Friday Box Office Estimates Archive for October, 2012
Friday Estimates
Paranormal‘s not-so-normal drop of 71% takes it from the top to the 4-spot, leaving the strong holding Argo on top of the pack. None of the 3 major newcomers could deliver much, with Cloud Atlas hoping for a $10m weekend, Silent Hill: Whatever praying for $9m, and Fun Size chasing $4.2m.
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Paranormal Activity 4 is on top and will probably stay there for the weekend, though the opening day gross (including late Thursday showings) is off 44% from the last film in the series. Still, if this projects out to a $60m domestic gross, the dirt cheap series is still profitable enough to assure that we will see the release of PA 5 at this time next year. Argo hold yourself. Just 15% by Friday estimates. Meanwhile the $100m mark has been crossed by Hotel T and Taken 2 will be there in less than 17 days. And Lionsgate’s Alex Cross re-boot with Mr Madea looks like it will be Tyler Perry’s worst opening as an actor. On the other hand, it will be in the top half of the last 10 Lionsgate openings. Also, Searchlight’s Oscar-chaser The Sessions is looking at about $25k per on 4 screens.
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Argo is well on its way to a solid $16m+ start, but the highly praised international thriller is what some will consider a disappointing #3, behind the new horror film Sinister, and the second weekend of Taken 2, off 62%, but still potent. Don’t expect the 3 titles to be in the same order by weekend’s end.
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Last weekend, Hotel Transylvania took the record for a September opening. This weekend, we have Taken 2 threatening the record October opening of Paranormal Activity 3 ($52.6m). It may come up a little short, but it will almost certainly be the biggest sequel (as opposed to three-quel) opening in October ever.
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