Friday Box Office Estimates Archive for January, 2018
Friday Box Office Estimates
Hollywood leaves the weekend to holdovers, with just the final Maze Runner opening wide. Hostiles expands and finds some buyers, but didn’t have the Oscar rocket fuel it had hoped for. The Shape of Water expands into the Top 10, joining The Post as the only Best Picture nominees in the 10.
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This is the weekend where Split opened to $40 million last year and xXx3 to $20 million. Nothing like that this year. Although a horror film, Split had a strong appeal to women. 12 Strong and Den of Thieves, no. The one female reach-out, Forever My Girl, looking like warmed-over Nicholas Sparks, is on only 1,115 screens and may be adversely affected by The Women’s March. These three new titles will not gross as much this weekend as the opening of Split last year. Oscar expansions should turn up in the Top 10 next week, following nominations. But there’s no big opener until February 9.
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Jumanji continues as king of the jungle. The Post expands pretty much as expected. Liam Neeson and Jaume Collet-Serra team up again and do a little better than Run All Night, but not as well as Non-Stop. Proud Mary comes up short of tracking, but not as badly as it probably deserves. And Paddington 2 starts slow, but should pop up to #4 for the weekend as kids flood the room today and tomorrow.
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The first weekend of 2018 is already stronger than the first weekend of 2017, led by a single newcomer, Insidious 4, whose Friday gross is about 2.5x last year’s first release, Underworld 5. Likewise, top holdover Jumanji 2 is about 25% stronger than last year’s Hidden Figures. And Star Wars: The Last Jedi is about 10% ahead of Rogue One, both on their 22nd day, as TLJ heads to something around $625 million domestic, aka #5 all-time domestic. Molly’s Game and Darkest Hour expand significantly while a few still-limited awards hopefuls expand incrementally.
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