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Weekend Box Office Report — December 19

Sunday, December 19th, 2010

Da Doo Tron Tron

TRON: Legacy commanded the multiplex with an opening salvo estimated at $43.4 million. The movie stocking was stuffed with two other new releases plus a couple of platform films that went wide to significant response.

Yogi Bear filched $16.6 million to rank second in the marketplace while the star-laden romantic comedy How Do You Know struggled to position eight with $7.5 million.

The Fighter proved itself a contender with a $12.1 gross and Black Swan spread its wings with an impressive $7.9 million. Meanwhile there were two freshmen titles tossing their hat into the ring for award season. The starkly dramatic Rabbit Hole had an encouraging $51,700 from five venues while Casino Jack failed to beat bank with $32,100 at seven tables. In Quebec, local action comedy L’Appat had a soft debut of close to $170,000.

Overall weekend revenues saw a significant boost from the early December doldrums, but couldn’t quite overtake 2009 box office when Avatar arrived at the multiplex. Friday domestic box office inched past $10 billion (4 days faster than last year) and through the weekend it stands just 1% better than at this point last year.

The current session promised an even better result than transpired with new entries appealing to different demographics. Only TRON: Legacy conformed to tracking that predicted a result between $40 million and $45 million. The 28-year hiatus from the original has allowed the 1982 movie to accrue a cult status and brought out an avid young male audience. Stereoscopic engagements accounted for an unusually strong 80% plus, though their numbers accounted for 55% of its screen count. Its ultimate potency will be determined by building a wider audience.

The animated-live action Yogi Bear was expected to gross in the low $20 million but came up short several pic-a-nic baskets. It won’t expand beyond the family market and should limp through the holiday season. How Do You Know is already hobbled and while there were low expectations of $10 million to $12 million it failed to meet an already low bar.

The session generated roughly $135 million for a 47% bump from the prior weekend but dipped 4% from 2009. Last year’s Avatar bow of $77 million led the frame with The Princess and the Frog trailing behind with $12.2 million and Did You Hear About the Morgans? limping into theaters with $6.6 million.

Black Swan shows early signs of becoming the season’s adult hit. Though the film has divided critics and the public, it has generated fierce debate that’s translated into sales … an asset in short supply for the likes of such films as 127 Hours and Fair Game. The Fighter, while not a knockout, looks likely to get traction from awards season recognition in a race that seems — despite already announced critics awards and the Golden Globe announcement — a bit amorphous.

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Weekend Estimates – December 17-19, 2010

Title Distributor Gross (average) % change * Theaters Cume
Tron: Legacy BV 43.4 (12,580) NEW 3451 43.4
Yogi Bear WB 16.6 (4,710) NEW 3515 16.6
The Chronicles of Narnia: Voyage of the Dawn Treader Fox 12.5 (3,530) -48% 3555 42.9
The Fighter Par 12.1 (4,850) 2503 12.6
Tangled BV 8.7 (2,720) -39% 3201 127.9
The Tourist Sony 8.4 (3,040) -49% 2756 30.5
Black Swan Fox Searchlight 7.9 (8,260) 140% 959 15.3
How Do You Know Sony 7.5 (3,030) NEW 2483 7.5
Harry Potter & the Deathly Hallows, Part 1* WB 4.8 (1,690) -43% 2860 265.5
Unstoppable Fox 1.8 (980) -51% 1874 77.4
Burlesque Sony 1.3 (880) -58% 1510 35.4
Due Date WB 1.2 (1,060) -52% 1157 97.3
Love and Other Drugs Fox 1.1 (970) -64% 1093 30.2
The King’s Speech Weinstein Co. 1.1 (24,880) 81% 43 2.9
Megamind Par .69 (680) -73% 1025 141.6
127 Hours Fox Searchlight .51 (1,660) -49% 307 9.3
Faster CBS .41 (620) -76% 660 22.5
Red Summit .31 (710) -28% 439 88.4
The Social Network Sony .29 (1,270) 2% 228 91.9
Fair Game Summit .23 (860) -59% 268 8.7
Weekend Total ($500,000+ Films) $129.60
% Change (Last Year) -4%
% Change (Last Week) 47%
Also debuting/expanding
L’Appat Alliance .17 (2,350) 72 0.17
I Love You Phillip Morris Roadside .14 (2,830) -10% 49 0.51
The Tempest Miramax/Maple 52,400 (2,490) 22% 21 0.12
Rabbit Hole Lionsgate 51,700 (10,320) 5 0.05
Casino Jack IDP 32,100 (4,440) 7 0.03
La Rafle Seville 28,200 (2,170) 13 0.03

Domestic Market Share (Jan. 1 – Dec. 16, 2010)

Distributor (releases) Gross Market Share
Warner Bros. (29) 1837.8 18.40%
Paramount (19) 1622.6 16.20%
Fox (19) 1427.1 14.30%
Buena Vista (16) 1296.2 13.00%
Sony (25) 1221.2 12.20%
Universal (18) 798.5 8.00%
Summit (11) 521.7 5.20%
Lionsgate (15) 518.9 5.20%
Fox Searchlight (8) 96.1 1.00%
Overture (8) 87.3 0.90%
Focus (7) 75.2 0.70%
CBS (3) 72.1 0.70%
Weinstein Co. (9) 64.5 0.60%
Sony Classics (22) 59.4 0.60%
MGM (1) 50.4 0.50%
Other * (315) 251.4 2.50%
10000.4 100.00%
* none greater than .04%

Top Domestic Grossers * (Jan. 1 – Dec. 16, 2010)

Title Distributor Gross
Avatar * Fox 476,899,300
Toy Story 3 BV 415,071,937
Alice in Wonderland BV 334,191,110
Iron Man 2 Par 312,445,596
Twilight: Eclipse Summit 300,551,386
Inception WB 292,485,544
Harry Potter & the Deathly Hallows, Part 1 WB 260,701,257
Despicable Me Uni 250,322,315
Shrek Forever After Par 238,667,087
How to Train Your Dragon Par 218,685,707
The Karate Kid Sony 176,797,997
Clash of the Titans WB 163,214,888
Grown Ups Sony 162,171,789
Megamind Par 140,950,962
The Last Airbender Par 131,733,601
Shutter Island Par 128,051,522
The Other Guy Sony 119,534,389
Tangled BV 119,142,932
Salt Sony 118,485,665
Jackass 3D Par 116,857,736
* does not include 2009 box office

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Jackass 3D Doesn’t Quite Stunt Fahrenheit 9/11’s Nonfiction Record

Monday, November 29th, 2010

Jackass 3D Doesn’t Quite Stunt Fahrenheit 9/11‘s Nonfiction Record

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Weekend Box Office Report — November 21

Sunday, November 21st, 2010

Harry and the Deathly Swallows … Gulp!

