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David Poland

By David Poland poland@moviecitynews.com

A Promo Poster For Cap

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49 Responses to “A Promo Poster For Cap”

  1. nikki whisperer says:

    Poster #1 is better for geeks and old movie buffs, but, as the sublime deco campaign for Johnston’s THE ROCKETEER attested, affectionate homage doesn’t put asses in seats. Poster #2 seems more badass and teenage boy appropriate.

  2. leahnz says:

    re: the second poster (and other stills i’ve seen), why are they trying so hard to make evans look like channing tatum?

  3. arisp says:

    From a purely aesthetic pov – poster #1, by a million miles. And actually, come to think of it, that’s all that should matter. The posters for Raiders and Star Wars (and about 1000 others) were beautiful, artistic and got asses into seats.

  4. Hallick says:

    Poster number one has the tone nailed better than the elegiac tone of poster number two, which looks like an ad for “Captain Downer-meets-The Road”. And I’m sorry, but if your tagline is “AVENGE”, you need to convey the tone of vengeance, not “MOPE” or “sigh…”.

    There’s nothing at all badass about that second image. The only bad thing related to the ass that this poster conveys is chronic constipation.

  5. LexG says:

    The top one is artistically beautiful and probably more movie-appropriate and probably manna from the heavens to most film geeks;

    But NOOOOOOOOOOO WAY is the average L.A. Mexipino mall-kid audience gonna be enticed by that poster. “Duuuuude, this shit looks all fuckin’ STUUUU-PID an’ shit.”

  6. LexG says:

    Also since it’s as good a place as any: I see this trailer all the time, and that final bit where Hayley Atwell fires a gun at Captain America’s shield in a room full of scientists; The bullets ricochet off but NOBODY DUCKS and Atwell doesn’t flinch or anything. Wouldn’t that bullet fly back at the EXACT SAME SPEED and go right through her and kill her? If one of the bullets ricocheted at an angle, wouldn’t it kill everybody in the room? Everyone in that room BUT Evans should be dead from that. It’s idiotic.

  7. SC says:

    No, when a bullet hits something, it loses a lot of energy, so the velocity decreases substantially.

  8. JKill says:

    The retro poster is awesome but, yeah, as others here have said it would probably just confuse and put-off general audiences.

    Case in point: (the very good) SKY CAPTAIN AND THE WORLD OF TOMMORROW

  9. David Poland says:

    I just noticed… no writers noted until the tiny credits block on the bottom…

  10. movielocke says:

    Poster 2 is the call of duty videogame aesthetic, right? Poster 1 is a comic book aesthetic, the punching out Hitler also seems a nod to Kavalier and Clay which was a nod to Superman, iirc, but I’m not certain.

    Plus Poster 1 has a goofy headpiece.

  11. Anghus says:

    They need an Indiana Jones style poster. Sell it as a big,.continent spanning adventure with action and romance.

    Who the feck is he avenging? This campaign makes no sense. The new poster is kitschy, and it aint bringing anybody new to the table.

  12. spanishnerd says:

    Cap punching Hitler is the cover of Capitan America Comics #1, even before it was Marvel Comics… Here’s the original http://3.bp.blogspot.com/_31TGdXVwLqc/S8uoAQGgq_I/AAAAAAAAAT8/fKuy24SkfyQ/s1600/captainAmericaHitler.jpg

  13. Eric says:

    I want to like this movie so much, but it’s just not going to happen if it’s a two-hour advertisement for The Avengers. That stupid subtitle and the lame poster above suggest they’re going to be pushing too hard.

  14. berg says:

    best retro poster ever …. The Adventures of Bullwhip Griffin

  15. torpid bunny says:

    In poster 2 Captain has that sort of concentrated thinking face like he’s cutting the superhero cheese.

  16. Mike says:

    I know the advertising isn’t doing it, but to answer Anghus, since Cap is fighting in WWII, isn’t he basically avenging all the Americans who died at Pearl Harbor? Isn’t that why most people decided to join up back then? That he gets superpowered in his quest turns him from an avenger into the first Avenger? But maybe I’m giving them too much credit.

  17. Triple Option says:

    I like them both. If I had to choose I’d go with the bottom one.

  18. Not David Bordwell says:

    Does anyone else think the top poster is trying to do too much?

    Top third almost verbatim Bill Gold’s CASABLANCA art;

    http://www.impawards.com/1942/posters/casablanca.jpg

    Middle third an old Marvel cover, linked in another thread;

    Bottom third makes me wish it actually featured Lt. Aldo Raine…and his BASTERDS.

  19. Foamy Squirrel says:

    “since Cap is fighting in WWII, isnā€™t he basically avenging all the Americans who died at Pearl Harbor?”

    The Nazis bombed Pearl Harbor?

  20. christian says:

    Forget it – he’s on a roll.

  21. LexG says:

    Atwell holds a gun at a TITANIUM SHIELD that is ONE FOOT AWAY from her and fires off three shots. They would DEFINITELY, ABSOLUTELY, POSITIVELY ricochet back and shoot her at nearly full force, killing her. If they hit the shield at an angle, they would possibly kill the scientists standing ten feet away.

    AT THE VERY LEAST she and they should DUCK. But they just stand there, smirking. It is an ABSURD trailer moment. And should be REMOVED from the movie.

  22. Mike says:

    No, the Nazis didn’t bomb Pearl Harbor, but that attack is what got us into the war against the Axis. We only started fighting the Germans after Germany declared war on us per their alliance with the Japanese.

    Listen to the vets talk about why they joined up to fight in the war, and a number of them say, “You have to remember, we were attacked…” To Americans at the time (probably because it’s how FDR explained it and the newsreels showed it), they were declared war on by all the Axis powers and not just the Japanese.

