By Ray Pride Pride@moviecitynews.com
How indie is it? Would you like to start writing for free?
Over at indieWIRE, blogger Anthony Kaufman and editor Eugene Hernandez have a blunt exchange over how to keep the servers turned on. “One of the problems with the corporate media today is the blurred lines between content and advertis[e]ment, news and marketing,” writes Kaufman. “[A]fter seeing my story today in indieWIRE about Spring Festivals, which includes reporting on the San Francisco International Film Festival… I was… perturbed to see that the “coverage” was “sponsored” by the San Francisco Film Society, presenters of the San Francisco fest.” Kaufman’s “byline appears directly underneath—not the headline—but the phrase: “World Cinema coverage presented by San Francisco Film Society.” Normally, this would be called a conflict of interest. I’m not sure how to avoid it, because indieWIRE needs the money. But it just goes to show how dependent independent media is… Maybe no one cares. But I guess that’s just as bad. . Hernandez posts a comment: “anthony, many of indieWIRE’s special sections are sponsored by companies, organizations or groups. for example, our doc section is sponsored by a festival, our awards section was recently sponsored by a popcorn maker, our short film section is sponsored by a car company, and our recent SXSW coverage was sponsored by another car company. this is how we raise the money to pay you to write for us. would you like to start writing your world cinema column for free?…
[A]s editors we take care to insulate our writers from such influence and pressures. same thing goes for advertisers.” In a similar vein, in the New York Times, editor Bill Keller answered a reader’s question a couple days ago about how this works in trad-media, after the Times accepted an ad from the government of Sudan: “My newsroom colleagues and I don’t control what goes into advertisements. (In turn, and more important, the advertising department does not influence what goes into the news coverage.) I know that the executives on the business side of The Times argued long and hard about accepting the Sudan ad. In the end, as I understand it, the prevailing argument was that the advertising space in the paper should be as open as possible to points of view, even those our editorial page and columnists vehemently disagree with.”