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Ray Pride

By Ray Pride Pride@moviecitynews.com

S07: Swag the dog: no more heavy bags full of useless merchandise

A few days before Sundance and information is still king and Indie® is but a peasant: while sorting through a couple hundred emails about things other than the movies being shown in SQ0-34570.jpgPark City, this “But How Do You REALLY Feel About Sponsorship and Swag?” entry stands up and salutes: the inauguration of the kinda-sorta anti-swag swaghouse. (Not all sentences are claimed to have been ever spoken aloud.) “ GIFTING LOUNGE CONGRATULATES DIRECTORS AT THE SUNDANCE FILM FESTIVAL. “For the FIRST TIME EVER, there will be a brand new way of gifting at the Sundance Film Festival. The Winter Warm Up Retreat invites filmmakers and their casts to come and enjoy the lounge while viewing new products that are being showcased. The Directors in the competition category will be congratulated for their achievements and gifted exclusively with high-end products. All attending press and celebs will have access to various products and services that will be offered on Luxestar. This is not your typical swag house. No more heavy bags full of useless merchandise, no more oversized clothing or oddly colored promotional items. Throughout the year we have spoken with celebrities and other VIP’s about their feelings on the new IRS restrictions and backlash that comes with receiving decadent items in public. After hearing the responses, the Luxestar Card was created… The enormous success of last years[‘] Self Magazine lounge, has urged us to step it up and offer every celebrity who visits the Luxestar Lounge one item only. The Platinum Luxestar Card. In addition to new products,” there’s a flipside, “The Freedom Campaign will [also] showcase the campaign for [Myanmar house-arrest prisoner of conscience] Aung San Suu Kyi and introduce Hollywood’s famed actors and actresses [to] the cause in Burma. All [attendees] will receive a signature Freedom Campaign t-shirt and trailer for [a] soon to be finished… documentary… [T]he Luxestar Card gives celebrities the chance to select their own swag in the privacy of their own home. Representatives will… guide guests through the LuxeStar website and even assist them in ordering items on the spot. They simply log on and pick their favorite size, color, style and have it shipped… For our high end products [and] services, taxes then become the responsibility of the celebrity only for what they select and not for what they are given. The celebrity also becomes a unique user [of] the Luxestar website offering them goods year round through the use of their LuxeStar card… [S]ponsors include BlackBerry®, C Magazine, Jaeger Le Couture, Monarchy Collection, Lolly Lu, [and] Snow Queen Vodka… Specialty cocktails will be provided [at a] Hollywood Happy Hour at the end of each day.” [Footnote: Snow Queen vodka is a Kazakh product, distilled five times for reasons unspecified.]

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

But then I did, and then I realized who it was, and I thought, “Wait, he’s in that realm, maybe he knows Philip K. Dick.” I said, “You know a guy named—” “Yeah, sure — you want his phone number?”

My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
~ Hampton Fancher

“That was the most disappointing thing to me in how this thing was played. Is that I’m on the phone with you now, after all that’s been said, and the fundamental distinction between what James is dealing with in these other cases is not actually brought to the fore. The fundamental difference is that James Franco didn’t seek to use his position to have sex with anyone. There’s not a case of that. He wasn’t using his position or status to try to solicit a sexual favor from anyone. If he had — if that were what the accusation involved — the show would not have gone on. We would have folded up shop and we would have not completed the show. Because then it would have been the same as Harvey Weinstein, or Les Moonves, or any of these cases that are fundamental to this new paradigm. Did you not notice that? Why did you not notice that? Is that not something notable to say, journalistically? Because nobody could find the voice to say it. I’m not just being rhetorical. Why is it that you and the other critics, none of you could find the voice to say, “You know, it’s not this, it’s that”? Because — let me go on and speak further to this. If you go back to the L.A. Times piece, that’s what it lacked. That’s what they were not able to deliver. The one example in the five that involved an issue of a sexual act was between James and a woman he was dating, who he was not working with. There was no professional dynamic in any capacity.

~ David Simon