Friday Box Office Estimates Archive for March, 2014
Friday Box-Office Estimates

Hope floats for Noah with a $14.9 million opening excursion; Divergent flaunts its dystopia with $8.9 million for its second weekend and a $77 million cume. The Muppets were soft as felt at $2.6 million. The Grand Budapest Hotel checks into 977 rooms for fourth place, adding $2.3 million to its $17.9 million tab.
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Divergent took Friday by just shy of 5x the #2 film in the nation, Muppets Most Wanted. One wonders what Disney was thinking, as they had such a nice success with the last Muppet movie by reaching wider than the under-12-year-old audience. A weak market every place else, especially on the indie circuit, where Nymphomaniac Volume 1 delivered a weak launch, though better than the Canadian release of Nymphomaniac 2. The top per-screen launch was Cheap Thrills with a $5,100 Friday, but only on a single screen.
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I feel the need… the need for a bit of good fortune to get to a $20 million opening. And is Tyler Perry’s The Single Mom’s Club The Chicken (a movie being opened after the studio bailed on an ongoing relationship) or The Egg (a clear signal of the end of a long-running success story)? That is the question.
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300: Rise of An Empire opened strong to $17.3 million, which is the best opening day of 2014, even better than The Lego Movie. But Lego went on to a $30m Saturday and 300-2 should be expected to drop to about $15 million on Saturday and $11m on Sunday for an opening in the mid-40s for the 3-day. Still a strong opening. Also opening is Mr. Peabody & Sherman, which should hold the family trajectory, landing in the mid-20s for the weekend… a bit of a disappointing number for DreamWorks Animation.
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Liam Neeson beats the Son of God into submission on a Friday. But which one will win Saturday… and then Sunday? Lego looks to cross the $200m mark before the Oscars start. Arthouse action is led by The Bag Man, a Cinedigm release with DeNiro and Cusack looking at about $15k per-screen on 2 for the weekend.
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