Posts Tagged ‘Toy Story 3’

Weekend Box Office Report – October 10

Sunday, October 10th, 2010

Nobody Nose Anything

The Social Network surprised pundits with a better than expected hold and won the weekend movie going chase with an estimated $15.3 million. Three national debs were on its tail with lackluster returns. The rom-com Life As We Know It faltered in the clutch with $14.6 million while the much ballyhooed turf saga Secretariat posted $12.4 million, and there was a lack of stereoscopic shock for My Soul to Take with $6.9 million.

There was also a lack of oomph for the comic oddity It’s Kind of a Funny Story with $2 million tally-woo from 742 engagements.

In the niches Telegu-language Khaleja had a buoyant bow of $343,000 from 24 screens and OK returns of $72,700 for French thriller L’Immortel in Quebec. There were also a raft of exclusive bows with Darwinian winners that included the young John Lennon of Nowhere Boy grossing $51,300 at four venues, the squeezed of non-fiction Inside Job with $37,500 at two interviews and psychological thriller Stone with $71,400 from six couches.

Overall business once again took a dip with 2010 box office now less than 2% ahead of last year’s pace and industry mavens sweating out a quick reversal of fortune.

Tracking reports had pegged the uplifting tale of racing Triple Crowner Secretariat as the weekend’s odds-on favorite with estimates in the range of $16 million to $18 million. But its appeal to women and an older demo that remembered the four-legged wonder of the early 1970s failed to bring ‘em out in its maiden performance despite a considerable marketing push.

Life As We Know It was expected to be about a length behind Secretariat but pulled ahead right from the opening gate. It opened ahead of the pack on Friday with a $5.2 million bow but quickly lost ground to The Social Network as the weekend advanced.

And My Soul to Take fell smack in the middle of estimates in the $6 million to $8 million range. All three of the newbies skewed toward distaff viewers and there’s little question the marketplace is in dire need of something for the boys.

Weekend revenues pushed to roughly $92 million that represented a 4% dip from seven days back. It was a considerably steeped 16% fall from 2009 when the launch of Couples Retreat topped the charts on a $34.3 million first salvo.

On the expansion track, the “what’s wrong with our education” doc Waiting for “Superman” is holding up well and Woody Allen’s You Will Meet a Tall Dark Stranger continues to draw in aficionados. But the dour Never Let Me Go appears to have peaked early in the awards season. Among the new entries the highly enjoyable Tamara Drewe proved to be the surprise commercial disappointment with a dull $4,300 engagement average from four initial exposures.

__________________________________________________

Weekend Estimates – October 1-3, 2010

Title Distributor Gross (average) % change * Theaters Cume
The Social Network Sony 15.3 (5,520) -32% 2771 45.9
Life As We Know It WB 14.6 (4,630) New 3150 14.6
Secretariat BV 12.4 (4,050) New 3072 12.4
My Soul to Take Uni/Alliance 6.9 (2,670) New 2572 6.9
Legend of the Guardians WB 6.8 (2,100) -38% 3225 39.2
The Town WB 6.3 (2,310) -36% 2720 73.7
Wall Street: Money Never Sleeps Fox 4.5 (1,600) -55% 2829 43.6
Easy A Sony 4.1 (1,450) -39% 2847 48.1
Case 39 Par Vantage 2.6 (1,160) -55% 2212 9.5
You Again BV 2.4 (1,030) -58% 2332 20.7
Let Me In Overture 2.4 (1,160) -54% 2042 9.1
It’s Kind of a Funny Story Focus 2.0 (2,670) New 742 2
Devil Uni 1.7 (1,210) -51% 1442 30
Alpha and Omega Lionsgate 1.4 (890) -51% 1616 21
Resident Evil: Afterlife Sony/Alliance 1.2 (1,210) -56% 1012 58.8
Waiting for “Superman” Par Vantage .63 (6,120) 54% 103 1.4
Toy Story 3 BV .55 (1,400) 140% 393 412
Inception WB .52 (1,290) -43% 403 289.2
Takers Sony .39 (950) -50% 412 56.8
Catfish Uni/Alliance .37 (2,590) -37% 143 2.2
Khaleja Ficus .34 (14,290) 24 0.39
Never Let Me Go Searchlight .33 (1,990) 77% 167 1.1
Weekend Total ($500,000+ Films) $86.30
% Change (Last Year) -16%
% Change (Last Week) -4%
Also debuting/expanding
You Will Meet a Tall Dark Stranger Sony Classics .25 (3,380) 15% 73 0.84
Buried Lionsgate .21 (2,300) 118% 92 0.5
L’Immortel Seville 72,700 (3,030) 24 0.07
Stone Overture 71,400 (11,900) 6 0.07
Nowhere Boy Weinstein Co. 51,300 (12,820) 4 0.05
Inside Job Sony Classics 37,500 (18,750) 2 0.04
Route 132 Alliance 37,300 (1,430) 26 0.06
I Spit on Your Grave Anchor Bay 30,800 (2,570) 12 0.03
Tamara Drewe Sony Classics 17,200 (4,300) 4 0.02
Ghetto Physics IDP 10,700 (1,190) 9 0.01
Budrus Balcony 8,400 (8,400) 1 0.01
It’s a Wonderful Afterlife UTV 5,500 (770) 20 0.01
As Good as Dead First Look 1,850 (1,850) 1 0.01

Domestic Market Share – January 1 – October 7, 2010

Distributor (releases) Gross Market Share
Warner Bros. (23) 1340.5 16.20%
Fox (16) 1277.7 15.40%
Paramount (14) 1237.4 15.00%
Buena Vista (14) 1107.4 13.40%
Sony (23) 1081.3 13.10%
Universal (16) 753.6 9.10%
Summit (9) 425.1 5.10%
Lionsgate (12) 407.1 4.90%
Overture (6) 74.5 0.90%
Fox Searchlight (5) 71.5 0.90%
Focus (6) 68.4 0.80%
Weinstein Co. (6) 60.9 0.70%
Sony Classics (19) 52.3 0.60%
MGM (1) 50.4 0.60%
CBS (2) 50 0.60%
Other * (260) 217.3 2.60%
8275.4 100.00%
* none greater than .04%

Top Global Grossers: January 1 – October 7, 2010

Title * Distributor Gross
Avatar * Fox 1,948,069,404
Toy Story 3 BV 1,047,492,510
Alice in Wonderland BV 1,024,537,295
Twilight: Eclipse Summit 691,330,829
Inception WB 803,799,128
Shrek Forever After Par 732,163,289
Iron Man 2 Par 622,718,660
How to Train Your Dragon Par 494,288,254
Clash of the Titans WB 489,778,913
Sherlock Holmes * WB 367,796,599
Despicable Me Uni 367,194,481
The Karate Kid Sony 357,206,535
Prince of Persia: The Sands of Time BV 335,020,929
Robin Hood Uni 311,610,747
The Last Airbender Par 310,375,125
Shutter Island Par 301,977,955
Sex and the City 2 WB 301,158,934
Salt Sony 287,626,258
Alvin and the Chipmunks: The Squeakquel Fox 264,341,533
Grown Ups Sony 261,324,243
The Expendables Lionsgate 257,529,373
Resident Evil: Afterlife Sony/Alliance 244,795,280
Knight and Day Fox 229,686,302
Percy Jackson & the Olympians Fox 226,497,209
Valentine’s Day WB 217,596,116
* does not include 2009 box office

22 Weeks To Oscar: The Year Of Good Being Good Enough

Wednesday, September 29th, 2010

I was going to write about how tight the Oscar race already is as we enter the month of October. But looking back at last season’s post-Toronto column… 8 of 10 of the eventual nominees were already well in focus. And had I not been so stubborn about believing that District 9 could make it, I would have had every film except The Blind Side in my Top 13 possibles at the time.

The point is not to ring my own bell, but to pay tribute, really, to how early and how strong the Oscar push efforts are these days. They are still stealth. No one is supposed to notice that a campaign has been going on for months. In fact, no one wants to be up in front, towards the head of the pack, this early. You can be sure that a lot of competitors are giddy that The Social Network has such heat around it RIGHT NOW.