Harry Potter and the Deathly Hallows, Part 1 ascended to an estimated $126.2 million and corralled more than 60% of weekend ticket sales. Comparatively speaking the remaining films in the multiplex had to settle for chump change, including the bow of the thriller The Next Three Days which slotted fifth with $6.7 million.

The session also included the new Bollywood release Guzaarish, which garnered a better than respectable $423,000 at 108 venues. Among the few exclusive bows both the British import Made in Dagenham and France’s White Material were just OK with respective openings of $39,300 and $35,800, each playing on three screens.

It was the biggest opening yet for a Harry Potter film but while the juggernaut provided a big box office boost from last weekend it was insufficient to stave off a decline from 2009.

Expectations were high for the first installment of the last chapter of the Potter franchise. Advance sales and online tracking anticipated a $100 million debut and that number expanded following word of advance Thursday midnight screenings estimated at $24 million. Large format engagements were estimated at $12.4 million and if that number holds up it will be a record.

Internationally the early estimates are roughly $205 million from 54 markets. It includes all-time records in the U.K. and Russia and otherwise just sensational debuts elsewhere. The final, final Potter putter is schedule for July 2011.

On a decidedly downbeat note, The Next Three Days came in well below tracking that suggested a $10 million launch. The film also received a drubbing from critics.

Weekend revenues lurched toward $200 million, which translated into a 64% hike from seven days back. It was however 25% behind the 2009 slate led by the second installment of Twilight (New Moon), which bowed bitingly to $142.8 million with the unexpectedly $34.1 million potency of The Blind Side right behind it.

The contender’s roster failed to see any additional dynamos this weekend and the titles already in the marketplace were finding the Darwinian aspect of the exercise unrelenting. Both Fair Game and 127 Hours added a significant number of playdates with the latter continuing to maintain a hefty $8,330 engagement average. The other surprise in the mix is the continuing stamina of the non-fiction Inside Job that’s racked up $2.2 million to date.

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Weekend Estimates – November 19-21, 2010

Title Distributor Gross (average) % change * Theaters Cume
Harry Potter & the Deathly Hallows, Part 1* WB 126.2 (30,600) NEW 4125 126.2
Megamind Par 16.2 (4,280) -45% 3779 109.5
Unstoppable Fox 13.0 (4,060) -43% 3207 41.9
Due Date WB 8.9 (2,760) -42% 3229 72.4
The Next Three Days Lionsgate 6.7 (2,590) NEW 2564 6.7
Morning Glory Par 5.2 (2,050) -43% 2544 19.8
Skyline Uni/Alliance 3.4 (1,170) -71% 2883 17.6
Summit 2.4 (1,190) -51% 2034 83.5
For Colored Girls … Lionsgate 2.3 (1,920) -64% 1216 34.5
Fair Game Summit 1.4 (3,730) 41% 386 3.7
Secretariat BV 1.0 (970) -56% 1010 56.4
Paranormal Activity 2 Par .93 (840) -69% 1101 83.6
The Social Network Sony .91 (1,590) -49% 571 89.2
127 Hours Searchlight .90 (8,330) 104% 108 1.9
Saw 3D Lionsgate .82 (1,020) -71% 806 45.3
Jackass 3D Par .72 (1,050) -68% 687 116.1
Life As We Know It WB .52 (930) -50% 558 51.6
Guzaarish UTV .42 (3,910) NEW 108 0.42
The Girl Who Kicked the Hornet’s Nest Music Box/Alliance .41 (2,180) -22% 188 3.5
Inside Job Sony Classics .37 (1,770) -22% 211 2.2
Weekend Total ($500,000+ Films) $191.50
% Change (Last Year) -25%
% Change (Last Week) 64%
Also debuting/expanding
Today’s Special Reliance 88,400 (1,670) 53 0.09
Made in Dagenham Sony Classics 39,300 (13,100) 3 0.04
White Material IFC 35,800 (11,930) 3 0.04
Queen of the Lot Rainbow 16,400 (2,730) 6 0.02
Copacabana Seville 14,100 (2,010) 7 0.01

Domestic Market Share (Jan. 1 – Nov. 18, 2010)

Distributor (releases) Gross Market Share
Paramount (18) 1555.1 16.80%
Warner Bros. (26) 1538.8 16.70%
Fox (17) 1320.7 14.30%
Buena Vista (15) 1173.4 12.70%
Sony (23) 1160.3 12.60%
Universal (18) 790.4 8.60%
Summit (11) 508.5 5.50%
Lionsgate (14) 490.6 5.30%
Overture (7) 81.7 0.90%
Fox Searchlight (7) 80.3 0.90%
Focus (7) 75.1 0.80%
Weinstein Co. (7) 62.5 0.70%
Sony Classics (21) 57.3 0.60%
MGM (1) 51.2 0.50%
CBS (2) 50 0.50%
Other * (288) 240.7 2.60%
9236.6 100.00%
* none greater than .04%

Top Domestic Grossers * (Jan. 1 – Nov. 18, 2010)

