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David Poland

By David Poland poland@moviecitynews.com

Another Print (And A Projectionist) On The Streets

Apparently, a clean print of Sicko is already on the streets of New York and on the web. The journalist who sent me notice of this says that he got a 30mb sample from his source, including the end (4:36p – corrected from “the opening”) in which the film is dedicated to Kurt Vonnegut (“For everything”) and to Moore’s mother.
Here is a screen image from a sharing website (I’ve removed identifying info of the site).
sickorip.jpg
Unlike the Hostel II studio-stolen bootleg, which was a far inferior version visually with burnt-in names and timecode in the frame, this is a film that probably won’t be significantly damaged by piracy.. though the website claims almost 5000 downloads to date. We don’t actually know if Hostel II was much affected, but its target audience was far closer to the core group of people who download off the web and buy bootlegs on the streer.
As much as I disliked Hostel II, it is a shame that it was out there prematurely and certainly, the same is true for Sicko.
Of course, we live in a media culture in which the same studios that freak out over piracy have also gone into business with websites and other media that support test screening reviews, script reviews, and other similarly premature, supposed-to-be-workproduct. In spite of my step out of line – watching the DVD, not buying it, which was a journalistic endeavor – I remain an absolutist on these issues.
Furthermore…
I was also pointed to this entry from AICN’s Moriarty, who likes to accuse me of falsely accusing him of being soft on illicit behavior on AICN. To wit:
“Hey, everyone.

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78 Responses to “Another Print (And A Projectionist) On The Streets”

  1. The Carpetmuncher says:

    Seems perfectly reasonable to fire that guy, and AICN’s temper tantrum about it just makes it all the more hilarious. It’s like one country complaining to another that a spy was caught and brought to justice. There’s just no argument possible to help the spy – by his job description, he is a thief.
    I’m still not sure what AICN provides except for a forum for geeks to stroke each other about what are typically lame cartoon films. It always seemed to me more of a Drudge Report-like site that you just check out to see if they link to anything cool. Because the reviewers for the most part are not very sophisticated and get off on a lot of lame stuff, and the message board posting are just unreadable…sort of like mine ha ha.

  2. Seems pretty clear also that AICN’s hissy fit was “O.k.” because FOX doesn’t hook them up anyway so it’s not *really* biting the hand that feeds them. I doubt they’d go off on another studio that they’re in bed with if that studio fired a projectionist for the same thing.
    Also, I agree, the dude wasn’t supposed to be reviewing trade screenings. He knew that. He got fired. I used to volunteer at Sundance and write for Film Threat. Volunteers get to see 3-4 movies before the fest opens and I reviewed one once. I gave it a bad review and was called on the mat for it. Although there was no written rule that sneak peeks for volunteers aren’t reviewable, a new rule was made because of that that said they were. Had I broken that trust after that and got fired, I would have not only seen it coming, but I’d be understandable of the whole thing.
    Grow up AICN.

  3. jeffmcm says:

    Countdown to Drew’s appearance and angry response and counter-response from Poland, 5, 4, …

  4. anghus says:

    i hate hearing people losing their jobs over something that’s supposed to be fun, like the movies, but i think this is just nothing more than consequence.
    leak information, you risk losing your job.
    there’s part of me that wants to figure out why people risk their livelihood to post a review on a web site. It wasn’t even an all damning review. But still, what’s the inspiration for writing a test screening or press screening review when it could potentially cost you a job? does it make people feel like part of the system?
    it’s an interesting story where there are no winners.

  5. I don’t think studios have a problem with test screening reviews so much as they have a problem with poorly written test screening reviews. Ones that read like something a petulant third grader would write. Ones that are clearly written not to give a valid critique of the positives and negatives of the movie in question, but one that is tossed off in an hour or so, to claim the title of “First to review Movie X.” Ones that are written by people who have read Hunter S. Thompson but do not have the mental capacity to understand calling someone a pigfucker in and of itself is not wit. Ones that want to be caustic but can only manage mild scabrousness.
    I don’t know if the AICN review in question falls under that category, but that is still immaterial. If you’re gonna play with the bull, you have to expect to get the horns once in a while.

  6. David Poland says:

    No one cares whether a negative test screening review is well written. The problem studios have is that they are testing a work-in-progress and legit journalists (behaving badly) are reading this shit and saying, “It got 3 negative and just 1 positive… it could be in trouble.” No one knows who is writing this stuff or what the AICN crew chooses to print on to to print. But it becomes an early version of Rotten Tomatoes in a grossly unfair way… and to no end but ego.

  7. Cadavra says:

    A suspension without pay might have been a more appropriate punishment for the projectionist, but I can certainly sympathize with Fox. If these people walked into a Blockbuster, stuffed a DVD into their pocket and tried to walk out without paying, they’d certainly be arrested for theft, but buying a boot off some bum in the street is somehow okay. Sheesh, what a lawless society we have become.