The biggest news coming out of Toronto, aside from films that were non-starters, was that we now have only seven films, by my count, that are in any way contenders that have not been widely available to be seen by The Press and some public. And the only one that seems to be an inevitable nominee – scary words, those – is True Grit.

That is not to say that the other unseen films are not serious contenders. Four are comedies – Due Date, How Do You Know, Love & Other Drugs, and Morning Glory – three from very serious directors and one from the director of one of last year’s commercial phenoms, The Hangover. The Fighter is from revered David O. Russell… who has never made it into the Oscar race. And another, For Colored Girls…, is from critically reviled Tyler Perry, who is a commercial sensation and is working from a play that was one of the most widely seen in the 70s and 80s.

And then there are the films that have already garnered a lot of love. Movies like The Kids Are All Right, Winter’s Bone, and Get Low have many fans and supporters. The Town has had a few weeks as the hot title to discuss, to be followed this weekend by The Social Network. Shutter Island is Scorsese’s biggest worldwide grosser ever, slightly ahead of Best Picture winner The Departed. And what of Oscar faves Clint Eastwood, Mike Leigh, and Alejandro Gonzalez-Inarritu?

I am pretty comfortable that at least 6 of my 7 Most Liklies will be there in the end. The only real question, to me, is whether both Black Swan and 127 Hours, both masterful, artful, commercial films will make the cut. And that’s when distributors have to decide how they are going to craft their efforts. Does a Sony Classics move forward on all fronts or do they decide which of their films is the most realistic nominee? Does a Roadside Attractions, which has very strong candidates in Best Actor and Best Actress, push for more… aside from maybe screenplay nods? Does Lionsgate believe that either of their actor-nom chasing films are BP candidates? And how does Sony balance what feels like a lock for The Social Network when they have a Jim Brooks movie with Oscar winners Reese Witherspoon and Jack Nicholson in the hopper?

But the thing that really, really strikes me at this moment is that it is a very competitive race for a dozen or so movies looking to fit into a few slots (anything can happen in Phase II… there is no such thing as a frontrunner to win at this point), GREAT is not necessary. In fact, GREAT may be a problem for some of these films. This is the Oscar season of Really Good.

There is no The Hurt Locker… no film offering itself up as one. There’s no deep underdog like Precious. There is no Avatar. Toy Story 3 and Inception will be the highest grosser amongst BP nominees (assuming TS3 makes it). But neither film has had the kind of impact that Avatar had and will be two of at least five $700 million worldwide grossing films this year.

So we may be back to the best liked movies over the best movies. How lovable is Made in Dagenham? Is Ed Zwick at an advantage making his first comedy in almost 25 years instead of another drama? Do Academy members really want to wrestle with the heaviness of Never Let Me Go and Winter’s Bone and Biutiful and Rabbit Hole when Black Swan and Shutter Island feel both a little weighty, but are also movie movies that leave you leaving the theater excited by the craft of filmmaking?

I’m really curious. All six of the still unseen non-Coen films could be left on the sidelines. Or they could represent 3 or 4 of the final 10.

In any case, we’ve all been whining about the first half of 2010 and I have to say, there are a lot of good times at the movies coming down the pike. And if even half the unseen films are Really Good, it’s kind of a thrilling year… all of a sudden… out of nowhere.

Cool.

Best Picture Chart – 9/30/10

Wednesday, September 29th, 2010
BEST
PICTURE
Picture
Studio
Director
Stars
Comment
The Films
Most Likely
(by release date)
June 18
Toy Story 3
Disney
Unkrich
July 16

Inception
WB
Nolan
DiCaprio
Oct 1

The Social Network
Sony
Fincher
Eisenberg
Nov 5
127 Hours
FxSch
Boyle
Franco
Nov
24
The King’s Speech
TWC
Marshall
Firth
Dec 1
Black Swan
FxSch
Aronofsky
Portman
Dec 25
True Grit
Par
Coens
Bridges
Brolin
Damon

The only film in this category that hasn’t been seen.
Duking It Out For 3 or 4 Slots (by release date)
July 30
Get Low
SPC
Schneider
Duvall
Spacek
Murray
Feb 19
Shutter Island
Par
Scorsese
DiCaprio
June 11 Winter’s Bone
RdAtt
Granik
Lawrence
July 9
The Kids Are All Right
Focus
Cholodenko
Bening
Moore
Sept 15
Never Let Me Go
FxSch
Romanek
Knightley
Mulligan
Garfield
Sept 17
The Town
WB
Affleck

Renner

Oct 8
Secretariat
Dis
Wallace
Lane
Oct 22
Hereafter
WB
Eastwood
Damon
Nov5
Due Date
WB
Phillips
Downey
Galifianakis
Nov 5
For Colored Girls…
LGF
Perry
Elise
Goldberg
Newton
Nov 12
Morning Glory
Par
Michell
McAdams
Ford
Nov 19
Made In Dagenham
SPC
Cole
Hawkins
Nov 24
Love & Other Drugs
Fox
Zwick
Gyllenhaal
Hathaway
Dec 10
The Fighter
Par/Rel
O. Russell
Wahlberg
Dec 17
How Do You Know
Sony
Brooks
Witherspoon
Nicholson
Dec 17
Rabbit Hole
LGF
Mitchell
Kidman
Dec 29
Another Year
SPC
Leigh
Broadbent
Staunton
Dec 29
Biutiful
RdAtt
Gonzalez-
Inarritu
Bardem
The
Rest Of The Contenders
(by release date)
Mar 26
How to Train Your Dragon
DW/Par
Aug 13
Eat Pray Love
Fox
J Roberts
Sept 1
The American
Focus
Corbijn
Clooney
Sept 24

It’s Kind Of A Funny Story
Focus
Boden/
Fleck
E Roberts
Sept 24
Wall Street 2
Fox
Stone
Douglas
Mulligan
Oct 15
Conviction
FxSch
Goldwyn
Swank
Dec 25

Somewhere
Focus
Coppola

Dorff
Fanning

Dec 1
Miral
TWC
Schnabel
Dec 10
The Tempest
Mir
Taymor
Mirren
Dec 31
Blue Valentine
TWC
Cianfrance
Gosling
Williams

Gurus o’ Gold – A Pre-Toronto Look At The 2010/11 Field

Monday, September 6th, 2010

Welcome to the first Gurus gathering of this upcoming season.

It always seems a little silly to offer strong opinions before the Toronto International Film Festival has even begun. So we don’t. Consider these a gentle guide to what the buzz is, very early in the season.

We asked The Gurus to offer their 15 favorites to end up nominated for Best Picture come January. No ranking, No “sure things.” Just instinct and as much insight as is possible at this moment.

Last year, we did the same and the result was that The Gurus hit seven of the final ten in their Top Ten from this long distance. Two more were picked in the Top Sixteen. And the only film to get nominated that was nowhere to be found on this early list? The Blind Side. (Perhaps that explains the shock from the media when it got nominated… even after becoming a well-reviewed massive box office hit.) So maybe this early poll isn’t really all that silly .

Is there a stone unturned this year? Well, not Stone, which got a vote from Pete Howell. And not Tree of Life, which got 4 votes last year at this time… and just 3 votes this time around (2 of them from the same Gurus as last year).

This is not the look for the future of Gurus moving forward. But our team is designing a databased system that will launch when Gurus goes full-out in November. So, until then…

UPDATE, 9/7/10 – The last three Gurus have now chimed in.

The Participating Gurus
Anthony Breznican – USA Today
Greg Ellwood – Hitfix
Pete Hammond – Deadline Hollywood
Eugene Hernandez – indieWIRE
Pete Howell – Toronto Star
Dave Karger – Entertainment Weekly
Mark Olsen – LA Times
David Poland – Movie City News
Steve Pond – The Wrap
Sean Smith – Entertainment Weekly
Sasha Stone – Awards Daily
Kris Tapley – In Contention
Anne Thompson -indieWIRE
Susan Wloszczyna – USA Today

Frenzy on the Wall: Who’s the Biggest Star in the World (Right Now)?

