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David Poland

By David Poland poland@moviecitynews.com

I Heart Pie Charts!!!

I am not a big believer in internet surveying. I have had many experiences in which I know the survey is factually incorrect, others that make no sense in perspective.
And the chart below, from Nielsen, is pretty iffy… to the degree that they misname Lisa Schwartzbaum “Lisa Schwartzman.” Oy. But one clear thing does seem clear. When any single “answer” dominates a survey of any size this clearly, that dominant answer bears attention.
After years of literal silence, Ebert’s voice is as loud as ever.
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27 Responses to “I Heart Pie Charts!!!”

  1. jeffmcm says:

    Good for Ebert, he deserves the attention.
    On the other hand, Harry Knowles in second place? WTF?!

  2. Foamy Squirrel says:

    What Harry lacks in quality, he makes up in quantity…
    Cheap shots aside – going to have to know more about how they define and measure “buzz” before anything insightful can be drawn.

  3. anghus says:

    Harry’s a recognizable face on a website that he contributes less than 10% of the content. When you see those blurbs on ads for films that says AINT IT COOL NEWS, it’s usually written by a contributor or a random anonymous test screen reviewer.
    He started the site, is branded with it, his animated mug showing up on every page. But most of the heavy lifting over the last 10 years has been due to contributors, both regular staff and anonymous fans.
    The fact that the perception of Harry’s role as a “critic” is even that influential is funny. I wonder how Drew feels about seeing something like this, seeing as his reviews and posts were most responsible for generating industry discussions and creating the “buzz”.
    Harry had all but vanished from the site for years until he left for HitFix.
    Oh, and for the record:
    Kenneth Turan
    Todd McCarthy
    Manohla Dargis
    Stephen Hunter
    Is it wrong that I have no idea who these people are.
    Love seeing the EW “critics” getting a combined .01%.

  4. RedheadedWonder says:

    anghus, Manohla Dargis is a critic for the Nytimes. Kenneth Turan writes for the Latimes, Todd McCarthy writes for Variety.

  5. Foamy Squirrel says:

    Maybe I should have used “noise” instead…
    Enough ripping on Harry – the site was done by movie lovers for movie lovers, and if nothing else contributed a heck of a lot to creating a dialogue with fans instead of holding them at arms length (it can be argued that the needle swung too far towards pandering, but you get that some times).
    There’s a Hunter Stephenson on Slashfilm – given how they butchered Lisa Schwartzbaum’s name it’s not beyond the realms of possibility they did it again (although I really don’t think Slashfilm would rank that high, and it begs the question of how accurate is the datamining if they can’t spell the names correctly – assuming it’s not Weeeeee Mk2).

  6. anghus says:

    im not bagging on Harry. Just stating that a majority of aicn content is provided by people other than harry. thats not a shot or conjecture but a fact.

  7. Stella's Boy says:

    Stephen Hunter is a novelist (Shooter is based on one of his books) and film critic for The Washington Post.

  8. Discman says:

    The survey follows buzz from Nov. 2008 through Nov. 2009. I believe Hunter stopped writing for the Post well before Nov. 2008. Ann Hornaday then became the lead Post critic.

  9. Stella's Boy says:

    Yeah I wasn’t 100% sure if Hunter was still at the Wash Post or not. I believe he was there for quite a long time though.

  10. Foamy Squirrel says:

    “Enough ripping on Harry” was directed at me, not you. šŸ˜‰
    Man… I feel slow though, didn’t connect the dots that the novelist Stephen Hunter was also a film critic. Shows how much attention I pay to the WaPo.

  11. LYT says:

    Knowles and Ebert are the only two on the list that actually do original web-only content, right?
    No surprise they’d be top two, then.
    I’m also not sure exactly how one would get “buzz,” from, say, Kenneth Turan. By the time he reviews something, it’s already out. And that’s not a dis on Turan; just saying day-and-date reviewers are really never a source of “buzz” to me.

  12. yancyskancy says:

    They misspelled Gleiberman’s name, too.
    Anghus, it may not be “wrong,” but it is surprising that a regular contributor here wouldn’t recognize some of those names. Turan and Dargis especially are mentioned here with some frequency.

  13. Harry Knowles is not a film critic. He expresses his opinion, but has very little skill at writing thoughtful criticism.
    His “reviews” are kind of amazing for their lack of structure. He is incapable of sustaining any one point or observation. Knowles is a glorified blogger who knew how to market himself.
    Debating who showed play a paricualr superhero or should write the remaker/re-boot/re-inagining of a comic-book/TV show/franchise is not the same as serious film discussions.