  8. So the problem then lays with bad journalists. 🙂
    But yeah, this whole internet “I’m adopting a cool handle so no one knows who I am” thing is bullshit, and something I have gotten all but one of my writers to stop doing a long time ago, and that one writer is mired in a lifetime of arrested development.
    If you’re going to say something, say it as yourself.

  9. Jeffrey Boam's Doctor says:

    Dp let me throw this at you.
    Another Fox true story. A film critic was away on holiday in Vietnam, sees some dvds for sale and buys a few. TV shows and would you look at that – a new Fox film. Comes back from holiday and gives the film a rave review for his paper without realising that while he was away Fox didn’t have media screenings for this particular high profile film. Fox knows he must have seen the film illegally somehow. Rings the publisher and forces them to fire critic.
    Your comments please?

  10. Ian Sinclair says:

    I think the guy who got fired was doing a public service for telling the world that the new Fantastic Four picture was an even bigger POS than the first one. Not that anyone really doubted it, as it’s the same team on board.

  11. jeffmcm says:

    The mindset that allows piracy to thrive isn’t Drew’s, it’s Fox’s, by insisting on using bullying tactics to get their way and by flooding the market with low-grade crap. From the sound of it Fantastic Four 2 is the kind of movie that _should_ be pirated.

  12. a1amoeba says:

    Yup – scary times for filmmakers. I’m not so scared of bad reviews trickling out before a release. If Fox flips out over a bad review that probably says something about the quality of the film. But piracy is a true threat that should chill every filmmaker to the core.
    As part of my anti-piracy research (I’m an infosec researcher as well as filmmaker) I troll bit-torrent sites looking for new releases to track – sure enough yesterday afternoon a high quality DVD screener was seeded – from Auburn, Maine of all places (by the same guy who released the screener of Black Snake Moan).
    These are scary times for indie producers – if you troll BT sites you will see pirated versions of even small indies that are seriously impacted by these DLs (docs that did the film circuit but never got distribution). When your final income is only what you reap from online DVD sales, every pirated copy counts.

  13. David Poland says:

    I would need more details, JBD. For instance, how illegal was the DVD? Was it released in Vietnam and not the US? Why did the publisher say they were firing the critic? Was there disclosure that the film was being reviewed from a DVD?
    On the face of it, the scenerio doesn’t sound reasonable. There are at least two major coincidences in what you offer – 1. The film is on DVD in Vietnam before US release, 2. a professional not realising that there were no screenings for a high profile film, which is quite rare, even now. Also, it is rather unusual for any studio to balk at a rave under any circumstances.
    More details, please.

  14. David Poland says:

    I hope you are kidding, J-Mc… especially that ANY movie “should” be pirated.
    Arrogant and infantile.

  15. Dellamorte says:

    To no end but ego? Poland, please. Not only are you hands way too dirty to have any sort of moral high ground, but I think the answer and reason for AICN is and was obvious: unflitered responses to films. Are there plants, is this system perfect? Of course not. But, ultimately, when a studio tries to black out critics, I think the purpose of such reviews reveal themselves. Batman and Robin was a bad movie.
    There’s a fundamental difference between trying to control the buzz, and controling the owning of a product.

  16. Josh Massey says:

    There is no such thing as honor anymore. Back when I used to read AICN, I got so tired of this basic comment: “I had to sign a waiver saying I wouldn’t review the film online, but screw that, here it is!”
    I mean, what the hell?

  17. jeffmcm says:

    DP, thanks for asking if before I was joking, then deciding I wasn’t and calling me names. Who’s arrogant and infantile?

  18. anghus says:

    Josh,
    i agree. there’s no honor anymore.
    it’s all part of the same problem, in my opinion. it’s why i agree with DP on the whole ‘this is part of the piracy problem’
    people who buy bootlegs are thieves, but people who break the rules to get a review on a film site are just using ‘free speech’. the line is moved based on the time of day and situation.
    why can’t the line be set in stone? if a studio shows you a movie and asks you not to talk about it, why don’t the people oblige? why don’t websites become more selective about who they take reviews from?
    The opinions and answers to this can be debated endlessly, but the answer is so painfully simple:
    because standards take effort and hard work, and since when has internet film sites been about either of those things?
    The line is there for those who are willing to look.