Monday, September 6th, 2010

William Goldman is one of the greatest screenwriters of all-time, but he was also a fantastic essayist and one of the most insightful minds when it came to writing about films. His collection of essays, The Big Picture, has been read so many times by me that the pages are starting to break free from the binding. But one of the questions he came back to was: who is the biggest star in the world right now? Almost every year during the ’90s, he tried his best to answer that very question.

For whatever reason, Goldman’s not writing (or at least not publishing) his essays about film and I decided that I would try to answer the question as we wind down the year 2010.  Just like Goldman, I won’t use a ton of numbers or charts and graphs, but I’ll present my evidence as best as I can.

Last year, I think the answer would have been a bit easier.  James Cameron was clearly the biggest star in the world in 2009 and it wasn’t even close. The man released his first film in twelve years and just happened to make a movie that broke every box office record imaginable. It is now clear that any year in which Cameron releases a film, he will be the biggest star in that year. One could make a case that he’s the biggest star of this current year since Avatar raked in most of its dough after the calendar flipped to 2010, but by the time this year ends, I don’t think he’ll still be on anyone’s mind.

As for those in front of the camera, it would be easy to name folks like George Clooney or Brad Pitt. Up in the Air and Inglourious Basterds were hits both critically and commercially and it’s reasonable to expect every film to which one of these handsome men is attached will at least make its money back.  People will go to the movies specifically because they hear the names “Clooney” or “Pitt” and that’s becoming increasingly rarer.

If you need evidence of this, check out this weekend’s grosses for The American.  It was the number one film of the weekend, despite the fact that Clooney was the only actor anybody heard of and despite the fact that it’s a deliberately-paced film that most American audiences would usually find dull.  I doubt it’ll have strong legs next weekend, when word of mouth spreads, but the bottom line is that Clooney put butts in seats this weekend. Audiences in this country feel comfortable with Pitt and Clooney, that they will deliver the goods in projects that are worthy of their time and money.
Johnny Depp might want in on this conversation.

I personally think he’s fading as an actor I trust, but Alice in Wonderland still made a ton of money. Although, I don’t know how much if it is Depp and how much of it is Burton and how much of it is the recognizable brand.  Depp certainly didn’t help Imaginarium of Doctor Parnassus get  seen by very many people, and while Public Enemies did okay, it didn’t do as well as expected in a cushy Independence Day slot.  The Tourist will be a good test for him, where he’s paired with one of the top female stars out there.

Speaking of Angelina Jolie, could she be the biggest star in the world? She’s certainly one of the most recognizable faces, gracing the covers of magazines on newsstands around the globe. She was the only major draw in Salt and that film has grossed over a hundred million dollars at the box office. Jolie and action is a formula for success, as she had already proved with Wanted. Unfortunately, put her in a serious drama – even one she’s excellent in, like Changeling – and audiences turn away.

Speaking of Clint Eastwood, I must make mention of him because I think he was on William Goldman’s list every single year he made it. And the weird thing is that you could probably still put him somewhere on the list. The guy has been a commodity for about forty years already and has shown no signs of slowing, releasing a film every single year. When he actually gets in front of the camera, (a rare sight these days) people tend to show up, even if it’s something as dumb as Gran Torino.

Box office gross of the aforementioned film: nearly 150 million bucks and Eastwood was the only draw. Dude is nearly eighty and he still gets audiences to come out. His next film, Hereafter, reunites him with Invictus star Matt Damon and comes out in the fall.

Matt Damon, you say? Why yes, I did. I’d love to put him somewhere on this list, but the truth of the matter is that while he’s a recognizable face and name and he gives any film he stars in the air of respectability…he’s not quite in the running for biggest movie star status. The Bourne films were cash-cows, of course, but the truth of the matter is that he’s too much of a damned artist to be a movie star.

He’s the kind of guy who gains forty pounds to star in a Soderbergh film, the kind of guy who brings subtlety to his pitch-perfect performance in The Good Shepherd (one of my favorite performances of the last twenty years). He’s the kind of guy who will take time out of his schedule to film cameos in Soderbergh’s Che or Coppola’s Youth Without Youth. He doesn’t seem especially motivated by money or fame; instead it seems his one big desire is to work with as many great directors as possible.

The guy has worked with Scorsese, Coppola, Soderbergh, Minghella, Van Sant, Gilliam, Redford, Eastwood, and has a film coming up with the Coen Brothers. He might be one of the finest popular actors of his generation, but he’s not one of its biggest movie stars.

Damon also worked with Steven Spielberg on Saving Private Ryan and Spielberg used to be a staple on this list. You could always put him on it because he’s easily the most famous film director in the history of motion pictures. If you ask any bozo off the street to name a film director, they’ll definitely be able to mention Steven Spielberg. Unfortunately the man hasn’t released a film since Munich (What Indiana Jones film? I keep telling you, it doesn’t exist!).

He’s got a couple of projects on the horizon, including War Horse and Tintin, but I can’t put him anywhere near the top until he finally makes that damned Abraham Lincoln movie. Or, you know, if War Horse is brilliant and makes a ton of money. But he deserves a place on this list, even as just a producer.  Hell, every Transformers movie is a gigantic hit and he’s one of the men responsible for it.

How about the star of that hit franchise? No, not Michael Bay or Optimus Prime, but Shia LaBeouf. He’s only 24 years old and he’s the lead actor in a franchise that has grossed a kajillion dollars (he was also in that Spielberg movie that doesn’t exist and grossed a lot of money). But, come on, we know people weren’t going to the theater for a chance to see LaBeouf. And while Disturbia was a decent-sized hit, Eagle Eye was a disappointment. We’ll see how he does with the Wall Street sequel, but even if it’s a huge success, it probably won’t be due to him. He might be the biggest star in the world in five to ten years, but he’s not there yet.

There’s no natural transition to this one, so I’m going to try not to snap my neck with this segue: Will Smith! What about Big Willie? He’s still getting jiggy with audiences, whether it’s in the atrocious Hancock or the even more atrocious Seven Pounds. It’s actually an amazing testament to his star power that the latter film managed to gross seventy million dollars, despite its subject matter.

I mean, that’s not an easy film to sell and basically they marketed it as “Will Smith…in a movie!” Nobody had any clue what it was about, but the promise of Will Smith drew people in. That’s pretty impressive. But he’s been absent from screens for two years now and Men in Black III isn’t coming out until 2012, so he’s taking a break from his throne.

No, Jaden Smith isn’t where I’m going next.

I don’t know who to blame or  praise for the success of Twilight, so I can’t really put any of those kids or filmmakers on here. I’ll chalk that one up to “phenomenon” and move on.   Same goes for the much better Harry Potter films.

Leonardo DiCaprio? He’s the star of one of the most talked-about movies of the year, Inception, which will end up with around 300 million bucks in the bank. Not too shabby. He’s also Scorsese’s favorite actor and DiCaprio has helped turn Scorsese into a legitimate box office favorite. Or maybe it was the other way around? Unfortunately, he couldn’t help turn Revolutionary Road or Body of Lies into hits.

In the right project, DiCaprio is gold. And Inception might have been more about Christopher Nolan than DiCaprio. I think his turn as the title character in Eastwood’s J. Edgar Hoover biopic will probably garner some awards buzz, but we’ll see if he can take it to the top of the box office.

Adam Sandler was the answer to this question for a while. But that was back when his movies cost nothing to make and grossed insane sums of money. Now the movies cost more, he costs more and he can’t even guarantee a hit when he’s working with Judd Apatow. Grown Ups grossed about $160 million, but it definitely cost quite a bit to make and market. He’s near the top of the list, but it seems he’s veering closer towards modern-day Eddie Murphy family-movie territory. And that’s a hit or miss world to live in.

Okay, enough beating around the bush, the answer to the biggest movie star in the world? Well, who could it be other than Sandra Bullock? She’s gracing the cover of Entertainment Weekly this week despite the fact that she’s got nothing to promote and she wasn’t even interviewed. She starred in two massive hits last year, got an Oscar and could get anything greenlit immediately. She was the star of 2009 and is the biggest movie star to grace a cinema screen right now.

