Posts Tagged ‘Scream’

More Than 39.2 Million Big Ones

Monday, December 15th, 1997

That, my friends, is a lot of scratch. Does it make you want to Scream too? I mean, Scream 2. Thought so. And it’s a record for a December opening to boot. And under all that screaming, no one will hear the muffled cries of those who made For Richer Or Poorer ($6 million for third) and Home Alone 3 ($5.1 million for fourth), both of which marked new lows for Tim Allen and Home Alone opening weekends. Flubber dropped the expected 40 percent to add a second place winning $6.9 million to the coffers as it bounces towards a likely $75 million total.
Amistad, for which I predicted a big opening, was limited by being on only 322 screens. My bad. But in generating $4.6 million for fifth, it averaged $14,596 per screen which is tremendous. Yet, any regular Hot Button reader will immediately notice the phenomenon of Delayed Unveiling Hubris, or DUH for short. Films that are meant to make over $20 million total cannot — with very rare exceptions — do well with a platformed release. (Those opening in just L.A. and NYC for Oscar consideration only are a different story. More on that on Friday.) No one is going to want to see Amistad more in a few weeks than they do now. And the ongoing controversies surrounding the picture won’t help.
The second five was (he said, patting himself on the back) almost exactly as expected. John Grisham‘s The Rainmaker scored another $ 3.4 million for sixth. Alien: Resurrection continues its 50 percent off per week pace, clawing up $3.3 million for seventh. Anastasia continues to be a kind-hearted impostor with a 40 percent drop to $3.1 million for eighth. The Jackal rips off another $ 2.5 million for ninth. And last, but least, Midnight in the Garden of Good and Evil, itself a victim of DUH, acquires $1.8 million.
Have you noticed any box office patterns like the DUH? Send ’em to me via e-mail.