  19. Martin S says:

    With Arad no longer as a buffer, the FOX/AICN blood has gotten worse.
    I actually see validity in both sides on this one. Dave is right that this guy broke the studio deal, but the studios capitulated to AICN and it’s proxies when Sony bailed on fighting them over the leak of Starship Troopers designs. Once that happened, it made any legal recourse against proto-sites like Coming Attractions impossible as it became protected under free speech. So Drew’s anger, though cloaked in class warfare nonsense, isn’t so hypocritical.
    Drew should have simply laid out the facts – AICN has been doing this for years, and now that FOX doesn’t likes the coverage, they are going to come after you, the AICNer. You could make the case that it actually ties into the larger issue of the media conglomerates assault on internet privacy. Then AICN would be on the higher ground, but it would mean taking a hard position on an issue, which is anti-AICN.
    Dave, if you want the real interesting AICN story, it’s actually about how someone posted the finale of Lost in the talkbacks some time before air, the explosion in the talkback, the disappearance of the entire thread, the mass arbitrary bannings that followed and how no one in charge will explain WTF happened. The last thing I read, Knowles shoveled it onto Drew, then said he hadn’t talked to him because Drew was on vacation. Whole lotta speculation on this one.

  20. Devin Faraci says:

    Important note: This guy didn’t get fired. From his blog http://www.memflixbeyond.com/:
    “The next morning I was gearing up to spend my day off with my 5-month old son, when my manager called. He said the people at the home office wanted to see me as soon as possible. I dropped my son off at my best friend

  21. Noah says:

    I think the best part of that blog snippet is he talks about dropping his five-month old son at his “best friend’s house”. He’s five months old and he has a best friend? That’s hilarious.

  22. Noah says:

    Oh wait, nevermind, it was the projectionist’s best friend. Not nearly as funny. I feel dumb.

  23. Crow T Robot says:

    The guy has a 5 year old kid and has nothing better to do than illegally review comic book movies for a geek site pro bono? Sweet Jesus.
    And no doubt his baby’s momma looks just like this:
    http://www.imdb.com/gallery/ss/0478311/KUCVNS_D020_00835.jpg.html

  24. jeffmcm says:

    Noah: it’s still pretty funny, just in a different way now.

  25. EDouglas says:

    The irony is that with all the Bruce Willis hoopla on AICN, they ultimately are supporting one of the studio’s biggest summer films. Can you say dichotomy?

  26. jeffmcm says:

    Well that brings up a perfect point, which is that it doesn’t take much to make the AICN geeks happy, just a simple bone from Bruce Willis (or some assistant).

  27. Jeffrey Boam's Doctor says:

    Dave – this all happened rather recently. Some more information. The DVD was indeed a bootleg screener. Pre-release copy. Publisher of said major paper, was told that in no uncertain terms that one of their paid employees would be revealed as a pirate/ thief (as part of new anti-piracy campaign possibly) and that they and other studios would pull advertising from a paper that supports piracy. No disclosure from the critic. He was away for some time and couldn’t believe they didn’t have a media screening for the title as it was a well recieved film. The review was a indeed rave.
    So let em finish with asking you this. If you were the film critic for the NYT and you reviewed Hostel 2 as you did on here. Do you think you’d still have a job?

  28. Joe Leydon says:

    Crow: Goddamn you. I spit wine all over my computer screen after clicking on to your link. Consider me punk’d.

  29. Crow T Robot says:

    Joe, I just had the same reaction with my Newcastle when Defamer.com turned me on to this…
    http://www.youtube.com/watch?v=0r-8bVJUb7Q

