Friday Box Office Estimates

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Friday Box Office Estimates

Tyler Perry puts on the Madea face again, this time with numbers slightly behind the last two big hits but well above the most recent Madea, which was Santa soft. Look for a weekend number in the low 20s. The return of Jack Reacher was met by action yawns, though it was a 74% better start than the first in the series, which makes its profits internationally. Did we need a second Ouija? Apparently not. But it will still make money. And Keeping Up With The Joneses tanked. Not a great movie, but much better than that. Four terrific performers who can’t open a movie.

Friday Box Office Estimates

Accounting for taste, Ben Affleck’s latest (and unlikely to be last) super-genius fantasy, The Accountant tallies $9 million. Kevin Hart shouts his way to $4.7 million with What Now, while Girl on the Train tracks to a 58% dropoff, for $3.9 million and a $38.5 million cume.

Friday Box Office Estimates

The train! The train!

Solid opening, but not overwhelming. About 30% off of Gone Girl… which still (projected out) makes GOTT a $100m domestic grosser. Birth of a Nation opens to a tepid number. Could get to a domestic gross total that matches the Sundance purchase price, which could cover marketing. Slightly better opening than Middle School: The Worst Years of My Life, the worst performing wide opening of the week.

Friday Box Office Estimates

Tim Burton’s latest tops Peter Berg’s latest, neither world beaters, but not flops either. And the resurrected Relativity rolls out Masterminds a year later than pallned… and gets a classic Relativity weak reception, even with the promotion of Kate McKinnon and Leslie Jones to star status (which they don’t have).