Title Distributor Gross
Avatar * Fox 476,883,415
Toy Story 3 BV 414,681,777
Alice in Wonderland BV 334,191,110
Iron Man 2 Par 312,445,596
Twilight: Eclipse Summit 300,551,386
Inception WB 291,914,445
Despicable Me Uni 248,900,040
Shrek Forever After Par 238,667,087
How to Train Your Dragon Par 218,685,707
The Karate Kid Sony 176,797,997
Clash of the Titans WB 163,214,888
Grown Ups Sony 162,147,232
The Last Airbender Par 131,733,601
Shutter Island Par 128,051,522
The Other Guy Sony 119,256,755
Salt Sony 118,485,665
Jackass 3D Par 115,357,091
Valentine’s Day WB 110,509,442
Sherlock Holmes * WB 106,967,985
Robin Hood Uni 105,425,146
* does not include 2009 box office

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Weekend Box Office Report – November 7

Sunday, November 7th, 2010

No Brainer

Megamind led a torrid weekend box office frame (the largest for a pre-Thanksgiving November) with a first salvo estimated at $47.5 million. Two other national openers followed in succession with strong numbers. The comedy road trip Due Date grossed $33.4 million and the Afrocentric For Colored Girls bowed to $20.1 million.

There was also a pair of Bollywood films timed to the Dwali holiday. Golmaal 3 had solid returns of $443,000 from 86 screens while Action Replayy was disappointing with $232,000 from 99 venues. In Quebec Reste avec moi pancaked on a gross of $25,600 in an initial 19 playdates.

In limited and exclusive runs the politically charged Fair Game polled a respectable $663,000 that indicates challenging expansion plans. Among the remaining newcomers there was a good solo for Algerian Oscar submission Outside the Law of $7,500. But the big noise of the weekend was the not-for-the-squeamish 127 Hours, which played to near capacity at four and generated a staggering screen average of $66,570.

Weekend revenues ballooned as a result of buoyant new titles and some very strong holdovers.

The latest from DreamWorks Animation, Megamind, was generally pegged to debut in a mid-$40 million arena though some felt it could have performed better on a less competitive weekend. Though that contention is dubious, the rest of the year really doesn’t offer that option with both pre-sold and award titles beginning to open up the multiplex floodgates.

Due Date — with its obvious references to Trains, Planes & Automobiles — renewed faith in the power of a high concept comedy. But the riskier For Colored Girls, based upon the acclaimed play by Ntozake Shange, was the session’s major question mark. Many had pursued the property for decades and concluded that it was unfilmable, so when Tyler Perry unexpectedly stepped forward there was a collective shudder. Critical response was mixed to positive while the opening box office was better than anticipated.

Overall box office should top $155 million for the weekend and best the immediate prior session by 67%. It’s also a 28% improvement from 2009 with the launch of the animated A Christmas Carol opened to $30.1 million with the frame’s other debs The Men Who Stare at Goats and The Fourth Kind slotting third and fourth with respectively $12.7 million and $12.2 million.

If you believe that there’s no such thing as bad publicity, the opening weekend of 127 Hours would certainly buttress your argument. Aside from sterling reviews, the fact-inspired tale of endurance has generated a lot of ink centering on the intensity of the viewing experience that appears to cause at least a few patrons to faint at every screening. The industry will be watching intently to see whether it remains a date movie as it expands nationally.

Also under the microscope is Fair Game that fell short of dynamic initial business. There’s already debate about the decision to open in more than a handful of venues and a feeling that rapid expansion will result in further disappointment along the lines of Conviction.

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Weekend Estimates – November 5-7, 2010

Title Distributor Gross (average) % change * Theaters Cume
Megamind Par 47.5 (12,040) New 3944 47.5
ue Date WB 33.4 (9,960) New 3355 33.4
For Colored Girls Lionsgate 20.1 (9,440) New 2127 20.1
Red Summit 8.8 (2,720) -18% 3229 71.8
Saw 3D Lionsgate 7.9 (2,820) -67% 2808 38.5
Paranormal Activity 2 Par 7.1 (2,250) -57% 3168 77
Jackass 3D Par 5.0 (2,330) -41% 2165 110.8
Secretariat BV 4.1 (1,570) -18% 2614 51.1
Hereafter WB 4.0 (1,680) -38% 2365 28.7
The Social Network Sony 3.5 (1,890) -22% 1860 85
Life As We Know It WB 3.1 (1,610) -23% 1950 48.6
Conviction Fox Searchlight 1.5 (2,280) -16% 672 4.5
The Town WB 1.2 (1,510) -39% 801 89.8
The Girl Who Kicked the Hornet’s Nest Music Box/Alliance .74 (3,720) 2% 199 2
Fair Game Summit .66 (14,410) New 46 0.66
Easy A Sony .50 (1,070) -53% 468 57.3
Legend of the Guardians WB .45 (610) -74% 740 54
Golmaal 3 Eros .44 (5,140) New 86 0.44
Waiting for “Superman” Par Vantage .38 (1,570) -36% 242 5.4
Wall Street: Money Never Sleeps Fox .34 (960) -57% 353 51.9
Weekend Total ($500,000+ Films) $149.10
% Change (Last Year) 28%
% Change (Last Week) 67%
Also debuting/expanding
127 Hours Searchlight .27 (66,570) 4 0.27
Action Replayy Viva .23 (2,340) 99 0.23
Stone Overture .18 (1,630) -28% 109 1.5
Four Lions Drafthouse 41,300 (5,160) 8 0.04
Reste avec moi Seville 25,600 (1,350) 19 0.03
Client 9 Magnolia 18,400 (6,130) 3 0.02
Red Hill Strand 8,400 (1,680) 5 0.01
Outside the Law (Hors-la-loi) Cohen Media 7,500 (7,500) 1 0.01
Trapped CJ Entertainment 4,400 (4,400) 1 0.01

Domestic Market Share (Jan. 1 – Nov. 4, 2010)