  30. David Poland says:

    Well, JBD, if I worked for the New York Times, it would not have been my call.
    On the other hand, a NYT reporter bugged Fox for months about doing a story that they didn’t feel was a story and when she finally scored a copy of the screenplay – draft unclear – she then distributed the screenplay for criticism by religious scholars. The story ran, she was not threatened or fired… and she had the story 60% wrong and 100% wrong about its big spin. So, really, who knows what the NYT would choose to do?
    When the LAT wrote about the Hostel II leak, they amusingly left out detail, as though they had not bought a copy on a downtown street. Not sure that is very honest.
    It seems to me that the story you tell is a failure of both the publisher and the critic. It sounds like the publisher got pushed around. And any critic dumb enough to review off a bootleg – which as I’ve explained, was never my purpose with Hostel 2 – and not to disclose comes close to deserving the boot for stupidity alone. Putting your publisher in harm’s way for principle is one thing. Doing it by way of ignorance is quite another.
    Specifically about me and Hostel 2… this is not my first round-up. Lionsgate knows me and how I operate and so do the other studios. They have put trust in me in the past and I in them. They have been major Oscar advertisers on MCN. And though they are not thrilled that I did it, we are still on good terms after a long discussion of this issue. And they certainly don’t expect it to happen again. Nor do I.
    If this were something that happened in the first year of The Hot Button, it would have been very, very dangerous. Studios were still trying to figure me out and roughcut.com was based in Atlanta. Of course, there again, there were editors who would have instigated a conversation with me before it ever ran. And I can’t say that such layers are a bad thing. It was truly a 50/50 decision for me and I took 2 days in Seattle before I determined that I needed to write about what I saw. It was not an easy choice, mostly because I knew full well that it would make me vulnerable on several fronts. I decided that I was willing to risk it.
    I have always bought a few bootlegs whenever they are offered. With piracy a major issue, I need to know as a journalist what is out there. I have never passed along bootlegs. And I have always offered the copies to the studios. Some have taken me up on it.
    One story, for instance, was that Dark Water and Soul Plane were being sold in NY. As it turned out, Dark Water had the Jennifer Connelly cover art and the Asian film on the DVD. Soul Plane was real and I experienced the studio, MGM, first amused (calling it their “sneak screening campaign”) and later blaming the failure of the film on the leak. Both were valid news, as far as I am concerned.
    I have reviewed off a bootleg three times in my career. The first was off a VCD of Crouching Tiger, Hidden Dragon that I saw in China. I saw the movie on screen many times after that and wrote more. That was 7 years ago.
    The second was 5 years ago with Spider-Man. I was on the way outs with the studio because of having reported something accurately that they then had to publicly back away from. But still, it was stupid to do and I regret it.
    The third was Hero, which was sitting on the Miramax shelf for almost a year when I got a copy real Asian release DVD. But The Weinsteins were raising bloody hell about the imposition on their turf. And I wrote about the movie because I was not sure whether the great film would EVER get released here. (See: The less great but more abused Shaolin Soccer) I would still do that if the situation occured. The was no piracy, only a region code violation.
    I have reported based on details of a bootleg 5 times. Two were mentioned above. One was the early cut of Gangs of New York and I still think that was a story of importance, given the trouble on that movie. The second was Dawn of the Dead, in which I wrote about enjoying the audience reactions while watching the film. The third was Hostel II.
    I’m pretty sure that’s it. Maybe someone will remember another occurance.

  31. Abuse of power? So is there some piece of paper somewhere with this guy’s signature on it stating he won’t disclose information on early screenings?
    I mean, if we’re going to treat this so IMPORTANTLY.

  32. David Poland says:

    Guess I should never trust you with a business secret, Kris. After all, why should you or anyone else take my choice to confide in you SERIOUSLY? It’s only the movie biz.

  33. Business secret? If it’s going to be taken to this level, fix it at the point of hire with a piece of paper. I’m sure distributors would comply. Anything lacking as much comes across completely petty and just plain philosophical after the fact.
    And it’s a hell of a leap to call it “confiding.” Without antitrust, I’m sure Fox and every other studio would try to hawk – distribute – their own product.

  34. EDouglas says:

    I gotta say that TWC has had a problem with leaks for awhile, which may have been contributing to their lack of box office…they’re also one of the studios who test screens movies voraciously here in NYC months in advance, most likely before Harvey gets out his own version of Final Cut and makes changes.

  35. Jeffrey Boam's Doctor says:

    Dave thanks for the detailed reply and your point of view. Personally I thought the critic (a friend) was an idiot and told him so. He had a very easy out to the situation and failed to take it – after that there was only one way to go. Down. For me, I would love someone to do an accurate as possible analysis of piracy in the world at present. From asia to NYC. And not just the usual – figures down by 3% due to piracy according to studio x crapola. But some insight after some global interviewing; Vietnamese traders, the owners of Pirate Bay, the kids at school downloading, the car trunk garage sales, the pass among friend collectives and so on. I’ve never read more than 400 intelligent words on the subject ever.

  36. Nicol D says:

    Hey, everyone.

  37. Joe Leydon says:

    Nicol, such language! Do you kiss your mother with that dirty mouth?

  38. hendhogan says:

    kristopher, yes, problem could have been solved with non-disclosure form. and obviously that’s the route they’ll have to take.
    to me, this is like the mcdonald’s coffee lawsuit. woman spills hot coffee on herself, sues the company because they didn’t have a sign warning her that coffee is hot. and she wins. now the signs are everywhere.
    to violate a trust that someone puts in you and then be surprised they don’t trust you anymore…
    baffles me

  39. Devin Faraci says:

    hendhogan, you’ve never read anything about the mcdonald’s coffee suit, have you?

  40. biagina says:

    Somehow I find it hard to believe that this guy would have been fired/suspended/whatever if his review had praised the movie as the best thing since sliced bread.
    Is the real problem the fact that he wrote about it in advance, or that he wrote negatively about it in advance?

  41. hendhogan says:

    outside of the news reports, no. wasn’t interested to get into the case law, if that’s what you mean.
    i could dig up some law book stuff, if you’d like. recall a case where a man put a ladder against his house during the winter with the bottom on a pile of frozen manure. he tried the same thing in the summer, ladder feel as unfrozen manure is not as solid as frozen manure. sued the ladder company for not have the appropriate warning on the ladder. he won.