    Again, I think the avenging theme makes sense if you think about it. Though, I have no idea if the advertising or the movie itself takes the theme all that seriously.

  23. Anghus says:

    I have a nerd answer for lex.

    Cap’s shield is made of vibranium which is supposed to absorb impact of projectiles.

  24. LexG says:

    If that’s true I guess I’ll accept that.

  25. Foamy Squirrel says:

    I thought it was USAgent’s shield which was vibranium, and Cap’s was an adamantium alloy (Marvel keeps retconning their metals since adamantium is supposed to be indestructible, yet half the stuff made from it has been “broken” over the years so they keep having to make up a new metal).

  26. storymark says:

    “Capā€™s shield is made of vibranium which is supposed to absorb impact of projectiles.”

    To provide even more nerd detail – it absorbs impact on the face, and amplifies it on its edge – allowing him to bounce the shield off other surfaces as a weapon.

  27. Paul MD (Stella's Boy) says:

    Holy crap the nerdery is running amok.

  28. Not David Bordwell says:

    And here I thought Cap’s shield was made of titanium…

    I’d check but my complete set of Marvel Universe books is in my dad’s attic.

  29. hcat says:

    And I thought the Sheild was made of Adimantium, or however its spelled. The same stuff on Wolverine’s bones.

  30. storymark says:

    To address the last two – and tick Paul off – I believe current continuity has it that it’s an alloy of vibranium and adamantium (the vibranium giving it the shock-absorption properties previously discussed, the adamantium making it unbreakable), created in a process that no one has been able to replicate, thus making the shield one of a kind.

  31. Paul MD (Stella's Boy) says:

    Oh it doesn’t tick me off. I was just messing around. It’s amusing. I actually enjoy it because I’m learning things I didn’t know.

  32. storymark says:

    I know, I was being tongue-in-cheek, is all. No worries. And I enjoy nerding the place up, from time to time.

  33. Paul MD (Stella's Boy) says:

    OK good because I am very geek-friendly and support all lifestyles.

  34. hcat says:

    I have always been amused at how terrible the scientific community is in the Marvel Universe. Can’t seem to recreate anything, always having industrial accidents resulting in supervillians and heros. The insurance premiums for a lab must be astronomical.

    The worst case of this would be the creation of the Hulk. First there is a Communist spy in their mist, then security is so lax that a teen in an automobile just comes strolling through the test site. Then the bomb itself is a complete failure. Rick Jones gets thrown in a ditch and is completely fine, while Banner gets a huge dose of radiation and is turned into a violent monster. So if you dropped it on a foriegn populace the citizens would either A) completely save themselves from the bomb by ducking or B) become an army of undefeatable beasts who are probably quite angry with the country who dropped the bomb.

  35. storymark says:

    “The worst case of this would be the creation of the Hulk.”

    Agreed. Which is why I was okay with the changes to the backstory in Lee’s film – as it actually provided a reason why there were not armies of Hulks running about.

  36. hcat says:

    And I would love to see a newpaper headline in a Spiderman or Batman film that reads “Crime Report: Muggings and Purse Snatchings down 80%: Incalcuble catastropic property damage reaches all time high”

  37. Anghus says:

    My degree in nerdery came from playing the Marvel Super Heroes role playing games as a kid. It had all sorts of useless details about every superhero.

  38. LexG says:

    I think it’s made out of whogivesashitwhatabunchofdorksium.

    Seriously, you guys read COMIC BOOKS?

    What a bunch of chumps.

  39. hcat says:

    Are we being called chumps by the balding ‘never gets laid’ guy with midnight show tickets to Monte Carlo?

    Usually I am up for geek bashing right along with anyone but throwing down ridicule for an activity two decades ago seems a little much.

  40. LexG says:

    Your second paragraph makes no sense.

    I just know that arguing over Captain America’s COMBAT ALLOY (TM Biehn) is something out of AICN, and I don’t come to the Hot Blog for discussions of precious metals.

    I come here for really boring conversations about box office.

  41. al says:

    @ hcat: laughed out loud for the hulk + spidey/batman posts, excellent šŸ™‚

  42. cadavra says:

    What, no traces of atmosphereum? Unbelievable!

  43. Rob says:

    “I just noticedā€¦ no writers noted until the tiny credits block on the bottomā€¦”

    Reminds me of one of my favorite 30 Rock moments:

    Transformers 5: Planet of the Earth
    Written by No One

  44. hcat says:

    Lex- I was typing that second paragraph as I leaving the office, it is a little incoherent. So while I can imagine the drag out fights that go on at AICN over comic book minutie, no one is arguing here, more like trying to remember what they read as kids. Calling us chumps now for reading comics as youth would be as ridiculous as finding fault with our choice of music as teens (coming from the reformed Great White fan).

    And wasn’t it your observation that started this whole conversation?

  45. Foamy Squirrel says:

    Okies, after a grand 30 seconds of research *coughwikipediacough* it turns out the current retcon of Cap’s shield is that it’s a Vibranium/Iron alloy that is indeed one of a kind as Storymark pointed out. It was indeed referred to as Vibranium/Adamantium in the comics for a while but Marvel has declared that a mistake, and the shield is distinct from USAgent’s shield which is pure Vibranium. Also, they apparently used a tank hatch as a mold.

    Now, all together… NEEEEEEEEEEERDS!

  46. Joe Leydon says:

    I thought Green Lantern was kinda neat. Even with the 3-D.

  47. storymark says:

    “Seriously, you guys read COMIC BOOKS?

    What a bunch of chumps.”

    Amongst other things, including having sex with women. And we STILL find the time to lead far more fulfilling lives than you. Glad we cleared that up. You can go back to staring the feet of women would would flee if they ever met you.

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