Distributor (releases) Gross Market Share
Warner Bros. (25) 1457.6 16.50%
Paramount (16) 1423.7 16.00%
Fox (16) 1290.9 14.50%
Buena Vista (15) 1163.9 13.10%
Sony (23) 1151.1 13.00%
Universal (17) 776.9 8.80%
Summit (10) 488.3 5.50%
Lionsgate (13) 444.2 5.00%
Overture (7) 81.2 0.90%
Fox Searchlight (6) 75.9 0.80%
Focus (7) 74.8 0.80%
Weinstein Co. (7) 62.3 0.70%
Sony Classics (21) 55.5 0.60%
MGM (1) 51.2 0.60%
CBS (2) 50 0.60%
Other * (281) 233.2 2.60%
8880.7 100.00%
* none greater than .04%

Top Global Grossers * (Jan. 1 – Nov. 4, 2010)

Title Distributor Gross
Avatar Fox 1,953,205,209
Toy Story 3 BV 1,061,408,156
Alice in Wonderland BV 1,024,537,295
Inception WB 831,539,135
Shrek Forever After Par 737,766,901
Twilight: Eclipse Summit 691,483,448
Iron Man 2 Par 622,718,600
How to Train Your Dragon Par 495,792,295
Despicable Me Uni 492,994,376
Clash of the Titans WB 489,778,913
Sherlock Holmes * WB 367,796,599
The Karate Kid Sony 359,315,646
Prince of Persia: The Sands of Time BV 335,692,394
The Last Airbender Par 318,404,181
Robin Hood Uni 311,826,207
Shutter Island Par 301,977,955
Sex and the City 2 WB 301,158,934
Salt Sony 291,684,047
Resident Evil: Afterlife Sony/Alliance 277,419,991
Grown Ups Sony 270,265,798
The Expendables Lionsgate/NuImage 269,273,037
Alvin and the Chipmunks: The Squeakquel Fox 264,341,533
Knight and Day Fox 256,518,022
Percy Jackson & the Olympians Fox 226,497,209
Valentine’s Day WB 217,596,116
* does not include 2009 box office

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Weekend Estimates – November 7

Sunday, November 7th, 2010

Megamind|47.5|New|47.5
Due Date|33.4|New|33.4
For Colored Girls|20.1|New|20.1
RED|8.8|-18%|71.8
Saw 3D|7.9|-67%|38.5
Paranormal Activity 2|7.1|-57%| 77
Jackass 3D|5.0|-41% |110.8
Secretariat|4.1|-18%|51.1
Hereafter|4.0|-38%|28.7
The Social Network|3.5|-22%|85

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Friday Estimates – November 6

Saturday, November 6th, 2010

Megamind|12.4|3944|New|12.4
Due Date|12.1|3355|New|12.1
For Colored Girls|7.4|2127|New|7.4
Saw 3D|2.5|2808|-76%|2.5
Red|3.4 |3349|-25%|51.5
Paranormal Activity 2|2.5|3229|-27%|65.5
Jackass 3D|1.6|2165|-50%|107.3
Secretariat|1.2|2614|-24%|48.2
Hereafter|1.2|2365|-44%|25.9
The Social Network|1|1860|-32%|82.5
Also Debuting
Fair Game|0.18|46||0.18
Golmaal 3|0.12|86||0.12
127 Hours|77,400|4||77,400
Action Replayy|58,200|99||58,200
Four Lions|12,700|8||12,700
Reste avec moi|7,600|19||7,600
Client 9|5,450|3||5,450
Red Hill|3,000|5||3,000
Outside the Law (Hors-la-loi)|2,000|1||2,000
Trapped|1,500|1||1,500
||||
*in millions|||

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Weekend Box Office Report – October 31

Sunday, October 31st, 2010

See … Saw … Ouch!

Saw 3D whipped into cinemas with an estimated $24.3 million to take top spot in weekend movie going. Distributors gave a wide berth to the Halloween frame when traditionally there are sharp drops in attendance; making the Saw finale the sole new national release.

A different sort of ghoul — the Millennium finale The Girl Who Kicked the Hornet’s Nest — went limited wide to solid returns of $890,000, but otherwise the frame’s new entries were dominated by niche and exclusive launches. The best of the bunch was the Chinese trembler Aftershock with a single screen entry of $17,600. Other newcomers with good but not spectacular returns included indie drama Welcome to the Riley’s, Brit spy spoof Wild Target, Mexican prize winner Nora’s Will, Claude Chabrol’s final effort Bellamy and non-fiction entry Waste Land.

Overall box office saw a sharp fall from last weekend and a slight bump from 2009 results.

The seventh annual edition of the Saw franchise was hoping for an exit with bite with the addition of stereoscopic imagery. But pre-release tracking indicated that with or without gimmicks the mania was fading and its mid-$20 million weekend tally was pretty much in line with pundit’s predictions. The gore crowd would appear to be sated with current splatter fare but the past month has seen every segment of the audience unenthusiastic for the new crop of movies beyond their opening sessions.

The global juggernaut for the Millennium trilogy continued with the U.S. bow of The Girl Who Kicked the Hornet’s Nest. The first installment, The Girl with the Dragon Tattoo, has racked up $99 million internationally and it and its second chapter are the top grossing foreign-language movies in America post-Pan’s Labyrinth.

Weekend revenues generated about $95 million in sales that translated into a 28% drop from the immediate prior session. It was a modest 6% improvement from 2009 when Michael Jackson: This Is It bowed to $23.2 million followed by Paranormal Activity with $16.4 million.

The fact-based Conviction expanded nationally to fair results and appears to be headed to the same sort of indifferent commercial returns as the rest of the early award season contenders. A sharp drop for last weekend’s Hereafter departs from the sort of holds associated with recent films directed by Clint Eastwood whereas the better than expected stamina of the geezer spies of RED has confounded box office mavens.

But apart from Jackass 3D (which passed a $100 million tally this weekend) such well-reviewed positive word-of-mouth entries as The Social Network and Secretariat have struggled to maintain a presence (forget about momentum) in a marketplace that has all but eliminated the possibility of a second wind.

