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David Poland

By David Poland poland@moviecitynews.com

Avatard Press Release

The first thing that makes this release interesting to me is that the trailer streams were not just “the most ever, ” but allegedly more than doubled the previous record. Of course, a part of that is that it is an original film, not a sequel, that this trailer is very visual and made QT downloading more attractive than just watching the streaming video that was also all over the place, and that we haven’t really had a movie of this magnitude and hard core interest since Spider-Man and the The Phantom Menace launched… back when a lot fewer people were downloading hi res files. (I do wonder what happened with The Dark Knight trailer premiere… did it launch on Apple.com?)
The other thing is that the number of people at Avatar Day is not mentioned. Most likely, it’s because the number is probably less than 250,000 people actually going, which just doesn’t sound that impressive… though it is. It is a number that could only have been matched in recent years by free Dark Knight previews in IMAX had they had them.
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FOR IMMEDIATE RELEASE
AVATAR TEASER TRAILER MAKES HISTORY, BECOMING THE MOST-VIEWED TRAILER EVER ON APPLE.COM
MUCH-ANTICIPATED FIRST-LOOK AT THE EPIC ADVENTURE FROM

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4 Responses to “Avatard Press Release”

  1. MeekayD says:

    And yet, and I’ll admit this was shocking to me, people are still relatively clueless about the whole phenomenon.
    A friend that I went to college with, and with whom I was at the movie theater every… single… weekend (about 5 years ago now) responded with “Maybe?” when I asked him if he’d seen the Avatar trailer.
    I subsequently discovered that he hadn’t heard of the movie at all, and was similarly completely unaware of the massive hype engine that has been building in movie circles on the internet.
    He knows now… but just offering some perspective.

  2. chris says:

    The odd thing about “Avatar Day” was Fox didn’t really seem to care about racking up big numbers of people. The presentation I attended was not even half full, which was swell by me, but it was because Fox didn’t overbook it, as opposed to because there was a lack of interest.

  3. Monco says:

    The Dark Knight trailer didn’t launch on apple.com. It was one of the viral sites that premiered it. It was similar to how they revealed the first image of Ledger’s Joker.

  4. IOIOIOI says:

    So a lot more people than normal, saw this hokey trailer? Good for you, FOX. GOOD FOR YOU!

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

But then I did, and then I realized who it was, and I thought, “Wait, he’s in that realm, maybe he knows Philip K. Dick.” I said, “You know a guy named—” “Yeah, sure — you want his phone number?”

My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
~ Hampton Fancher

“That was the most disappointing thing to me in how this thing was played. Is that I’m on the phone with you now, after all that’s been said, and the fundamental distinction between what James is dealing with in these other cases is not actually brought to the fore. The fundamental difference is that James Franco didn’t seek to use his position to have sex with anyone. There’s not a case of that. He wasn’t using his position or status to try to solicit a sexual favor from anyone. If he had — if that were what the accusation involved — the show would not have gone on. We would have folded up shop and we would have not completed the show. Because then it would have been the same as Harvey Weinstein, or Les Moonves, or any of these cases that are fundamental to this new paradigm. Did you not notice that? Why did you not notice that? Is that not something notable to say, journalistically? Because nobody could find the voice to say it. I’m not just being rhetorical. Why is it that you and the other critics, none of you could find the voice to say, “You know, it’s not this, it’s that”? Because — let me go on and speak further to this. If you go back to the L.A. Times piece, that’s what it lacked. That’s what they were not able to deliver. The one example in the five that involved an issue of a sexual act was between James and a woman he was dating, who he was not working with. There was no professional dynamic in any capacity.

~ David Simon