But that’s not the answer. She might be the biggest actor in the world, but the biggest movie star right now (and I would argue, for the last decade) is very simple…

PIXAR.

Name me another company, actor, director, etc. in the history of cinema that has never made a film that bombed either critically or commercially. You can’t do it. (Okay, maybe John Cazale?) Every year, Pixar releases a film that grosses a ton of money and tops critics lists. This year, they put out Toy Story 3 and it grossed over 400 million dollars. I don’t think any movie star on the planet can guarantee you half that. Well, except for Pixar.  I’m putting the over/under on the next five Pixar releases at 250 million and I’ll take the over.  I’ll win every time.

Without a doubt, the biggest movie star in the world is Pixar. And it’s not even close.

The Weekend Box Office Report — Four Day and Summer Charts

Monday, September 6th, 2010

Summer of Our Discontent

Domestic box office for the summer season dropped 3% from 2009 on an estimated gross of $4.05 billion. On an even graver note admissions sank at least 10% and possibly as high as 12%.  Following a fast start in early May, movie going appeared to lose steam mid-stream and though the final Labor Day holiday frame contributed a slight 5% weekend boost it was insufficient to close the gap.

Heading into the weekend, Paramount led in market share but were out-gunned at the final shoot out by Sony with the latter closing the season with a 16.5% slice of the big pie to the former’s 15.9%. The summer’s top grossing film was Toy Story 3 with a $408.8 million tally. Five of the top 10 top seasonal grossers were in the 3D format and two others — Inception and Iron Man 2 — had a significant number of large format engagements. The surge of premium price movies proved to be a ferocious audience magnet. Collectively the seven films contributed $1.82 billion to the box office, or 45% of all summer ticket sales.

Despite the potency of such conventionally formatted films as The Twilight Saga: Eclipse and unexpected results for the likes of Grown Ups and The Expendables, box office events are increasingly tilted toward pictures with higher entry fees.  And whereas the historic trend of successful films increasing attendance, the present situation appears to have limited the general publics frequency at the multiplex in what may be a factor of the slowly recovering American economy.  Gloom and doom aside, major gains were made in the independent sector.

The likes of Summit and Lions Gate chose to compete against the majors for a change and the former was a hair’s breath away from nudging Fox out of the top six. Niche titles ranging from the first two portions of the Millennium trilogy, festival favorites such as Winter’s Bone and The Kids Are All Right and critical favorite I Am Love were a significant factor in summer sales.  In all 13 films of this type grossed in excess of $4 million each — a seasonal record that indicates a growing audience for alternative fare.

Though the industry has long contended that there is an insufficient market for mid-range pictures, the absence of a breakout title on the order of The Hangover may have finally sealed that verdict. Summer 2010 certainly underlines that the multiplex comes in just two sizes — big and small.

Weekend (estimates) September 3 – 6, 2010

Title Distributor Gross (average) % change * Theaters Cume
The American Focus 16.5 (6,060) New 2721 19.6
Machete Fox 14.1 (5,290) New 2670 14.1
Takers Sony 13.6 (6,170) -47% 2206 40.1
The Last Exorcism Lions Gate 8.7 (3,030) -64% 2874 33.5
Going the Distance WB 8.6 (2,840) New 3030 8.6
The Expendables Lions Gate 8.3 (2.440) -46% 3398 93.9
The Other Guys Sony 6.6 (2,520) -16% 2607 108
Eat Drink Pray Sony 6.1 (2,300) -29% 2663 70.2
Inception WB 5.8 (3,410) -6% 1704 278.4
Nanny McPhee Returns Uni 4.6 (1,690) -24% 2708 23.4
Despicable Me Uni 3.8 (2,400) -2% 1600 241.3
The Switch BV 3.8 (2.030) -32% 1885 22.2
Vampires Suck Fox 3.7 (1,520) -43% 2434 33
Toy Story 3 BV 2.6 (1,730) 89% 1520 408.8
Piranha 3D Weinstein Co. 2.9 (1,640) -46% 1789 23
Avatar (reissue) Fox 2.8 (3,480) -43% 811 758.1
Lottery Ticket WB 2.6 (1,990) -41% 1310 21
Scott Pilgrim vs. the World Uni 1.9 (2,390) -38% 807 29.2
Salt Sony 1.6 (2,230) -34% 705 115.5
Get Low Sony Classics 1.5 (2,910) -26% 526 5.7
Dinner for Schmucks Par 1.2 (1,540) -45% 804 71.1
Step Up 3D BV .89 (2,050) -44% 434 41.2
Grown Ups Sony .65 (1,950) 88% 333 160.1
Cats & Dogs: Revenge of Kitty Galore WB .64 (1,410) -30% 455 42.2
The Sorcerer’s Apprentice BV .57 (1,600) 63% 357 61.7
Twilight: Eclipse Summit .54 (1,360) -18% 396 298.8
The Kids Are All Right Focus .51 (2,130) -22% 239 19.9

* percentage changes are 3-day to 3-day

Weekend Total ($500,000+ Films) $125.10
% Change (Last Year) 5%
% Change (Last Week) -11%

Also debuting/expanding

We Are Family UTV .32 (4,730) 67 0.32
Cairo Time IFC .22 (3,960) -11% 55 0.9
Mesrine: Killer Instinct Alliance/Music Box .16 (3,110) -38% 52 0.88
Mesrine: Public Enemy no. 1 Alliance/Music Box .15 (3,020) 143% 51 0.23
A Woman, a Gun and a Noodle Shop Sony Classics 33,800 (6,760) 5 0.03
My Dog Tulip New Yorker 14,100 (14,100) 1 0.01
Prince of Broadway Elephant 12,300 (12,300) 1 0.01
White Wedding Mitropoulos 6,700 (1,670) 4 0.01
The Winning Season Roadside At. 6,100 (2,030) 3 0.01
16 to Life Water Dog 3,500 (1,750) 2 0.01

Domestic Summer Market Share (May 7 – September 6, 2010)

Rank Distributor Gross Mkt Share % Change Rank
(in millions) 2009 2009
1 Sony 669.2 16.50% 27% 5
2 Paramount 643.6 15.90% -18% 2
3 BV 611.6 15.10% -12% 3
4 Warner Bros. 514 12.70% -49% 1
5 Universal 499.9 12.40% 54% 6
6 Fox 362.3 8.90% -24% 4
7 Summit 360.6 8.90% 1148% 9
8 Lions Gate 178.5 4.40% 1273% 12
9 Focus 47.3 1.20% 172% 11
10 Weinstein Co. 23.9 0.60% -80% 7
Miramax 22.2 0.50% 158% 13
Sony Classics 18.8 0.50% 6% 10
Other 96.3 2.40% N/A
4048.2 100.00% -3%
% Change 2010 (Other Distributors)
Fox Searchlight -83%

26 Weeks To Oscar: The Year Of… Patience

Monday, September 6th, 2010

The awards season has gotten off to a rousing “uh, okay.”

Yeah, the festival season is upon us and there is a lot of drool dripping over some of these films – including my own happy salivations – but it is easy to mistake strong players using the fests to launch their long, complex, and expensive awards plans and the notion that festival excitement is, in and of itself, an answer. It’s not… at least, not to the positive.

Films will die at VeniTelluRonto™, but even the most robust winners/survivors cannot assume they’re set. Some actors will lock in, probably… but not Picture. Two of last year’s ten nominees premiered at one of these festivals in the year they were released. (The Hurt Locker is the third… which was in Toronto in 2008… and almost failed to sell.) Slumdog was the only one of the five the year before. 2007 saw 4 of 5. But that was the exception that reminds us of the rule. In 2006… 1 of 5.

I’m not saying that these festivals are not a great tool for movie marketers to grab a great deal of attention. (And the Oscar race is a marketing event first and an artistic event second, make no mistake.) And who knows? There are those who feel that TIFF 2010 will have more than half the nominees in its theaters. No reason it can’t be the case. But again… it’s the start of a marathon, not a sprint where the first winners get automatic byes.

