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David Poland

By David Poland poland@moviecitynews.com

Hulu IPO?

Okay… here’s why the Hulu IPO seems safer, in principle, than Netflix right now.
1. The business is owned by 3 studios.
2. The television archives are still less worn out that the film archives.
3. Assuming the three partner companies are on board, price competition should not make content costs prohibitive.
4. Hulu has established the idea of limited commercials as a viable business. I, for one, don’t think it will interfere with their pay model. And there might be an even higher monthly price point that eliminates commercials and actually increases net revenues.
What’s interesting about a $2b IPO is that this may be a move by Hulu to become the only television rerun streamer… which these days may mean being the only source of reruns, aside from DVD, period.
How much might they be willing to pay Viacom, Time-Warner, and Sony to come aboard? Would the current ownership allow the other studios to be equity partners?
This would be the unified model. Can Netflix be the unified home of feature film streaming? They seem to be trying to pay their way out of that model, not giving up chunks of equity. Another strategy.

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5 Responses to “Hulu IPO?”

  1. tfresca says:

    Until Hulu gets their head out of their asses and gets their content on Tvs they still loose to Netflix.

  2. David Poland says:

    Already on my TV and iPad and working great, tfresca.
    And they are pretty much using the same route as Netflix, though not quite as expansive yet. However, on my PS3, I don’t need any disc to get Hulu going.

  3. Joe Leydon says:

    It might be interesting to see what happens if Hulu does indeed position itself as “the only television rerun streamer,” if only to see if that would increase the number of short-lived and/or hard-to-find series they offer. I’m happy to see they have Peacemakers and Raines. I’d love it if they would offer older stuff like Harry 0 or East Side, West Side, Hawk, Captain Nice or The Trials of O’Brien. There might not be an enormous audience for shows like this. But I bet there would be enough viewers to make it at least profitable.

  4. tfresca says:

    Hulu has worked to stop boxed, playon and other projects that let hulu stream to tvs. I know you seem to dislike netflix bug honestly they have a great service. This whole thing feels like a bigger threat to cable than to movie studios. I’m watching Pillars of Earth on netflix as the show is one air. Why would I pay for Starz? Time Warner will be one a big dumb pipe if they like it or not.

  5. David Poland says:

    I love Netflix. I just don’t see how they can sustain their business paying premium prices for content. When I show people the iPad, Netflix is usually the first stop.
    And like I wrote, I see these two businesses as really being in different niches. There is some TV on Netflix streaming, but mostly movies. The inverse for Hulu.

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

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My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
~ Hampton Fancher

“That was the most disappointing thing to me in how this thing was played. Is that I’m on the phone with you now, after all that’s been said, and the fundamental distinction between what James is dealing with in these other cases is not actually brought to the fore. The fundamental difference is that James Franco didn’t seek to use his position to have sex with anyone. There’s not a case of that. He wasn’t using his position or status to try to solicit a sexual favor from anyone. If he had — if that were what the accusation involved — the show would not have gone on. We would have folded up shop and we would have not completed the show. Because then it would have been the same as Harvey Weinstein, or Les Moonves, or any of these cases that are fundamental to this new paradigm. Did you not notice that? Why did you not notice that? Is that not something notable to say, journalistically? Because nobody could find the voice to say it. I’m not just being rhetorical. Why is it that you and the other critics, none of you could find the voice to say, “You know, it’s not this, it’s that”? Because — let me go on and speak further to this. If you go back to the L.A. Times piece, that’s what it lacked. That’s what they were not able to deliver. The one example in the five that involved an issue of a sexual act was between James and a woman he was dating, who he was not working with. There was no professional dynamic in any capacity.

~ David Simon