The Weekend Report Archive for August, 2013
The Weekend Report
Lee Daniels’ The Butler continued to serve it up and take top spot among weekend moviegoers with an estimated $16.9 million. A sure sign of summer’s end is the lack of new product to buttress the declining days until the Labor Day holiday. Three new national releases failed to ignite much fire with the best of the batch being third-ranked The Mortal Instruments: City of Bones, a teen lit fave that fell short of Twilight potential with an opening weekend launch of $9.4 million. On its tail was apocalyptic comedy The World’s End at $9 million and the horror entry You’re Next with $7.1 million.
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Weekend box office went topsy-turvy as The Butler served up the top dish with an estimated $25.1 million opening. Three other films debuted nationally, including Kick-Ass 2 that was expected to rank first but had to settle for position three with $13.5 million. Also new were the biopic Jobs with $6.8 million and the thriller Paranoia down the list with $3.5 million. Exclusive debuts were largely blah with better results for French import You Will Be My Son of $13,200 at a solo engagement and Sundance-prized Ain’t Them Bodies Saints grossing $25,700 from three initial playdates.
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It was a crowded house at the multiplex with four new releases taking the top spots in the marketplace. The sci-fi allegory Elysium topped the charts with an estimated $30.3 million with the antic comedy We’re the Millers not far behind with $26.4 million. Family films trailed as the animated Planes prop-elled to $22.2 million and the flagging franchise Percy Jackson: Sea of Monsters at the tail-end at $14.5 million. The limited launch of Lovelace failed to penetrate with a $183,000 tally from 111 exposures.
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Firepower prevailed as 2 Guns shot to the top of session movie going with an estimated $27.3 million. The frame’s other national newcomer was infamous blue man group The Smurfs 2, slotting third overall with $18 million. There was no significant activity in the niches but exclusive debuts included a potent bow of $184,000 for well-reviewed coming-of-ager The Spectacular Now at four sites. Flying solo in Manhattan was the Lindsay Lohan vehicle The Canyons with $17,100.
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