By David Poland poland@moviecitynews.com
28 Days Later: And Then There Were 2
Universal officially joins the 28-day window party in a NetFlix deal. Look for the studio’s participation in the Blockbuster deal to come soon.
16 days for four of the six remaining majors to line up for some form of the 28-day sell-thru window. Who says this is not a collusive business? (However, apparently Sony has a deal without the 28 day window at Netflix and Redbox… expect that to change asap.) But I would argue that this collusion is actually a consumer benefit. Unlike other industries, the movie industry has not tried to rape its customers’ wallets as a result of having government look the other way. In fact, the industry has embraced more consumer choice for lower prices… not always to the benefit of the long-term interest of the industry.
I don’t spend a lot of time on iTunes movie section, but I just went for a peek and Up In The Air is doing rental-only window. Other unique takes include Bad Lt: POCNO offering HD and non-HD at different prices, suggesting thought about how people are going to use streamed video in the future (as in, there is no real reason for HD on your iPhone or most computer screens, but if you are pushing to a TV, yes.).
All of this is great, to my eye. Experiment and figure out the post-theatrical future price models. But in the process, don’t throw out the theatrical window with the bathwater. That window offers none of the options that post-theatrical does. If they bust the window, it can be replaced, but not fixed.
Since they’ve shrunk the DVD window so severely already, putting another month on the netflix end just puts it back to a four and a half months wait like it used to be. It might benefit Netflix users as well since there could be less demand for new releases.
If I can get screeners delivered to my door, I might start thinking this is an OK thing. Otherwise, it sucks and there’s zero benefit to the Netflix subscriber.
Doesn’t WB keep EXTENDING its window?
TIME TRAVELER’S WIFE took like *seven months* from theatrical to DVD; They always delay their Vince Vaughn XMas movies like an entire YEAR; Gran Torino took forever and ever; Book of Eli was 3 months ago now, and not on the horizon DVD-wise; Other than Sherlock Holmes, which just DROPPED on disc seemingly four weeks after theaters, WARNER BROTHERS/NEW LINE MOVIES TAKE SIX OR SEVEN MONTHS TO COME OUT.
Sony has the shortest window.
I think WB’s window is all about when would be the best time to drop the film itself on video. “The Hangover” waited until the holiday season, “The Time Traveler’s Wife” was to be the Valentine DVD. This May sees “Valentine’s Day” (12 weeks after release) and that Mel Gibson movie. They go short and long.
Joseph is right, Holmes was dropped so it could be included in Easter Baskets. Movies going for older audiences seem to take longer than ones for the younger crowd, probably to account for older audiences taking their time to get to theaters. And almost all studios wait a full year for the Christmas films. Who is going to make an impulse buy of A Christmas Carol in May?
And what amazes me about the 90% of purchases in the 28 day window stat is that outside of impulse buys wouldn’t this mean that only people who saw the films in the theater purchase them? If you rented a film right when it came available and loved it, would you purchase it within the next few weeks?
And the Netflix benefits are not for the movie watchers but the people who use the streaming service to watch catalog titles and old television series. This is where Netflix knows the future is and they are getting access to a lot more titles with this deal. But I do get Josh’s frustration. Having to wait another month to watch Greenberg or Wolfman does not balance out with getting immediate access to every episode of Coach.
If I were an artist, I’d likely want my film to be released after exactly a year on video, to guarantee the theatrical had a fair shake to the last dollar, and that the opening window is ideal to that of the video release.
Tofu- The Premium Cable buyers would never allow it. Starz seems to be getting things 8 months after the theatrical release.
Once again, I am surprised that someone is surprised that anyone would buy a newly released DVD of a movie that he/she had never seen. People have bought hardcover books that way for a very, very long time. Why should it be any different for DVDs (which tend to be significantly cheaper)?
“Starz seems to be getting things 8 months after the theatrical release.”
Indeed, but allow me to also introduce out good friend SHOWTIME, whose big weekend premiere tomorrow is, yes, a mere 18 months after theatrical, QUANTUM OF SOLACE; With a very few exceptions, Showtime has an 18 month wait, whereas Starz’s big movie of MARCH was TAKING OF PELHAM 123, a mere nine months after its theatrical release (which came seven months after Quantum’s.)
Showtime loudly announced they were getting out of the usual premium cable business of paying for certain studio’s movies to go toward an FX model of a few well known original shows that would bring in the subscribers. Not sure how that is working but that’s what drove Paramount and Lionsgate to create that new cable channel whose name escapes me.
Joe- I buy movies that I haven’t seen, the practice doesn’t surprise me, but I don’t buy all of my movies that way. It’s the ninety percent of all sales in 28 days that is shocking to me, I had no idea the home video aspect was as frontloaded as the theatrical side. If that was carried over into the publishing industry would there even be a market for paperback books?