  42. Eric says:

    If memory serves, the woman won her McDonald’s coffee lawsuit because her lawyers proved that the chain kept its coffee heated to absurdly hot levels, because it allowed them to stretch the coffee grounds a little bit further and save the company money.
    Our legal system is indeed screwed up by frivolous lawsuits, but this one lawsuit wasn’t quite the perfect example of the screwiness that it was made out to be.

  43. Nicol D says:

    Eric,
    “…because it allowed them to stretch the coffee grounds a little bit further and save the company money.”
    Can you pride a link to some evidence that proves this?
    I don’t doubt you read it, but it sounds like it is based more in bullshit anti-corporate ideology than anything in reality.
    If they kept their coffee cooler then people would say they were saving money on heat.
    I am willing to be proven wrong though; it’s just that if McDonald’s Big Macs were proven to cure cancer then you would still have no shortage of anti-coporate types ‘proving’ they manufactured cancer so they could profit from the cure.
    I’m just sayin’…

  44. David Poland says:

    You know… tell this story to anyone who is in a business where even minor trade secrets are shared… the idea that Fox or any other studio would expect the projectionist in a theater they were paying to screen a movie not to review the film on a website is not remotely shocking to anyone other than internet people who trade in information and have for years.
    The McDonald’s coffee thing is so completely different. No studio has ever had the reaosnable expectation that any projectionist would be reviewing their movie before release.
    If your pal told you that his girlfriend told him at a moment of deep honesty that she had an embarrassing moment in her sexual past, you wouldn’t post the details of the story on your website – even with assumed names – without expecting her to smack you the next time she saw you and for him to be pissed that you were responsibile for his new celibacy. It’s really that simple.
    Why do I, as an invited guest, have to get wanded and give up my cell phone at a screening for 10 people (all invited press veterans) then watch some security guy scan the room with goggles? Because of this attitude that people have the right to do whatever they can get away with and that the studio is in the wrong for not being Draconian enough.
    Seriously… why shouldn’t the same projectionist run a video camera in the booth? Why is that wrong, but reviewing right? After all, he didn’t sign an agreement not to tape the film… or hey, even give the print to a film-to-video conversion company!
    Absurd on the face… but to argue that he did know that he shouldn’t videotape the films, but he was okay reviewing them on AICN… well, it’s the same old “We know what you are, now we’re just negotiating price” argument. And I know people will argue that a review from a test screening is not the same as piracy. But why not?
    And if you want to argue that I reviewed Hostel II off a screener, you can make that argument about me… but not about the principle here.

  45. anghus says:

    I love stupid people.
    spent the better part of the evening reading posts from various corners of the web where uneducated idiots scream FREE SPEECH! FREE SPEECH!
    Their lack of understanding one of our core concepts makes me wonder what exactly they’re teaching these days.
    Free Speech? Are they fucking kidding me? Insane.
    This story has gotten traction, appearing on all sorts of different websites. And the funny thing is, this Memflix guy is being heralded as a hero.
    This sense of entitlement that people have nowadays is a scary thing. Do what you want, when you want, without consequence. The minute someone gets punished when they’re clearly in the wrong, the idiot masses cry foul.
    The internet is a frightening place sometimes.

  46. Dellamorte says:

    Well, by David’s logic it would be okay for him to review said videotaped screening, if he felt it was a news story.
    I think the interesting argument here is the displacement of criticism as part of the summer dialogue. And whatever I object to it has everything to do with that. Does the studio system have a right to keep selling the audience the egress?

  47. hendhogan says:

    i’m an intelligent guy and i can’t for the life of me figure out what you’re saying, dellamorte. not a criticism, just trying to understand.
    as far as david’s logic goes, i think a large portion depends on what “a news story” is. a review of the film by and large, not so much. but if andre braugher got up in the middle of the screening shouted obsenities at the screen and left. something like that would be news outside a review. for example.

  48. David’s logic suits his own motives from one moment to the next, Dellamorte. You pretty much nailed that in your first statement.
    My point is that the only thing being argued here is personal philosophy. No one has a leg to stand on.
    Basically, if you want the room to bitch about this, Draconian isn’t the wrong place to start.

  49. biagina says:

    I think a point that

  50. Eric says:

    Nicol, I can’t find a link. I was going from memory, and I guess ten years clouded it.
    Here’s what I did find: Liebeck v. McDonald’s Restaurants at Wikipedia, a reprint of a Wall Street Journal article, and then the top result if you Google for “McDonald’s coffee lawsuit.”
    McDonald’s served the coffee at 180 degrees, apparently about 20 degrees higher than at other chains, claiming that their customers want coffee to remain hot over long drives. They had received previous complaints and settled several lawsuits out of court, but fought this one and lost. The jury didn’t like the executives’ dismissive attitude. The parties later settled before an appeals ruling was handed down.
    So I got the details wrong, but I think we can agree on the larger point I made. That particular lawsuit was silly but there’s plenty more out there with even less merit.