There are plenty of players in the game for Oscar 2010, but for the first time in a very long time, there are virtually no “you can lock that in from months away” candidates sitting there. You have Eastwood and you have The Coens and Sony over the moon about Fincher’s The Social Network. After that, even amongst pedigree players, it is hard for anyone to get a realistic temperature out there.

In the immortal words of Nancy Meyers, something’s gotta give. But what?

Danny Boyle has his golden statue and a movie that’s a thriller and a crowd pleaser… but is it Oscar? Mike Leigh is always a threat, but one never knows which film will leap up. Jim Brooks has batted .600 overall, with 3 of his first four films getting BP nods… but it’s been 13 years and a flop since he went to The Carpet.

The next group is pretty muscular, but still, a bit aspirational. Ed Zwick is always around The Money, so maybe a lighter film will get him to gold. Julian Schnabel hasn’t made a movie that didn’t get serious awards interest, but Miral may or may not be “good for The Jews.” Julie Taymor may get Shakespeare back in the game for the first time since Ken Branagh. (You remember Ken… director of Thor… right?) Randall Wallace has been to the dance, but is his horse movie too Disney to be embraced as seriously as it will need to be?

David O. Russell is one of the most storied young directors… but has never been nominated… is The Fighter his The Wrestler? And what of young Aronofsky? Is his thriller too thrilling for The Senior Circuit? Also challenging voters with fresh intensity are Mark Romanek, Anton Corbjin, and Ben Affleck (back, this time starring in his sophomore, somewhat more conventional but still very 70s, directorial effort).

Right in what seems like The Oscar Pocket are Tony Goldwyn with a period overcoming-the-odds flick, Calendar Guy Nigel Cole with a warmer Norma Rae, Tom Hooper segueing from John Adams and the well-liked but unrewarded The Damned United to something more Queen-erific, and Roger Michell doing another turn on classic Jim Brooks.

And the Really Young Set… or at least, young to The Academy: Cholodenko, Boden/Fleck, Cianfrance, and Schneider. All in play for real… but still a bit of a mystery to the voters, who, in reality, are not cineastes, but industry pros, as given to whims as any other large group.

Debra Granik is a remarkable director and undeniably a starmaker, but Roadside Attractions needs to leap into the Oscar game with both feet is her Winter’s Bone is to get out of summer and take a firm position in the awards season. RA also picked up the Bardem-starrer from Alejandro Gonzalez-Inarritu, making them The New Awards Player in town. They have earned a taste for all this, after winning Oscar last year for Best Doc. They just picked up the new Ondi Timoner doc, hoping for a repeat. Roadside certainly doesn’t want to follow too closely in the footsteps of Sidney Kimmel and Bob Yari, as both men have, ahem, narrowed their film interests since they were seen chasing awards. They don’t have the support of horny vampires, a la Summit. But in the land of 10 Best Picture nominees and extremely strong candidates for Actor & Actress, it may be their time.

And who has the fullest stable of contenders? Harvey Weinstein… natch. But damned if I know whether he has the cash, staff, and will to grab what, from a distance, could easily be 2 BP slots out of 10.

Of course, there are the pictures that have already done their big theatrical releases: Toy Story 3, Inception, and Shutter Island. Plus we’ll see pushes from Alice in Wonderland and How To Train Your Dragon.

Floating out there are a new Peter Weir film (aka, the Scott Rudin movie that has no distribution) and a first from screenwriting Oscar winner William Monahan. But who wants to jump onto a moving train to get them into the race in the next 3 months?

And Tyler Perry’s presence is now official. And if he doesn’t get some love, Academy members could just find themselves Madeaed. Watch out.

Does any of this make you feel more settled about what happens next?

Thing is… it will turn into some solids as we move forward. It always does. And those sure bets are often not as sure as we all like to think. But right now, there is a lot more passionate churning about every category but Best Picture. And I have to say… kinda cool for a change.

Best Picture Chart

Thursday, August 5th, 2010
BEST PICTURE
Picture
Studio
Director
Stars
Comment
The Films Most Likely (by release date)
June 18
Toy Story 3
Disney
Unkrich
July 16

Inception
WB
Nolan
DiCaprio
July 30
Get Low
SPC
Schneider
Duvall

Spacek

Murray

Oct 22
Hereafter
WB
Eastwood
Damon
Dec 25
True Grit
Par
Coens
Bridges

Brolin

Damon

The Next Tier Of Likely (by release date)
Dec 17
Everything You’ve Got
Sony
Brooks
Witherspoon

Nicholson

Oct 1

The Social Network
Sony
Fincher
Eisenberg
Nov 12
Morning Glory
Par
Michell
McAdams

Ford

Oct 8
Secretariat
Dis
Wallace
Lane
Nov 24
The King’s Speech
TWC
Marshall
Firth
Dec 1
The Black Swan
FxSch
Aronofsky
Portman
Nov 19
Made In Dagenham
SPC
Cole
Hawkins
Dec 25

Somewhere
Focus
Coppola

Dorff

Fanning

The Rest Of The Legitimate Contenders (by release date)
Feb 19
Shutter Island
Par
Scorsese
DiCaprio

June 11 Winter’s Bone
RdAtt
Granik
Lawrence
July 9
The Kids Are All Right
Focus
Cholodenko
Bening

Moore

Aug 13
Eat Pray Love
Fox
Stone
J Roberts
Sept 1
The American
Focus
Corbijn
Clooney
Sept 15
Never Let Me Go
FxSch
Romanek
Knightley

Mulligan

Garfield

Sept 17
The Town
WB
Affleck

Renner

Hall

Cooper

Sept 24

It’s Kind Of A Funny Story
Focus
Boden/

Fleck

E Roberts
Sept 24
Wall Street 2
Fox
Stone
Douglas

Mulligan

Oct 15
Conviction
FxSch
Goldwyn
Swank
Nov 5
127 Hours
FxSch
Boyle
Franco

Mara

Nov 24
Love & Other Drugs
Fox
Zwick
Gyllenhaal

Hathaway

Dec 1
Miral
TWC
Schnabel
Dec 10
The Fighter
Par/Rel
O. Russell
Wahlberg
Dec 10
The Tempest
Mir
Taymor
Mirren
Dec 29
Another Year
SPC
Leigh
Broadbent

Staunton

Dec 31
Blue Valentine
TWC
Cianfrance
Gosling

Williams

???
Biutiful
?
Gonzalez-

Inarritu

Bardem
???
London Boulevard
?
Monahan
Knightley

Farrell

30 Weeks To Go Yeah… It’s Time To Start Thinking Oscar Again

Thursday, August 5th, 2010

We’re a few weeks away from Venice/Telluride/Toronto, which kicks off the Oscar season in one 19-day period. What these festivals do is to get a few titles rolling, but mostly, they start eliminating would-be contenders from the race.

It’s not just press, fans, and reality in play here … it’s the studios too. Fox Searchlight has four Oscar-thinking films this fall, really leading the pack in density of potential. And they will throw all four at the wall and see what sticks in the next seven weeks. Darren Aronofsky and Danny Boyle, who shared the Oscar Wars of 2008, are both back with Black Swan and 127 Hours, respectively. The great Mark Romanek, who rarely makes features, lands in theaters just days after his Toronto slot with Never Let Me Go, featuring Oscar-nominated girl goddesses Carey Mulligan and Keira Knightley (plus Spider-Man!). And then there is perhaps the wildest of the cards, Conviction, starring two-time Oscar winner Hilary Swank as a hard-ass woman out of her depth, but unable to be deterred … sounds swanky, eh?

Searchlight, which is as good as anyone in the Oscar game, will do as they have done repeatedly in the past … put the work out there … test the waters … smell the breeze … set their real strategy for the fall. It’s ballsy, but they get the joke. There are two pushes going on for these films: the films need to work commercially, and if they can also work as Oscar-bait – especially if it improves their commercial prospects – great.

I’m not saying that Searchlight won’t honor their directors and their sense of what’s necessary. But how realistic the future for these films is in awards season will be determined under festival circumstances. Aronofsky would likely have gotten a BP nod for The Wrestler in a 10-film field … so Black Swan will be measured in that way … unless it plays badly. Is the Boyle an Oscar-bait film or just commercial? The release date says that it is probably commercial, but they will see how it plays. And Conviction could be a dark horse surprise, hitting people hard in the heart and sticking. You never know.

