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David Poland

By David Poland poland@moviecitynews.com

Avatar – Take 3

Just settling in to my 2.25th screening… and it’s in the third different format (Dolby Digital 3D). And there is another screening tonight in a fourth format (IMAX Celluloid). And I haven’t seen the film in 2D yet.
I kinda liked the idea of seeing it in 2D tonight… but it turned out to be 3.
More when it’s over…
===============
10:50p – A less immersive experience. Interesting.
Movie is still pretty amazing. Why wife actually preferred it this way. On the other hand, her sense of getting more perspective on the film may have been because she knew what was coming.
It’s nice to walk out of a theater with people buzzing. There are going to be a lot of Avatards out there, learning the language, remembering the many native names, etc.
avatard490.jpg

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23 Responses to “Avatar – Take 3”

  1. mutinyco says:

    Keep that hard news comin’…

  2. scooterzz says:

    i’m told that concession stands at ‘avatar’ screenings are selling kool-aid…..i’ve no inclination to disbelieve…

  3. sloanish says:

    What’s the difference between Real D 3D and Digital 3D? Is it just a THX brand thing or is the technology different?

  4. Bob Violence says:

    They’re competing systems, the basic technology is the same but there are small technical differences, different manufacturers, etc.

  5. IOIOIOI says:

    Scoot… that is… awesome!

  6. jeffmcm says:

    “Less immersive experience” compared to what?

  7. IOIOIOI says:

    Avatard? Really? I love it when you are so outside. Seriously, the old folks, the girls, and damn near everyone not a geek are going to ignore this film. So where exactly (Oh yeah, you really used a MIDNIGHT SCREENING as a reference to buzz. Your breaking of your own rules always cracks me up) does this film find an audience? It’s the Watchmen question, and you seemingly schooled my ass on that one. So I ask again. Where does this film get it’s money today?

  8. David Poland says:

    “you really used a MIDNIGHT SCREENING as a reference to buzz”
    Huh?
    Your relentless aggression while being wrong baffles me, IO.
    Do you mean the “other screening?” Not a midnight show. An promo IMAX 3D showing on film across town.
    What number will Avatar hit before you shut up about this?

  9. Foamy Squirrel says:

    I think IO is referring to the amount of self-selection bias that goes on for promo/opening night screenings – the majority of that audience isn’t “general public”, it’s “already devoted fanbois (and grrls)”.
    Rather like premiering the 2009 Star Trek movie at a gathering of Star Trek fans. Sure, they enjoyed the movie – good for them – but they’re hardly representative of the average moviegoer.
    I’m still dithering about this one – top 3 of the year easy; Top 3 of all time? Eh…

  10. storymark says:

    Why does IO want this to fail so badly? Will he need meds if/when it does not?

  11. anghus says:

    How you know the Avatar marketing is working.
    For a month every time an ad or trailer for Avatar came on, she said:
    “You will not get me in the theater to see that.”
    So last night my wife asks me my plans for Friday and i reply
    “Catch the first showing of Avatar”
    and she says
    “Oh, i want to see that.”
    WHAT?
    So now i have to wait until Sunday to go see it.
    BALLS!
    Dave, i got an idea for a thread:
    Worst line from a good movie in 2010. Here’s mine
    “It’s official: I’m in love with Summer”
    Come fucking on.

  12. hcat says:

    There have been naysayers predicting that it will perform like Kong, but this seems to be a case of the opposite happening. Kong was hugely anticipated and then a week before all the air seemed to come out of it, whether it was poor reviews of the Playskool Rings movie that came out the week before. While Avatar seems to be have been disregarded for most of the buildup only to turn itself around in the past ten days or so.

  13. hcat says:

    sorry, that should read
    the poor reviews OR the movie that came out the week before.

  14. IOIOIOI says:

    David, why are your rebuttals to me always so douche? Foamy got my point, and it’s easy to get. You have gone on and on about how those sort of experiences are not a proper gauge of audience reaction, but you USED IT ANYWAY. Why? YOU LIKE THE FREAKIN MOVIE, AND WANT IT TO SUCCEED!
    You always give everyone fucking else in your profession shit for stuff that you have started to do. This entire post is something you would give anyone else for, but now you want this fucking film to succeed. So everything goes out with the bath water. That’s why I am here to point it out to you. Anger? You do not even know anger.
    Oh yeah storymark, that’s douchey.

  15. LexG says:

    Wasn’t sure which of the many Avatar threads was most appropriate for this rant, but…
    I realize everyone’s schedules, moviegoing habits, and theater preferences are anecdotal, but you know what’s kind of ANNOYING about this movie?
    It’s playing in like THOUSANDS of perfectly good theaters and big rooms across LA and the nation, but 98% of them aren’t good enough to experience the magic of this movie, per its creator.
    I took an evening shift tonight at work so I could get up and see this movie, but we’re under an OFFICIAL EDICT FROM THE AUTEUR! that we HAVE to see it in 3D *AND* IMAX.
    Well, shit, that’s like, what, a relative handful of theaters in the whole country? Which are of course sold out or at odd venues and times.
    I’m scanning these listings and it’s in big rooms in beautiful 2.35:1 all over the city, but PER OFFICIAL DECREE, it’s the most important film of ALL TIME so we can ONLY see it in 3D/IMAX.
    And even just 3D– Look, I’m a film geek and I have no fucking idea what the difference is between REAL 3D and DIGITAL DOLBY 3D… All I know is at a lot of good theaters, their 3D room ISN’T their biggest screen, and it seems kind of underwhelming to see this in a small-capacity room in full-frame or whatever, instead of widescreen in the big rooms, but IMAX is the giant screen, but the 3D–
    Like, AHHHHH! Can we just SEE this thing without having to research it like a fucking apartment lease? This is too much goddamn effort, and it’s frustrating that every 30 minutes there’s a “regular 2D” screening I could catch, but that’s NOT THE PROPER WAY to see the movie.
    Of course, the PROPER WAY is in like two fucking theaters on the planet.