  51. hendhogan says:

    you don’t get to run the projector for test screenings unless you are a trusted employee that’s worked there for a while. i would be very surprised if the confidentiality requirements expected of him were unknown.

  52. hendhogan says:

    my own opinion, unless scarring was involved still pretty frivulous. but reaaallllyyyy didn’t mean to start something with the whole mcdonalds thing.
    i apologize to all involved.

  53. Eric says:

    The Google link says she suffered “third degree burns on her groin, thighs and buttocks that required skin grafts and a seven-day hospital stay.”
    And just to bring myself back to the topic at hand– the projectionist deserves what he got. Seriously. I’m trying to understand the other side of the argument, but I’m just coming up with nothing.

  54. Dellamorte says:

    hendhogan,
    Point one was that David said because the Hostel II leak was news he covered it. He suggested that it was okay (and correct me if I’m wrong, David) for him to buy and watch the movie because it was “news.” This thread has too much bad analogies, so here’s another: if doing cocaine was a big story, would the purchase and use of it make it newsworthy? Or is calling it newsworthy just an attempted moral shield to not feel bad about doing the wrong thing.
    The second point is that Fox is obviously hiding their film from the critics. 24-48 hour turnaround times means print maybe gets it Saturday, and only on-line gets the story, but likely by mid-day once traffic is down. The studio wants to hide a film to get their opening weekend. Though I would never underestimate the intelligence of the American public, I feel like this is a bad solution. I can’t blame them for wanting to control bad reviews, etc. but ultimately I side with the consumer in not wanting to get ripped off.

  55. Dellamorte says:

    And my grammar shit the bed cause I’m still at work and dealing with the fourth disaster of the hour.

  56. Martin S says:

    FOX is not hiding FFROTSS from critics. Its awareness is huge with the intended crowd – 10-17 year old males – and they don’t give a rats fat ass what any critics says.
    Something Dave has mentioned previously is that a new level of target movies are reaching a point of being critic-proof. It used to be that only big projects had that grace, but now, A&M can saturate a selected audience to the point where the only variable is competition, not word-of-mouth or reviews. FF is one of those films. So when AICN runs a bad review for FFROTSS, the FOX concern is that it might skim a few bucks from the older geek crowd which is padding. The core crowd, way younger the AICN demo, is locked in.
    The geek site has maybe five years left. Then it’s original college-age audience will be closer to forty.

  57. RocketScientist says:

    The notion Fox is hiding “Rise of the Silver Surfer” from critics is one of the most blatantly false, obviously stupid comments made about the film thus far, and that’s saying something. Press screenings were held earlier this week nationwide and additional screenings were held last night that combined press and the public. Get a fucking clue, Dellamorte; half the reason people like you and the worthless blabbering cunts at AICN are so fucking embarassing to anyone mildly associated with film is because half the fucking time you don’t know shit from apple butter. Jesus Christ.
    Let’s review:
    (1) The projectionist should have lost his job. Period. Any discussion to the contrary is ridiculous bullshit.
    (2) The pathetic choir of whining instigated by doucebags like Drew McWeeny is largely negated by the fact that Fox is targeting families with “Rise of the Silver Surfer.” Fox is smart enough to know that as indignant as smarmy fanboys get and as disgruntled and self-righteous they always come off as complaining about how this origin story isn’t right or how Galactus is a cloud, et cetera, those same fucking fanboys will see the Goddamn movie anyway. If Fox were dumb enough to rely solely on Internet fanboys who let their lives slip away while they’re pissing and moaning, they’d just have another “Snakes on a Plane” on their hands.
    (3) Over half of these fucking fanboys have no fucking clue how things seem to operate in the film industry. At all. Thus, Internet word-of-mouth has a tendency to be significantly tained by copious amounts of FUCKING STUPIDITY.
    – fin –

  58. Nicol D says:

    Eric,
    Thanks for the links and elaboration.
    Best

  59. bipedalist says:

    Anghus I’m curious why you’re so irritated by the free speech claim in this case. I don’t know if you were around back when all of this madness began but I have been. The net was the last place that wasn’t controlled by any corporation – we were writing the rules as we went along. The case here, the studios have relationships with nobodies from dinky movie web sites half to try to control them and half for the free publicity but when their little toy decides not to do what they want, well, they have a lot of money and great lawyers. So you’ll be happy to know that the internet, as it once was, will soon be a thing of the past — and it will be one big shopping mall, if it isn’t already.
    That said, I don’t agree with what the projectionist did only because he violated trust – this drama will now make everyone have to sign things in order to work on or be near movies that have to make all of their money opening weekend (we know the movie is going to suck like every other blockbuster this year – the lemmings will still come.)

