Friday Box Office Estimates Archive for November, 2017
Friday Box Office Estimates
Coco reminds Pixar why they don’t open movies in November. Some of their great titles (like The Incredibles) and their weakest (The Good Dinosaur) opened in November to contextually uninspiring numbers. And now, Coco does better than Dinosaur, but not a lot better. It will be interesting to see the ethnic demos. Meanwhile, Justice League falls further behind Wonder Woman, though it is running apace with Captain America: The Winter Soldier and $250m domestic seems likely. Wonder is the surprise hit of the season (especially relative to cost). And in the battle for awards, Call Me By Your Name sets the per-screen opening record for the year with Three Billboards expanding strongly, a solid launch for Darkest Hour, and a disappointment for Denzel J. Amazing Performance, Esq.
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Justice League has a better Friday/Thursday Night than Wonder Woman, but is estimated by some to open to less than Wonder Woman over the 3-day. Is WB convincing box office writers to underestimate the weekend now so that a still-soft $105 million opening for the film will seem like a win tomorrow? Probably. Meanwhile, Lionsgate is looking at its best non-Power Rangers opening in over a year, opening Wonder to $9.6 million on Friday with a good chance of gaining strength over the weekend with an appeal to younger audiences and women. Lady Bird expands nicely, as does Three Billboards Outside Ebbing, Missouri.
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