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Weekend Estimates – October 29-31, 2010

Title Distributor Gross (average) % change * Theaters Cume
Saw 3D Lionsgate 24.3 (8,660) New 2808 24.3
Paranormal Activity 2 Par 16.4 (5,070) -60% 3239 65.6
Red Summit 10.9 (3,250) -28% 3349 59
Jackass 3D Par 8.5 (2,720) -60% 3139 101.7
Hereafter WB 6.4 (2,630) -47% 2424 22.2
Secretariat BV 5.0 (1,610) -28% 3108 44.7
The Social Network Sony 4.7 (1,690) -36% 2767 79.7
Life As We Know It WB 4.1 (1,440) -33% 2860 43.6
The Town WB 2.0 (1,250) -27% 1608 87.7
Conviction Fox Searchlight 1.8 (3,220) 501% 565 2.4
Legend of the Guardians WB 1.8 (880) -46% 2010 52.7
Easy A Sony 1.1(880) -37% 1262 56.3
The Girl Who Kicked the Hornet’s Nest Music Box/Alliance .89 (5,830) New 152 0.89
Wall Street: Money Never Sleeps Fox .78 (840) -37% 933 51.2
Waiting for “Superman” Par Vantage .52 (1,580) -33% 330 4.6
Devil Uni .51 (800) -21% 635 33.1
Alpha and Omega Lionsgate .48 (710) -34% 676 24.1
It’s Kind of a Funny Story Focus .46 (960) -32% 477 5.8
You Again BV .41 (610) -37% 673 24.7
You Will Meet a Tall Dark Stranger Sony Classics .33 (1,022) -24% 323 2.4
Toy Story 3 BV .31 (920) -34% 337 413.9
Weekend Total ($500,000+ Films) $89.70
% Change (Last Year) 6%
% Change (Last Week) -28%
Also debuting/expanding
Stone Overture .22 (1,760) -39% 125 1.2
Nowhere Boy Weinstein Co. .13 (840) -62% 153 1
10.50 Alliance 55,800 (4,290) 13 0.06
Welcome to the Riley’s IDP 41,600 (4,160) 10 0.04
Nora’s Will Menemsha 25,300 (4,220) 6 0.03
Wild Target FreeStyle 23,200 (5,800) 4 0.02
Bellamy IFC 19,700 (9,850) 2 0.02
Monsters Magnolia 18,100 (6,030) 3 0.02
Aftershock AMC 17,600 (17,600) 1 0.02
Waste Land Arthouse 10.300 (10,300) 1 0.01
Walkaway IABA 9,400 (360) 26 0.01
Strange Powers Variance 4,800 (4,800) 1 0.01
The Kids Grow Up Shadow 4,600 (4,600) 1 0.01

Domestic Market Share (Jan. 1 – Oct. 28, 2010)

Distributor (releases) Gross Market Share
Warner Bros. (25) 1436.3 16.40%
Paramount (16) 1389.1 15.90%
Fox (16) 1289.8 14.70%
Buena Vista (15) 1155.5 13.20%
Sony (23) 1142.4 13.10%
Universal (17) 774.3 8.90%
Summit (10) 473.3 5.40%
Lionsgate (12) 412.7 4.70%
Overture (7) 80.6 0.90%
Focus (7) 74.1 0.80%
Fox Searchlight (6) 73.4 0.80%
Weinstein Co. (7) 61.9 0.70%
Sony Classics (21) 54.7 0.60%
MGM (1) 51.2 0.60%
CBS (2) 50 0.60%
Other * (277) 229.7 2.70%
8749 100.00%
* none greater than .04%

Top Limited Releases * (Jan. 1 – Oct. 28, 2010)

Title Distributor Gross
Hubble 3D WB 17,246,918
The Ghost Writer Summit 15,569,712
The Girl with the Dragon Tattoo Music Box/Alliance 11,270,373
The Young Victoria * Apparition/Alliance 11,131,232
Get Low Sony Classics 8,980,294
A Single Man * Weinstein Co. 7,935,872
The Girl Who Played with Fire Music Box/Alliance 7,768,761
Cyrus Fox Searchlight 7,461,082
Babies Focus 7,444,272
The Imaginarium of Doctor Parnassus * E1/Sony Classics 7,394,171
City Island Anchor Bay 6,671,036
The Last Station Sony Classics 6,617,867
The Secret in Their Eyes Sony Classics 6,391,436
Winter’s Bone Roadside Attractions 6,204,696
It’s Kind of a Funny Story Focus 5,342,641
Under the Sea 3D * WB 5,256,073
I Am Love Magnolia 4,982,446
An Education * Sony Classics 4,963,224
The Hurt Locker * Summit 4,531,548
Solitary Man Anchor Bay 4,360,548
* does not include 2009 box office

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Weekend Estimates – October 31

Sunday, October 31st, 2010

Saw 3D|24.3|New|24.3
Paranormal Activity 2|16.4|-60%| 65.6
RED|10.9|-28%|59
Jackass 3D|8.5|-60% |101.7
Hereafter|6.4|-47%|22.2
Secretariat|5.0|-28%|44.7
The Social Network|4.7|-36%|79.7
Life As We Know It|4.1|-33%|43.6
The Town|2.0|-27%| 87.7
Conviction|1.8|501%|2.4

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Friday Estimates – October 30

Saturday, October 30th, 2010

Saw 3D|10.8|2808|New|10.8
Paranormal Activity 2|6|3239|-57%|55.2
Red|3.4 |3349|-25%|51.5
Jackass 3D|3.1|3139|-59%|96.2
Hereafter|2.1|2175|-50%|17.9
Secretariat|1.5|3108|-22%|41.2
The Social Network|1.5|2921|-33%|76.5
Life As We Know It|1.4|3019|-28%|40.9
The Town|0.6|1918|-24%|86.3
Conviction|0.55|565|610%|1.1
Also Debuting
The Girl Who Kicked the Hornet’s Nest|0.28|124||0.28
10.50|19,200|13||19,200
Welcome to the Riley’s|12,500|10||12,500
Wild Target|7,600|4||7,600
Bellamy|6,500|2||6,500
Monsters|6,000|3||6,000
Waste Land|4,800|1||4,800
Aftershock|4,600|1||4,600
Walkaway|3,500|26||3,500
The Kids Grow Up|2,650|1||2,650
||||
*in millions|||