  60. Joe Leydon says:

    Looking at the sheer volume of opening-day reviews, I can’t help thinking that if Dellamorte really believes Fox was trying to hide “FF:SS” from critics, he must have been one of the few critics in North America who didn’t get a pass to a screening.
    BTW: My son and his homies tried to get into a midnight screening of “FF:SS” last night. They couldn’t get in — it was sold out. That may be an isolated incident, but…

  61. anghus says:

    i’m irritated by the free speech claim because it’s a call to arms by idiots who don’t understand what it means.
    like you said, this is a breach of trust with the projectionist. He knew better, used an alias, and he was dumb enough to get caught.
    this has nothing to do with free speech. his review is not free speech. it’s a breach of trust and protocol, and he was well aware of it. especially with as many reviews as this guy wrote. he knew better. they all do. but when they get caught, they yell FREE SPEECH because they don’t want to be accountable for their actions.
    that’s why it irritates me.

  62. Dellamorte says:

    No wonder my toast tasted funny this morning. Seeing as how I’m friends with a number of print and internet critics alike, Rocket Scientist, when I hear that some are invited to 10 PM Thursday shows, and that the most recent screening another heard about was on Wednesday, then I take them at their word.
    As to your points, I must confess I can’t side with Memflix on his predicament.
    As for your second… Ah, Snakes on a Plane, yes, blame the internet, tell yourself it’s irrelevant because a bunch of people were laughing at Snakes on a Plane and New Line thought that meant gold. Never mind that people within the industry try to plant fake reviews on AICN all the time. Who does that? People who think the internet is irrelevant?
    Yes, a lot of people who are fanboys have no idea what goes on in the business. But the business isn’t the film. And the film is, to quote the NYT review, “an existentially and aesthetically unnecessary sequel.” Will it open big this weekend? Of course, but if – as you, Rocket Scientist, say – they’re targeting families, expect an opening weekend, and a drop. I doubt very much that the film will do as well as the first.
    How much did this 90 minute wonder cost, RS? I mean, really cost? Please, if you’re the expert, break it down, I would love to know these things.

  63. Martin S says:

    FFROTSS cost just enough for FOX to win the goddamn weekend, turn gravy on DVD and announce a Surfer solo film instead of ponying up for a third FF. That’s how much .
    Geek sites are becoming irrelevant, Dellamorte. They have balkanized into the most absurd sub-niches possible. Because of the back-scratching precedent AICN/CHUD established, every spaz and his cousin wanted to be the x-pert on some form of geekology just so they could parlay it into studio contact. Batman-On-Film is the living embodiment of expert-shill site. And who does this favor? Only the studios, because it makes the information pipeline that much easier to control.
    Within three-five years, we are going to see a seismic shift in online geekdom. 90% of these sites are not going to exist, and the ones that do will be sold to Variety, HR or an entertainment zine.

  64. David Poland says:

    Dellamorte – The Dateline NBC sting operation is, seems to me, the kind of thing that answers your drug buying question. Is it the job of the media to set up potential criminals in order to “get the story?” These are borderline calls. Should NBC be exposing those men to national ridicule and hatred before they are tried or convicted of anything?
    The idea that any reporter knows the facts without getting their hands dirty is wrong, though in entertainment journalism it is a bit different, since there is so little actual news and 95% of

  65. David Poland says:

    P.S. Fox screened the film Tuesday morning in L.A. for what seemed to be a pretty wide group. I couldn’t make it, but the fact that I was invited when I have panned every Fox comic book movie I’ve seen suggests that they were being cautious (three days before opening), but not hiding the movie.

  66. Dellamorte says:

    I kept hearing Wednesday and Thursday. From my circle. Just what I heard. Though a Tuesday would more than likely keep the weeklys from running it that week, but – and I acknowledge this – when you’re dealing with tentpole effects titles, often the prints are shipping wet.
    As per the Dateline angle, under this tenuous analogy, you did do the drugs. Not sample but enjoyed the whole bag and then reported on it. As such, I’d think – though I know this goes back a long, long ways – it’d sort of keep you from badmouthing the AICN kids the way you do. Cause you did exactly what you harp on them for doing. From a certain point of view.
    I expect we can go back and forth on this one, though. So I’ll drop it.
    As per geek sites becoming irrelevant, I would love to know what facts led you to this conclusion. Also, Fox has announced a spin-off. Warners has talked up a Superman sequel. If Fantastic Four opens to 60 and – say – limps to 120, will a Silver Surfer film happen?

  67. Devin Faraci says:

    Back scratching? When the hell do I get my back scratched, if this is the case? Jeez, I’m losing out.

  68. Chucky in Jersey says:

    AICN was unmasked as unethical by Film Threat back in 2000. The Memflix scandal confirms that AICN is unethical.
    Not only that, this brush-up made it to CNN and at least one trade paper. Given CNN’s ownership it was a way for one media empire (Time Warner) to throw dirt at another (News Corp/Murdoch).
    The Memphis newspaper added a kicker: Memflix published a movie magazine available at Malco theaters. The name of the magazine? Memflix.

