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By Ray Pride Pride@moviecitynews.com

Drink the Right Thing: Spike Lee wants to have a beer with the dead

AP reports that Spike Lee‘s new television advertising campaign, “Here’s to Beer,” includes his fond wish that he could drink with one of his dead heroes. “He’s unveiling new ads telling consumers to drink the right drink—and it’s beer.” (Naturally, “one of the ads will also star Lee.”) But Anheuser-Busch says the adverts are promoting all beer. “The idea is to take consumers away from wine, spirits and trendy cocktails that have taken [away from] beer sales in recent years. [The] ads ask a simple question: with whom would you most like to drink a beer? Spike Lee’s answer: late Brooklyn Dodger great, Jackie Robinson.” to be used as a food product only 1358.jpg While that notion of communing with the dead and their indulgences is enough to make you cringe, the brewer’s “executive vice president for global industry development” says that it’s more than that: it reinforces the company’s message that “beer brings people together.” It’s about connection, you know. It’s about something that’s very social. It has a deeper meaning,” said Robert Lachky.” Other brewers’ reactions? “Miller Brewing Co. could take or leave the campaign, said spokesman Pete Marino.”We believe that the beer category does not have a problem, so we don’t believe there’s a category solution,” Marino said.”We are focused on really developing our individual brands,” much as Mr. Lee focuses on developing his own.

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

But then I did, and then I realized who it was, and I thought, “Wait, he’s in that realm, maybe he knows Philip K. Dick.” I said, “You know a guy named—” “Yeah, sure — you want his phone number?”

My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
~ Hampton Fancher

“That was the most disappointing thing to me in how this thing was played. Is that I’m on the phone with you now, after all that’s been said, and the fundamental distinction between what James is dealing with in these other cases is not actually brought to the fore. The fundamental difference is that James Franco didn’t seek to use his position to have sex with anyone. There’s not a case of that. He wasn’t using his position or status to try to solicit a sexual favor from anyone. If he had — if that were what the accusation involved — the show would not have gone on. We would have folded up shop and we would have not completed the show. Because then it would have been the same as Harvey Weinstein, or Les Moonves, or any of these cases that are fundamental to this new paradigm. Did you not notice that? Why did you not notice that? Is that not something notable to say, journalistically? Because nobody could find the voice to say it. I’m not just being rhetorical. Why is it that you and the other critics, none of you could find the voice to say, “You know, it’s not this, it’s that”? Because — let me go on and speak further to this. If you go back to the L.A. Times piece, that’s what it lacked. That’s what they were not able to deliver. The one example in the five that involved an issue of a sexual act was between James and a woman he was dating, who he was not working with. There was no professional dynamic in any capacity.

~ David Simon