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Box Office Hell – October 28

Thursday, October 28th, 2010

Our Players|Coming Soon|Box Office Prophets|Box Office Guru|EW|Box Office . com
Saw 3D|23.4|n/a|24|n/a|22
Paranormal Activity 2|19|n/a|16|n/a|19.5
Jackass 3D|10.5|n/a|10.5|n/a|9.5
RED|10|n/a|10.5|n/a|9.7
Hereafter|7.2|n/a|n/a|n/a|7.5

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Weekend Box Office Report – October 24

Sunday, October 24th, 2010

Back to Paranormal

Paranormal Activity 2 exceeded pundit expectation (though not necessarily fans) with an estimated $41.6 million to lead weekend movie ticket sales. The session’s only other national bow was Hereafter, which shot up to $11.9 million following last weekend’s limited opener.

Niche and regional bows included a solid $212,000 (in Hindi and Telegu versions) bow for the Indian crime saga Rakhtcharitra. Fans won’t have to wait long for its second part conclusion that’s scheduled for late November. Meanwhile up in Canada the Toronto fest curtain raiser Score: A Hockey Musical failed to live up to its name with a discordant $143,000 from 127 rinks.

Exclusives included good though unsensational debuts that included non-fiction Boxing Gym with a $6,100 TKO in its solo bout and Taqwacores — the tale of an Islamic rock band — grossing $5,500 also in a single outing.

Though there was a marginal dip from last weekend’s box office, the frame saw its first uptick from 2009 in a month with industry mavens already predicting expanded revenues through the end of the year.

Critical response to sleeper sensation Paranormal Activity 2 was at best tepid with the more negative reviews viewing it as a cynical rehash of its inspiration. Nonetheless avids were cueing up to provide Thursday midnight shows a record preview for an R-rated film. It lost traction as the weekend proceeded but the fast start was sufficient to speed past tracking that suggested an opening salvo of not much more than $30 million.

Exit polls for both Paranormal Activity 2 and Hereafter were disappointing. The latter film pretty much brought in the anticipated older crowd and filmmaker Clint Eastwood’s films have a history of hanging in for longer than typical runs and much higher multiples than is the industry norm. Still, this yarn could well stray from that trend.

Weekend revenues amassed roughly $130 million in torn ducats. It represented a slight 2% dip from seven days back but the unexpected Paranormal Activity 2 and overall strong holdovers translated into a 13% box office boost from 2009. A year ago the first Paranormal Activity (in its initial wide weekend) led with $21.1 million followed by Saw VI and Where the Wild Things Are with respective tallies of $14.1 million and $14 million.

With the exception of Waiting for “Superman” it’s been a brutal season for Oscar hopefuls trying to set an early footprint on the awards landscape. Granted, very few have received a wholehearted critical embrace, but even by niche standards the likes of Nowhere Boy, You Will Meet a Tall Dark Stranger and Jack Goes Boating among others have been comparative under-performers when measured against past films that have employed this tactic.

__________________________________________________

Weekend Estimates – October 22-24, 2010

Title Distributor Gross (average) % change * Theaters Cume
Paranormal Activity 2 Par 41.6 (12,930) New 3216 41.6
Jackass 3D Par 21.5 (6,920) -57% 3111 87.1
Red Summit 15.1 (4,620) -31% 3273 43.6
Hereafter WB 11.9 (5,450) 2175 12.2
The Social Network Sony 7.2 (2,450) -31% 2921 72.8
Secretariat BV 6.9 (2,210) -26% 3108 37.3
Life As We Know It WB 6.1 (2,010) -32% 3019 37.5
Legend of the Guardians WB 3.1 (1,390) -26% 2236 50.1
The Town WB 2.7 (1,390) -33% 1918 84.6
Easy A Sony 1.7 (1,050) -35% 1632 54.7
Wal Street: Money Never Sleeps Fox 1.2 (960) -49% 1255 50
My Soul to Take Uni/Alliance 1.0 (600) -68% 1689 13.9
Waiting for “Superman” Par Vantage .76 (2,620) 2% 290 3.7
Alpha and Omega Lionsgate .71 (980) -14% 727 23.5
It’s Kind of a Funny Story Focus .66 (1,180) -46% 560 5.1
Devil Uni .63 (980) -35% 642 32.4
You Again BV .61 (680) -50% 901 24
N Secure FreeStyle .53 (1,190) -55% 445 1.9
Toy Story 3 BV .42 (1,211) -21% 350 413.4
You Will Meet a Tall Dark Stranger Sony Classics .40 (1,060) 46% 381 1.8
Case 39 Par Vantage .38 (530) -69% 721 12.7
Weekend Total ($500,000+ Films) $123.90
% Change (Last Year) 13%
% Change (Last Week) -2%
Also debuting/expanding
Stone Overture .34 (3,030) 49% 113 0.76
Conviction Fox Searchlight .30 (5,420) 192% 55 0.34
Rakhtcharitra Viva/Happy .21 (6,230) 34 0.21
Nowhere Boy Weinstein Co. .21 (870) -39% 215 0.76
Score: A Hockey Musical Mongrel .14 (1,130) 127 0.14
Jhootha Hi Sahi Viva 64,700 (1,350) 48 0.06
My Girlfriend’s Boyfriend Fiftyfilms 10,300 (5,150) 2 0.01
Boxing Gym Zipporah 6,100 (6,100) 1 0.01
Taqwacores Rumanni 5,500 (5,500) 1 0.01
Inhale IFC 5,600 (2,800) 2 0.01

Domestic Market Share (Jan. 1 – Oct. 21, 2010)