  69. Martin S says:

    Devin, studio legitimacy are the fingers scratching your back, and when you don’t get it, you flip out because it’s career threatening.
    Don’t believe me? Read your own words.
    http://www.chud.com/index.php?type=news&id=10717
    Dellamorte, fansites will sell because too many people are trying to subsidize careers off of glorified blogs. A reason I respect Dave is that he’s tried very hard to keep the line between reporting and blog separate.
    Also, we’re on the verge on the next big internet investment. Ad rates keep jumping while TV is plummeting. This time, though, the larger coporations are buying into it instead of VC suckers with a ponzie scheme. HR or EW will probably make the first move, and then Variety will follow. Dave’s offer to HR was a smart but it too ahead of the curve.
    I can see EW buying CHUD, just as I could see DH or MCN going to Variety, (Bart/Poland love affair put aside). AICN is different. Harry’s connected and he’s got deep pockets. With them, you’re buying a brand and not assimilating one.
    In all honesty, if someone jumped now and roped several of the smaller sites together, you could cash out in about three to five with a nice profit.

  70. LYT says:

    I was told flat-out by a publicist that there would be no screening of FF2. A colleague then told me he had one on Wednesday, but that it was strictly for people who had been specifically assigned to review.
    Since some of us don’t get assigned to review UNTIL we know we have a screening, well…

  71. RocketScientist says:

    Martin – that CHUD link is something else. Glad to read about some high and mighty Internet critic piss, bitch, and moan because he didn’t get a special seat all for himself. Aww. He’s a wittle pissy ’cause Fox wanted him “to sit in a theater packed with miscreants and then be expected to make a fair judgment of the movie.” That entitled fuckabout needs to get some perspective – the kind of perspective AIDS, a good, firm beating, or the complete eradication of his family and loved ones copiously provides.

  72. jeffmcm says:

    Did somebody just wish AIDS and mass murder upon somebody that he disagreed with?

  73. anghus says:

    sense of entitlement is a fabulous thing.
    if i had a nickel for every time i heard a wesbite bitching about unfair access from studios…
    i’d have a shitload of nickels.

  74. Nicol D says:

    That CHUD link was pretty funny.
    Not that it’s possible, but I would love to hear Ms. Chen’s side to the argument.
    I mean, it’s not like Mr. CHUD conducts himself with any humility, tact or respect for others or anything.
    Hard to believe she was entirely at fault.

  75. Martin S says:

    Rocket, Nicol – what kills me about that story is Devin has been the leftie’s leftie since I can remember, but when Mr. Daily Worker is actually treated like the prolateriate, he loses it.

  76. Joe Leydon says:

    As I have often said: I would hate to be a movie company PR rep, because then I would have to deal with assholes like me.

  77. Devin Faraci says:

    If any of you had read the article, you’d see I didn’t want special treatment, I wanted equal treatment with the other members of the press.

  78. anghus says:

    one screening goes bad and you’re wailing like a banshee.
    shit happens. screenings go bad sometimes. balls get dropped.
    why must you cry like a girl when it happens? mention the rep by name? make a fucking tragedy out it?
    after drew went off on fox for being little bitches, you’d think you web guys would be a little more understanding that sometimes things happen. your inability to just roll with things makes you sound like a little bitch.

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

But then I did, and then I realized who it was, and I thought, “Wait, he’s in that realm, maybe he knows Philip K. Dick.” I said, “You know a guy named—” “Yeah, sure — you want his phone number?”

My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
~ Hampton Fancher

“That was the most disappointing thing to me in how this thing was played. Is that I’m on the phone with you now, after all that’s been said, and the fundamental distinction between what James is dealing with in these other cases is not actually brought to the fore. The fundamental difference is that James Franco didn’t seek to use his position to have sex with anyone. There’s not a case of that. He wasn’t using his position or status to try to solicit a sexual favor from anyone. If he had — if that were what the accusation involved — the show would not have gone on. We would have folded up shop and we would have not completed the show. Because then it would have been the same as Harvey Weinstein, or Les Moonves, or any of these cases that are fundamental to this new paradigm. Did you not notice that? Why did you not notice that? Is that not something notable to say, journalistically? Because nobody could find the voice to say it. I’m not just being rhetorical. Why is it that you and the other critics, none of you could find the voice to say, “You know, it’s not this, it’s that”? Because — let me go on and speak further to this. If you go back to the L.A. Times piece, that’s what it lacked. That’s what they were not able to deliver. The one example in the five that involved an issue of a sexual act was between James and a woman he was dating, who he was not working with. There was no professional dynamic in any capacity.

~ David Simon