Friday Box Office Estimates Archive for August, 2018
Friday Box Office Estimates
The Crazy Asians remain the Richest, as Melissa McCarthy’s star gets shadowed by felt in the r-rated puppet comedy The Happytime Murders. A-X-L is a d-o-g. In limited, Searching finds a good sized audience on 9 screens and Papillon may find a million dollar weekend on 544.
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Weekend of Dichotomies: Crazy Rich Asians continue to get love from the media and audiences… but haven’t started mining the big bucks yet. Mile 22 open shows how strong Mark Wahlberg is and that his non-franchise stardom may be fading a bit. Four new arthouse films will be over $10k per screen (The Wife, We The Animals, Juliet, Naked, and Blaze), though all of them are limited to 2, 3 or 4 screens.
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The Meg looks to be Warner Bros’ biggest opening of their rather quiet 4-film summer, cracking the Top 9 of domestic launches. The biggest question is whether the PG-13 monster shark comedy will draw family audiences today and Sunday or if they will be scared away by how big Meg’s teeth are. Screen Gems throws the somewhat controversial Slender Man into theaters and makes a small ripple. And the much praised, Cannes-awarded BlacKKlansman opens in wide-narrow, just 1512 screens, to what should be just over $7k per screen. It is a strong opening by Spike Lee standards, behind only Malcolm X in traditional Spike joints, and Original Kings of Comedy and Inside Man, which were not sold primarily as Spike films. It may also be the biggest Focus opening of under 2000 screens in their storied history. So, glass half…
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Three disappointing launches this weekend. Disney has it’s softest non-animal opening in almost 2 years, reminding us both why they need a different marketing team if they are going to add Fox product to their line-up. Very few teams re built to hit to more than one spot at the very highest level. Meanwhile, Fox fails utterly to open The Darkest Minds. And Lionsgate has a comedy that stumbles into the market, about 60% behind its similar male take, The Bodyguard’s Hitman.
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