Box Office Archive for January, 2006
And About That Revolutionary Day & Date Release…
Let’s see how they spin this…
And I don’t just mean at 2929 or Magnolia. The media outlets that have invested enormous space and support for Steven Soderbergh’s Bubble have a lot of ‘splainin’ to do.
Klady estimates $72,300 on 32 screens or a $2260 per screen average. That is the worst per-screen of any of the ten new releases this weekend… by more than 50% in the closest case.
And I didn’t see 1/20th the media attention to Roving Mars or even Tristam Shandy.
The question that now has to be asked – ironic as hell – is why the investors wasted money releasing the film in theaters at all. The $40,000 in rentals could not have covered the print ads, much less anything else.
There is nothing wrong with a small movie or the notion of a direct-to-DVD qualiy, big name film. The only good reasons for Bubble to be in theaters this weekend were hype and ego.
But I am expecting a more clever response than that. Bring on that Pirates of The Caribbean 2 day and date release!!!!
Momma's Got A Gun
Update – Sunday Estimate by klady
3-Day Estimates / Weekend / % Change / Cume
Big Momma’s House / 27.4 / – / 37.4
Nanny McPhee / 14 / – / 14
Underworld: Evolution / 10.8 / -60% / 44
Annapolis / 7.5 / – / 7.5
Hoodwinked / 7.3 / -30% / 37.6
Brokeback Mountain / 6.3 / -16% / 50.7
Glory Road / 5.1 / -42% / 34.7
Last Holiday / 4.9 / -44% / 32.7
Chronicles of Narnia / 4.3 / -31% / 277.7
Fun with Dick & Jane / 3.6 / -37% / 106.3
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Why is it that MAtrin Lawrence with breasts is so eternally funny? Well, Fox did the right thing here. The bathing suit campaign took an old idea that people liked and made it look fun again.
Nanny McPhee smelled bigger to me, though the limited advertsising probbaly assured otherwise. It we be interesting to see what kind of legs the old girl has.
You do the rest… my computer battery is running out.
Big Momma’s House 2 / 7.7 / – / 3261 / 7.7
Nanny McPhee / 3.6 / – / 1995 / 3.6
Underworld: Evolution / 3.4 / -66% / 3207 / 36.6
Annapolis / 2.6 / – / 1605 / 2.6
Brokeback Mountain / 1.8 / -16% / 1654 / 46.3
Hoodwinked / 1.6 / -24% / 3020 / 31.9
Glory Road / 1.5 / -41% / 2397 / 31.1
Last Holiday / 1.4 / -42% / 2442 / 29.2
Fun with Dick & Jane / 1.1 / -37% / 2132 / 103.8
Chronicles of Narnia / 1 / -27% / 2170 / 274.4
The Matador / 1 / 789% / 885 / 2.6
Sunday Box Office
I don’t have the numbers yet, but an on the run, so I will leave it to you all to check out Klady and have the discussion.
From the Friday numbers, it looks like a solid expansion for Brokeback Mountain. And as expected, great marketing overcomes crappy movie just like the first time on Underworld: Look At Kate’s Ass Some More.
Underworld 2/ Screen Gems/ 27.1 ((8460) / / 3207 / 27.1
Hoodwinked / Weinstein Co. / 16.7 (6,960) / – / 2394 / 16.6
Glory Road / BV / 16.4 (7,400) / – / 2222 / 16.4
Last Holiday / Par / 14.9 (5,940) / – / 2514 / 14.9
The Chronicles of Narnia / BV / 13.1 (4,050) / -35% / 3224 / 264.3
Hostel / Lions Gate / 11.7 (5,010) / -40% / 2337 / 36.9
Fun with Dick and Jane / Sony / 10.4 (3,220) / -27% / 3239 / 94.3
King Kong / Uni / 9.2 (3,280) / -40% / 2814 / 204.7
Tristan & Isolde / Fox / 7.9 (4,260) / – / 1845 / 7.9
Brokeback Mountain / Focus / 7.1 (10,380) / 3% / 683 / 32.1
Cheaper by the Dozen / Fox / 6.8 (2,450) / -40% / 2773 / 74.7
Friday Estimates By Klady
Not a lot to say. Glory Road and Last Holiday are both movies aimed at specific niches and should remain strong in those niches. Even off 58%, Hostel has done fine for Lions Gate and continues to do okay with its niche. And Hoodwinked, which has barely been advertised or touted, could do $9 million in its niche market, which while even behind the $12.2 million weekend for Derailed, has to be considered the Weinstein Company
93 Comments »Weekend Estimates 1/2/06
Why do I find the box office so boring right now?
Probably because the boundaries are already pretty well defined and now the jostling is simply for position.
There is no reason to think that King Kong won