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David Poland

By David Poland poland@moviecitynews.com

MSN’s Film Fan… Take A Look

Okay, folks… welcome to a six week experiment in web cross-promotion. The embed below is for MSN’s FilmFan, a 5-minute or so weekly package on the upcoming openings and a little chit-chat about the last week’s box office or whatever. I am being paid to post this… and MSN wants to know what you think of it, so please hold the nasty-for-nasty’s-sake to a minimum, but be as honest and direct as you like, pro or con.

They are interested in “community involvement,” but I’m not quite sure how to involve this particular group, other than to treat you like adults and let you let me know if you want any more involvement. There are t-shirts and gift cards in the offing… but are you a t-shirt and gift card crowd?

So sit back, relax, and enjoy the Sami…

<br /><a href="http://movies.msn.com/filmfan/?videoId=e2d0f249-ef8c-0947-d376-19ea611d8bd7&#038;src=v5:embed::&#038;fg=sharenoembed" target="_new"title="FilmFan:'Cars 2' and 'Bad Teacher'">Video: FilmFan:&#8217;Cars 2&#8242; and &#8216;Bad Teacher&#8217;</a>

http://on-msn.com/jeDUn1

*This is a sponsored content article that is a part of the MSN FilmFan blogger program.

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12 Responses to “MSN’s Film Fan… Take A Look”

  1. LYT says:

    Is anybody NOT a gift-card person? Depends to where, I suppose.

  2. JWMogul says:

    I read your column almost daily. Had to “engage” today. Overall, I dig the cross-promotion so long as you’re honest about it (which you were today – thx). I think the host Sami fluctuates towards douchey too much. He’s a little too Billy Bush and that doesn’t match the tone of your site. They’re mix of social media is good and the editing is above-par. Make Sami less tabloidy (he’s having fun, but still..) and maybe you have a winner. Hope this helps

  3. Brett says:

    Feels awfully generic, and doesn’t tell me anything I don’t already know or could easily find just by going to rotten tomatoes. However, for the MSN crowd, I suppose it would be fine.

  4. sanj says:

    had no problems with the video ..if they want more involvement stick this on youtube .

    will they mention any small indie movies ?

  5. Matt P. says:

    It’s not terrible. Just not a must watch. It definitely has the condensed ET/Access Hollywood vibe. Doesn’t really speak to the film fan so much as the casual one.

  6. Michael. says:

    Doesn’t really add anything at all to a movie crowds conversation and is probably too long for a casual film person to watch.

  7. yancyskancy says:

    Hard to get worked up one way or another about this. Like Michael, I’m not sure who the audience is (but certainly the casual movie viewer will get more out of it than a true “filmfan”). Everything about it is “not quite.” Not quite a review show, not quite a consumer guide, not quite pure promo.

  8. Joe Straatmann says:

    The thing I got was that it’s trying too hard to be right up the middle in its audience and too general to be informative to all but the people who maybe go to 3 movies a year. Yeah, it has a joke or two to try and push it to people who like a little entertainment with movie talk, but it’s Talk Soup Lite and rushes by too fast to have any effect. It references the Tomatometer for two movies even though the reviews haven’t dropped for most media outlets to make a grand conclusion and doesn’t mention any real specifics besides the comment about the character animation not being the best. I could go to Rotten Tomatoes and take a look at the synopsis for the movies and some of the reviews and be more better informed in half the time.

    As a person who once lived in an apartment without a dishwasher, I’m not too rough on certain things being disposable as long as they have a purpose, but there doesn’t seem to be any entertainment or value out of watching this for me.

    Finally, if the gift card’s in a place around where I live, of course I’d be interested. T-shirts……. well, if it’s white, I don’t mind because I always need white t-shirts for various sports, undershirts, and other such things.

  9. John says:

    Sami needs to sit in a stationary chair that doesn’t swivel.

    The editing on a few points seemed a bit jerky.

    The segment is long enough that he’d probably benefit from a co-host to show off some debate. Him reading off twitter comments from people I don’t know with ridiculous handles isn’t the sort of thing I have any interest in.

  10. Triple Option says:

    I think I’d prefer it if it had some lesser known films. It’s funny cuz the guy seemed like he was rushing a bit to squeeze a lot in, like that guy on the Yahoo TV in A Minute, and yet, I found this seemed to drag a bit.

    I agree w/the other posts. Very Access Hollywoodish. Doesn’t seem like it would deliver anything more than idle chit chat and I don’t see it giving a negative review. It’s almost like something I’d expect to see teasing movies on a plane. “For $5 you can have Directtv but for only $6 you can see Cars and Bad Teacher” I don’t think it did enough of a sales job for anyone to rush out an see either movie but if you were stuck in a confined space at least you’d know a little bit about what you’re possibly getting yourself into.

    As far as interactive goes, I’m guessing the message board itself would be the last place I’d want to post. I sometimes roll my eyes at how high minded people can get on here but it is intelligent discussion for the most part. Or, well reasoned would be a better way of putting it. I’d fear the the general level of that clip the audience for that site would be ones who use terms like Bradgelina and care who the stars were seen talking to at the premiere party.

    I’d take a T-shirt, though.

  11. yancyskancy says:

    “Tweet us, and you too can have your comment shown on our screen for 1.5 seconds while I paraphrase it to ‘liked it’ or ‘hated it’!”

  12. Don R. Lewis says:

    Just seems like more noise about films we already know a TON about. The twitter shout-outs (or, reading twitter comments) are hard to follow and sound like some military code (JahBoy1777 says….”).

    The video looks crisp though and I didn’t mind Sami. He felt kind of generic though. Like he was hired to be someone movie fans could relate to instead of hiring someone people are already a fan of online. Unless Sami writes or blogs somewhere and I didn’t know about it. It just seems like a superfluous addition to MSN that would gum up my page.

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