Distributor (releases) Gross Market Share
Warner Bros. (25) 1403.9 16.30%
Paramount (15) 1310.6 15.30%
Fox (16) 1287.9 15.00%
Buena Vista (15) 1144.7 13.30%
Sony (23) 1129.9 13.20%
Universal (17) 771.4 9.00%
Summit (10) 453.6 5.30%
Lionsgate (12) 411.5 4.80%
Overture (7) 79.7 0.90%
Focus (7) 73.2 0.90%
Fox Searchlight (6) 72.7 0.80%
Weinstein Co. (7) 61.6 0.70%
Sony Classics (21) 53.7 0.60%
MGM (1) 50.4 0.60%
CBS (2) 50 0.60%
Other * (271) 226.9 2.70%
8581.7 100.00%
* none greater than .04%

Top Domestic Grossers * (Jan. 1 – Oct. 21, 2010)

Title Distributor Gross
Avatar * Fox 476,726,209
Toy Story 3 BV 413,013,123
Alice in Wonderland BV 334,191,110
Iron Man 2 Par 312,445,596
Twilight: Eclipse Summit 300,531,751
Inception WB 289,881,124
Despicable Me Uni 247,148,995
Shrek Forever After Par 238,667,087
How to Train Your Dragon Par 218,685,707
The Karate Kid Sony 176,797,997
Clash of the Titans WB 163,214,888
Grown Ups Sony 161,942,598
The Last Airbender Par 131,733,601
Shutter Island Par 128,051,522
The Other Guy Sony 118,236,912
Salt Sony 118,229,865
Valentine’s Day WB 110,509,442
Sherlock Holmes * WB 106,967,985
Robin Hood Uni 105,425,146
The Expendables Lions Gate 103,068,524
* does not include 2009 box office

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Weekend Estimates – October 24

Sunday, October 24th, 2010

Paranormal Activity 2|41.6|New| 41.6
Jackass 3D|21.5|-57% |87.1
Red|15.1|-31%|43.6
Hereafter|11.9||12.2
The Social Network|7.2|-31%|72.8
Secretariat|6.9|-26%|37.3
Life As We Know It|6.1|-32%|37.5
Legend of the Guardians|3.1|-26%|50.1
The Town|2.7|-33%| 84.6
Easy A|1.7|-35%|54.7

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Friday Estimates – October 23

Saturday, October 23rd, 2010

Paranormal Activity 2|19.1|3216|New|19.1
Jackass 3D|7.6|3111|-66%|73.1
Red|4.5 |3273|-38%|33
Hereafter|4.1|2175||4.4
The Social Network|2.2|2921|-34%|67.8
Life As We Know It|2|3019|-35%|33.4
Secretariat|1.9|3108|-31%|32.4
The Town|0.8|1918|-35%|82.7
Legend of the Guardians|0.75|2236|-27%|47.7
Easy A|0.55|1632|-35%|53.6
Also Debuting
Score: A Hockey Musical|81,400|120||81,400
Rakhtcharitra|63,700|29||63,700
Jhootha Hi Sahi|20,200|48||20,200
My Girlfriend’s Boyfriend|3,700|2||3,700
Taqwacores|2,400|1||2,400
Boxing Gym|2,300|1||2,300
Inhale|1,300|2||1,300
||||
*in millions|||

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Box Office Hell – October 21

Thursday, October 21st, 2010

Our Players|Coming Soon|Box Office Prophets|Box Office Guru|EW|Box Office . com
Paranormal Activity 2|33.8|24.2|30|29.5|28
Jackass 3D|22.5|25|20|22|23
RED|12.5|12.4|13|12.5|12.8
Hereafter|8.7|9.4|12|11.5|10.5
The Social Network|7.0|7.4|6.5|7|7

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Weekend Box Office Report – October 17

Sunday, October 17th, 2010

Jack’use!

Jackass 3D was better than all right with an estimated $49.3 million that easily ranked it at the top of the weekend movie going charts. Another freshman, the seasoned action-comedy Red, ranked second with $21.9 million. The session’s third national debut in medium-wide release was the inspirational N Secure with an OK $133,000 bow.

Among niche and regional bows the polemical documentary I Want Your Money failed to bring out the vote with a $236,000 tally from 537 screens. Telegu-language Brindaavanam rang up an impressive $10,320 average from 20 venues while Bollywood entry Aakrosh was a washout with a $46,400 gross from 24 screens.

Among the week’s exclusive newbies the clear favorite was Hereafter with a $37,380 per screen from six early peeks. There were also impressive openings for the three-hour plus portrait of a terrorist Carlos of $33,700 from single dates in Manhattan and Montreal and a sturdy $101,000 gross for the ripped from the headlines Conviction at 11 cells.

Overall weekend box office revenues topped $130 million for a sizeable 42% boost from seven days back. However, it fell 4% below last year’s tally and the 2010 box office has shrunk to just 2% better than the prior year’s gross for the same period.

Industry trackers had pegged the stereoscopic version of Jackass at roughly $30 million prior to its opening. But they obviously were deaf to bygone wag Henry Mencken’s observation that “no one ever went broke underestimating the intelligence of the American public.” The recently under-served young male audience were eager to don Polaroid glasses and see the aging stars of the reality skein making fools of themselves and others up close and personal.

Pundits also undervalued Red with early estimates in a $15 million to $18 million range. The single joke premise of over the hill spies conscripted back into service (more intentionally mawkish than The Expendables) skewed older but obviously had some appeal for a younger crowd in search of something marginally less mind numbing that required optical gimmicks.

The glacial expansion of Waiting for “Superman” continued to display stamina but it’s clear that Never Let Me Go has peaked and that the rapid expansion of Nowhere Boy left the early years of John Lennon stranded outside the Cavern Club. Stone was experiencing a better than expected hold as it increased its exposure from six to 41 venues.