Rule of thumb overall, not just for Searchlight, is that you can secure acting nominations in September, but you need to ride it out for much longer if you’re looking for a Best Picture nod. So from the outside, one can assume that the September 15 release date means that they don’t really think of Never Let Me Go “that way” and would be happy if Knightley or Mulligan can stir it up. (Carey also has Fox’s Wall Street 2: Money Never Sleeps due nine days after Never. There is some buzz for her in Supporting there.)

Looking back at 2010 to date … well, let’s not yank chains …

Shutter Island is brilliant, but its legacy is not the strongest. Still, it’s one of the very few realistic pre-September hopefuls. Toy Story 3 will test to see whether we are now going to see a Pixar film in the ten every year. The only other 3s to get nominated were Godfather III and Lord of the Rings: Return of the King.

Inception, which inspires lots of debate and discussion, won’t win many critics awards (though Nolan might, for director or writing), and would be very unlikely in a field of five … but becomes likely in a field of 10. And last, but not least by any means, Get Low, a very small, intimate portrait of a man considering the end … but funny … and with sure-bet nominated performance by Robert Duvall, possibilities for Sissy Spacek and Bill Murray (a long shot), and a first-time director.

That’s it for the pre-September titles with realistic Best Picture ambitions. There are plenty of additional titles with potential for acting, writing, and other noms. Of these four, I like three to get in.

Moving back into the fall … let’s start with the surviving Dependents…

Focus Features, like Searchlight, has an interesting line-up. They have the hit indie of the summer, The Kids Are All Right, though it seems more likely to break through in acting and writing than elsewhere. They are releasing The American, a George Clooney action-drama from Anton Corbijn, the legendary short-form director who is making his second feature here. The September 1 slot would smell funny … except that that is where they launched The Constant Gardener, which won Rachel Weisz an Oscar and did surprisingly strong adult business.

Anna Boden & Ryan Fleck (Half Nelson and Sugar), who are highly thought-of young directors, are up next with It’s Kind Of A Funny Story, which seems to be a psych ward ro-mental comedy … (500) Days of Summer with better meds. And what seems to be The Big Dog for the distributor is Somewhere, the new one from Sofia Coppola, who puts Stephen Dorff in the Bill Murray seat in what seems to be her version of Jim Brooks’ failed I’ll Do Anything … but without music being anywhere near it. (Was that an obscure and twisted enough list of references for you?)

Sony Classics always makes a big splash in Toronto. This year, their new product will feel familiar, but with no expected 95 mph fastball like Capote or Penelope Cruz on hand. Nigel Cole gives Sally Hawkins another Oscar shot with the bright & breezy version of Norma Rae in Made in Dagenham. The great Mike Leigh returns with the Cannes-launched Another Year. And Sylvain Chomet, who threatened to upset Finding Nemo (which had that year become the biggest grossing animated film of all time) with The Triplets of Belleville, will now face this year’s threat to become the new biggest-grossing animated film of all time (Toy Story 3) with L’illusionniste. Of course, SPC’s big gun for Oscar will be Get Low, mentioned above as one of the few pre-September contenders this year.

In spite of being sold, Disney’s Miramax division is still scheduled to release The Tempest, now off the table for Toronto but premiering in Venice and then centerpiecing the NY Film Festival. However good or great the film, it is hard not to imagine that NY was a much cheaper choice than Toronto and that the plan was hatched from that perspective as much as any other. Taymor’s last two films (Across The Universe and Frida) played Toronto. Titus, a Christmas Day release, did not. I LOVE Titus. Hopkins was stunning. The imagery was truly spectacular. And for very tough Shakespeare, it was very accessible. We’ll see what comes of a female Prospero, though the cast, from Mirren down, is absolutely first rate.

There are only three True Indies who have shown themselves to have Oscar firepower.

The Weinstein Company is not without ammunition this season, even if the company hasn’t released a film this year (well … one … on two screens … oy.) They’ll release The Tillman Story in a couple of weeks, in time to qualify for Oscar noms without a sneaky run in a corner of LA. But that’s a doc play only. The loudest noise for Oscar will be around Julian Schnabel’s Miral, a Palestinian-Israeli flick that is all but guaranteed to get months of stories and op-eds in the NY Times, as well as being a favorite of Fox News for not being 100% pro-Israel. Julian and his pajamas will be the hottest Fox topic since Obama’s birth certificate.

Nowhere Boy is the John Lennon bio-pic-ish film, which has left both fans and the non-plussed in its wake. Also on the docket, Sundance slow-sellers The Company Men and Blue Valentine. Blue Valentine has more heat … but also more people who HATE the film. And perhaps the dark horse for their season … The King’s Speech, a Brit tale of a stammering king, loaded with faves like Colin Firth, Geoffrey Rush, Guy Pearce, Helena Bonham Carter, Michael Gambon, Tim Spall, Derek Jacobi and so on.

Lionsgate is not scheduled to be in the Oscar game this year. The one possible last-minute entry would be Tyler Perry‘s For Colored Girls Who Have Considered Suicide When the Rainbow is Enuf, a classic piece of theater converted with an all-star cast. The film is currently slotted for Martin Luther King Day weekend, but it’s hard to imagine that Perry is going to settle for this to be another commercial success. We’ll see.

Summit won Best Picture last year, but has no film in position to chase the award this year. There are a couple of interesting floaters out there – no US distributor – in William Monahan‘s London Boulevard and Alejandro Gonzalez Inarittu‘s Biutiful. Either could end up with Summit just before or after Toronto … or not. All that really matters for Summit is caring for the fang hags, so it’s hard to imagine the studio getting into a tough sell like Biutiful. If London Boulevard gets some heat, maybe.

And this year’s Little Indie Distributor Who Could – last year, it was Oscilliscope with The Messenger – is Roadside Attractions, who could hit an awards jackpot with Jennifer Lawrence‘s performance in and Debra Granik and Anne Rosellini‘s script for Winter’s Bone, a film that drew a lot of LA eyeballs during a slow summer for quality films. Could that convert to a Best PIcture nod? It’s a longshot… but that’s a lot better than a no shot.

Moving on to The Majors …

The two major studios deepest into this season will be Warners, Sony, and Paramount, each with at least two serious contenders and at least one interesting Maybe Something.

Paramount closes out the season with big potential films David O. Russell‘s The Fighter (via Relativity Media) and, especially, The Coen Bros’ True Grit. Not much to say about those, except, “Let me at ‘em!” A dark, dark horse for the studio is the comedy Morning Glory, directed by Roger Michell. Could it be this year’s unexpected Working Girl? It has the right players. And you never know. I know that I am looking forward to seeing Harrison Ford playing a prick for laughs. And McA still remains The Superstar Most Likely.

Sony is relying on David Fincher, who scored 13 nominations with The Curious Case of Benjamin Button, to deliver some golden action with The Social Network. The studio is very high on the film and decided to open the film at the New York Film Festival, precluding every festival before it. On either side of this one is Eat Pray Love, a film in the same slot as Julie & Julia, with similar awards aspirations and higher commercial expectations, and Everything You’ve Got, a James Brooks film with Oscar winners Nicholson and Witherspoon and princes-in-waiting Paul Rudd and Owen Wilson.

Warner Bros has Inception already in play and I think it’s safe to assume that they will push it. They also have the new Affleck film, The Town. The release date makes me nervous, but his first feature behind the camera was so promising, this film has to be considered. Also, they have a slightly more veteran director, Clint Eastwood, with what sounds like an Arriaga-esque triptych of stories involving death. Hereafter. The biggest surprise on this one is that it is not opening or closing NYFF? So the studio will know where they are before October is over – their commercial onslaught begins in December – and decide how into the Oscar game they are.

One additional potential player for WB is Due Date, the new comedy from the director of The Hangover 2 … and Robert Downey, Jr., who they could chase acting nods for after he managed to be nominated for being funny in blackface once before.

he other three majors are not going into the season with a deep awards line-up … but that doesn’t mean they can’t get nominations or even the Big Win.

