how stupid…how moronic…$36 for cupcakes? they better taste like edible gold for that price…things like cupcake stores are clear indicators of the coming apocalypse…this is almost as rich as “bakeries for dogs” that seem to have swept the nation a year or two back…welcome to Hell-A.

  17. Chester says:

    Did you say COINTREAU DARK CHOCOLATE CUPCAKES???!!!
    I may have to relent now and buy my daughter that EZ-Bake Oven she’s been clamoring for. OK, the minimum age for that gizmo is 8 and my daughter is only 4, but…hmmm…maybe if I only allow her to use it under my personal supervision…hmmm…and store it in my closet…hmmm…and don’t let her eat any of the cupcakes…hmmm…

  18. Chester says:

    I’m not justifying the price, but I have to say that I find it odd that people here are beside themselves that anyone would pay $3.00 for a trendy “gourmet” cupcake. How about the $3.25 they charge for a friggin’ “tall” cappuccino at my local Starbucks – which also typically has a line out the door?

  19. Lota says:

    Well Cullen, think LA. That’s $3 per cupcake, which in LA terms, really isn’t that bad, is it?
    I had dinner with someone in a Hwood area restaurant not too long ago and the bill was uh, I am too embarassed to say how much. And was happy I wasn’t paying. Shocking!
    So in the greater scheme of LA things: hideous Fugly”designer” cowboy boots that are $1800, dinners plus wine which are hundreds, pashminas that are the price of a car, I’d say $3 per cupcake aint bad.
    however, being a lifetime junkfood junkie, I always pick Hostess or use their cheap-ass cute snack oven to make my own poisons.
    and why wait in line for cupcakes or hotdogs, yo, fax a delivery order.
    If Dave is ever down on his luck he could start a competitor cupcakery and get a couple of the Hostess snack ovens smokin’ with some Colt-45 malt liquor cupcakes…”the flava for all true cinephiles”.

  20. Lota says:

    just saw your post now Chester–here goes my Get Rich Scheme becasue I am truly too kind and Bambi-like and must SHARE.
    Get the DUncan Hines (no other–has the proper %age of Classy Ingredients) Moist deluxe devil’s food cake mix (corp=Aurora foods Inc; web duncanhines.com) it requires 4 eggs–use the organic expensive type, and instead of vegetable oil use Canola oil. It calls for water, but subsitute half the water with cointreau.
    after you take the cakes out have melted (do not let boil) butter + cointreau (50:50) ready to baste all over the top of the cupcakes. You might as well be a Happy fat drunk bastard I say.
    Also–EZ bake oven = no good. The cakes are too flat and dry out. Talk her into the Hostess snack oven. The cakes are deeper & hold moisture better.
    twinkees.com have a fun website– what a great oven it is. They have neat TV shirts too! Ah, I love junk food.
    Trust me…as a kid I was mortally disappointed with the EZ bake oven. Almost as bad as the snow cone makers that didn’t shave the ice fine enough.

  21. Angelus21 says:

    Who eats cupcakes??

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