The frame’s two award contenders – Hereafter and Conviction – constructed solid foundations for their platform bids. Still the early signs suggest a better than anticipated commercial run for the former with the latter yarn requiring a lot of TLC to reach a wider audience.

Among holdovers the second lap for Secretariat showed signs that audiences were discovering the heartfelt saga and The Social Network continues to be propped up by award buzz rather than Facebook fascination.

__________________________________________________

Weekend Estimates – October 15-17, 2010

Title Distributor Gross (average) % change * Theaters Cume
Jackass 3D Par 49.3 (16,010) New 3081 49.3
Red Summit 21.9 (6,740) New 3255 21.8
The Social Network Sony 10.8 (3,910) -30% 2771 63
Secretariat BV 9.4 (3,070) -26% 3072 27.4
Life As We Know It WB 9.2 (2,910) -37% 3150 28.8
Legend of the Guardians WB 4.2 (1,670) -39% 2502 46
The Town WB 4.0 (1,700) -37% 2368 80.6
My Soul to Take Uni/Alliance 3.1 (1,240) -54% 2529 11.9
Easy A Sony 2.6 (1,140) -39% 2314 52.3
Wall Street: Money Never Sleeps Fox 2.3 (1,110) -50% 2045 47.8
N Secure FreeStyle 1.3 (2,730) New 486 1.3
It’s Kind of a Funny Story Focus 1.3 (1,660) -38% 757 4
You Again BV 1.2 (750) -53% 1588 22.7
Case 39 Par Vantage 1.2 (840) -56% 1406 11.9
Devil Uni 1.0 (1,100) -46% 891 31.6
Let Me In Overture .83 (690) -66% 1211 11.1
Alpha and Omega Lions Gate .81 (840) -46% 969 22.6
Waiting for “Superman” Par Vantage .74 (4,060) 17% 182 2.5
Toy Story 3 BV .52 (1,480) -6% 350 412.8
Inception WB .35 (1,180) -29% 297 289.7
Resident Evil: Afterlife Sony/Alliance .34 (780) -73% 438 59.7
Weekend Total ($500,000+ Films) $125.70
% Change (Last Year) -4%
% Change (Last Week) 42%
Also debuting/expanding
Nowhere Boy Weinstein Co. .33 (1,550) 554% 215 0.41
Never Let Me Go Searchlight .32 (1,390) -7% 232 1.65
You Will Meet a Tall Dark Stranger Sony Classics .27 (2,440) 1% 112 1.26
I Want Your Money FreeStyle .24 (440) 537 0.24
Stone Overture .23 (5,780) 199% 41 0.34
Hereafter WB .22 (37,380) 6 0.22
Brindaavanam Blue Sky .21 (10,320) 20 0.21
Buried Lions Gate .13 (1,270) -41% 103 0.76
Conviction Fox Searchlight .10 (9,200) 11 0.1
Aakrosh Eros 46,400 (1,930) 24 0.05
Carlos IFC 33,700 (16,850) 1 0.03
Knockout Eros 18,100 (700) 26 0.02
A Better Tomorrow CJ Entertainment 5,800 (5,800) 1 0.01
Down Terrace Magnolia 2,900 (1,450) 2 0.01
Samson and Delilah Ipix 2,300 (1,150) 2 0.01

Domestic Market Share – January 1 – October 14, 2010

Distributor (releases) Gross Market Share
Warner Bros. (24) 1380.1 16.40%
Fox (16) 1284.6 15.30%
Paramount (14) 1242.3 14.80%
Buena Vista (15) 1129.6 13.40%
Sony (23) 1111.7 13.20%
Universal (17) 765.4 9.10%
Summit (9) 425.1 5.10%
Lionsgate (12) 410.1 4.90%
Overture (7) 78.2 0.90%
Fox Searchlight (5) 72.1 0.90%
Focus (7) 71.4 0.90%
Weinstein Co. (7) 61.1 0.70%
Sony Classics (20) 52.9 0.60%
MGM (1) 50.4 0.60%
CBS (2) 50 0.60%
Other * (266) 222.3 2.60%
8407.3 100.00%
* none greater than .04%

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Jackass 3D Nearly Doubles Previous Nonfiction Film Opening Day Record

Saturday, October 16th, 2010

Jackass 3D Nearly Doubles Previous Nonfiction Film Opening Day Record

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Friday Estimates – October 16

Saturday, October 16th, 2010

Jackass 3D|20.4|3081|New|20.4
Red|8 |3255|New|8
The Social Network|3.3|2868|-31%|55.4
Life As We Know It|3|3150|-42%|22.7
Secretariat|2.9|3072|-29%|20.9
The Town|1.2|2368|-34%|77.7
Legend of the Guardians|1|2502|-42%|42.8
My Soul to Take|1|2529|-63%|9.7
Easy A|0.8|2314|-38%|50.5
Wall Street: Money Never Sleeps|0.7|2045|-49%|46.3
Also Debuting
N Secure|0.42|486||0.42
I Want Your Money|83,400|537||83,400
Brindaavanam|59,300|20||59,300
Hereafter|57,900|6||57,900
Conviction|29,100|11||29,100
Aakrosh|12,300|24||12,300
Carlos|6,900|1||6,900
Knockout|4,800|6||4,800
Vision|3,900|2||3,900
A Better Tomorrow|1,900|1||1,900
||||
*in millions|||

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Critics’ Roundup – October 14

Thursday, October 14th, 2010

Jackass 3-D|||||
Red|Red||Green||Yellow
Hereafter|Yellow||Red|Yellow|Go
Conviction |Green||||Green
Samson and Delilah |||Green|Green|
Gerrymandering |||Green||
Carlos |Yellow||||

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“If You’re Gonna Be Dumb, You Gotta Be Tough,” Sings Karen O. For Jackass 3D

Wednesday, October 6th, 2010

Listen to Karen O. Sing “If You’re Gonna Be Dumb, You Gotta Be Tough” For Jackass 3D

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The 3-D Stooges Of Jackass

Thursday, September 16th, 2010

The 3D Stooges Of Jackass

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