“Big” Fox’s only real Oscar play this year is Ed Zwick’s Love and Other Drugs. If any director should be excited about 10 nominees, it’s Zwick, who has been right there and missed the cut a number of times in his career. Ironically, his two BP nominations are for Traffic and Shakespeare In Love … OPF … Other People’s Films. Of course, this is a romantic comedy, so not the serious turf of Glory or The Last Samurai or Blood Diamond. But who knows? Wall Street: Money Never Sleeps will be touted … but the September release date is not a good sign. Acting campaigning is the most likely trend here.

Besides Pixar’s Toy Story 3, Disney is also in the Oscar hunt with Secretariat. The owner is too female, the jockey’s from Entourage, the trainer’s too scary, and the audience is too forgetful to remember that Seabiscuit was only seven years ago … they hope.

And Universal is pretty much out of the Best Picture game this year. They will focus on a Best Animated Film push for Despicable Me … which will be most interesting because Universal stalwart Tony Angellotti handles Oscar for Disney for animation only. Universal will soldier along in-house with a hand from a consultant or two while Tony does his very successful thing for Disney.

So, there you go … a starting point. Things will change – including the design of this page after seven seasons – as we get through Toronto and into October. But you have to start somewhere, right?

Bang Bang Man Moron

Sunday, August 1st, 2010

It was déjà vu all over again as funny buddy cops and stereoscopic hip hoppers joined the summer box office fray. The cruiser bruisers of The Other Guy debuted at the top of the movie charts with an estimated $35.7 million while the foot stompers of Step Up 3D slotted third overall with a disappointing $15.4 million.

A couple of new entries from the majors fulfilled contract obligations sans distinction. Middle Men bowed with $323,000 at 252 venues and the young love Flipped entered three markets to a gross of $233,000 on 45 screens. Both have little chance of more than token expansion.

In the niches there were solid returns of $394,000 for local hero Filiere 13 in Quebec and impressive response for Telegu-lingo Don Seenu of $224,000 while Hindi entry Aisha … Don’t Be Cupid was tepid with box office of $153,000. The dissolute twentysomethings of Twelve failed to register a pulse with just $87,800 from 231 playdates.

Among a raft of exclusive freshmen the best results included Cairo Time with $66,500 at five sites; a $16,100 tally on two screens for Venice prize-winner Lebanon; and a dozen venues posting $68,200 for large screen pictorial The Wildest Dream.

The fragmented marketplace experienced its first downturn in two months and the prognosis for the rest of summer fails to brighten as a handful of wide releases are poised in the wings next Friday. The current weekend added close to $135 million in sales that amounted to a 10% slip from last weekend and an 11% decline from 2009 when debuts of GI Joe: The Rise of Cobra and Julie & Julia led with respective B.O. of $54.7 million and $20 million.

Will Ferrell and Mark Wahlberg dusted off the buddy cop genre effectively and got essentially anticipated results for The Other Guys. But it’s generally been a brutal season for comic fare and as competition ramps up in August side-stepping commercial pitfalls will only escalate.

Step Up 3D hoped to expand its audience by extending its perspective. But exit polls indicated that the film played to the core crowd who embraced 3D playdates with those engagements comprising 80% of ticket sales that out-distancing conventional showing with averages two and half times more potent.

It’s been 57 years since Kiss Me Kate employed 3D for dance and earlier this year the British StreetDance plumbed Step Up terrain and grossed an impressive $46 million in European and Asian engagements.

“3D is ideal for dance,” observed Step Up choreographer Jamal Simms. “There was very little that had to be altered for the process because you’re always working with foreground and background movement to provide perspective. But when you start to factor in the elements — dust, water — the emotional component ramps up.”

Step Up 3D had day and date openings in 11 countries via Summit and UPI. In the UK it grossed $3.2 million to rank second to Toy Story and was just behind Inception in Australia with $3 million.

Studios appear to be having a tougher time selling movies not targeted toward audiences under the age of 25 … or perhaps they’ve simply given up. Both Middle Men, an unconventional fact-based look at pornography and the internet and the first love Flipped needed a TLC approach the majors seem loathe to devote to make the difference between write off and success d’estime.

One can also disregard the notion that the marketplace is going to thin out anytime soon with news this week of new companies with capitol to produce and distribute films. The volume of movies this summer combined with at least a dozen alternative pictures playing well and holding screens has translated into a very fragmented marketplace. Next weekend’s release of five new national openings should apply the hammerlock to a lot of mainstream titles currently on screen as well as specialized fare that managed to crossover. As one mainstream distributor noted, forget about finding 3,000-screen launches until after Labor Day … there’s no room at the inn.

– Leonard Klady


Weekend Estimates: August 6 – August 8, 2010

Title Distributor Gross (average) % change * Theaters Cume
The Other Guys Sony 35.7 (9,780) New 3651 35.7
Inception WB 18.5 (5,420) -33% 3418 227.6
Step Up 3D BV 15.4 (6,340) New 2435 15.4
Salt Sony 10.9 (3,290) -44% 3317 91.8
Dinner for Schmucks Par 10.4 (3,470) -56% 3004 46.7
Despicable Me Uni 9.4 (2,740) -40% 3413 209.4
Cats & Dogs: Revenge of Kitty Galore BV 6.8 (1,840) -44% 3705 26.4
Charlie St. Cloud Uni 4.6 (1,700) -63% 2725 23.4
Toy Story 3 BV 3.0 (1,730) -42% 1714 396.2
The Kids Are All Right Focus 2.6 (2,600) -27% 994 14
Grown Ups Sony 2.4 (1,370) -47% 1769 155.7
The Sorcerer’s Apprentice BV 2.3 (1,310) -48% 1766 57
Twilight: Eclipse Summit 2.3 (1,330) -43% 1704 293.1
Ramona and Beezus Fox 1.5 (1,040) -59% 1478 21
The Last Airbender Par .67 (1,050) -63% 639 128.9
The Karate Kid Sony .63 (1,460) 6% 432 173.9
The Girl Who Played with Fire Music Box/Alliance .45 (2,600) -17% 173 4.2
Shrek Forever After Par .43 (1,400) -25% 308 237.2
Predators Fox .41 (900) -62% 454 50.5
Filiere 13 Alliance .39 (4,610) New 85 0.6
Middle Men Par Vantage .32 (1,280) New 252 0.32
Weekend Total ($500,000+ Films) $127.10
% Change (Last Year) -11%
% Change (Last Week) -10%
Also debuting/expanding
Flipped WB .23 (5,180) New 45 0.23
Don Seenu Great India .22 (8,960) New 25 0.22
Get Low Sony Classics .21 (8,210) 143% 26 0.34
Aisha … Don’t Be Cupid Viva .15 (3,260) New 47 0.15
Restrepo Nat.Geo .11 (2,270) 48% 49 0.81
Twelve Hannover .09 (380) New 231 0.09
The Concert Weinstein Co. .09 (3,470) 95% 27 0.19
The Wildest Dream National Geo 68,200 (5,680) New 12 0.07
Cairo Time IFC 66,500 (13,300) New 5 0.07
Disappearance of Alice Creed Anchor Bay 49,700 (4,140) New 12 0.05
Lebanon Sony Classics 16,100 (8.050)

New

2 0.01
The Sicilian Girl Music Hall 5,900 (5,900) New 1 0.01
Death of Alice Blue Toothin 3,300 (3,300) New 1 0.01
Brotherhood Olive 2,250 (2,250) New 1 0.01

Domestic Market Share: January 1 – July 23, 2010

Distributor (releases) Gross Market Share
Paramount (10) 1144.1 17.30%
Fox (13) 1143.3 17.30%
Warner Bros. (18) 1024.5 15.50%
Buena Vista (11) 1003.5 15.20%
Sony (18) 615.1 9.30%
Universal (10) 560.1 8.50%
Summit (9) 408.4 6.20%
Lionsgate (8) 242.9 3.70%
Fox Searchlight (4) 69.9 1.00%
Overture (4) 67.4 1.00%
MGM (1) 50.4 0.80%
CBS (2) 50 0.80%
Sony Classics (12) 40.4 0.60%
Weinstein Co. (4) 34.7 0.50%
Other * (201) 159.8 2.40%
* none greater than 0.4% 6614.5 100.00%