  14. anghus says:

    the names dont remotely ring a bell. and im a guy who frequents a dozen or more film sites per da for over 10 years. The fact that they havent come across my radar may be indicative of what a piss poor job theyve done making their presence known online.

  15. LYT says:

    Jimmy – but this poll isn’t about serious film discussion, per se. It’s about “buzz.”
    And Harry & co. tend to get that first.

  16. Or, anghus, it could indicate that you’re not really paying attention to all those websites you[ve been visiting over the past 10 years.
    Surely you own a copy of the Fight Club DVD? Remember the the commentary track ehere Norton keeps bringing up the critics who dismissed the movie? He mentions both Turan and Richard Schickel.
    (BTW: Richard Schickel was a film critic for the little publication known as TIME Magazine. You can read his reviews at http://www.time.com.)

  17. anghus says:

    well shit, fire, and applesauce. he was mentioned on a commemtary track on the fight club dvd? how could i have missed a guy mentioned on a dvd commentary of one movie in the past decade? obviously this is one relevant motherfucker.
    lets face it. if any of these guys had anything worth reading or saying in the past 10 years they would have crossed my radar. these percentages may be more telling than you think.

  18. anghus says:

    well shit, fire, and applesauce. he was mentioned on a commemtary track on the fight club dvd? how could i have missed a guy mentioned on a dvd commentary of one movie in the past decade? obviously this is one relevant motherfucker.
    lets face it. if any of these guys had anything worth reading or saying in the past 10 years they would have crossed my radar. these percentages may be more telling than you think.

  19. Telemachos says:

    I’m honestly astonished that anyone who’s avidly been following film-related material on the net for the last decade (including reading plenty of reviews) would never have even heard of Dargis, Turan, McCarthy, Schickel, etc. For what’s it’s worth (and maybe it’s worth nothing) they’re basically among the highest profile film critics in the US.
    A.O. Scott? David Denby and Anthony Lane? Armond White? David Edelstein? Any of them ring a bell? What about more internet-oriented guys like Mike D’Angelo, or James Berardinelli?
    I mean, I’m certainly not even close to the most well-read or knowledgeable film person around, and not only do I know these names, I know their styles, what types of movies they like, how harsh (or mild) they are with their criticism, etc.

  20. RP says:

    Since we’re correcting spelling, note to the two who stuck up for Lisa S. from EW: There’s no “t” in Schwarzbaum.

  21. Foamy Squirrel says:

    Well, I could try to blame it on me being lazy and copy/pasting the long name from Dave’s original post… but in reality it’s because I don’t really care. šŸ˜‰

  22. indiemarketer says:

    Ebert and Knowles sure must eat the most pie, so they should get the largest slices

  23. anghus says:

    i’d like to turn the conversation around.
    someone tell me why someone like me needs to know who these people are.
    i have critics i read online. obviously these guys don’t have a high profile. so why exactly do these guys matter online?
    or, as i argue, they aren’t important at all. just voices that have done a piss poor job of making themselves a must read online.

  24. Foamy Squirrel says:

    Then I direct you back to my original comment – how are Nielsen defining and measuring “buzz”?

  25. yancyskancy says:

    This is getting a bit absurd. Dargis is a top film critic for the New York Times; Turan has been the lead critic for The LA Times for ages. Both of these papers are readily available online (which is apparently the only place that anything matters).
    The MCN homepage has often linked to them, especially Dargis. LexG used to rant about Turan here all the time, but I realize many of you scrolled past his posts and so may have missed them.
    I’ll avoid the question of why they “matter,” but I really don’t see how they’ve slipped under your radar this long — you should know who they are by osmosis at this point.

  26. Foamy Squirrel says:

    I quote Douglas Adams regarding “readily available” information:
    “`…You hadn’t exactly gone out of your way to call attention to them had you? I mean like actually telling anyone or anything.’
    `But the plans were on display…’
    `On display? I eventually had to go down to the cellar to find them.’
    `That’s the display department.’
    `With a torch.’
    `Ah, well the lights had probably gone.’
    `So had the stairs.’
    `But look you found the notice didn’t you?’
    `Yes,’ said Arthur, `yes I did. It was on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying “Beware of The Leopard”. Have you ever thought of going into advertising?’

  27. leahnz says:

    i don’t get it. either that pie chart is retarded, or incomplete. how can you compile such a chart without providing survey data such as how many people were polled and what if anything they were asked? or is it based on site hits/something along those lines, or something else altogether?it’s bogus unless they tell you how ‘buzz’ is measured

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