  16. The Big Perm says:

    Uh oh, IO is angry. Don’t gethim angry. You wouldn’t like him when he gets angry.
    Because he holds his breath and shits his pants, and that’s nasty.

  17. leahnz says:

    get a grip on yourself. the proper way is digital 3-D, either dolby or real D. i’ve heard conflicting opinions about which of the two is preferable, but either will suffice. imax 3-D has poorer depth of field so in terms of picture quality it is comes in third

  18. leahnz says:

    sorry, it comes in third, i’m still asleep

  19. The Big Perm says:

    Maybe so, but I’d like to see a GIANT immersive Avatar movie as opposed to a regular sized one in 3-D. Since I don’t really care to see it that much, I may as well see it gigantically. And Cameron says it’s the way to go, and how can anyone argue with that man?

  20. leahnz says:

    cameron has never said that. urban myth

  21. David Poland says:

    I’m close to done with you, IO, but I haven’t gauged anything off of my experience with any audience, except for the experience of the different forms of 3D delivery.
    Are you obsessing on, “It’s nice to walk out of a theater with people buzzing.”
    It is. It was nice with Dark Knight. It was nice with Star Trek. What’s you major malfunction, numb nuts?
    And Lex, Leah is correct. The studio’s preferred format is Real-D. A second LA press screening was in IMAX Digital 3D. And the screening last night in IMAX celluloid 3D was a promo screening, not really meant for press. Neither was the one I attended, in Dolby Digital 3D.
    My experience of the 3 delivery systems was definite preference for the Real D. Nothing wrong with the other two, really, I just felt like the Real D was a better glasses experience. Also, I think the middle size screen was better for the experience, for me. Not too big. Not too small.

  22. Geoff says:

    Ok, I saw it, this afternoon – AMAZING, live up to the hype! Beautifully shot, exciting, immersive, and not nearly as hokey as I would have thought. Cameron yanks you into this world and does not let go – very nicely paced, true sense of danger throughout and true sense of beauty throughout.
    Sam Worthington was much better than I thought he would be – usually, voice-over narration can sink you, but he does it well. The performance capture was simply amazing, the actors made you buy it, too.
    Only real weakness I found was the score – James Horner is just too damn derivative of his own hits, at this point. Not only did I hear too many Titanic-like cues, but the guy was aping a lot of Glory, as well.
    Still a home run, four stars, one of the best of the year, no doubt. Just like with Precious, the political stuff has been WAY overstated – this story has been around for hundred’s of years and all of a sudden, it’s a left wing screed???? Give me a break – the Breitbart/Nolte crew has got to seriously lighten up, already. It’s ok to dwell for two hours of screentime on the stoning of Sonja-whatever her name is or focusing on a cat-of-nine-tails ripping apart Jesus, but having
    SPOILER ALERT
    one intense scene about the destruction of a tree and thousands of people around it is overdoing it???? It’s a good scene and makes a good point, but it’s not liberal propaganda. We’ve seen Alderaan get blown up, we’ve seen Vulcan get blown up, we’ve seen the White House get blown up – were those political? Seriously, Breitbart and Nolte and the rest of them should just lighten the fuck up, already.
    But back to the movie – yes, the story is derivative, but I can assure that you have never seen it like this. It moves, stays true to its own logic, and just dazzles – every one should be learning from Cameron, at this point.
    I also think the film is much more chick-friendly than any one is giving it credit for – hell, I want to take my wife now, because she loves Yoga, reads lots of books about spirituality and nature, and might even get the story more than I did.
    Stephen Lang was fantastic and gave his character all of the necessary charisma, Zoe Saldana does a great job portraying some one somewhat alien and feral yet relatable, and it’s nice to see Michelle Rodriguez playing the role she was always meant to play…..the tough Cameron heavy with a heart of gold.
    The film should do well, but I’m expecting numbers just above Star Trek-domestic – $300 million is going to be tough with the Sherlock Holmes buzzsaw coming, next week.
    And with regards to the best conditions to see it, I just trusted my man Ebert – he said he saw it at the River East and that was all I needed. They added a few Real D screens and it only cost me $9.00 – the 3D was amazing and it’s a very comfortable theater. I would like to see it in Imax and will likely do so when visiting family in Vegas in a few weeks – my folks live right near the Red Rock casino and they have an IMAX Real D screen, bingo!

  23. Foamy Squirrel says:

    I think I might have brought the “Jim said to see it in IMAX” myth to the board a while back – in any case I’ll totally claim responsibility and state that I have no evidence to say he ever said that.

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So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

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