Top Domestic Grossers: January 1 – July 23, 2010

Title Distributor Gross
Avatar * Fox 466,085,966
Toy Story 3 BV 370,499,039
Alice in Wonderland BV 334,191,110
Iron Man 2 Par 310,401,894
Twilight: Eclipse Summit 272,641,092
Shrek Forever After Par 234,620,150
How to Train Your Dragon Par 217,581,231
The Karate Kid Sony 170,612,858
Clash of the Titans WB 163,214,888
Despicable Me Uni 137,600,845
Grown Ups Sony 134,812,086
Shutter Island Par 128,051,522
The Last Airbender Par 119,091,769
Valentine’s Day WB 110,509,442
Sherlock Holmes * WB 106,967,985
Robin Hood Uni 104,945,305
Inception WB 100,158,412
Alvin and the Chipmunks: The Squeakquel Fox 98,887,330
Date Night Fox 98,344,369
The Book of Eli WB 94,885,859
* does not include 2008 box office

Dating Tips From Ken

Thursday, July 8th, 2010

Toy Story 3 Meets Dancing With the Stars

Thursday, July 8th, 2010

Cheryl and Tony of Dancing with the Stars  + Jess and Spanish Buzz = Dancing.

Wilmington on Movies: Toy Story 3, The Killer Inside Me, The A-Team and Marmaduke

Thursday, June 17th, 2010

Toy Story 3 (Four Stars)
U. S. Lee Unkrich, 2010

Toy Story 3 is just what we’ve come to expect from Pixar: a brilliantly conceived and immaculately animated knockout of a family show (more…)

Toy Story 3: Meet Ken, He’s Groovy!

Tuesday, June 1st, 2010

Toy Story 3: High Tech

Monday, May 24th, 2010

When toys IM …

Toy Story 3: Paranormal

Monday, May 24th, 2010

Time for a little paranormal activity – the Toy Story way …

Toy Story 3: Behind the Scenes at Sunnyside

Thursday, May 20th, 2010

Toy Story 3: Mission III

Wednesday, May 12th, 2010

Toy Story 3: Mission II

Thursday, May 6th, 2010

Showest Serves Up Newsworthy-Lite Fare

Monday, March 22nd, 2010

LAS VEGAS — Exhibitor or journalist, one no longer attends ShoWest for its newsworthiness. Celebrity sightings are duly noted, as are the latest improvements in cookie-dough confections and sneak previews of tent-pole movies.

The absence of any real news went out with the administration of the late, ever-quotable Jack Valenti. When Valenti was ringleader of the MPAA circus, he would invite reporters to breakfast at on ungodly hour on the morning of the opening day, so they could fill their notebooks with data, statistics, dire warnings about over-spending and piracy, and praise for the ratings system he invented.

Those sessions no longer exist. All relative box-office data is released ahead of ShoWest, and the MPAA no longer reports costs related to the production and marketing of studio films. If there was one thing highly paid executives didn’t like about their former chief lobbyist in Washington, it was being admonished for their absurd budgets and lavish spending. It was especially unpleasant when Valenti borrowed from the Bible, Greek mythology and Shakespeare to make his points.

Even if all succeeding MPAA czars will be required to link world peace to the end of movie piracy, the days of rhetorical sturm und drang at ShoWest are long gone. In case anyone was keeping score at home, outgoing MPAA boss Dan Glickman announced that lots of people are making lots of money in Hollywood – thanks, in large part, to 3-D and foreigner revenues — even if 90 percent of its titles suck. And, copyright infringement continues to threaten our and every other democracy.

Amazingly, perhaps, after several years of pessimistic debate over the future of digital cinema and 3-D, there appears to be a shortage of screens capable of showing advanced 2-D and 3-D movies. The extraordinary success of Avatar and Alice in Wonderland provided merely the latest proof that 3-D is here to stay. It was only two years ago that the industry was stunned by the box-office success of Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, and some observers feared it was a fluke occurrence. Now, 3-D movies are circling multiplexes like so many airplanes awaiting clearance to land in a storm.

With Avatar and Alice still selling Hefty bags full of popcorn for exhibitors – and 3-D hardware at a premium – the arrival of several major titles is reason for some concern. The imminent release of DreamWorks/Paramount’s How to Train Your Dragon and Warner Bros.’ re-formatted Clash of the Titans has prompted several studios to pressure exhibitors to clear – or retain – 3-D space for their titles. The penalty would be the withholding of 2-D versions of the same movies.With the release of such sure-fire titles as Toy Story 3, Shrek Forever After and Harry Potter and the Deathly Hallows, Parts I and II right around the corner, distributors are busy marking their territory.

While screen manufacturers, such as Harkness, pledged to ramp up production of 3-D-friendly screens, studios promised to continue making blockbuster movies. Nineteen 3-D movies are scheduled for release in 2010, alone. No one at ShoWest wanted to consider the downside, however. If, for example, the quality of such entertainment declined to the point where it ceased to be a lucrative diversion, the boom might quickly go bust.

Patrick Corcoran, spokesman for the National Association of Theatre Owners, voiced his concern that overexposure to 3-D format “might wear your audience out,” while the potential oversaturation of specialized screens in a market could cut into profits for competing exhibitors. Their ability to charge consumers extra for the privilege of watching movies in 3-D and large format could also be impacted.

Indeed, the biggest bummer all week came after Disney/Pixar announced it wouldn’t be able to preview Toy Story in 3-D. Anticipation had caused block-long lines to form outside the Paris and Bally’s Hotel theaters. It turned out, however, that the dispersal of 3-D glasses ahead of the screening was to facilitate the animated short, Night and Day. Undeniably fun to watch, Toy Story 3 lacked a certain je ne sais quoi in 2-D.

Ironically, the ShoWest schedule — apart from a sneak of Harry Potter and Technicolor’s product demonstration — was mostly devoid of 3-D presentations. In previous years, attendees had enjoyed full screenings and snippets of Up, Cloudy With a Chance of Meatballs, Battle for Terra, Journey to the Center of the Earth, Kung Fu Panda and Monsters vs. Aliens. If nothing else, these films assured exhibitors of the seriousness with which the major studios were taking 3-D.

With the proof of that commitment already in the pudding, this year’s selection of previews included Toy Story 3, in which the non-human characters must deal with Andy’s coming of age; Summit’s sumptuous romance, Letters to Juliet, with Amanda Seyfried and Vanessa Redgrave; the Sony crowd-pleaser, The Karate Kid, which contemporizes the 1984 hit by setting it completely in China and substituting Jackie Chan for Pat Morita; Lionsgate’s insanely frenetic, Kick Ass, a superhero epic that was as funny as it was hyper-violent; CBS Films’ second feature, the urban rom-com Back-Up Plan, in which Jennifer Lopez is unable to find the perfect mate and father to her children … until she becomes pregnant, natch; Warner Bros.’ star-studded showcase offered glimpses of Sex and the City 2, the 3-D Clash of the Titans, Todd Phillips’ Due Date,” with Robert Downey Jr. and Zack Galifianakis, and the Jerry Bruckheimer-produced Prince of Persia: The Sands of Time, an action-adventure that makes Pirates of the Caribbean look lethargic, by comparison. The Monday-night indie showcase, which last year, previewed The Hurt Locker, offered Focus’ The Kids Are Alright, an offbeat family dramedy, with Annette Bening, Julianne Moore, Mark Ruffalo and Mia Wasikowska; Apparition’s Aussie thriller, The Square; Roadside Attractions darkly comic, The Joneses; Sony Classics’ Get Low, with Bill Murray, Robert Duvall and Sissy Spacek; and Zipline’s go-karting doc, Racing Dreams.

(It’s worth remembering, perhaps, that Sandra Bullock’s commercial comeback can be traced to last year’s ShoWest preview of The Proposition, which exhibitors loved. Another future Oscar-winner, The Cove, was screened here in 2009.)

– Gary Dretzka
March 22, 2010