Friday Box Office Estimates Archive for August, 2013
Friday Box Office Estimates
Morgan Spurlock tops the box office charts with his insightful documentary about a little-known musical group called One Direction. But the real surprise of the weekend is Lionsgate’s Spanish-language, 347-screen opening for Instructions Not Included doing $1.9 million on Friday, well ahead of The Getaway and more than doubling the mainstream release Closed Circuit.
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Three new wide releases in the marketplace, but all three are niche players, so the top of the chart looks very familiar. Blue Jasmine expands its way back into the Top Ten. And a quartet of disappointing August releases fills out the Top Ten from Planes‘ inability to truly lift off, to a massive 78% Friday-to-Friday drop for Kick-Ass 2.
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Premature speculation about the debut numbers for The Butler have turned a strong performance into a minor disappointment at the hands of a media that has taken to using shoddy box office analysis as The New Normal. Opening weekend will still be over $20m, but will likely be at least 25% off original media spin. Kick-Ass 2 will take a step backwards from the original’s opening and a partof that fall has to be attributed to Jim Carrey, who is one of the great actor/promoters ever. The whirlwind of activity that Carrey can produce in the media was missing… and certainly cost the films many millions in publicity opportunities. Jobs just didn’t happen. The film ate all the mockery about Kutcher and got none of the “but surprisingly, it’s quite good” love.
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Four new films on top of the chart, three of which started pretty well. Elysium won’t open to District 9 numbers, but still a decent start. We’re The Millers opened a little stronger than 40-Year Old Virgin… but that hit was all about legs. The number on Planes may seem a little soft, but as August goes, it may turn out to be Disney’s biggest opening in this month ever… or number 2 or 3. And Percy Jackson becomes the latest wannabe franchise to open well off of the original, though international is where the money for the first film was, so only time will tell on the overall success or failure of this sequel.
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